How to Create a Logo
Learn how to create a logo for your website, step-by-step. I'll show you a real-world case study of how I did it and what you can learn from it.
A few weeks back I wrote about having a logo designed through LogoNerds, and how happy I was with their service. Compared to other design services out there, they are much cheaper, faster and professional than what I have experienced elsewhere. With that said, I went back to them again to have a few more logos created for my sites.
I thought it would be a fun idea to break down the logo creation process of my latest design. I’m working on a new pet food coupons and review web site that I needed a dog and cat related logo for. I filled out their design information form with a bunch of ideas, and here are the first set of logos I received from LogoNerds.
Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.
- LogoNerds offers affordable, professional logo design with multiple concept drafts.
- Initial drafts are refined through feedback, allowing detailed revisions on elements.
- Text and color adjustments are tailored until achieving a simple, effective design.
- Finalized logo files include various sizes and formats, all for a low cost of $47.
Step 1: Logo Design Draft Concepts
After you’ve filled out your initial design information for LogoNerds, you will have to wait a couple of days for their first set of concepts. I always go with their $47 “Professional Business Logo” package since it comes with 6 different draft designs (and print ready images). The most exciting part of the logo design process is when you get those first drafts and have an idea where your logo is headed.
Step 2: Critique and Logo Revisions
Depending on the web site or job, sometimes I will just select one of their first drafts and go with that logo. This time around I knew I wanted something really great for the site, so I worked with LogoNerds to create the perfect logo. After looking at all of the logos for a couple days, and asking friends and family which logo they liked best, and why, I decided to go with CONCEPT 1 (top left). I thought it was simple enough to get the point across, but also fun and brandable at the same time.
I told LogoNerds that I would like to see if they could play around with the bone structure in the background and if they could create a new variation of the dog and cat faces. You can see their revision update below.
The new bone looked much better, and I liked the new cat and dog face even more. From there I gave the LogoNerds team a few ideas on how what colors to add into the logo. Their color update is shown below.
Step 3: Text Logo Revisions
The logo is looking pretty good now, and could be considered finished, but I still wasn’t loving the “PetFoodia.com” text beneath the logo. I then requested the team try and create something nice that would go along with the logo.
The next set of finished logos with a new font design can be seen below.
While some of the font designs looks nice, none of them blew me away. I like the concept on the bottom left logo, but it just didn’t look right. Once again, I went back to the LogoNerds team to request another text revision set, this time with “more simple” text concepts. Within a couple days I had another set, which you can see below.
I was much happier with this set of designs. They were much less advanced and colorful as the previous set, but I wanted something simple and to the point. I decided on the bottom left logo with, and to remove the tagline from the logo.
Step 4: Completed Logo / Files Recieved
After the thorough design and revision process, I was extremely happy with the end result. You can see the final logo below.
LogoNerds would complete the order and send over a final design zip with a variation of different sizes, colors and file types.
After looking over the whole process, and how many times I asked LogoNerds for a revision, it’s quite amazing the service they can offer for only $47.
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