I heard bongos on the train to NYC yesterday, as we commuted in for another house sit.
You can watch the performance here:
After spending a few moments bongo-ing, one of the performers walked around with his cap. He asked for money. Not in a desperate way. Not in a fearful way. Just a clear cut, natural, casual, relaxed call to action he added to the end of each quick train performance.
No awkwardness. No clumsiness. No fear. I saw him making a clear, direct, simple call to action, which he tacked on to each quick, short, entertaining drumming session.
I instantly thought of how hoards of struggling, failing bloggers hesitate to add a call to action to their blog posts, for fear of:
- sounding too “sales-y”
- failing to grow their business anyway, aka, wasting their time
- turning off readers
Toss in 1,001 other reasons. I likely clung to ’em, many years ago.
But the current day version of me naturally, seamlessly and casually adds a premium call to action to the end of every post. I do my cyber performance. I render helpful service through a blog post. For free. So I link to one of my eBooks, courses, audio books or coaching services page to make a clear, simple call to action.
My blogging business grew exponentially the moment I was *all in* on making a clear cut call to action at the end of each post.
I did not feel uncomfortable, awkward, embarrassed or ashamed to make the call. I felt no need to explain why I made the call. I just helped people for freemium through the post then made a call to action for the premium.
I filmed a video in NYC this morning explaining the lesson I learned from these clear bongo players on the subway. Watch as I explain:
These are a few thoughts which came to mind when I saw the bongo guys drumming away. But I felt an even greater pull to blog about the experience when one of the guys walked around with his empty cap to accept donations for their performance.
Nothing forced about it. Nothing desperate. Nothing manipulative. I have been part of street performances – as a guest – where the performers used pressure and desperation and slickness to manipulate money out of folks. These guys did something different.
Ask for money in a clear, confident and relaxed way. No fear there.
As you wrap up your blog posts do you feel any:
when it comes time to add your call to action at the end of the blog post? Especially when the call involves some premium product or service?
I have no problem making calls to action on my blog, both at the post’s end and within another portion of the post. Peep my latest blog post:
See how I made the clear cut call to action to buy my blogging course or to hire me, at the end of the blog post? I offered my readers free information through the blog post and automatically offered them premium information at the end of the post.
I do not ask for money like the subway performers. Different gig. But I make a similar, cash flow boosting call to action at the post end and also tossed in a call to action to buy my mindset blogging eBook earlier in the post.
Are you being as clear as the subway drummers when it comes to adding a call to action to hire you or buy your stuff at the end of each post?
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
Do You Believe You Deserve Blogging Success?
My friend Alonzo Pichardo sent me an interview recently.
Pay close attention guys; one concept behind the video can be destroying your blogging success. Sure killed my career, for years.
Boxing legend Evander Holyfield went bankrupt, it has been claimed, as of 2012. He lost/spent $530,000,000 USD, 530 million dollars. Allow that idea to sink in. I read how Mike Tyson reportedly went bankrupt after spending/losing over $300,000,000, 300 million dollars. Most of these ideas astound people because we do our best to manage money effectively. I could live 40 life times on 500 million dollars. Anyway, a recent Mike Tyson interview highlighted one reason why he went bankrupt after amassing 300 million. I deeply suspect Evander blew through 500 million largely due to the same mindset. Iron Mike noted how he believed he did not deserve the big bucks. He saw himself as a broke kid from a rough neighborhood who did not deserve money, because he loved fighting for free, and also, clung to the past, keeping the same self image from when he lived in poverty.
If Tyson believed he did not deserve 300 million, the quickest way to get rid of 300 million is to spend like mad and blow the money irresponsibly. Most humans say he is foolish but this is not true; HIS BELIEF SYSTEM ensured he would do everything to get rid of the 300 million he did not deserve…and it became so.
Blogging and Deserving
Do you genuinely believe you deserve $10, or $100, or $100,000 through blogging? Most bloggers do not believe this, so they never make much money. Other bloggers make some money but lose it quickly through poor financial decisions, ensuring that they do NOT keep the money that they believe they do not deserve. Blogging, money or financial conditions have nothing to do with the money woes. The blogger’s belief system concerning money is 100% the root cause behind the problem. Change the deserving issue, and you change the income. Or cling to deserving problems, and keep slamming into blogging financial problems.
I recall not believing I deserved more than 99 cents for an eBook. I slammed into financial issues, sold few eBooks, then decided to face my deserving issues and deep fears concerning money and my self-worth. I eventually rose all my eBook pricing to $6.99, $9.99 and $20. Why? I deserve to sell 7 to 20 dollar eBooks. People buy at these prices – far more than at the dirt cheap prices – because I BELIEVE I deserve to make sales at those prices. Why? I faced deep fears concerning deserving. But if I never faced deserving-fears, I never make the money. Plus I would quickly lose money I made because if I still believed I did not deserve much money, my subconscious mind would find a quick way to lose my money. My belief system creates the experience. Ditto for your belief system; even if your ego does not agree with this point.
Like I say in my eBook:
you may leave your comfort zone if you learn new, scary techniques for monetizing your blog effectively. One scary and uncomfortable tactic involves observing your money limiting beliefs in the light of truth. If you do not believe you deserve money, you never make money or you make money and lose it incredibly quickly. Belief created the experience. You believing you do not deserve money creates the experience. Clear the fears, release deserving issues and money will flow to you more easily. Plus you will keep the money, too. Pure win-win, if you ask me.
All Bloggers Begin at Zero
“I felt like a famous person had just called my home.” ~ Expert Admirer
“If only this person had known I made $5 the prior month through my online exploits.”
These are the first 2 lines of my eBook:
We all begin at zero. All bloggers start at zero. Even when some of us see some success, exposure-wise, the money comes later. I had a decent name 8 years ago as far as folks knowing me. Money lagged a bit. My earnings seemed slow to grow. Par for the course. All people who work jobs tend to think if an entrepreneur gets pretty well known, millions flow in. Nope. Money tends to lag being noticed.
Anyway, this vignette from my eBook sums up the concept of this post; every blogger you admire, every genuinely rocking blogger, every super star, started blogging with zero blogging traffic and zero blogging profits. We all begin at zero. Nobody begins luckily with $20,000 or 43000 people visiting their blog daily. I began at zero. Nobody visited my blog. I made zero dollars blogging. As a new blogger, I began at zero and worked my way up, from there.
Gary Vaynerchuk had zero followers on all of his social media accounts as a new user. Ditto for every successful, famous online entrepreneur. We all begin at zero and work out way up, from there.
Never assume successful bloggers walk an easy, simple, fear-free path. Stop it, because we all began with zero followers, zero traffic and zero profits. If you made a penny, have 1 follower and 1 blog traffic aka visit, you are farther along than I was 10 years ago because I was at all zeros, across the board. Do I seem lucky now? Nope. You are beyond where I was. But top bloggers do not assume, or figure top bloggers before them, had it easy. Nope; top bloggers know as newbies that all bloggers begin at zero and start from there.
I did a little assuming myself 10 years ago. I figured top earning bloggers had it easy and never needed to face my fears, pain and struggles. I was right; their fears, pain and struggles were 10 TIMES WORSE. You only reach the top by facing all fears and pains most bloggers refuse to face. I began at zero and faced plenty of uncomfortable moments along the way, to become successful.
You begin at zero, like me. We are on a level playing field on day 1. Do you know what makes the difference? Top bloggers follow their passion, trust in the process and generously help people for free during this journey, working daily, not panicking and seeing the journey through.
We also…..feed the hog.
I am super excited to join my friend Sue-Anne Bubacz in releasing a fun, entertaining and valuable new blogging course.
Watch the video introduction here:
I’m sharing because it perfectly embodies this “we all begin at zero” type mindset that newbie bloggers should adopt.
We will be walking you through your successful blogging journey; yes, you can and WILL succeed if you learn from pros and work generously. We believe in you, and know success is your right. The key is to follow your fun, to practice simple blogging tips, to develop your emotional intelligence and to generously help people.
Enjoy the video AND the course guys.
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