Whether you’re selling your own products or you’re incorporating affiliate products into your platform, blogging is a great way to make money. It’s hard to monetize a blog to its full earning potential, and this is one method many bloggers use to get started. But your primary purpose in writing a blog is to entertain and inform your readers, so how do you implement a selling platform into that equation?
This is one of the biggest questions that many bloggers have, particularly when they’re just getting started. Great writing doesn’t always pay the bills, but if you can sell products on your blog, you’ll do just fine.
It all starts with promotional tactics meant to bring more attention to your blog and its products. Here are some tips to get you started:
- Send a Printed Catalog
Traditional forms of marketing aren’t entirely outdated. Furthermore, they can be used to spread awareness about your platform and its products. First, you’ll want to collect physical addresses. You can purchase these online or use the shipping addresses from previous customers. Then, simply design your product catalog and have it printed and shipped.
- Write How-Tos and Tutorials
Customers are more likely to purchase a product when they know how to use it. Use your blog to inform readers about the many uses of a given product or provide a buying guide.
- Explain the Benefits of a Product
Consumers only make purchases when a product has proven itself to be valuable. You can convey that value through a post that outlines the many benefits of purchasing a product on your blog.
- Offer Coupon Codes
Who doesn’t love a good sale? A small discount on products or services is a great way to reel in customers, particularly if it’s a limited-time or limited offer coupon.
- Be More Involved on Social Media
Begin by building profiles on the most relevant social sites. At the very least, you’ll want a Facebook account. Instagram is also strongly recommended for moving product. Once you’ve filled in your profile information, focus on building relationships with your followers so they’re more inclined to return and tell their friends.
- Use Video and Broadcasts
Facebook Live is a new, unique new tool that people love. It lets you broadcast things that are happening live and posts directly to Facebook while it’s recording. This could be a great way to share the life of a blogger and business owner.
Videos are also great because you can pre-record and edit them before you post. People love videos, and the majority of social users will watch a video in its entirety, which is great for promoting your products.
- Do a Webinar
Most webinars are conducted with a slide presentation caught on video. They act as a live training session, and people in the industry can’t get enough of them. As you teach, explain the benefits of using your products and services to add more value for the consumer.
- Use Traditional Media Channels
Bloggers are beginning to turn towards radio advertisements, commercials, and even printed flyers and newspaper ads to promote their businesses. You can cover a lot of ground with digital media, but you’ll cover even more when you use both digital and traditional means.
- Get Testimonials
Contact satisfied customers from the past and ask if you can use their testimonials on your blog. Research shows that 88 percent of consumers will trust online reviews as much as a personal recommendation.
- Use Images, Graphics, and Infographics
Visuals work wonders for catching attention. If you’re gifted at design, create a comedic meme or an informative infographic that increases the value of your products.
On your product page, rely on high-quality product photos rather than cheap smartphone photos. Better quality photos will make your products look more desirable.
These tips are just a few of the many great strategies you can use to make money on your blog. It will take creativity, innovation, and hard work to see profits, but blogging can be a great way to make a living.