As a blogger, you should understand the responsibility that comes with writing posts online. You are not just a wordsmith who turns thoughts into words, but also an influencer who can move needles with every post you publish.
In a way, you are like a teacher who shares your expertise about your subject to your target audience who act like your students!
Therefore, you need to make sure that every post you write is grammatically impeccable and flawless to communicate your ideas clearly. More importantly, all your content should be jam packed with value, so your readers will be compelled to come back for more
To make all these happen, below are tools that you should use to help you write and publish outstanding blog content for your readers.
Brainstorming for content ideas can be a pain, especially if you have writing for a blog with over hundreds worth of published content. While it would appear as if you have covered everything about the topic, a tool like Content Forest Ideator will help you uncover different angles about the topic to write about.
The tool not only aggregate results from social media containing your keyword, but also shows ideas from Reddit and Quora, both of which are valuable sources for questions that you can answer in your content. Read this review I wrote about Content Forest Ideator for the full scoop. Note: As of writing, the site is currently down it seems. However, I suggest that you watch out for the site once it goes live.
One of the best and most reliable content creation tools in the market, BuzzSumo is a must-have for bloggers. The tool helps you find the most shared content on social media that you can build on your post to create a much better version of it, which could help drive more shares to your blog. You can perform competitive research by looking at a page’s backlinks so you can acquire the same links as your competitors.
Finally, Buzzsumo helps you find Twitter influencers in your niche based on different factors such as retweet ratio, reply ratio, and average tweets. Find influencers with the best metrics and reach out to them with your content so you can enjoy more social shares in return!
Among the different metrics that Google observes when ranking content, uniqueness is arguably at the top of the heap. The search engine values the ability of bloggers to come up with never-seen-before content. However, if you are collaborating with other others on your blog, there’s a chance that they may have copied text online and presented as their own. If you publish copied content, then it won’t rank on Google and other search engines.
To prevent writers from copying content, whether inadvertently or not, Plagiarism Check is the tool that’s perfect for blog editors. Running the content using the text will help you check and see if the content is not copied from a different source. This will save you the heartache from finding out too late that the content submitted by one of your team is duplicate content.
This premier Q&A site is a great source for content ideas. You can search for your keywords in the search bar to reveal questions asked by users. Once you have found the most relevant issues, create posts based on them and link to your content as answers on Quora. Doing so allows you to increase visibility and traffic of your posts.
When optimizing your content for search engines, you want to target keywords with the most search volume to increase your chances of being found and clicked on (assuming that your post already ranks for that phrase).
The tried and true keyword research tool from Google lets you search for keyword phrases according to their search volume. Also, each result reveals tens and hundreds of keywords you can also use and target if you want to tackle more specific topic on your posts. The only drawback of this freemium tool is that it does not reveal you the competitiveness of a keyword.
If the results from Google Keyword Planner aren’t enough for you, TinySuggest helps you find more alternatives. You can then export the keywords to check and see if they have higher search results on Google’s keyword tool. If you are running a premium keyword tool like SEMrush or Long Tail Pro, the results from TinySuggest can help you find the keyword that you should optimize for.
Once you’re in the process of writing, you need to keep distractions in check so you can focus on writing the best version of your article and finish on time. Often, bloggers check their social media and browse the web instead of writing, which robs away time from getting the post done at the soonest possible time.
When it comes to getting rid of distractions, Write! is the tool for you. The distraction-free application comes with powerful productivity tools to keep check of your progress when writing your posts. Write! is perfect when you are writing with a team – you can save the document on the tool and share the unique link to your collaborators, who can then make changes to the document on the fly.
Hemingway helps you compose simple and straightforward sentences for better communication, just like Ernest Hemingway does in his classic novels. The web-based tool helps grade the readability of your article to let you know if it is too simple or technical to your target audience. Hemingway also identifies sentences that are difficult to read and those with better alternatives so you can rewrite them and make them better.
If you enjoy Hemingway, you can download a desktop version just like Write! at a price.
When managing a blog with a team of writers, you want to get on top of things by developing an editorial calendar. It will help you identify the content that your team needs to write in advance so you can brainstorm for topics and review the article before scheduling it for publishing.
CoSchedule makes it easier for bloggers to set up articles to be written and scheduled in the future using its intuitive visual calendar. Also, the tool lets you promote your articles on social media by planning them automatically on specified dates. This function takes away the work of separately scheduling your posts on social using another third-party tool.
If you’re not aware, blogging is not only confined in words. There are times when images and visual content will help you communicate your ideas better and more efficiently. At the same time, images help capture the attention of your audience in a way that words cannot.
However, the problem posed by visual content is that you need to learn a bit of design to be able to create beautiful and stunning images for your blog.
Thankfully, with Canva, you can just click a pre-designed template and customize the appearance to your liking, no design experience needed! The drag and drop builder also lets you add elements to the images to give it a more personal touch from you.
Wrapping it up
At the heart of blogging is your ability to affect and influence people with the content you write. While you probably won’t be using all of the tools mentioned above, make no mistake that they can nonetheless make your job much easier so you can focus on crafting content on your blog that matters.
Does Blog Content Make You Money?
starts off with a Bali Bang. I slammed into the ground during a wicked motorbike accident. Pain followed. Big time pain. Excruciating pain. What was my life and blogging lesson? Never take your eyes off of the road. I looked at a dog for a split second who’d been hit by a car or motorbike. Shaking my head at his injured paw, I missed the oil slick ahead. Ouch. 2 seconds later, I felt like 40,000 monkeys stabbed me in the back and lungs, after hitting pavement, Superman-style.
Blogging is similar. You will be punished if you take your eyes off of the proven, straight and narrow road of blogging fundamentals. One such fundamental is knowing YOU, not your blog, and not your content, makes money. Sometimes, we say blogs or content makes money because we speak in casual terms to help people see importance in creating and connecting. But getting clear, and helping you understand this simple concept, behooves me to stress how your generous practice, your creations and your connections make you money through your blog. Never, ever is it the other way around because blogs are inanimate objects. Content is an inanimate object too; it cannot do anything, or be anything,
You are the one, the blogger, the being, that puts everything into motion. This involves your generous effort, your willingness to learn a skill and your daily practice, creating and connecting for years, to make your content pop. Sure I sell stuff THROUGH my content but it was me, and my generous effort, and not the content itself, that did the selling. The content is not anything. Content cannot do anything. Content is worthless unless bloggers inject worth into it; see what I mean? The blogger makes it pop, or, makes content a dud, and that pop-dud outcome bases itself solely on a blogger’s generous effort and full commitment to learning their craft, day after day, for years of their lives.
You can and will succeed. You can do it. Really. But you need to understand how you are the center of it all. Everything moves according to your focus, practice and generosity. Content is a tool; like a hammer, if by itself, totally useless. Hammers need humans to work, and hammers need skilled carpenters to really sing. Content needs skilled, generous bloggers to make it sing, too, and the skills increase as your focus and generous practice, and service, increases.
Does blog content make you money? Nope, not at all. Put in the time and energy to helping folks for free. Improve your skills. Increase your exposure. In time, slowly add multiple streams of income to your blogging campaign. Allow cash to flow to you as people see you in all types of spots, making a serious impact where you show up, because of your blogging skills. Everything gets easier if you commit 100% to honing your skills blogging-wise because the content genuinely sings when you get the job done, with your prodigious, polished blogging skills.
Content makes zero dollars.
You, through your practice and generous service, develop the skills through which you make your content top notch. Profits follow.
Why Do You Want to Publish an eBook?
One subsection of my eBook on writing eBooks is:
Know Why You Want to Publish an eBook
Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.
But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.
100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.
Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.
Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.
Do You Believe You Deserve Blogging Success?
My friend Alonzo Pichardo sent me an interview recently.
Pay close attention guys; one concept behind the video can be destroying your blogging success. Sure killed my career, for years.
Boxing legend Evander Holyfield went bankrupt, it has been claimed, as of 2012. He lost/spent $530,000,000 USD, 530 million dollars. Allow that idea to sink in. I read how Mike Tyson reportedly went bankrupt after spending/losing over $300,000,000, 300 million dollars. Most of these ideas astound people because we do our best to manage money effectively. I could live 40 life times on 500 million dollars. Anyway, a recent Mike Tyson interview highlighted one reason why he went bankrupt after amassing 300 million. I deeply suspect Evander blew through 500 million largely due to the same mindset. Iron Mike noted how he believed he did not deserve the big bucks. He saw himself as a broke kid from a rough neighborhood who did not deserve money, because he loved fighting for free, and also, clung to the past, keeping the same self image from when he lived in poverty.
If Tyson believed he did not deserve 300 million, the quickest way to get rid of 300 million is to spend like mad and blow the money irresponsibly. Most humans say he is foolish but this is not true; HIS BELIEF SYSTEM ensured he would do everything to get rid of the 300 million he did not deserve…and it became so.
Blogging and Deserving
Do you genuinely believe you deserve $10, or $100, or $100,000 through blogging? Most bloggers do not believe this, so they never make much money. Other bloggers make some money but lose it quickly through poor financial decisions, ensuring that they do NOT keep the money that they believe they do not deserve. Blogging, money or financial conditions have nothing to do with the money woes. The blogger’s belief system concerning money is 100% the root cause behind the problem. Change the deserving issue, and you change the income. Or cling to deserving problems, and keep slamming into blogging financial problems.
I recall not believing I deserved more than 99 cents for an eBook. I slammed into financial issues, sold few eBooks, then decided to face my deserving issues and deep fears concerning money and my self-worth. I eventually rose all my eBook pricing to $6.99, $9.99 and $20. Why? I deserve to sell 7 to 20 dollar eBooks. People buy at these prices – far more than at the dirt cheap prices – because I BELIEVE I deserve to make sales at those prices. Why? I faced deep fears concerning deserving. But if I never faced deserving-fears, I never make the money. Plus I would quickly lose money I made because if I still believed I did not deserve much money, my subconscious mind would find a quick way to lose my money. My belief system creates the experience. Ditto for your belief system; even if your ego does not agree with this point.
Like I say in my eBook:
you may leave your comfort zone if you learn new, scary techniques for monetizing your blog effectively. One scary and uncomfortable tactic involves observing your money limiting beliefs in the light of truth. If you do not believe you deserve money, you never make money or you make money and lose it incredibly quickly. Belief created the experience. You believing you do not deserve money creates the experience. Clear the fears, release deserving issues and money will flow to you more easily. Plus you will keep the money, too. Pure win-win, if you ask me.
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