Are you struggling to find successful blogger outreach strategies?
Perhaps you’re disgusted with blogging for a chorus of crickets.
Maybe you’re having a difficult time increasing your blog traffic.
You’re sick and tired of running around like a crazy person, trying to do everything on your own.
But you’re learning – the hard way – that successful blogging is a team sport.
It’s time to get connected.
Blogger Outreach Strategies
Most blogger outreach strategies stress a cold approach.
This is a big mistake.
If your introductory email is a cold pitch it’s like pressing a business card into someone’s hand during your first meeting.
Play the long game.
Set the table before asking for dinner.
Establish the foundation for being a connected, influential blogger with a raving friend and fan base by befriending fellow bloggers before you ask them to help you.
Although no specific timetable exists for how long it takes to build a blogging friendship I suggest following these tips for 4 to 8 weeks before you reach out with a pitch/ask email.
Each of these 10 strategies collectively set the table for me being featured on 200 plus blogs.
1: Blog Commenting
Comment on authority blogs to build your outreach campaign on a foundation of value.
Blog commenting opened doors for me leading to:
- Tweet eBook endorsements from a NY Times Best Selling Author
- A cyber speaking engagement at NYU
- A running guest posting gig at Blogging Tips Dot Com
Comment intelligently to make an impact.
Here’s one of my sample comments on a recent Pro Blogger article (the full comment actually spans 3 more paragraphs):
Craft a 3 to 4 paragraph, thorough piece of content to build bonds with influential bloggers.
Add value to the post to become valuable to influential bloggers.
Publish comments on relevant, authority blogs to leverage your outreach campaign effectively.
2: Personalized Emails
Email bloggers 1 to 1 to build the strongest bonds.
Danny Flood has mastered the email aspect of blogger outreach.
Any email he’s sent me is personalized, professional and stresses the benefits of partnering with him on some blogging initiative.
Danny’s generosity has helped him build a super successful online business.
Make the email pitch about the recipient of the email. If you’re asking a blogger to promote your free eBook explain how the freebie specifically helps their audience.
Use blogger names to add a personal touch and to become memorable.
3: Twitter Direct Messages
Don’t ignore the power of direct messages on Twitter.
I’ve landed interviews on podcasts and popular blogs through this channel.
Message new followers on Twitter to form bonds. Personalize interactions.
Ask how you can help your fellow bloggers.
Link to your blog home page to show off the quality and depth of your work.
When you reach out to your fellow blogger be brief. Most tweeters appreciate short, clear and concise messages to see if your offering matches the needs of their audience.
4: In Person Meet Ups
If you live within driving distance of a fellow blogger schedule an in person meet up.
Attend live events to strengthen connections with influencers.
One in person, offline meeting makes a greater impact than 30 online engagements.
Here’s why: humans connect with other human beings. Reading a message on Facebook is quite unlike sitting down to lunch with Zac Johnson.
Meet bloggers live and in the flesh to supercharge your blogger outreach campaign.
5: Link to Other Bloggers
Bring your old – and new – blogging friends along for the ride.
Link to other bloggers in your blog posts.
Neil Patel is one of the most skilled bloggers in this department.
He links in to bloggers regularly to give them props and to form friendships with other influencers.
Neil linked to Brian Dean’s SEO copywriting blog post to offer a valued resource to his readers.
Shouting out Brian helps to build a bond between the 2 bloggers.
Promoting other bloggers gives them props. Bloggers love generous bloggers.
Note; link only to trusted, relevant resources. Build your credibility and friend network to grow your blogging community.
6: Tag on Social Media
Tag bloggers you’ve featured on your blog through social media sites like:
- Google Plus
Tagging gives fellow bloggers props and also expands their presence online.
Set the table for a successful blogger outreach campaign.
Follow these tips to become a connected blogger.
7: Facebook Messages
Facebook messages operate similar to Twitter direct messages.
Open doors to new friendships through this communication medium.
Consider helping an influential blogger by respond to questions on their Facebook Group. Follow up with a personalized Facebook message to increase engagement with active group members.
I consistently stop by Elizabeth Kelsey Bradley’s Blogging Boost Group on Facebook to respond to blogging questions.
Sometimes a blogger may ask me for more details to help them. I then move the conversation to Facebook messaging.
Help out successful bloggers by assisting in the growth of their community and ease your fellow blogger’s pain points. Impress influencers and newbie bloggers alike to set the table for a strong blogger outreach campaign.
8: Endorse or Write Favorable Reviews
Endorse your successful blogging buddies through:
- Testimonials published on their blogs
- Amazon eBook reviews
- Online course reviews
Set aside time to write thoughtful, helpful, positive reviews your blogger’s products and services.
Maintain your credibility by using the product or reading the eBook. Only write endorsements for bloggers whose services you’ve used.
Endorsing a talented fellow blogger forms a powerful bond you can’t quite recreate through other techniques.
Shout out your blogging buddy to make a friend for life.
9: Run Frequent Free Giveaways
I currently give away 1 free blogging eBook every Friday for my email and Push subscribers at Blogging From Paradise.
Being generous with my eBooks has opened countless outreach doors for me.
Write free eBook or give away your premium eBooks for a week at a time. Offer free access to a paid audio course for a few days.
Build bonds with fellow bloggers by offering them your best work for free.
The long term effects of such a helpful, genuine approach to blogger outreach is quite astounding because it establishes the framework for a huge, targeted email list and an equally monstrously large friend network.
10: The Most Important Tip: Think Long Term
I spoke to a social media influencer recently.
He’s built one of the more highly engaged Twitter followings I have ever seen.
He shared how he helped a high profile, world-renowned client for free – for a number of months – to add the work to his portfolio.
He subsequently landed 20 paying clients and built the foundation for a dream digital lifestyle that few people on earth ever experience.
Look beyond today. See beyond next week.
Apply the prior tips with a 3 to 6 month timeline in mind to effectively set the table for an astoundingly successful blogger outreach campaign.
Connected bloggers devote 100% of their energies to building relationships before building their profits to dizzying levels.
What tips can you add to this list?
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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