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1 Analogy to Find the Right Sponsored Post Rate for Your Blog

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Imagine walking into a Ferrari dealership.

Stunning vehicles dot the showroom floor.

The Enzo.

The California.

You set your eyes on an F430.

The price tag: $300,000 smackers.

This is a fabulous machine. One of the finest sports cars on earth. Of course it costs $300,000 because why would it cost any less? The car was carefully built and engineered painstakingly. Top speed: 196 MPH. 0-60 in 3.7 seconds.

Super car perfection.

Now imagine if you looked at this brilliant super car priced at $300,000 and you told the sales person on the showroom floor:

“I can only offer $20,000 for the car because I am on a tight budget.”

In a best case scenario, you will be laughed out of the dealership.

In a worst case scenario, the sales person calls security and you are forcibly evicted from the dealership because everybody there believes you are insane. Rightfully so.

This is a Ferrari we are talking about. Not a Kia. If you wanted to buy an average, run of the mill Kia, maybe $20,000 covers it. I know not. I am too busy island hopping these days to know much of cars.

Bloggers and Sponsored Post Prices

Imagine someone approaching you to place a sponsored post on your blog.

You have built your blog up over years, creating helpful content, establishing friendships with top bloggers, guest posting and building up the Ferrari of blogging real estate.

Someone asks for your sponsored post rates.

You share your fixed rate of $500.

The individual wants to place a sponsored post on your Ferrari of a blog for only $20 because they have no money. Tight budget.

I hope to goodness you ignore the email, or politely decline, or if you are in a playful mood, laugh the individual off of your email thread. Or maybe if you are particularly clever, you will bookmark this post and send it to the individual as a response.

In any case, if someone walks into your cyber dealership and wants to buy a sponsored post on your Ferrari of a blog for Kia prices, let them go. Instantly. The $20 plea because someone is on a budget is as asinine as somebody walking into a Ferrari dealership and explaining that they only have 20 g’s to spend on the car, and that “they hope you can work with their price range because money is tight.”

Just like the Kia shopper is out of their league by trying to buy a Ferrari, the $15 guest post budget individual is out of the league of your blog.

You are both in different Universes.

It’d be like if I walked into Tao here in NYC – one of the most pricey and trendy restaurants in the city – and asked for a reduced price on my meal because times were tight, and I was on a budget.

It costs you $96 for a few thin slices of Kobe beef there. But imagine if I tried to explain that I was on a budget, and that I could only afford to spend $5 on the normally $96 Kobe beef?

This is Kobe beef folks!

Fixed Price

Minus a tiny bit of wiggle room – if you choose to go this route – make all service prices for your blog fixed.

Sponsored post rates, freelance writing rates and advertising rates should be fixed, non-negotiable, set prices.

This helps you avoid tire kickers and also weeds out folks who are simply too mired in fear to be on your energetic wavelength.

I do have compassion for these individuals but I am not in the business of doling out charity. Just like the salesperson on the floor of the Ferrari dealership does not change the pricing of one of the world’s finest vehicles for “somebody on a budget”, neither should you.

Remember; you have a blogging Ferrari.

Treat it as such.

Video

What the video from NYC as I explain this concept:

 

Ryan Biddulph inspires you with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise.

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Blogging

How Did You Pick Your Blogging Niche?

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Be honest.

Did you pick your blogging niche mainly to make money? Or do you blog mainly to follow your passion? Be straight with yourself. Being honest makes the difference between happiness and misery, and, the difference between success and failure.

10 years ago I chose my blogging niche mainly to make money. I had little interest enjoying the ride and helping people. I did have a wee bit fun, freeing driver, but that intent shifted fairly quickly. I figured it’d be easy to make money blogging because top pros showed it’d be easy. Pros I followed back then, at least.

But I quickly learned being a pro blogger was no joke.

I picked the wrong niche because profits mainly drove me. Big mistake.

In my eBook: How to Pick the Right Blogging Niche

I explain how to pick the proper niche for you. Most bloggers struggle because they do not pick a niche for themselves and for their enjoyment; these folks chase money, so the niche is for money, not self. Money never arrives fast because money arrives after you practice writing, improve your skills and build your network. Why do you keep blogging if you make no money and money is your prime driver? You don’t keep blogging. Or you fail terribly, until you blog your passion versus mainly blogging for profits.

Choose Passion Over Profits

Choose your blogging passion for your driver; make the work, the reward. Profits feel like extra, which needs to be the case because you will not make money for a while. Remember; you need to practice for a long time to develop the skills, content and connections to command money for your premium offerings. Nobody makes money right away because no new blogger has a complete blogging skill set. Perhaps you have industry knowledge but you have no clue how to create content and build connections. Practice, time and trust factor deeply into the blog monetizing equation.

From my trip to Oman.

Pick your niche based on what you love doing. Do you dislike covering your current niche? Trash the blog. Do yourself a favor. Avoid the nightmare of spending years struggling, doing something you do not enjoy doing. You may as well work a job. Quit blogging, get a 9-5 job offline and at least get a steady paycheck and some comfort, if you are going to be miserable.

How Did You Pick Your Niche?

Most bloggers lie to themselves on niche selection because most bloggers claim to follow their passion on some level but in the next breath, these bloggers struggle for years. Guess what? If you struggle for a long time, you are chasing profits, not following your passion. Passionate bloggers put in the time, practice writing, build meaningful connections and publish helpful content. Check all those marks for 6-12 hours daily and you will begin making some solid coin over years.

Do you genuinely love your niche? If not, trash it. Start quickly and intelligently from an abundant, generous, powerful energy. Blogging From Paradise took off fairly quickly because I trashed on old blog and my old niche and followed my passion. Nothing held me back. Nothing pulled me back. Nothing held me down like an anchor.

Trashing a losing venture and blogging money obsession beats holding onto a losing venture and wasting your blogging time for years. Nobody succeeds from a happy, abundant energy trying to squeeze cash out of a blog because you cannot get big bucks unless you render big time service. Bloggers who follow their fun and make profits feel like bonuses are the exact folks who render the greatest service online.

 

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How to Turn Your Blog into a Profitable and Registered Company

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business numbers

Blogs are everywhere. Some of them are great and some of them are worthless. With more than a billion different websites and blogs on the internet today, you can see how it’s easy to get lost in the mix, while also understanding how quick and simple it can be to start a blog of your own.

However, there are a select few that will actually provide value to individuals on the internet and not only will they start generating a decent amount of traffic and search rankings, they could also start making a decent amount of money as well.

This is often through the use of affiliate marketing, Google Adsense, paid placements and sponsorships, or even writing content and eventually coming out with products and services of their own.

It doesn’t matter where or how your blog is making money, it just matters that it is. And in order for a blog to make money, it will soon likely need to be registered as a business.

With all of this in mind, let’s take a look at some of the most important things you will need to remember when turning your blog into a profitable company — both in the United States and around the world.

What Type of Blog Company Do You Want to Start?

When it comes time to start your business, there are many different things you will have to consider — such as what type of company you want to create. This will depend on a number of factors, such as how much money your blog is making, if you are the sole owner, and also if you have a team of founders and how you might need to pay other employees or break up shares of the company.

The most common titles to register a blog as a company are LLC, Corp and INC. When you get even more detailed, you will find that you can also register your company as a S Corp or C Corp — which individually file taxes differently based on how the company funds are managed.

With all of these different titles and company types in place, it can be quite confusing for anyone just starting out. To help with the decision process, be sure to run through the infographic below, which provides the many advantages and disadvantages to going with a Private Limited Company, a Sole Proprietorship, or an LLP.

Before making a decision on your own, it’s best to contact your attorney or legal counselor for final confirmation and advise. You may also want to consider starting your blog as a company in a different state than the one you currently live in.

Delaware is a popular state for companies to register in, due to their tax and company restrictions and benefits that other states don’t offer.

Best Places to Start a Business Outside of the United States

If you have the ability to run a website or blog from the comfort of your own home, you may want to consider moving to a better location. This could be somewhere you always wanted to live or visit, someone that is cheaper to live, or even another country that is more business friendly.

According to a recent survey and article from USANews, Thailand, India, China, Singapore, Malaysia, Mexico and Canada all ranked among the top seven locations to start a business in the world today. With so much attention on these countries and business in the world today, it’s no wonder that bloggers are eagerly making the jump from the United States to other countries — while also not having to change much about their sites or business model in the process.

However, just like there are different business and company entities that you need to choose from, you will also need to understand the different regulations for each of the countries listed above as well.

For example, if you want to start a company in Singapore, you would have to register the new company and also have at least one shareholder and a maximum of fifty shareholders within the company living in the same country.

Another scenario is if you wanted to form a company in Germany. Since it’s already part of the EU, you are going to have some big compliance and regulation issues that you need to abide by. For one, you would need to make sure you register the company within Germany, and also have an office, a bank account, and a local accountant within the same country as well.

Switzerland is another name that has always been popular with finances, banking and business as well. Bloggers that want to make the leap from any other location in the world and run their company from Switzerland, will need to make sure they fill out all of the necessary form, have the right specimen signatures, passport copies and relevant documents. As Switzerland is one of the most sought after locations to live and start a business, it also has one of the most complex business registration processes as well.

No matter where you want to run your blog business, it’s important to research the regulations of each country before making any sudden changes. The last thing you want is to make a big move and then have your business come to a halt and no longer have any incoming funds, or have the business be closed of seized by another country government.

Blogging is a Business that can Take You Anywhere!

As mentioned earlier, if you already have a successful blog or online business, then you likely already know and understand the advantages of being able to work from your home computer or laptop.

However, life is short and the amount of money you make is important as well.

If the idea of turning your blog into a legitimate business is in the cards, then you should definitely take the leap and go for it.

At the same time, if you aren’t happy with where you are living in the world either, be sure to explore your options for that as well.

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5 Proven Methods to Get More Attention and Engagement on Your Blog

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Whether you’re choosing to blog for business or pleasure, your number one priority should be to attract as many people to your page as possible. If you haven’t noticed much traffic on your blog lately, there are various things that you can do to help increase your readership.

Some of the most obvious ways to improve traffic and engagement on your site, is to have better content and a custom social media sharing strategy in place. These two components alone can result in thousands of new visitors to your site daily.

With that in mind, here are 5 ways to make your blog get real attention.

Establish Your Audience

If you don’t know who your target audience are, it can be difficult to know what sort of content to publish on your blog. Understandably, you will want as many people as possible to not only check out your page, but become loyal followers, so taking the time to understand your audience is important. The last thing you want is to spend hour after hour curating content for it to not be seen.

If you’re blogging for business, a great way to find out your target audience is by setting up your own Facebook business page. Make sure to link your blog on the page so customers know where to go for more information about your company.

In fact, Famoid recommends the following ten metrics and methods to be used when trying to grow and improve engagement through a Facebook Business Page.

  1. Use Multiple Forms of Media in Your Posts
  2. Don’t Over-Plug Your Product and Services
  3. Get People Involved
  4. Give People a Reason to Follow you
  5. Branding is Everything
  6. Thoroughly Fill Out the “About Us” Section
  7. Upload All of Your Videos and Photos to Your Page
  8. Make Sure It’s a Business Profile
  9. Be Responsive
  10. Be Consistently Active

Just like a blog, you need to make sure your social media profiles and fan pages are working for you, but also providing value to your audience. If not, users will quickly unfollow and unlike your content, while also being likely never to come back.

Post Relevant Content

Once you’ve identified your target demographic, the next step to take is to focus on what sort of content you’re posting. With so many blogs available on the internet, consumers can simply go elsewhere if they lose interest in your page, therefore, creating content that’s relevant, fresh, and eye-catching is key. Try and post images and videos on your page, rather than dominating the screen with large blocks of text. Many consumers don’t have the time or patience to sift through sentence after sentence, so you may want to consider using bullet points too.

At the end of the day, content is everything… but it’s the beginning and end all to everything. If you are creating content just for the sake of putting something out there, it’s not going to work. With more than a billion websites and blogs on the internet today, everyone needs to focus on creating the highest quality of content possible in order to not waste time and resources on just filling the internet with more clutter.

Use SEO

If you haven’t heard about SEO before, the chances are your blog isn’t gaining as much traffic as it could be. Search engine optimization is used to rank your blog higher in search engine results like Bing and Google. The higher your page is, the more chance you have of consumers checking out your blog. If you are a business that has multiple locations, you may want to consider using multi location SEO which can keep track of mentions of your company across the web, as well as on-page optimization.

This is especially true for local businesses or ad campaigns that are targeted to a select location or demographic audience. The better content and targeting you have in place, the more likely you can rank higher in the search results for localized terms or through social media with social sharing from locals.

Try Guest Posting

Helping other bloggers out with posts can be another great way to increase traffic to your page. Putting your knowledge and expertise to good use can not only help you build contacts through the blogging world, but it can also help draw readers in. We could all do with a helping hand, especially when starting out as a blogger, so posting links and recommendations to other bloggers can see your traffic increase.

Guest posting is still one of the best ways to get content placed on high-quality web sites and blogs, but it’s also getting quite saturated as well. For this method to work efficiently, you will need to build relationships with different websites and blogs across the internet, while also offering high-quality content in the process.

Be Consistent

It goes without saying, if you aren’t motivated and consistent with your blog, you can’t expect consumers to stay interested. Blogging takes time and commitment, so if you aren’t passionate about your page, you won’t get very far. Major success rarely happens overnight, so being driven and staying focused with your blog is important.

Your first port of call should be to establish who your target demographic is. If you’re in business, posting content that’s relevant and informative is crucial, allowing customers to get more of an insight into what your company is all about. Using SEO to rank your page higher, staying consistent with your content, as well as trying out guest posting are just a few things you can do to make your blog get real attention.

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