15+ Best Affiliate Marketing Tools

Before we dive in too deep into the tools themselves, it is important to understand the level of support and tools that each individual platform will likely give you to work with.

Text Links

Now, just about every affiliate program will offer you text links, and these are great to put in the body of your posts. The only catch is that the affiliate program you belong will probably have to have an array of products for it to be worth your time.

For example, if I have a travel blog and I join the affiliate program for a travel site, then I’ll be able to get text links for hotels and flights no matter what I’m blogging about. Whether I’m blogging about the Top 10 Caribbean resorts or a new tourist attraction in NYC, I can name drop a few different airlines and hotels that my readers might want to consider if they’re planning such a trip.

If you’re promoting a more narrow range of products on your blog, however, you might find text links less useful. For example, if I only blog about iPhone Apps, I can’t reasonably link to a site that discount iPhones in every post. For starters, it will suggest that I’m suggesting that that page is the most relevant page for iPhones, and that will erode my credibility as an authority blogger. Furthermore, it will look kind of ridiculous that have the same keywords as a hyperlink all the time.

Banners

Flash and GIF banners are a bit more straightforward in their implementation. Basically as long as you don’t plaster them all over your site, and keep them in places that are appropriate for a blog ad, you can’t go wrong.

In addition to the usual header and sidebar banner place, however, blogs offer you a couple other options. For instance, you can place an affiliate banner between the text and the comment section of a post. First, banners there won’t clog up your index page. Second, the users that will see them are the engaged ones who have already clicked through to the individual post. This way, you can make sure that active (rather than passive) users see your banners, without eroding the user-experience of your index page.

Another place to, er, place affiliate banners is in your RSS feed. The advantage of RSS ads is two fold. First, the readers that are going to see it are the regulars that subscribe to your feed. This means that they already enjoy and trust your content, and are that much more likely to defer to your recommendation.

More importantly, because an RSS feed is void of all design elements, a banner stands out that much more. Your readers, then, are bound to notice them. Consequently, if you’ve been doing your job of maintaining their trust and showing them products that are relevant to your content, your RSS affiliate ads should convert relatively well.

Widgets

These little pieces of javascript are often great for geo-targeting users and rotating product features. Consquently, they’re perfect for you sidebar.

Instead of using your sidebar real estate on  regular flash or GIF affiliate ads, consider widgets. These often rotate products everytime the page refreshes, and will show your readers products based on their geographic location.

Provided you’ve joined an affiliate program that has a wider range of product offers that are relevant to your content, then, widgets can be effectively way to keep your sidebar looking fresh. This dynamic affiliate marketing tool will help prevent your trusting readers from going banner blind, and keep and eye on real estate other than the post content.

Keep in mind...

Now remember, the trick to being a successful affiliate blogger is tied up with why bloggers can make such affiliates in the first place: you have an established rapport of trust with the community that you’ve built around your content.

So when you’re considering where to put what affiliate marketing tools where, you have to keep it clean. You have to respect that community and its experience. If you try to spam them with affiliate links, you just end up spamming your own site, and  before you know it, your readers are gone and you haven’t made a dime.

Rather, approach affiliate blogging as you would a good friend. As an affiliate blogger, you must always think relationships before sales. Make the products you promote add value to the relationship you have with your community instead of sapping value from it.

The Top Affiliate Marketing Tools In 2024 (Overview)

We’ve included an overview of our top picks below. For detailed information on each pick, scroll down.

1. WordPress
2. Wix
3. Omni Chat
4. BotPenguin
5. Voluum
6. Everflow
7. Osi Affiliate
8. Mailchimp
9. Constant Contact
10. SEMrush
11. Ahrefs
12. AdThrive
13. Zeropark
14. Jasper.ai
15. Frase.io

Let’s review the top 15 affiliate marketing tools.

Website Building Affiliate Marketing Tools

The tools in this area help to create your blog or website.

1. WordPress

WordPress is an excellent option for affiliate marketers who are ready to invest the time to learn a new platform. You can build out any customized options required over time.

Notable Features

• Plugins: Thousands of WP plugins help improve a blog’s functionality
• Themes: Use one of many free themes to improve your site’s look and feel
• Ease of Use:  WordPress is fairly easy to use

Pros

• Except for your third-party hosting fees, WordPress offers a free content management system
• Easy back office lets you update your site from anywhere
• Hundreds of tutorials exist inside the WP community
• Sites are search engine optimized via simple plugins & it’s easy to connect to Google Analytics
• Mobile-friendly themes

Cons

• You need some technical knowledge
• WordPress is free but some of the best plugins require paid options
• Need to update WordPress frequently to maintain security

Is WordPress Hard To Use

Overall, it’s relatively easy. There is a learning curve, though.

Pricing & Plans

WordPress is free. You’ll need to invest in hosting with companies like Bluehost or Siteground.

Our Take

WordPress is an excellent option for affiliate marketers ready to invest the time to learn a new platform.

You can build out any customized options required over time.

2. Wix

If you are a newer affiliate marketer who wants to invest less time in website creation, consider Wix. It has templates that are high quality and customizable to fit your needs.

Notable Features

• Wix offers 800+ templates for any industry
• Special mobile-optimized website versions
• Simple drag-and-drop editor

Pros

• You can have a website up and running in minutes
• No need to worry about hosting or security
• Wix takes care of all website updates
• One of the easiest site-building platforms to use
• Can add an online store

Cons

• Templates can be limiting
• More expensive than other site-building platforms
• Difficult to move your website to WordPress later

Is Wix Hard To Use?

No, Wix is easy to use.

Pricing & Plans

• Combo: $16 per month
• Unlimited: $22 per month
• Pro: $27 per month
• VIP: $45 per month

Our Take

If you’re a newer affiliate marketer who wants to invest less time in website creation, consider Wix.

The templates are high quality and customizable to fit your needs.

Chatbot Affiliate Marketing Tools

Use chatbot tools to communicate with your website visitors.

1. Omni Chat

Omni Chat is an excellent choice because it can integrate with Shopify, WordPress, and other platforms. The chatbot can also answer common questions, collect leads and make sales.

Notable Features

• Premade bot templates
• Customizable bots
• All features work on any website, including affiliate marketing blogs

Pros

• Offers a 14-day free trial plan
• Can integrate with Shopify, WordPress, and other platforms
• Bots can answer common questions, collect leads, or even make sales
• Use the marketing automation for personalized campaigns
• You can consolidate user data and offer support across your website and social media

Cons

• Costs more than other chat options on the market
• Some users find the interface difficult to use
• Its website server exists in a high-risk country

Is Omni Chat Hard To Use?

No, it’s not difficult to use.

However, you may need some time to become familiar with it enough to consider it an easy dashboard to navigate.

Pricing & Plans

• Customer Service: $1,440 per year
• Growth Marketing: $1,330 per year
• Advanced Marketing: $3,330 per year
• OMO Sales: Contact the company for pricing details

Our Take

Omni Chat is a good chatbot tool for affiliate marketers who want to offer support or sell products on their websites.

2. BotPenguin

BotPenguin is a great chatbot software service for small businesses. We like its forever-free plan and intuitive dashboard. We also appreciate the company’s commitment to customer support.

Notable Features

• Can send from 2,000 messages (free plan) to unlimited messages (Emperor plan)
• Offers a CSV export feature
• Integrations with Zoho CRM and Google Calendar

Pros

• Offers a forever-free plan
• Easily add the chatbox to a WordPress or Wix website
• 24/7 customer support team to help with any issues
• No setup costs involved
• Helps avoid waiting times to answer your customers’ questions

Cons

• Doesn’t pick up on human emotions well
• Without spending time customizing the auto-bot chats, customers can tell they’re talking to a machine
• The free plan limits you to only one bot

Is BotPenguin Hard To Use?

No, it’s not difficult to use.

You’ll experience an intuitive dashboard.

Pricing & Plans

• Free: $0 per month
• King: $4.17 per month
• Emperor: Contact the company for pricing details

Our Take

BotPenguin is a great chatbot software service for small businesses.

We like its forever-free plan and intuitive dashboard. We also appreciate the company’s commitment to customer support.

Affiliate Ad Tracking Affiliate Marketing Tools

Select one of the following affiliate marketing software options to track your ad campaigns.

1. Voluum

If you are looking for an affiliate marketing tool to help you to track conversions, clicks, and impressions, Voluum is the best option for you.

Notable Features

• Tracks conversions, clicks, and impressions
• Offers a heatmap to show where visitors are clicking on your website
• Cookie-less tracking helps to deliver more accurate results

Pros

• You can discover which landings pages convert best
• The ad variation feature lets you easily compare ads
• Works with any traffic source
• Fast reporting helps you uncover important statistics in real-time
• Uses up-to-date AI technology

Cons

• Doesn’t track extremely complicated funnels as well as some affiliate marketers may need
• Dashboard confuses some new customers
• Pricing is on the higher side

Is Voluum Hard To Use?

No, it’s simple to use overall.

Some marketers do need to take time to get used to the interface, however.

Pricing & Plans

Individual plans:

• Discover: $89 per month
• Profit: $149 per month
• Scale: $299 per month

Business plans:

• Start-up: $499 per month
• Agency: $999 per month
• Enterprise: $1999 per month

Our Take

Voluum will help you track conversions, clicks, and impressions.

We also like its heatmap feature and fast reporting.

2. Everflow

Affiliate marketers need a strong ad-tracking tool and this is why we highly recommend Everflow. It helps with email campaigns and does a good job with fraud protection.

Notable Features

• Top-notch affiliate campaign tracking
• ROI tracking
• Commissions tracking and management

Pros

• Does a good job with fraud protection
• Effective affiliate management tools
• Helps with email campaigns as well
• Engagement monitoring
• Integrates with Shopify, ClickFunnels, Tipalti, BigCommerce, and more

Cons

• Doesn’t find broken ad links well
• API integrations require resetting often
• Heavy use slows the software down

Is Everflow Hard To Use?

The software is not difficult to use.

The company provides detailed instructions.

Pricing & Plans

• Core: $750 per month
• Custom: Contact the company for pricing details

Our Take

Consider Everflow strongly for ad tracking as an affiliate marketer.

3. Osi Affiliate

If you are a brand looking for an affiliate tool to help you track the sales and payouts of the affiliates, Osi Affiliate is the best option for you.

Notable Features

• Tracks lead generation campaigns
• Offers a payout management system
• Track rewards provided to top affiliates

Pros

• Fraud protection measures
• Easily tracks paid commissions
• Create affiliate tracking links
• Provides text and banner ads to affiliates
• Software is cloud-based

Cons

• The dashboard isn’t as intuitive as other options
• You can’t add an unlimited number of affiliates
• A more expensive option when compared to other software

Is OSI Affiliate Hard To Use?

Yes, beginners will find the dashboard difficult to navigate.

Pricing & Plans

• Basic: $47 per month
• Professional: $97 per month

Our Take

While pricey for what it does, Osi Affiliate offers a quality solution for brands that need to track affiliates.

Email Affiliate Marketing Tools

Consider using one of the following tools to create your affiliate email marketing campaigns.

1. Mailchimp

Mailchimp is an excellent email affiliate marketing platform because it integrates with a wide range of apps and services and offers detailed analytics to show the performance of your campaigns.

Notable Features

• A/B testing: Test different versions of your emails
• Segmentation: Group subscribers together so you can send them targeted content
• List management: Keep your subscribers organized

Pros

• Integrates with a wide range of apps and services
• Offers detailed analytics to show the performance of your campaigns
• Plenty of available templates
• One of the most affordable platforms
• A wide range of integrations are available

Cons

• The interface is not as user-friendly as some other options
• Triggered emails sometimes go to the spam folder
• Email deliverability isn’t as high as some other platforms

Is Mailchimp Hard To Use?

We wouldn’t say it’s hard to use.

However, it’s not as intuitive to use as some competitors.

Pricing & Plans

• Forever Free: $0 per month
• Essentials: $11 per month
• Standard: $17 per month
• Premium: $299 per month

Our Take

Mailchimp is a solid tool for affiliate marketers of all experience levels.

2. Constant Contact

Constant Contact offers a good range of features for affiliate marketers. It offers advanced CRM marketing tools and provides A/B testing. It is suitable for both beginners and experienced marketers.

Notable Features

• Event registrations and polls
• Market segmentation features
• Contact management tools

Pros

• A/B testing
• Offers advanced CRM marketing tools
• Autoresponders are easy to put into use
• Good for both beginners and experienced marketers
• Offers a free trial

Cons

• Doesn’t offer variety with pricing plans
• Email templates are not as robust as other competitors
• Customer service doesn’t always respond quickly

Is Constant Contact Hard To Use?

Constant Contact is easy to use.

Pricing & Plans

• Core: $9.99 per month
• Plus: $45 per month

Our Take

Constant Contact offers a good range of features for affiliate marketers. It’s a tool we recommend considering.

SEO Affiliate Marketing Tools

As an affiliate marketer, getting search engine optimization “right” is critical to your success.

Use one of the following tools to uncover the best keywords to target on your affiliate blog.

1. SEMrush

Semrush affiliate tool is packed with features like the Keyword Magic Tool, which finds related keywords you won’t often think of when doing a manual search.

Notable Features

• Keyword research: Find new keywords to target
• Competitor analysis: See what’s working for your competitors
• Site audit: Check for technical errors that could hold your site back

Pros

• One of the most comprehensive keyword research tools
• Provides new ideas to improve the health of your blog
• Easily monitor your blog’s rankings
• Helps to discover linking opportunities
• Aids in developing content marketing plans

Cons

• The user interface is not as intuitive as some other options
• The SEO writing assistant could work more effectively
• Pricing is high for beginner affiliate marketers

Is SEMrush Hard To Use?

While offering a relatively intuitive dashboard, SEMrush takes time to master.

Pricing & Plans

• Pro: $119 per month
• Guru: $229 per month
• Business: $449 per month

Our Take

SEMrush is one of the best affiliate marketing tools for uncovering profitable keywords.

2. Ahrefs

Ahrefs is one of the best affiliate marketing tools on the market because it gives detailed insights into the search volume, CPC, and competition for any keyword.

Notable Features

• Search for keywords: Quickly find the right keywords to target
• Track your rankings: Track your website’s progress in the SERPs over time
• Check backlinks: Analyze your website’s backlink profile

Pros

• Analyze competitor traffic
• Get detailed insights into the search volume, CPC, and competition for any keyword
• All data is fresh and up-to-date
• Uncover partnership opportunities from the backlink checker
• Helps to easily uncover content gaps

Cons

• The pricing plans can be expensive for small affiliates
• Keyword research can be time-consuming
• Customer service isn’t responsive enough

Is Ahrefs Hard To Use?

Ahrefs is not difficult to use, but it does require some time to get used to all of the features and options.

Pricing & Plans

• Lite: $99 per month
• Standard: $199 per month
• Advanced: $399 per month
• Enterprise: $999 per month

Our Take

Ahrefs is one of the best affiliate marketing tools on the market.

While the pricing can be a bit steep for small affiliates, it’s worth the investment if you’re serious about making money through affiliate marketing.

Ad-Related Affiliate Marketing Tools

Placing ads is another way to generate revenue on an affiliate blog.

Consider using one of the following ad networks.

1. AdThrive

AdThrive is easy to use and offers reliable reporting features. Reports show ad results for desktop, tablet, and mobile devices.

Best For

Affiliate marketers who want to use an ad network known for being reliable and easy to work with.

Notable Features

• Ads are automatically placed on your blog
• A/B testing of ads
• Robust reporting features

Pros

• Reports show ad results for desktop, tablets, and mobile devices
• You can track which ad units bring the most revenue
• Place ads easily in areas like your blog’s header, sidebar, footer, and within posts
• Auto ad placements don’t stack ads upon one another
• Video ads perform well

Cons

• You can’t track ad results in real-time
• Slows down your site (all ad networks do)
• Doesn’t offer an affiliate program

Is AdThrive Hard To Use?

AdThrive is one of the easiest ad networks to use.

Simply sign up for an account and add its code to your blog.

Pricing & Plans

You don’t pay AdThrive. You join for free and then add its code to your website.

Our Take

AdThrive is easy to use and offers reliable reporting features.

2. Zeropark

Zeropark is potentially the best affiliate marketing tool for bloggers who want to try something other than AdThrive or Mediavine.

Notable Features

• You can target by device, connection type, operating system, or browser
• Zeropark also offers an API for developers.
• Campaign optimization features

Pros

• Free campaign setups
• Push notification ads deliver well on both desktops and mobile devices
• You can redirect domain misspellings to full-page ads
• Pop up ads show up under or on top of each tab
• Offers competitive CPMs

Cons

• Only offers payouts via PayPal or wire transfer
• Customer support isn’t highly responsive
• Takes a while to get ads to match your blog’s visitor preferences

Is Zeropark Hard To Use?

No, Zeropark is not hard to use.

Pricing & Plans

Like AdThrive, you sign up for free to place ads on your website.

Our Take

Zeropark is potentially the best affiliate marketing tool for bloggers who want to try something other than AdThrive or Mediavine.

AI-Related Affiliate Marketing Tools

As an affiliate marketer, you should look for ways to cut down on the time it takes to create content for your campaigns.

Use the following AI tools to help in this area.

1. Jasper.ai

Jasper.ai is a helpful tool for affiliate marketers who want to create content faster. However, you will need to budget a large amount to write a lot of content.

Best For

Affiliate marketers who want to speed up the content creation process.

Notable Features

• Offers a content ideas generator: The feature helps with copywriting by providing suggestions for headlines, CTA copy, and affiliate product descriptions
• You can set up content workflows to help with content creation
• Its “recipes” feature provides clear commands to the AI-writing assistant, which then writes out headlines, sub-headings, and blog post outlines

Pros

• Helps affiliate marketers come up with ideas for blog posts, social media posts, and email campaigns
• You can get your content created faster by using the workflows feature
• Offer templates such as content improver, blog post outline, sentence expander, YouTube descriptions, Amazon listings, and more
• Speeds up the creation of long-form content
• Offers a free copywriting and SEO course

Cons

• Only available in English
• It often comes up with irrelevant suggestions for headlines or copy
• Its plans are expensive and you need to keep track of credits

Is Jasper.ai Hard To Use?

While it’s easy to learn, there is a learning curve that might stump some affiliate marketers.

Pricing & Plans

• Starter: Starts at an estimated $49 per month with a 35,000-word limit
• Starter: Pricing can go as high as $399/month for 320,000 words
• Boss Mode: Starts at $99 per month with a 100,000-word limit
• Boss Mode: Pricing can go as high as $600 per month for 700,000 words

Our Take

Jasper.ai is a helpful tool for affiliate marketers who want to create content faster.

However, you will need to budget a large amount to write a lot of content.

You might be better off hiring a freelance writer in that case.

2. Frase.io

Frase.io is a quality AI tool for affiliate marketers who want better SEO rankings. The content brief builder is especially useful for those who are starting with SEO.

Notable Features

• Offers a content brief builder: The feature allows you to input information about your target audience, campaign goals, call to action, and more
• Topics and questions research tool
• Offers a content Hub: It provides templates, resources, and guides

Pros

• The tool gives you a clear idea of what to write about
• Content briefs generated by AI technology
• Easily create topic clusters
• Optimizes your content for SEO purposes
• Free tutorials provide extra help

Cons

• You need to have some knowledge of SEO to get the most out of this tool
• Customer support is slow
• Doesn’t always return content useful for humans

Is Frase.io Hard To Use?

No, Frase.io is not hard to use.

Pricing & Plans

• Basic: $44.99 per month
• Team: $114.99 per month
• Enterprise: Contact the company for pricing

Our Take

Frase.io is a quality AI tool for affiliate marketers who want better SEO rankings.

The content brief builder is especially useful for those who are starting with SEO.

Wrapping Up

Now that you know about these affiliate marketing tools, start conducting your research.

Select two or three tools and look into them in greater detail.

Choose which marketing tools make sense for your situation and begin using them.