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10 Smart Onsite Marketing Tips for Your Blog



marketing tips for your blog

When it comes to marketing tips for your blog, onsite techniques seem to be the bratty little kid in the family.

Everybody likes the well-behaved older child – offsite, commonly followed marketing tactics – but the onsite stuff is annoying, agitating and generally ignored by most bloggers.

If you neglect the bratty little kid you can expect big problems down the road.


Marketing Tips for Your Blog


Ditto for ignoring your onsite blog marketing.

Follow each tip below to increase organic, passive promotion on your blog.

If you publish a polished, easy to share post you won’t have to go batty promoting it across hundreds of channels. Your raving readership will do that for you.


1: Market Other Bloggers by Linking to Trusted Resources


Link to trusted resources to market your blog.

marketing tips for your blog

Linking to trusted, relevant blogs from your niche:

  • Encourages influential bloggers to market your blog, expanding your reach
  • Makes your blog by shareable by boosting your credibility

I bring along 2 to 5 influential bloggers for the ride every time I write a guest post or post on Blogging From Paradise.

Blogging big dawgs make your blog look good and also will freely promote you to their massive, engaged, targeted followings.


2: Align Your Blog


Align every element on your blog with your topic.

A “blogging tips” blogger needs to align their:

  • Domain name
  • Blog title
  • Blog tagline
  • Posts
  • Pages
  • Ads
  • Footer
  • Sidebar
  • Images

…and anything on their blogs with their topic.

Readers tend to promote aligned, clear blogs centered on one specific topic.


3: Pay for a Professional Looking Blog Theme


Invest your money in a marketable blog.

Pay a professional designer to craft an eye-catching blogging brand.

I recently had my blog redesigned to create a more professional-looking brand.

During this period 3 of my blog posts reached page 1 of Google, 2 for the competitive keywords:

  • “How to rank on page 1 of google”
  • “How to submit a guest post”

Clean up your presentation to nab more social media and bookmarking site shares.

Invest in professional design.


4: Write 1000 Words a Day


Set aside time to write 1000 words daily in a Word doc for practice.

Practice your writing to hone your voice.

Readers freely promote well-written, quality blog posts.

Make your blog share-worthy. Practice writing to add power to your words.


5: Write for One Reader to Target Your Audience


Visualize your ideal reader before writing your blog posts.

Resonate with the one individual who hangs on your every word by hitting on their pain points.

See the wants, needs and problems of your perfect reader. Address this person by speaking specifically to them through your posts.

Attract a raving fan base of brand advocates by helping one person with a clear set of needs each time you publish a post.

Brand advocates will expand your online reach far and wide.


6: Be You and Write from this Authentic Space


Writing 1000 words daily is not enough to make your blog shine like a beacon in the night.

Integrate your story into your blog to make your cyber real estate more marketable.

John Chow delivers with a simple, powerful, in your face writing style seen nowhere else online. He built a world-renowned blogging brand by being an authentic blogger.

Be you. Write how the genuine you wants to write. Release your deep fear of criticism. Obliterate your fear of failure.

Your readers want to promote a one-of-a-kind blog.

Give your readers want they want.


7: Share Social Proof


Show off social proof to inspire readers to promote your blog, to join the party.

Tim Ferriss works social proof into his blog. His currently listed exploits include 80,000,000 plus podcast downloads and 2.500 5-star podcast reviews.

Screenshot 2016-08-20 at 12.28.51 PM

Getting your blog shared is easier if you sway readers to share it with ample social proof.

If you’re a new or struggling blogger with no social proof to share double down on tips 1-6. Dedicate yourself to building a successful, marketable blog to draw in more readers, features and guest post opportunities.


8: Give Away Freebies to Grow Your Email List


Offer freebies to grow your email list.

List subscribers read your posts.

If the posts deliver you’ll see an increase in social shares.

I give away a free blogging eBook every Friday.

As my list grows I am recruiting an army of promoters who share my posts on social media.

One of my recent posts generated 353 social shares because readers are increasingly receiving my posts through email so they can read and promote my latest articles.

Entice your readers with your free giveaway.

Does your list freebie address their specific pain points? Match your free eBook, webinar or report with your reader’s most pressing problems to grow your list.

Market your blog by attracting a group of email subscribers who happily promote your blog for you.


9: Build a Resource


Create a thorough, in-depth resource for every post you publish.

Resources get shared most frequently.

Astoundingly thorough blog posts generate a dizzying number of social shares.

Neil Patel drives his promotional campaign by publishing in-depth, carefully-researched resources. He never scrimps.

Since his readers enjoy sharing his valuable posts on social media he never lacks for social shares.


10: Call Readers to Share on Social


Promote your blog by asking readers to promote your blog.

Clearly ask for shares on sites like Twitter, Facebook, Google Plus, LinkedIn and Pinterest at the end of your blog posts.

Nudge your audience to market your blog for you.

Adding a clear call to action boosts your social shares easily.

Marketing your blog the right way doesn’t need to be a Herculean task.

Follow these onsite tips to boost your shares before you even do any off site legwork.

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Why Do You Resist Writing eBooks?



Writing and self-publishing eBooks scares bloggers.

I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.

Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:

7 Tips for Writing Successful eBooks Quickly

I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.

Why Do You Resist Writing eBooks?

Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.

From my trip to Oman.

Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.

I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.

Nothing to Lose Everything to Gain

Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.

Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.

Write and ship.

You have nothing to lose and everything to gain.

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1 Tip for Being an Intelligent and Prospering Blogger



My eBook: 10 Tips to Be a Smarter and Richer Blogger

possesses an interesting cover for anyone not familiar with my eBooks.

For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.

I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.

Smart and Prospering Means Different

Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?

From my trip to Oman.

I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.

Bigger Profits from a Smarter Energy by Being Different

Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?

But Make Sure You Follow Some Fundamentals

Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.

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Why Should You Help Other Bloggers Succeed?



If you build it AND if you help other bloggers build it, then they will come.

We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.

But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.

A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words.  She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.

Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.

Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.

From my trip to Oman.

This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.

100 Is Better than 1

I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?

Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.

I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.

Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?

Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.

Give What You Want

Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.

Blogger Outreach Resource

Are you looking for bloggers to help? Buy my eBook:

27 Influential Bloggers to Follow

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