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1 Blogging Mental Block That Eats Into Your Conversions

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I came across a concept that changed my blogging career.

Forever.

The idea: “Hold back and it will be held back from you.”

Most of us hold back. I did. For many years.

I created a few blog posts, checked for sign ups or sales, and if I didn’t see any sign ups or sales, I held back. I stopped creating.

I feared I was wasting my money on:

  • my domain
  • my hosting
  • the thousands of dollars I spent on my blog, when I saw zero return

I panicked. I held back. I stopped creating value.

Naturally, when you pull back on creating value, you see even less value. Meaning fewer sign ups or no sign ups. Sales die too.

I began thinking, “Well, if I am spending money to make money, and if I am spending time creating value to make money, I better stop spending money and creating value, until I make money.”

No! This is the worst thing you can do, because when you hold back, it (sales, sign ups) are held back from you, longer and longer, and longer.

I held back out of fear – fear I was not making money – so naturally, the Universe (through potential customers, clients and team members) held back from me.

No sign ups. No sales. Frustrating.

Good things take time. Good things take money.

Check out this post I wrote on Staff Projects:

6 Tips to Boost Your Marketing Trust Factor

You, literally, gain the trust your readers and customers by not holding back. As you gain trust, sign ups increase.

You lost the trust of potential customers and clients by holding back, by choosing to not be prolific, because you fear seeing no results aka no dough.

The Blogging Mental Block

Seeing zero results after a few weeks, or maybe a month, or maybe 6 months of creating helpful content, paying freelancers to stock your blog with content, investing in ads and paying for your domain and hosting causes most bloggers and business owners to panic.

I know. I was one of them.

But when observing 7 and 8 figure earners during Affiliate Summit East last year, I learned the biggest of big dawgs:

  • spend money freely even when they see no appreciable results because they have faith and flat out know the sign ups, success and big money is on the way
  • do not panic when nothing appears to be happening, but instead, give even more freely of their time, talents and wealth, to lay the foundation for a stunning successful blogging campaign
  • do not, and I repeat, do not hold back; when you hold back, it will be held back from you

What About Spending Money?

I do not advise you spend money like a drunken sailor to boost sign up, sales and conversions.

But; have faith in your vision. Believe in you. Trust your gut. Trust your intuition; it knows the way.

Spend money *now* to lay the content seeds *now* so you appear to be everywhere in your niche 3-6 months down the road. When you appear to be all over, the money, time and energy you feared spending now will pay exponential returns.

I recall being so gung ho about blogging many years ago. I’d intend to publish a post daily or every 2 days. After 2 weeks or a month, when I saw zero profits, I held back.

Of course, the saying always, always, always rings true: hold back, and it will be held back from you.

The more you notice no sales and act from an energy of no sales, guess what happens? You make…no sales!

But the more you hold true to your vision, publish helpful posts daily, lay content seeds all over your niche, and have complete, utter trust in your initial intuitive hunch, the sign ups and sales eventually increase.

I’ll leave you with a quote from A Course in Miracles, my favorite book that has helped me become perhaps the most prolific blogger in my niche in the world, and a guy who lives a neat life, island hopping like most folks change their minds:

“Thoughts increase by being given away. The more who believe in them the stronger they become. Everything is an idea. How, then, can giving and losing be associated?”

Think about the 7 and 8 figure bloggers I saw on stage, giving freely, increasing the value offered, and the people who believed in the thoughts, creating helpful content and spending significant money for 8 months or a year before the flood gates opened.

If you want the flood gates to open, do not set impossibly short outcomes of weeks or a months; good things take time.

Give freely of your time, talents and profits.

Have faith in you. Trust in your gut.

Success is yours; patiently keep giving freely and you will receive just as freely over the long haul.

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Blogging

Blog Content or Promotion?

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Freaking both!!!

I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.

Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.

But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.

Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.

Both Content and Promotion

Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.

Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.

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Blogging

Does Blog Content Make You Money?

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Nope.

My eBook:

How My Wildest Travel Experiences Can Help You Become a Successful Blogger

starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.

Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,

You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.

You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.

Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.

Content makes zero dollars.

You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.

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Blogging

Why Do You Want to Publish an eBook?

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One subsection of my eBook on writing eBooks is:

Know Why You Want to Publish an eBook

Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.

But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.

100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.

Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.

Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.

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