Attempting to read a post and publish a thoughtful comment on some blogs is like me trying to fly to Fiji……without the aid of a plane.
Imagine that. Me, flapping my firm, taught, but still very human arms like a baby bird in the nest, greedily elbowing out its chick brethren for the juiciest worm, served up my mama bird.
Yeah; that type of flapping.
Then picture me flapping my arms for like 13,000 miles. Across the US. To the North Pole, Back down, and around. To Bangkok. Then, imagine me flying 12 hours EAST, through Kuala Lumpur, Sydney, then Nadi, in Fiji.
Impossible. Until we are blessed with Jetson’s technology.
But it feels even more impossible when I come across an agitating, silly, blogging boo-boo on many blogs.
These bloggers mean well. They rock. Honest, But they allow a silly little thing to diminish the user experience on their blogs.
What is it?
These blogs are typically bogged down by dynamic ads, flashing frequently. In addition to a general presence of TMS: Too Much Stuff.
The presence of Too Much Stuff and dynamic ads SLOWS DOWN and BOGS DOWN these blogs. To the point where I cannot even leave a comment effectively, because all the heaviness leads to error comments, or comments made without me linking to my blog, or comments made where I couldn’t even pick my name, email address and blog URL from a form drop down because the blog was SOOOOO HEAVY with ads, widgets, dynamic advertisements, and so much stuff that it prevented effective, seamless, easy user interaction.
Which is a bad thing.
Note; I see this error particularly on blogs in ad heavy niches. Travel bloggers seem to be the worst offenders in this area.
The Cause of This Blogging Malady
Fear you aren’t making enough money. Or getting enough traffic. Or getting enough comments. Or getting enough email subscribers.
When you fear lack, almost every human being overcompensates, jam-packing their blog with more stuff. When you should actually remove stuff in 99.99% of these cases.
Because less is more.
Make white space your friend.
3 months ago I dove into a guest posting and blog commenting campaign, big-time.
I also did something that influenced my income and traffic and email list size and comment spike.
I pared down my sidebar. I made white space my friend.
By removing ads and images, I gave readers greater clarity, through my clarity. I boosted engagement. I sped up the process through which readers could publish comments, buy my eBooks, courses and audio books, and through which they could hire me.
No dynamic ad distractions. Nothing pulling my reader’s attention away from engaging, and buy, or sharing. All the stuff that builds community.
I had to pare down though, to create this neat surge of sweetness.
You may need to do the same if your blog is bogged down with ads, heavy dynamic widgets and all manner of stuff which you need to release to streamline your blog and to create a pleasant, engaging, fabulous user experience.
The biggest problem? Fear. Fear of letting go. Fear of the idea that less is more. Fear that you fear missing out. These fears layer themselves on one another, creating a serious fear soup that if you scoop it up, you will most definitely fall prey to making this agitating, annoying mistake.
I felt pretty dang uncomfortable paring down my sidebar. I let go a few sweet travel photos. I also released a few of my blogging courses. Ditto with the eBook of the week widget.
My silly logic tried to smack me around. How could I succeed in selling these products or eBooks if I trashed the advertisements for said products and eBooks? How could I build an eye-popping brand if I held back on sharing ample travel photos?
My mind objected. But as always, logic loses to intuition. Meaning, the pull I felt to lighten things up, sidebar-wise, would lead to increased engagement, greater sales, more traffic, more comments and a general spike in blog metrics.
Which of course, it did.
If you post anything to your sidebar, ask yourself: am I doing this from an energy of fear, or from an energy of fun?
Wait for an honest answer.
How can you avoid Bog-Down-I-Tis? How have you streamlined your blog?
I filmed a video recently diving into the *too much action* side of blogging. One thing to add too much stuff to your blog. It’s quite another to do too much because you are desperate.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
Why Blogging Jealousy Is a Damaging Emotion
I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.
Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.
Jealousy and Damage
Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.
If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.
Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.
Do you need to face deep fears on your blogging journey?
Buy my eBook:
How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
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