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10 Successful Blogger Outreach Strategies to Build Long Term Relationships

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Are you struggling to find successful blogger outreach strategies?

Perhaps you’re disgusted with blogging for a chorus of crickets.

Maybe you’re having a difficult time increasing your blog traffic.

You’re sick and tired of running around like a crazy person, trying to do everything on your own.

But you’re learning – the hard way – that successful blogging is a team sport.

It’s time to get connected.

 

Blogger Outreach Strategies

 

Most blogger outreach strategies stress a cold approach.

This is a big mistake.

If your introductory email is a cold pitch it’s like pressing a business card into someone’s hand during your first meeting.

Play the long game.

Set the table before asking for dinner.

Establish the foundation for being a connected, influential blogger with a raving friend and fan base by befriending fellow bloggers before you ask them to help you.

Although no specific timetable exists for how long it takes to build a blogging friendship I suggest following these tips for 4 to 8 weeks before you reach out with a pitch/ask email.

Each of these 10 strategies collectively set the table for me being featured on 200 plus blogs.

 

1: Blog Commenting

 

Comment on authority blogs to build your outreach campaign on a foundation of value.

Blog commenting opened doors for me leading to:

  • Tweet eBook endorsements from a NY Times Best Selling Author
  • A cyber speaking engagement at NYU
  • A running guest posting gig at Blogging Tips Dot Com

Comment intelligently to make an impact.

Here’s one of my sample comments on a recent Pro Blogger article (the full comment actually spans 3 more paragraphs):

blogger outreach strategies

Craft a 3 to 4 paragraph, thorough piece of content to build bonds with influential bloggers.

Add value to the post to become valuable to influential bloggers.

Publish comments on relevant, authority blogs to leverage your outreach campaign effectively.

 

2: Personalized Emails

 

Email bloggers 1 to 1 to build the strongest bonds.

Danny Flood has mastered the email aspect of blogger outreach.

Any email he’s sent me is personalized, professional and stresses the benefits of partnering with him on some blogging initiative.

Danny’s generosity has helped him build a super successful online business.

Make the email pitch about the recipient of the email. If you’re asking a blogger to promote your free eBook explain how the freebie specifically helps their audience.

Use blogger names to add a personal touch and to become memorable.

 

3: Twitter Direct Messages

 

Don’t ignore the power of direct messages on Twitter.

I’ve landed interviews on podcasts and popular blogs through this channel.

Message new followers on Twitter to form bonds. Personalize interactions.

Ask how you can help your fellow bloggers.

Link to your blog home page to show off the quality and depth of your work.

When you reach out to your fellow blogger be brief. Most tweeters appreciate short, clear and concise messages to see if your offering matches the needs of their audience.

 

4: In Person Meet Ups

 

If you live within driving distance of a fellow blogger schedule an in person meet up.

Attend live events to strengthen connections with influencers.

One in person, offline meeting makes a greater impact than 30 online engagements.  

Here’s why: humans connect with other human beings. Reading a message on Facebook is quite unlike sitting down to lunch with Zac Johnson.

Meet bloggers live and in the flesh to supercharge your blogger outreach campaign.

 

5: Link to Other Bloggers

 

Bring your old – and new – blogging friends along for the ride.

Link to other bloggers in your blog posts.

Neil Patel is one of the most skilled bloggers in this department.

He links in to bloggers regularly to give them props and to form friendships with other influencers.

Neil linked to Brian Dean’s SEO copywriting blog post to offer a valued resource to his readers.

Screenshot 2016-08-27 at 11.57.18 AM

Shouting out Brian helps to build a bond between the 2 bloggers.

Promoting other bloggers gives them props. Bloggers love generous bloggers.

Note; link only to trusted, relevant resources. Build your credibility and friend network to grow your blogging community.

 

6: Tag on Social Media

 

Tag bloggers you’ve featured on your blog through social media sites like:

 

  • Twitter
  • Facebook
  • Google Plus
  • LinkedIn

 

Tagging gives fellow bloggers props and also expands their presence online.

Set the table for a successful blogger outreach campaign.

Follow these tips to become a connected blogger.

 

7: Facebook Messages

 

Facebook messages operate similar to Twitter direct messages.

Open doors to new friendships through this communication medium.

Consider helping an influential blogger by respond to questions on their Facebook Group. Follow up with a personalized Facebook message to increase engagement with active group members.

I consistently stop by Elizabeth Kelsey Bradley’s Blogging Boost Group on Facebook to respond to blogging questions.

Sometimes a blogger may ask me for more details to help them. I then move the conversation to Facebook messaging.

Help out successful bloggers by assisting in the growth of their community and ease your fellow blogger’s pain points. Impress influencers and newbie bloggers alike to set the table for a strong blogger outreach campaign.

 

8: Endorse or Write Favorable Reviews

 

Endorse your successful blogging buddies through:

  • Testimonials published on their blogs
  • Amazon eBook reviews
  • Online course reviews

Set aside time to write thoughtful, helpful, positive reviews your blogger’s products and services.

Maintain your credibility by using the product or reading the eBook. Only write endorsements for bloggers whose services you’ve used.

Endorsing a talented fellow blogger forms a powerful bond you can’t quite recreate through other techniques.

Shout out your blogging buddy to make a friend for life.

 

9: Run Frequent Free Giveaways

 

I currently give away 1 free blogging eBook every Friday for my email and Push subscribers at Blogging From Paradise.

Being generous with my eBooks has opened countless outreach doors for me.

Write free eBook or give away your premium eBooks for a week at a time. Offer free access to a paid audio course for a few days.

Build bonds with fellow bloggers by offering them your best work for free.

The long term effects of such a helpful, genuine approach to blogger outreach is quite astounding because it establishes the framework for a huge, targeted email list and an equally monstrously large friend network.

 

10: The Most Important Tip: Think Long Term

 

I spoke to a social media influencer recently.

He’s built one of the more highly engaged Twitter followings I have ever seen.

He shared how he helped a high profile, world-renowned client for free – for a number of months – to add the work to his portfolio.

He subsequently landed 20 paying clients and built the foundation for a dream digital lifestyle that few people on earth ever experience.

Look beyond today. See beyond next week.

Apply the prior tips with a 3 to 6 month timeline in mind to effectively set the table for an astoundingly successful blogger outreach campaign.

Connected bloggers devote 100% of their energies to building relationships before building their profits to dizzying levels.
What tips can you add to this list?

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Blogging

Do You Get Lost in Blogging Busywork?

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My prime business intent going forward is to get my 124 ebooks in 1 billion places. That’s it. I will promote other opportunities of course and prosper through multiple channels but it is a billion with my 124. Hold me to that. Wait a second. You won’t have to hold me to that. I’m pretty good about being accountable to myself.

Anyway, it’s been fascinating to see moments of my mind attempting to pull me to blogging busy work. You know exactly what I mean. For me, my day is largely about promoting my ebooks through Twitter, Facebook, blog posts, guest posts, Live broadcasts on Facebook, my podcast, and videos on Twitter as well. Other than promoting a few other opportunities, I do not intend to do anything else. But of course my mind tries to pull me toward blogging busy work at times. How does my sidebar look? Is my sidebar converting enough? What about blog comments? Should I open comments on specific old blog posts? Each question indicates some type of busy work that is not genuinely important or business building for your blog. Of course, most bloggers spend a fair chunk of their days on busy work and wonder why they struggle and fail so horribly. If you spend most of your time doing what does not matter, you will fail. But if you spend most of your time doing what does matter, creating and connecting and opening multiple streams of income, you will succeed. Blogging is that simple.

But blogging is not comfortable at all because even though we intellectually know to avoid busy work, our fears pull us in towards the silly activities. Some bloggers spend weeks or months or even years doing stuff that ultimately does not matter. Why spend hours on your blog design when it’s the content you create and the connections you build that lead to your greatest blogging success? You have to be honest with yourself when it comes to blogging. Being straight with yourself makes the difference between success and failure.

I usually catch myself within seconds to minutes of being engaged in busy work that does not really make a difference. I scan my email in seconds. I am down to that number now. But I recall my struggling days when I would be in my email for 20 minutes or an hour or longer every day. I tried to read every word of every email. I tried to engage every silly sponsored post pitch. Huge mistakes. I wasted so much time on what didn’t matter. You know what matters? Creating helpful content and building genuine connections with human beings by helping other bloggers. Do these things and you position yourself to succeed. Add income streams and you position yourself to become a full-time blogger, just like I discuss in this eBook.

Blogging is simple but uncomfortable. Creating and connecting feels uncomfortable when your fear pulls you toward busy work. Ego is like that. The mind is like that. It makes a mountain out of a molehill by pulling you away from core, business building blogging activities towards stuff that waste your time. I have never looked at a heat map in my blogging life yet I’ve circled the globe for the past eight years as a professional blogger. Feel free to spend a few moments checking out heat maps but when moments become hours, you’re messing up. You’re too engaged in blogging busy work. Help people freely and generously. Trust in the process. Open multiple streams of income. Promote your core opportunity the most, like me promoting my 124 ebooks. Success will find you.

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Blogging

Do You Reject or Accept Opportunities for Growth?

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I just wrote and self published this ebook in a little over 24 hours:

7 Things that Inspired Me to Go from Scared Security Guard to Smiling Island Hopper

 not bad, eh? I asked my readers for ebook ideas.  I received answers. I wrote the ebook. I really hustled on this one. I’ve already generated a quick sale. How? I accept opportunities for growth immediately. Do you feel the same way? Or do you reject opportunities for blogging growth? Be honest with yourself. This is not a comfortable process for bloggers to follow because your ego may sting a little bit.

 Blogging struggle is borne of rejecting opportunities for growth. Blogging success is born of accepting opportunities for blogging growth immediately. I opened another income stream within 24 hours based on seizing an opportunity immediately. No hesitating. No hemming and hawing. No delaying. Other than sleeping for a handful of hours I did nothing else other than write the ebook, proofread the ebook, add photos and publish the sucker during that 24-hour stretch. Oh yeah. I also did some networking and content creating and yes, I promoted a handful of my 123 books. But I wrote ebook number 124 during that time frame too. Why? I love blogging. I love freedom. I love seizing opportunities for blogging growth.

 Emerson said all life is an experiment and the more experiments you make the better. This wise man knew the secret to success. Seize the moment and squeeze all you can out of the moment by accepting opportunities for blogging growth fast. If a reader nudges you to write an ebook, write the darn ebook. Do not delay. Unless you despise writing, and you probably don’t because you blog, write the ebook, help the reader and make money. If one reader has that issue than 50 million readers have that issue. We are all human beings with pretty similar problems when you break everything down.

 How quickly do you reject opportunities for growth because you fear something or someone?  My most lucrative freelance writing client basically had to beg me to work for him. I so deeply feared I would not be worth the money he was paying me and I also feared his criticism, even though he was such a nice, warm, genuine dude. After he would not accept me saying no, I accepted the job and made a pretty penny over the course of our relationship. I learned my lesson. Now I gobble up opportunities for growth so quickly it’ll make your head spin.

 I could go to bed right now to take a quick nap. I just worked for the long stretch to write the e-book and release it. But I gobble up this opportunity to write a guest post. Again guys, I accept opportunities for growth and grow like a stinking blogging weed.

 Do not ignore opportunities because you fear seizing blogging opportunities because ignorance leads to struggle, failure and quitting. Seize the moment. Seize opportunities for blogging growth. Write the guest post. Broadcast live on Facebook. Upload a video to Twitter. Write the ebook. Convert it to audiobook. Create a course. How do you think I retired to a life of island hopping? I did not sit on the sidelines folks, waiting and waiting and waiting for opportunities. I seized opportunities for growth quickly and more opportunities flowed my way. Opportunities seized, multiply fast. Opportunities rejected disappear immediately.

Seize the blogging moment! 

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Blogging

No Blogger Can Force Clients Customers or Readers to Learn and Succeed

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Sometimes you just need to get right to the point with blog post titles. This is one such title and blog post. After answering questions for readers recently I made a realization. Honestly, I’ve had this realization in mind for many years. I guess I never chose to write about it. But today I will cover the topic. You cannot force a reader, client or customer to learn and succeed. This is just not possible. You cannot will someone to see what they are not prepared to see or do what they are not prepared to do.

Sometimes, coaches struggle horribly because they base their success or failure on the success or failure of clients. This is lunacy. You can show a horse the way but you cannot force the horse to drink, right? Ditto for human beings. You can coach someone but you cannot force them to do what you advised them to do. That is 100% in their hands. In truth, the best blogging coaches, ebook writers and consultants are at peace with doing their best job and leaving it at that.

I regularly answer questions for free, offering experience, helpful advice for new or struggling bloggers. Said newer struggling bloggers return within a few seconds with more questions, trying to find a different way to succeed, trying to find the quick shortcuts that lead to guaranteed failure. I release these people. Although I have compassion for fear-filled new and struggling bloggers, it is not my job to convince them of my 30000 hours of blogging experience. Either they’re smart and listen, humbling themselves and their ego. Or they make the foolish decision of trusting their fears over my 30000 hours of blogging experience. Either way, I have nothing to do with their outcomes. They choose to listen or to ignore me. I’m cool with that.

Alonzo Pichardo and I spoke about this at length on his podcast; listening to pros and trusting their experience over your fears and lack of experience.

Be clear with the fact that most humans live predominately from fear so until they change their programming through a personal decision they will ignore good advice and follow bad advice. Self-fulfilling prophecy. In the same regard, you can trigger emotions in someone that allows them to follow your successful advice. Someone may open up and learn from you if it’s their time to open up. Totally their personal decision that has nothing to do with you. This is why I never get full of myself. I understand everybody’s life is their choice. I can show the way. You choose to follow or ignore. Nothing to do with me.

Stop wasting your energy trying to convince, manipulate or flat-out force clients and customers to do what you advise them to do. Offer your advice. Detach. Some folks will follow your advice and succeed with their blogs. Other folks will ignore your advice and continue to fail. You did what you could but now it’s up to them to use your knowledge and experience for their benefit. Keep helping people. Keep meeting new people. Don’t get attached to clients or customers. Offer tips and leave it at that. Every human being is fully accountable for themselves. You are a blogger, not a babysitter. You inspire but you’re not a savior. You can try but you can’t force people to do anything. Be at peace with this truth and you will become more successful than you ever dreamed. Most bloggers never succeed wildly because they never scale, being heavily attached to a few clients or customers. Highly successful, happy, free bloggers keep meeting and helping new people and allowing those people to find their own way. I am responsible for no one but myself. This is how I’ve lived the life of my dreams.

eBook

Do you want to live a movie-worthy life of travel like me?

Buy my eBook:

Law of Attraction Series: How I Manifested a 4 Year Trip through the Tropics

PS…the featured image is me in New Zealand and the hut above is where me and my wife lived deep in the jungles of Costa Rica.

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