I came across a concept that changed my blogging career.
The idea: “Hold back and it will be held back from you.”
Most of us hold back. I did. For many years.
I created a few blog posts, checked for sign ups or sales, and if I didn’t see any sign ups or sales, I held back. I stopped creating.
I feared I was wasting my money on:
- my domain
- my hosting
- the thousands of dollars I spent on my blog, when I saw zero return
I panicked. I held back. I stopped creating value.
Naturally, when you pull back on creating value, you see even less value. Meaning fewer sign ups or no sign ups. Sales die too.
I began thinking, “Well, if I am spending money to make money, and if I am spending time creating value to make money, I better stop spending money and creating value, until I make money.”
No! This is the worst thing you can do, because when you hold back, it (sales, sign ups) are held back from you, longer and longer, and longer.
I held back out of fear – fear I was not making money – so naturally, the Universe (through potential customers, clients and team members) held back from me.
No sign ups. No sales. Frustrating.
Good things take time. Good things take money.
Check out this post I wrote on Staff Projects:
6 Tips to Boost Your Marketing Trust Factor
You, literally, gain the trust your readers and customers by not holding back. As you gain trust, sign ups increase.
You lost the trust of potential customers and clients by holding back, by choosing to not be prolific, because you fear seeing no results aka no dough.
The Blogging Mental Block
Seeing zero results after a few weeks, or maybe a month, or maybe 6 months of creating helpful content, paying freelancers to stock your blog with content, investing in ads and paying for your domain and hosting causes most bloggers and business owners to panic.
I know. I was one of them.
But when observing 7 and 8 figure earners during Affiliate Summit East last year, I learned the biggest of big dawgs:
- spend money freely even when they see no appreciable results because they have faith and flat out know the sign ups, success and big money is on the way
- do not panic when nothing appears to be happening, but instead, give even more freely of their time, talents and wealth, to lay the foundation for a stunning successful blogging campaign
- do not, and I repeat, do not hold back; when you hold back, it will be held back from you
What About Spending Money?
I do not advise you spend money like a drunken sailor to boost sign up, sales and conversions.
But; have faith in your vision. Believe in you. Trust your gut. Trust your intuition; it knows the way.
Spend money *now* to lay the content seeds *now* so you appear to be everywhere in your niche 3-6 months down the road. When you appear to be all over, the money, time and energy you feared spending now will pay exponential returns.
I recall being so gung ho about blogging many years ago. I’d intend to publish a post daily or every 2 days. After 2 weeks or a month, when I saw zero profits, I held back.
Of course, the saying always, always, always rings true: hold back, and it will be held back from you.
The more you notice no sales and act from an energy of no sales, guess what happens? You make…no sales!
But the more you hold true to your vision, publish helpful posts daily, lay content seeds all over your niche, and have complete, utter trust in your initial intuitive hunch, the sign ups and sales eventually increase.
I’ll leave you with a quote from A Course in Miracles, my favorite book that has helped me become perhaps the most prolific blogger in my niche in the world, and a guy who lives a neat life, island hopping like most folks change their minds:
“Thoughts increase by being given away. The more who believe in them the stronger they become. Everything is an idea. How, then, can giving and losing be associated?”
Think about the 7 and 8 figure bloggers I saw on stage, giving freely, increasing the value offered, and the people who believed in the thoughts, creating helpful content and spending significant money for 8 months or a year before the flood gates opened.
If you want the flood gates to open, do not set impossibly short outcomes of weeks or a months; good things take time.
Give freely of your time, talents and profits.
Have faith in you. Trust in your gut.
Success is yours; patiently keep giving freely and you will receive just as freely over the long haul.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
Why Blogging Jealousy Is a Damaging Emotion
I spent today enjoying lunch and a hike through the forest with my wife. But like the past goodness knows how many years, I will work 6-8 hours daily….or more. I put in an hour or so this morning. Now I get to work a bit before 5 PM. People love my travel photos. Folks often tell me how jealous they feel, envying our life. We are so lucky! We are blessed. We are aligned. All that jazz. But the same folks NEVER feel jealous or envious of the fact that I worked 6 hours daily for the past goodness known how many years of my life. I tell folks about my workload sometimes; most look at me like I have 3 heads, people proclaiming themselves lazy and definitely, believing I can have this workload because working long and persistently is not for them.
Before you envy my movie-worthy life, envy my movie-worthy workload. Before you jealously bust my chops about my photos in Fiji and Bali, be just as envious and flat out jealous of the 20,000 hours I have blogged over the past decade of my life. You cannot have the sweet fruit unless you patiently water the seed and allow for it to thrive, during growing season. Likewise, you cannot have blogging success unless you patiently, persistently and generously work, to succeed.
Jealousy and Damage
Most bloggers never realize the intense jealousy that damages their blogging campaign. Why does jealousy hurt you and your blog? Delusion, that’s why. Take my Fiji or New Zealand or Costa Rica pictures. Most people who see the pictures envy my life because most folks CHOOSE to work a 9-5 job and CHOOSE not to travel. In the same breath, after expressing intense jealousy at me living a cool life of travel, I advise the person to begin blogging, to engineer a similar life for self and family. In an instant, most bloggers complain about having no time, no time, and no drive to design such a life of fun and freedom. Why? Being jealous of bloggers immediately places you in a “they have it, but I cannot have it,” type victim, non-empowered, weakling energy. If you believe only I can live this life, and envy me, and you foolishly believe you cannot life this life, you make endless excuses to cling to your belief system. Said excuses guarantee your unhappiness and comfort.
If you envy my life of travel, envy the 6 to 10 hours or more I have worked every single day of my life over the years. Do you envy working 8 hours every Saturday and Sunday? Are you SOOOO jealous that I will work 6-7 or more hours today, after being out of the house for about 6 hours, hustling into the evening? Nope. I did not think so. Few human beings envy someone who works generously, diligently and persistently because most people hate doing the very thing that sets them free. Why? Doing the thing that sets you free forces you outside of your comfort zone, to face deep, pulsating fears. Facing these fears seems highly unpleasant. Nobody enjoys facing fears, but you need to face fears in order to grow, to succeed, and to live a life of movie-worthy levels, you being the object of blogger envy.
Stop being jealous. Get to work, admire industrious bloggers who live their dreams, and you too will live your dreams.
Do you need to face deep fears on your blogging journey?
Buy my eBook:
How to Ride out Traffic Swings
Traffic swings occur for every single blogger who ever blogged.
Literally, nobody is immune from seeing traffic stats swing high, low, back, medium and all over, in between. How do you ride out these swings? Blog for the love of blogging and see traffic as an extra, a bonus, or some add on to your blogging campaign. Make the blogging work, the reward. See all else as extra, or a bonus, and you become totally chill in response to inevitable traffic swings. Way too many bloggers become obsessed with traffic stats. Even more make the foolish mistake of obsessing over traffic stats on a daily basis. Guys; this is nuts. How can you focus on daily traffic swings when you know all good, lasting things take time, energy and a willingness to have a vision? Relax. Slow down. Calm down. Trust in yourself. Trust in the blogging process. Good things take time and generous service.
Imagine if Jeff Bezos panicked over day to day traffic and sales numbers on founding Amazon over 2 decades ago? Imagine how doing so would have crippled his campaign? Everybody experiences swings – usually, wild swings – as a newbie entrepreneur and blogger because no growth is perfectly linear. Over time, with generous effort and a blanket trusting in the blogging process, you traffic increases month over month. But day to day analysis is a silly way to assess how you are doing. How in the heck can you honestly make a blanket assessment of your blog over a 24 hour period? It’s only 24 hours! We measure success in thousands and tens of thousands of hours…..not 24 hours. Come back down to earth. Get your head out of the clouds. Nothing of meaning, of lasting value, unfolds in 24 hours. Please be gentle with yourself and be even more gentle with your silly mind because the mind wants fast results but your heart knows; successful blogging is a long term gig.
Check Stats Infrequently
Do you have an absolute blast checking stats? If so, check stats monthly. Allow momentum to gain by generously helping people daily, over a monthly period. Observe your traffic stats to iron out any kinks and to not be swayed by the day to day fluctuations leveling most bloggers, creating a roller coaster wave of emotions in mind. I barely check metrics because if I love what I do, trust in the process and trust myself, the more generous service I put into blogging, the more blogging generously serves me. Simple equation here. Why in the heck would I assess my success based on 24 hour increments? Blogging success hinges on thousands of hours of generous service, not 24 hour blogs of work, right?
Pump your breaks guys. Get uber busy helping your readers by creating as much quality content as humanly possible. Be generous. Focus heavily on giving, not getting, to allow your daily stat checking obsession to dissolve just a wee bit. Blogging become uncomfortable here and there but does get easier and easier the more often you give freely of your time and talents. The challenge is not to panic when you resist checking stats for a few weeks as most folks go bonkers mad, ready to explode, once they try to detach from frequent stat checking.
Do you want to make more money blogging by managing my energy?
Buy my eBook:
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