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10 Killer Tips for Starting a Fashion Blog

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So you want to blog about fashion. It’s a great choice, but it won’t be easy. Many of the top blogs in the nation are fashion blogs, and the market is becoming oversaturated. That being said, it’s still a worthy goal, particularly if you have a unique perspective or skill that you can bring to the table.

Getting started won’t be easy, however. It’ll take hard work, perseverance, and a lot of time and money. The blogging world is highly competitive, particularly when it comes to fashion blogging. However, it’s not impossible to make it big. Here are some tips for getting started:

Start a Fashion Blog

  1. Find a Unique Perspective

As mentioned previously, the over-saturation of the market is the most difficult aspect of any fashion blog. If you can find a unique perspective, the battle of standing out is mostly over. The trick is finding an angle that no one is writing about. Spend some time observing various popular fashion blogs and try to take a perspective that’s brand new. In addition to starting a fashion blog of your own, you can also see how this is done in the celebrity blogging space as well.

  1. Make Your Posts Trendy

Every aspect of your articles should fit in with current trends. Take a look at this blog post titled “Let’s Get Waisted” from a fashion site. Everything from the language used in the content to the headline to the photographs matches current styles. This is the kind of content that is most appealing to your audience.

  1. Understand the Audience

A part of fitting into the current trends is understanding your audience directly. If you’re writing for an older group of women, you’ll take a much different approach than if you’re writing for teenage girls. The styles discussed, trends photographed, and language used should directly reflect your audience’s tastes.

  1. Invest in Excellent Photography

Even the most attractive and flattering of styles can look hideous with the wrong lighting and poor quality photography. Invest in a quality camera and editing software, or even hire a professional photographer for your blog. Your images have the power to make or break your blog, so put the time and money into making them good.

Here is a photography guide to help you.

  1. Shell out the Money

Fashion blogging is one of the most expensive forms of blogging. You’ll have to shell out plenty of money for new clothing, high-quality photography, and a well-maintained site. Typically, it’s those who aren’t afraid to spend money that experience the best returns.

  1. Work on Your Headlines

One thing many blogs have is boring, bland headlines. Your title is the first thing most readers see. If it doesn’t draw readers in, you’ll struggle to maintain a strong readership.

Consider the headline from the previously mentioned blog post, “Let’s Get Waisted.” It’s clever and interesting, drawing in readers and making them feel like they’re part of a secret joke. Spend some time practicing headlines to improve individual blog posts.

  1. Choose a Domain Name that Sticks

Your domain name will transition into your brand. It must be memorable if you want to succeed and stand out. Typically, fashion bloggers don’t choose titles with the name “fashion” included. Instead, they choose a domain that’s a clever saying, a play on words, or their name. These kinds of domain names stick in the minds of your audience and encourage repeat visitors.

  1. Build a Network

You need friends and a lot of them to both build your readership and partner with other bloggers. Through your network, you can build a mailing list and increase your followers on social media. The more people you have on your side, the faster your blog will grow and make money.

  1. Rely on Instagram

Instagram is currently the fastest growing network in the world, and it has unlimited potential for building your brand. Instagram has the potential to take over fashion blogs, but you can prevent being washed out by the social platform by partnering with the network early on.

  1. Invest in Your Content

Content will always be king. Even though social media is popular, it’s not the most important aspect of growing your business. Focus on building high quality, valuable content in order to spread your brand and grow your blog from scratch.

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Blogging

How Much Confidence Do You REALLY Have in Your Blog?

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Watch this video I recorded in Brooklyn Heights today:

Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.

I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.

The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.

One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.

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Blogging

Writing: Your Best Blogging Friend

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Writing helps you succeed with blogging. Because writing gives you credibility. Credible bloggers land clients, sell eBooks, place sponsored posts and drive steady traffic, too. Write your rear end off. Write 500-1000 words daily. Write to be confident. Write to be clear. Write to gain credibility in your blogging niche. Of course, most bloggers struggle because few bloggers practice writing offline, daily. Bloggers only write when they publish a blog post or guest post. BIG mistake. Most bloggers publish posts infrequently, meaning you get in little writing practice. Not good.

Why do you believe you can just show up, write and publish a post and become successful quickly? If blogger were this easy, guys like me could have gone pro within weeks of buying my domain and hosting. Alas, it took me thousands of hours and years to go full time because I had to practice writing, creating and connecting to be REALLY good at blogging. Skills, exposure and credibility flow to bloggers who tirelessly practice all aspects of blogging. Everybody else fails and quits.

All money you make through blogging flows to you because people trust you and your blog. Writing skillfully – with confidence and clarity – is the only way people trust you and your blog. The more you write, the more skilled a writer you become. The formula is genuinely simple. But quite uncomfortable to put into action, sometimes. Few bloggers want to practice writing with nobody watching. Some bloggers foolishly skip writing practice because they believe writing offline for practice wastes their time. This is like saying you waste your time practicing shooting hoops in a lonely, empty gym if you aspire to make it to the NBA. NBA stars practiced 10,000 hours or more, often times in quiet, lonely gyms, and always *in private, out of the public eye, with nobody watching*, to become skilled enough to go pro. Expect to take a similar journey in order to become a professional blogger.

Writing is your core skill. If you write well, you make money online. If you write poorly, you do not make money online.

Buy my eBook:

15 Ways to Make Money Blogging

Every way to profit – out of these 15 strategies – can work quite nicely if you practice writing offline daily. Practice to become confident. Practice to become clear on your writing. Confident, clear writers write with authority. Writing with authority inspires trust in your readers. Again; this is a simple process. But sometimes, this process feels uncomfortable. Nudge through discomfort. Write, write and write some more. People who trust you based on your writing skills tend to buy your eBooks, hire you to coach them, hire you to freelance write for them and buy sponsored posts on your blog. Be diligent in writing. The money flows to you based on how much you practice writing. Plus, practicing your writing makes you prolific. Being prolific increase your blog traffic and blogging profits, too. No downsides exist to writing offline daily. Only upsides. So….write!

Practice in private. Shine in public.

Any successful blogger you envy now practiced writing so diligently that you would never envy their writing practice. After having written millions of words both online and offline, nobody envies the work I put into going pro. But being free to circle the globe? Worth it!

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Blogging

Do You Assume too Much?

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One of the biggest problems in blogging; bloggers assume too much. Perfect example is someone emails looking for your best sponsored post price. Right away, most bloggers fear losing money to a cheapie because they ASSUMED someone looking for the best price is cheap. Based on past experience. NO! Do NOT do this. Because based on NOT assuming, but being open and in the moment, more than a handful of folks looking for the best price placed orders at my full price, when I shared it was my final price. I rarely if ever assume because assuming cuts you off from traffic and money, based on past experience and future expectations.

These days, I am more in the moment. I am open. Let’s say a blogger quotes their sponsored post price as being $100. A blogger outreach service pro asks for a lower, better price. In that moment, you can do one of two thing: make a foolish assumption that the individual cannot afford $100 or simply share how $100 is your flat, final price. Assuming they cannot afford $100 INSTANTLY robs you of $100. I mean, instantly. Labeling their email as spam or being nasty with them immediately robs you of $100, based on your ignorant assumption. Choosing not to assume anything opens you up to making a quick $100. Wealthy people with large budgets sometimes seek the best price. Rockefeller would be worth $280 billion today – by estimates – and he balanced his books to the penny. He sought the best price but had billions to invest and did invest billions to be the wealthiest person the world has ever known.

This is why I wrote Creating the Mindset of a Successful Blogger for you. How you choose to think and feel dictates how you act. How you act dictates your success. Failures cling to the past and wander into the future by assuming future scenarios based on past experience. But wise bloggers remain grounded in the present, never assuming. Of course, many cheap bloggers willing to pay only $5 for a $100 sponsored post emailed you with “the best price” reply, in the past. But never rob yourself of $100 by assuming these folks do not have $100 to invest in your guest post. I leave no stones unturned. The way I see it, spending 1 second to read a “Give me a sponsored post for $5” email here and there is worth the “OK, let’s place it for $100” email I see more often these days. Assuming cuts you off from abundance. Being open-minded tunes you in to abundance. Make more money. Be open-minded. Stop assuming.

A few moments ago, our Uber driver told us he originally hailed from Jordan. He has been in the USA for 20 years. My silly mind made a quick assumption; he must live in NYC, like many folks do who immigrated to the USA over the past few decades. He still had a heavy accent. But I refused to assume this and asked him where he lived in the USA. He said in the same New Jersey suburban development where we lived. Small world! Not assuming opens you up to fun, fascinating experiences. Stop assuming online. You’ll make more money, too, and will enjoy your blogging journey.

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