I spent last night with a dear friend of mine from New Jersey.
He is an established, prominent podiatrist in the area. He built a successful practice despite the fact he is only in his early 40’s. Impressive.
Ya want to know what we talked about most of the evening?
We chatted about how each of our success flowed through our friend network.
We made a bunch of friends in our respective niches – me with blogging, him in the medical profession – by helping people, by assisting them in as many ways as possible, by schmoozing individuals, by being generous and by persistently keeping bonds strong by connecting with old buddies regularly.
He built a network of doctor buddies. I built a network of blogging buddies. He wined and dined doctor buddies. I tweeted, interviewed and featured blogging buddies and also commented on their blogs.
We helped folks to make friends. Our friends drove traffic and business to us.
If you understand and embody this idea you will dissolve most of your blogging struggles.
Lone Wolf Syndrome
I often get emails from bloggers totally frustrated with their struggles. Many of these bloggers tell me they have promoted their blog on 5 to 10 different websites. Since little traffic and profits flow in they are convinced that blogging doesn’t work.
But in truth, they are not working intelligently. They suffer from lone wolf syndrome, when they should be part of a wolf pack to make their lives easier.
I advise said struggling bloggers to do a 180. Instead of worrying about promoting themselves all day long, they should promote 10, 20 or 50 bloggers from their niche by retweeting their posts. Facebook Share a few posts. Feature a few bloggers via your next post. Interview one blogger for one upcoming blog post.
This idea may blow your mind. Because you are stuck on taking care of you. If however you understand how me and my doctor buddy became successful you will dive in and promote a slew of established, experienced bloggers from your niche aggressively.
Promoting bloggers freely – without looking for anything in return – builds your friend network. Friends take care of friends. Meaning a handful of blogging buddies will:
- retweet your posts
- Facebook Share your posts
- interview you
- feature you
- endorse you
- refer their readers to your products and services
Your traffic will jump. Expect a surge in blogging profits too.
The traffic increase happens steadily at first. Ditto for your blogging profits.
In time, you will note exponential growth and your struggles will disappear completely as you are invited to guest post on top blogs, to be featured on top podcasts and through major media outlets and as your rabidly loyal readers boost your passive traffic by promoting you the split second they open your latest post via your email list.
“Rich people look for and build networks. Everyone else looks for work.” ~ Robert Kiyosaki
If you are willing to:
- look for networks by scouting blogs related to your niche
- build friend networks by commenting on blogs related to your niche and by promoting these bloggers across social media and on your blog
you will dissolve your blogging struggles.
Be all in. Commit to making friends every day for the next 2-3 year. Network diligently every day. Connect with established, older buddies through commenting and social media promotion.
You will leave your struggles in the past and build a thriving, profitable, established blogging business.
All through the power of connections.