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10 Branding Tips for Confused Bloggers

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Building a blogging brand is a painful experience for most bloggers.

Publishing posts and networking seems easy enough but sitting down for a brand-pondering session feels both intimidating and confusing.

I want to help you with 10 practical tips to cut through the confusion and create clarity around your blogging brand.

Branding Tips for Bloggers

Branded blogs:

  • generate more traffic
  • net more income
  • reach a wider audience
  • attract a more loyal, supportive community

Follow these tips to do branding right.

1: Know Why

Know why you’re building a blogging brand.

Having the reason why gives you clarity.

Tie the reason to something fun and freeing. How would it feel to be recognized as a top blogger in your niche? Or to help people from all over the world? How would it feel to appear on sites like Fox News (like me), Forbes, Virgin and Entrepreneur?

Bottle those feelings and use this fuel to create a dynamite blogging brand.

2: Conceptualize a Brand Logo

What does your brand logo look like?

Pat Flynn of Smart Passive Income provides you with a good example of someone who had a clean, clear, aligned brand logo designed for him blog.

He also shows how a smiling head shot, a powerful tagline and a seemingly always increasing monthly income tally snatches your attention instantly.

3: Hire a Designer

Don’t cheap out. Hire a designer to handle your branding.

Web designers can create your logo and bespoke theme. Designers can create eBooks covers, audio book covers and product covers.

Dig into your pockets. Develop a professional-looking, memorable brand.

4: Be Consistent

Be super persistent to program folks with your brand message.

Well known brands send out a persistent, consistent message regularly.

Speak the same message across all of your online real estate. Become memorable through the power of consistency.

5: Be Persistent

Speak a persistent brand message.

Think of each blog post, tweet, video, eBook or product as a commercial. Playing a similar commercial in front of a targeted audience persistently programs resonant individuals to respond favorably to the commercial.

You literally program people to respond to your blog brand by persistently appealing to interested parties.

Be persistent.

6: Study the Branding Big Dawgs

McDonald’s. Apple. Nike. Google.

Each world-renowned brand is a case study in how to create an eye-catching brand message.

Observe how these branding big dawgs emit consistent, persistent, emotionally moving messages.

Repeat the names of these empires to yourself. I guarantee that within a second you immediately picture the company logos.

Now that’s branding!

When you walk inside any McDonald’s or view a McD’s commercial or even just stare at the brand logo you want to have fun. This is a brilliant example of how to create an emotionally appealing, persistent brand message.

Learn from the best to brand your blog powerfully.

7: Invest in Resources

Invest in resources to build a powerhouse blogging brand.

I wrote and self-published this eBook:

10 Branding Tips for Confused Bloggers

to help you cut through the anxiety of creating and maintaining an attention-grabbing, memorable brand.

Feasting on resources cuts your branding learning curve by months or years.

8: Admit when You Deviated from Your Brand Message

Even the most successful bloggers stray from their brand message sometimes. Although this is not a major mistake it can confuse your blog readers who bought into a different message.

Example; if you built your blogging brand on being humorous but publish 2 or 3 serious, somber posts to your blog, it’s time to either get back to your original brand message or to maybe rethink your brand, based on your life experiences.

Mild deviations are no big deal. Just get back on track.

Huge chasms can severely confuse your audience and may even destroy your carefully constructed brand.

Stay true to your message and get back on course if you strayed a little bit.

9: Admit when You Have No Brand

Be honest; do you even have a brand?

No sense lying to yourself. Don’t struggle. Don’t strive.

Just admit that you have yet to build a blogging brand. This helps you begin brand-building with a clean slate.

10: Build Your Blog Around a Brand

Start with a brand. Build your blog.

Allow your brand’s energy to bleed through all that you do online, seeping into your:

I add my Blogging From Paradise logo and a breathtaking image I personally snapped from tropical paradises to every one of my eBooks covers. My brand comes first.

Work your brand into everything that you do online to become memorable.

Your Turn Guys

What tips can you add?

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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