Human beings are funny.
You like me see someone online – a blogger or entrepreneur or whomever – living some dream life, and assume they always lived the dream, based on a split second snap shot.
Call it the Facebook effect. Or whatever you’d call assuming that a split second of happiness makes someone lucky or blessed or talented or brilliant, for their entire lives.
Yesterday, I found something in the closet of my parent’s home. I visited my pops to see if I could help with raking the lawn. After 2 hours of solid raking I saw him sifting through the closet. I then spotted 2 reflective coats from my security guard days (why so many 2’s?).
Over 10 years ago I was a security officer. I did not know what a blog was. I did not know about SEO or how to make money blogging. I had no idea how to build a successful online business.
I had only worked for people to get a paycheck.
Ok; as you see from the photo above, I also received 2 sweet, weather-proof, kick butt reflective coats that will serve me well during my night runs in a cold NE US climate.
Anyway, to go from security guard to island hopping, Amazon best-selling, pro blogger, I had to change my morning routine, to change my energy, to purge my fears, to do things from love and fun, and to persistently act inspired to live the dream life I live today.
The proof is in the reflective coat; I was a different dude back then. But to become a successful pro blogger I needed to change my morning routine.
Old School Morning Routine
During my security guard days I woke up, grabbed a bagel and watched the news or Sportscenter. Nothing wrong with this routine. Some successful online entrepreneurs follow a similar routine. But I guarantee you; even if you succeed online you are one millionth of what you would be, if you choose the news and breakfast over meditating, doing yoga and perhaps jumping into an icy cold shower (talk to your doctor first, you blogging pop-sicle you).
Sports is light entertainment. The news is fear-based content. Not exactly the mental and spiritual breakfast of champions.
Watch this video as I explain this idea – in my reflective coat – in detail.
Guys, to go from fear-based living (working a job you dislike to get numbers on paper just to feed yourself and put a roof over your head) to dream-based living, changing your morning routine is beyond critical.
Here’s why: to go from fear to love and abundance, you need to do inner clearing. Following a morning routine consisting of meditation, prayer, yoga – either singly, or, collectively – helps you purge deep fears so you do things from a place of love, fun, service, generosity and…..from a place of success.
Even after I became a pro blogger I had a lot of fears to clear. I still have fears to clear. No human being is ever truly done.
I recall Zac asking me to guest post on Blogging Tips. After publishing my first few guesties I expected to see a surge in list subscribers and blogging profits.
I did see a nice increase but not an avalanche in either department.
This feeling was a fear, manifest; I feared I may be wasting my time. I feared failure. I also feared being criticized, because appearing on this high profile blog exposed me to more people.
Doing my morning routine of meditation and exercise at that time helped me purge the fears. I became grateful for the steady increase of blog traffic and profits I received through my guest posting here. When you clear fear, you see things clearly.
What did I do, after purging the fears? I kept creating, without fearing what I would get out of any post. I dissolved much of the fear-based attachment to outcomes which plagues most bloggers.
For the heck of it, I checked my domain authority yesterday.
Blogging From Paradise scores a 50 DA with 18,500 links in. My guest posting here and yep, my 1,000 plus guest posts on other blogs helped me score such numbers.
But I care little about getting and focus mostly on giving, because I am leaving Survival Mode behind for good, all because I do not fear that I am not getting enough.
The release of that strong, failure-inducing, terrorizing fear began with my diligent morning routine.
Your first hour after waking molds your blogging day. Before you even touch your laptop.
If you need a little more inspiration, check out my Facebook Post. I share how you can succeed with blogging by addressing something called The Facebook Effect.
Blog Content or Promotion?
I just scanned a tweet. Someone noted how a well-read blog stressed promotion over creating content, going so far to say that blog traffic does not come from publishing great content. 100% of the time, this statement is not true. Why? If you do not publish valuable, helpful, great content, you could promote it in 1 billion places and nobody will care. Nobody will read it. You will not get traffic. Nobody will buy your stuff. You will not boost profits. I know top bloggers mean well, but sometimes they get so analytical that they blind themselves from truths, and advise bloggers inaccurately.
Blog content needs to rock, for people to share it, and for people to buy what you offer, or for people to hire you. But blog promotion needs to be top shelf too, or else you blog in a cyber cave. Nobody will know who you are or what you offer unless you promote your blog effectively through guest posting, through genuine blog commenting and by building your blogger friend network. No way around that one. Like I say in my course for getting featured on top blogs, you want to write your butt off and bond with niche leaders. This means plenty of creating, and plenty of connecting. Or, content and promotion.
But never get promotion twisted, guys. I received a few common emails this morning; strangers asked me if they could submit a guest post to me. I have no idea who they are, what they offer or heck, anything about them. But strangers who never earned my trust want to promote themselves and their blogs on my blog? Nope. I ignore these emails or alert them to buying my eBook so they can learn how to guest post on popular blogs. Promoting your blog is not about promoting YOUR blog. Promoting your blog is about building friendships with bloggers by helping them and asking for nothing. Allow friendships to form. As bonds form, blogging buddies promote your blog freely, expanding your reach and increasing your traffic and profits.
Of course, you need to practice your writing regularly to create skillful content showing off your expertise. Readers only gobble up and enjoy content created by skilled writers. Skilled writers practice writing daily, either online or offline. Nobody becomes skilled unless they write a bunch. But skilled writers do lay the foundation for a prolific, successful blogging campaign because folks freely share good content published by experienced, expert bloggers.
Both Content and Promotion
Focus both on creating helpful content and building bonds leading to cross-promotion. Think of promotion being an indirect thing. You will not promote your blog in 1000 places daily by copying and pasting links. But you will make friends with top bloggers by helping them and asking for nothing. These friends promote your blog in many spots; indirect but powerful, and effective, in spreading your blogging word around the clock.
Keep helping people through your content and through assisting other bloggers freely, asking for nothing. Content, and promotion, both create a dazzling blogging campaign. Beware about getting caught up in either/or; focus too much on content and you lose your blogger friend network, along with massive indirect promotion. Focus too much on promotion by building your network, and you have no quality content for them to share. Easy does it. Balance between each aspect of blogging and you will become a successful blogger.
Does Blog Content Make You Money?
starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.
Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,
You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.
You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.
Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.
Content makes zero dollars.
You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
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