As a blogger, you should understand the responsibility that comes with writing posts online. You are not just a wordsmith who turns thoughts into words, but also an influencer who can move needles with every post you publish.
In a way, you are like a teacher who shares your expertise about your subject to your target audience who act like your students!
Therefore, you need to make sure that every post you write is grammatically impeccable and flawless to communicate your ideas clearly. More importantly, all your content should be jam packed with value, so your readers will be compelled to come back for more
To make all these happen, below are tools that you should use to help you write and publish outstanding blog content for your readers.
Brainstorming for content ideas can be a pain, especially if you have writing for a blog with over hundreds worth of published content. While it would appear as if you have covered everything about the topic, a tool like Content Forest Ideator will help you uncover different angles about the topic to write about.
The tool not only aggregate results from social media containing your keyword, but also shows ideas from Reddit and Quora, both of which are valuable sources for questions that you can answer in your content. Read this review I wrote about Content Forest Ideator for the full scoop. Note: As of writing, the site is currently down it seems. However, I suggest that you watch out for the site once it goes live.
One of the best and most reliable content creation tools in the market, BuzzSumo is a must-have for bloggers. The tool helps you find the most shared content on social media that you can build on your post to create a much better version of it, which could help drive more shares to your blog. You can perform competitive research by looking at a page’s backlinks so you can acquire the same links as your competitors.
Finally, Buzzsumo helps you find Twitter influencers in your niche based on different factors such as retweet ratio, reply ratio, and average tweets. Find influencers with the best metrics and reach out to them with your content so you can enjoy more social shares in return!
Among the different metrics that Google observes when ranking content, uniqueness is arguably at the top of the heap. The search engine values the ability of bloggers to come up with never-seen-before content. However, if you are collaborating with other others on your blog, there’s a chance that they may have copied text online and presented as their own. If you publish copied content, then it won’t rank on Google and other search engines.
To prevent writers from copying content, whether inadvertently or not, Plagiarism Check is the tool that’s perfect for blog editors. Running the content using the text will help you check and see if the content is not copied from a different source. This will save you the heartache from finding out too late that the content submitted by one of your team is duplicate content.
This premier Q&A site is a great source for content ideas. You can search for your keywords in the search bar to reveal questions asked by users. Once you have found the most relevant issues, create posts based on them and link to your content as answers on Quora. Doing so allows you to increase visibility and traffic of your posts.
When optimizing your content for search engines, you want to target keywords with the most search volume to increase your chances of being found and clicked on (assuming that your post already ranks for that phrase).
The tried and true keyword research tool from Google lets you search for keyword phrases according to their search volume. Also, each result reveals tens and hundreds of keywords you can also use and target if you want to tackle more specific topic on your posts. The only drawback of this freemium tool is that it does not reveal you the competitiveness of a keyword.
If the results from Google Keyword Planner aren’t enough for you, TinySuggest helps you find more alternatives. You can then export the keywords to check and see if they have higher search results on Google’s keyword tool. If you are running a premium keyword tool like SEMrush or Long Tail Pro, the results from TinySuggest can help you find the keyword that you should optimize for.
Once you’re in the process of writing, you need to keep distractions in check so you can focus on writing the best version of your article and finish on time. Often, bloggers check their social media and browse the web instead of writing, which robs away time from getting the post done at the soonest possible time.
When it comes to getting rid of distractions, Write! is the tool for you. The distraction-free application comes with powerful productivity tools to keep check of your progress when writing your posts. Write! is perfect when you are writing with a team – you can save the document on the tool and share the unique link to your collaborators, who can then make changes to the document on the fly.
Hemingway helps you compose simple and straightforward sentences for better communication, just like Ernest Hemingway does in his classic novels. The web-based tool helps grade the readability of your article to let you know if it is too simple or technical to your target audience. Hemingway also identifies sentences that are difficult to read and those with better alternatives so you can rewrite them and make them better.
If you enjoy Hemingway, you can download a desktop version just like Write! at a price.
When managing a blog with a team of writers, you want to get on top of things by developing an editorial calendar. It will help you identify the content that your team needs to write in advance so you can brainstorm for topics and review the article before scheduling it for publishing.
CoSchedule makes it easier for bloggers to set up articles to be written and scheduled in the future using its intuitive visual calendar. Also, the tool lets you promote your articles on social media by planning them automatically on specified dates. This function takes away the work of separately scheduling your posts on social using another third-party tool.
If you’re not aware, blogging is not only confined in words. There are times when images and visual content will help you communicate your ideas better and more efficiently. At the same time, images help capture the attention of your audience in a way that words cannot.
However, the problem posed by visual content is that you need to learn a bit of design to be able to create beautiful and stunning images for your blog.
Thankfully, with Canva, you can just click a pre-designed template and customize the appearance to your liking, no design experience needed! The drag and drop builder also lets you add elements to the images to give it a more personal touch from you.
Wrapping it up
At the heart of blogging is your ability to affect and influence people with the content you write. While you probably won’t be using all of the tools mentioned above, make no mistake that they can nonetheless make your job much easier so you can focus on crafting content on your blog that matters.