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10 Smart Onsite Marketing Tips for Your Blog

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marketing tips for your blog

When it comes to marketing tips for your blog, onsite techniques seem to be the bratty little kid in the family.

Everybody likes the well-behaved older child – offsite, commonly followed marketing tactics – but the onsite stuff is annoying, agitating and generally ignored by most bloggers.

If you neglect the bratty little kid you can expect big problems down the road.

 

Marketing Tips for Your Blog

 

Ditto for ignoring your onsite blog marketing.

Follow each tip below to increase organic, passive promotion on your blog.

If you publish a polished, easy to share post you won’t have to go batty promoting it across hundreds of channels. Your raving readership will do that for you.

 

1: Market Other Bloggers by Linking to Trusted Resources

 

Link to trusted resources to market your blog.

marketing tips for your blog

Linking to trusted, relevant blogs from your niche:

  • Encourages influential bloggers to market your blog, expanding your reach
  • Makes your blog by shareable by boosting your credibility

I bring along 2 to 5 influential bloggers for the ride every time I write a guest post or post on Blogging From Paradise.

Blogging big dawgs make your blog look good and also will freely promote you to their massive, engaged, targeted followings.

 

2: Align Your Blog

 

Align every element on your blog with your topic.

A “blogging tips” blogger needs to align their:

  • Domain name
  • Blog title
  • Blog tagline
  • Posts
  • Pages
  • Ads
  • Footer
  • Sidebar
  • Images

…and anything on their blogs with their topic.

Readers tend to promote aligned, clear blogs centered on one specific topic.

 

3: Pay for a Professional Looking Blog Theme

 

Invest your money in a marketable blog.

Pay a professional designer to craft an eye-catching blogging brand.

I recently had my blog redesigned to create a more professional-looking brand.

During this period 3 of my blog posts reached page 1 of Google, 2 for the competitive keywords:

  • “How to rank on page 1 of google”
  • “How to submit a guest post”

Clean up your presentation to nab more social media and bookmarking site shares.

Invest in professional design.

 

4: Write 1000 Words a Day

 

Set aside time to write 1000 words daily in a Word doc for practice.

Practice your writing to hone your voice.

Readers freely promote well-written, quality blog posts.

Make your blog share-worthy. Practice writing to add power to your words.

 

5: Write for One Reader to Target Your Audience

 

Visualize your ideal reader before writing your blog posts.

Resonate with the one individual who hangs on your every word by hitting on their pain points.

See the wants, needs and problems of your perfect reader. Address this person by speaking specifically to them through your posts.

Attract a raving fan base of brand advocates by helping one person with a clear set of needs each time you publish a post.

Brand advocates will expand your online reach far and wide.

 

6: Be You and Write from this Authentic Space

 

Writing 1000 words daily is not enough to make your blog shine like a beacon in the night.

Integrate your story into your blog to make your cyber real estate more marketable.

John Chow delivers with a simple, powerful, in your face writing style seen nowhere else online. He built a world-renowned blogging brand by being an authentic blogger.

Be you. Write how the genuine you wants to write. Release your deep fear of criticism. Obliterate your fear of failure.

Your readers want to promote a one-of-a-kind blog.

Give your readers want they want.

 

7: Share Social Proof

 

Show off social proof to inspire readers to promote your blog, to join the party.

Tim Ferriss works social proof into his blog. His currently listed exploits include 80,000,000 plus podcast downloads and 2.500 5-star podcast reviews.

Screenshot 2016-08-20 at 12.28.51 PM

Getting your blog shared is easier if you sway readers to share it with ample social proof.

If you’re a new or struggling blogger with no social proof to share double down on tips 1-6. Dedicate yourself to building a successful, marketable blog to draw in more readers, features and guest post opportunities.

 

8: Give Away Freebies to Grow Your Email List

 

Offer freebies to grow your email list.

List subscribers read your posts.

If the posts deliver you’ll see an increase in social shares.

I give away a free blogging eBook every Friday.

As my list grows I am recruiting an army of promoters who share my posts on social media.

One of my recent posts generated 353 social shares because readers are increasingly receiving my posts through email so they can read and promote my latest articles.

Entice your readers with your free giveaway.

Does your list freebie address their specific pain points? Match your free eBook, webinar or report with your reader’s most pressing problems to grow your list.

Market your blog by attracting a group of email subscribers who happily promote your blog for you.

 

9: Build a Resource

 

Create a thorough, in-depth resource for every post you publish.

Resources get shared most frequently.

Astoundingly thorough blog posts generate a dizzying number of social shares.

Neil Patel drives his promotional campaign by publishing in-depth, carefully-researched resources. He never scrimps.

Since his readers enjoy sharing his valuable posts on social media he never lacks for social shares.

 

10: Call Readers to Share on Social

 

Promote your blog by asking readers to promote your blog.

Clearly ask for shares on sites like Twitter, Facebook, Google Plus, LinkedIn and Pinterest at the end of your blog posts.

Nudge your audience to market your blog for you.

Adding a clear call to action boosts your social shares easily.

Marketing your blog the right way doesn’t need to be a Herculean task.

Follow these onsite tips to boost your shares before you even do any off site legwork.

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Blogging

Are You an Organized Blogger?

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How do you organize your blogging day? Do you work off of a to-do list? What do you do to be organized?

As I promote my eBook:

How to Organize Your Blogging Day for Maximum Efficiency

I ponder blogging problems arising from being disorganized. Mental clutter leads to blogging clutter. I prefer to clear my mind with meditating and Kriya yoga, in addition to yin yoga. Thoughts and feelings seem to flow smoothly after my mental science sessions. Of course, making a simple, blanket decision to be organized allows your day to progress gracefully. Consider working off of a to-do list to begin organizing effectively.

Create a To-Do List

Creating a to-do list adds order to your mind. Orderly, focused-thinking bloggers proceed in organized fashion. I memorized my blogging routine. No need for a to-do lit. But I stick to my basic strategy of publishing blog posts and guest posts in alternating fashion daily. I publish a blog post. I publish a guest post. Works wonders for me. I stick to these basic tasks, tossing in networking generously to expand my blogging reach. Simple. Powerful. Effective. Organized. Work from this list to avoid mental chaos. Human beings experience some 40,000 plus thoughts daily. Do you think an unenlightened being like yourself can hold a core list of blogging tasks in mind amid those 40,000 thoughts, along with the adjacent feelings? Fat chance. But working from a list makes blogging quite easy. See concrete items to do before your eyes. Hold these ideas in mind. Execute. Be organized.

Maintain an Orderly Home Office

Clean up your home office. Maintain a clear space. Physical clutter often creates mental clutter manifest as disorganization. But cleaning and clearing things up helps you feel better about work. Feeling better about work lends an organized air about what you do. See a clear environment. Instantly, your thoughts and feelings proceed in organized fashion. I always clean up my home office before beginning my work day. Ditto for clearing the office space. I never tolerate messiness. Papers need to go. Clothes need to be folded and stowed away in drawers. I blog with my Chromebook and phone by my side. Nothing else distracts me. Can you see why I wrote and self-published 126 eBooks? I do not play around when it comes to being organized about my blogging day.

Study Organized Bloggers

Most pro bloggers blog on the ball from an organization perspective. Pay attention to these pros. Study their ways closely. Most established pros follow morning rituals to prepare themselves for busy work days. I do 20 minutes of Kriya yoga and meditate for 30 minutes to clear my mind for a productive blogging work day. Virtually all pros follow rituals enhancing their peace of mind and organizational skills. Of course, feeling good plays a chief role in succeeding and in organizing your blogging day for maximum efficiency. Do what you can on waking to max out good feeling vibes. Nudge into your work day from a relaxed, peaceful, organized energy. Observe established pros. Closely study how they plan their blogging day. Do you notice how busy pros tend to do only a few things but spend 8-12 hours doing these few things generously, patiently and persistently? Being organized often involves trimming fat in the form of old, worn out, inefficient blogging activities. See how pros trim fat by letting go blogging strategies as they gain greater clarity. Follow their lead to get better organized with your blogging campaign.

As within, so without. Heed this ancient wisdom to be a better organized blogger. Organizing your thoughts and feelings leads to organized blogging actions.

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Blogging

Every Blogger Walks a Different Path

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Neil Patel walks a different path than I. I walk a different blogging path than you. Just like no two snowflakes are alike, no two bloggers walk the same exact path. We take different routes. Different journeys require different strategies, detours, tactics and strategies. Neil walked an SEO-rich path. I do not. I chose a prolific, SEO-free path. No one mimics a fellow blogger perfectly because no two humans have the same experience. We succeed by differentiating. Never believe you need to walk the same path as some blogging pro to succeed. Of course, doing so proves fruitless because no two bloggers walk the same blogging journey. Never try to do the impossible. Stop believing you need to do the same things top bloggers do to succeed like top bloggers. I broke many traditional blogging rules to circle the globe as a pro blogger. Of course I created a blogging course, eBooks and audio books. Content? Check. Connections? Check. I honored fundamentals to succeed but never tried mimicking the same journey as any top blogger.

Walk your blogging path. Take your blogging journey. Your blogging path separates you from the herd. My travel stories and blogging lessons make me different from any blogger. Ditto for you. We all have different experiences to call upon for becoming a successful blogger. Respect your uniqueness. Find your blogging flow. I do not enjoy doing SEO to drive Google traffic. Why would I force a blogging journey trough some strategy I disliked working?  I should just work a job if I did something for money versus working for passion. Of course, I never took a path like Neil Patel because I do not enjoy SEO-optimizing posts. I succeeded through another strategy. Never believe you need to walk the same path as pros to become successful as pros. New bloggers swing and miss daily by believing success is writing 4,000 word, SEO-optimized posts dominating competitive keywords on Google. Are you nuts? Neil Patel dominates competitive keywords on Google after 10,000 plus hours of practice-work-creating-connecting. You have 5 or 10 hours or maybe 100 hours of practice-work-creating-connecting. Relax. Slow down. Calm down. You have another 10,000 hours of blogging work to do before being skilled, creative and connected enough to dominate page 1 of Google for 1 – let alone 20 – competitive keywords.

But you may dislike SEO all together. Take a different blogging path. Find tactics resonant with you. Perhaps building bonds with bloggers and creating helpful content feels fun to you. Take that route. But know your path differs from any blogging path because we each fly solo and learn different lessons for specific parts of our blogging journey. No two bloggers walk in the same blogging shoes. No two bloggers walk the same blogging path. Two bloggers may walk similar blogging journeys. Bloggers sometimes walk similar blogging paths. But nobody walks identical paths because bloggers have different experiences to learn from during our blogging journey.

Respect your path. Honor your progression. Accept how you blog in the perfect place, at the perfect time, now. Do not resist your blogging path. Everything brought you here to this point now. Accepting your present state of blogging growth reduces resistance to future growth. Surrender serves as a powerful concept. Be completely at peace with your blogging growth now. Hug your progress. Walk your blogging path. Of course, note wins. Celebrate success. Avoid comparing yourself to bloggers. Bloggers experience different situations to benefit from different circumstances. We all have different lessons to learn on our respective blogging journeys. Honor this truth. Cultivate peace of mind. Position yourself to succeed. Walk your one-of-a-kind blogging path to experience your greatest success.

eBook

Do you want to build a loyal blog community? Buy my eBook:

6 Tips to Grow a Rabidly Loyal Blog Community

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Blogging

Hobbies Change for Habits to Change

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Over a decade ago, I woke up, watched TV, grabbed breakfast, hit the gym for bodybuilding and returned home to watch a DVD movie. At 2:30 PM I prepared for work. I drove to my security guard job. By 10:30 PM on most nights I drove home. Evening movie. Sleep. Rinse, wash and repeat the following day. I worked a security guard job. My hobbies consisted of lifting weights and watching TV. But my hobbies and habits changed the moment I became a blogger. Morning breakfast vanished. I stopped going to the time-consuming gym. Watching movies every day? Fat chance. My bodybuilding workout and movie hobbies had to change for me to begin the habits of meditating, doing yoga and expanding my awareness daily. Hobbies change before habits change.

New bloggers often struggle because newbies cling to old, worn out, failing hobbies like:

  • watching TV for hours nightly
  • mindlessly cruising the internet for hours nightly
  • mindlessly gossiping on the phone or with family for hours nightly

These low-energy hobbies need to change pronto for you to develop fun, freeing, higher energy habits like meditating, doing yoga, blogging generously and engaging in some form of exercise. Picture those 4 hours you waste on watching TV each evening. How do you find time to engage in different habits? Change your hobbies. Out goes TV, or, TV just consumes 45 minutes per evening. Enter 20 minutes of meditating. Release some hobbies. Fill the time with different, empowering, freeing, sometimes uncomfortable habits. Imagine watching the idiot box for 3 hours nightly. 3 hours pass. Nothing profitable, productive or empowered happens watching the television. But for you to be a pro blogger you need to spend those 3 hours meditating for perhaps 10 minutes and blogging for the remaining 2 hours and 50 minutes. Change your hobbies to create space for changing habits. Changing habits accelerates, colors and influences hobby changes too. My hobbies went from watching TV to circling the globe on meditating more deeply, doing more yoga and spending more time in serious introspection. Life became more uncomfortable but far more fun and freeing as my hobbies and habits changed. I preferred to wander around Ubud, Bali versus watching an episode of Curb Your Enthusiasm. My hobbies changed for the better. I respect how we all travel different paths but if your hobbies and habits never changed, you are either enlightened, and never needed to change your meditating and yoga habits, or you have been making fear-driven, comfortable, confining choices wasting your life.

I have yet to see a genuinely happy, peaceful, powerful, prospering person who watches more than 2-3 hours of TV every single night. People call TV the idiot box because television makes you an idiot. Mindless, bland, non-stimulating TV watching does nothing for your growth, happiness, fulfillment, peace of mind and overall abundance. Empowered bloggers cannot spend 5 seconds on idle, mindless, dingbat-style activities. Stop spending hours watching TV each evening. Start spending hours blogging and working on your abundance mindset. Buy a blogging eBook. Surround yourself with pro bloggers. Learn from these pros. Mimic their ways. Gain inspiration from their example. Fill time not with garbage but with goal-achieving, fun, freeing and sometimes scary blogging actions. First, the hobbies change. Gone goes watching TV, gossiping and wasting time on low energy actions. Habits change with the hobby vacuum being void. Begin meditating. Start doing yoga. Awareness-expanding activities unearth fears, nudge you toward love, amplify your generosity and accelerate your blogging success.

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