Are you struggling to find successful blogger outreach strategies?
Perhaps you’re disgusted with blogging for a chorus of crickets.
Maybe you’re having a difficult time increasing your blog traffic.
You’re sick and tired of running around like a crazy person, trying to do everything on your own.
But you’re learning – the hard way – that successful blogging is a team sport.
It’s time to get connected.
Blogger Outreach Strategies
Most blogger outreach strategies stress a cold approach.
This is a big mistake.
If your introductory email is a cold pitch it’s like pressing a business card into someone’s hand during your first meeting.
Play the long game.
Set the table before asking for dinner.
Establish the foundation for being a connected, influential blogger with a raving friend and fan base by befriending fellow bloggers before you ask them to help you.
Although no specific timetable exists for how long it takes to build a blogging friendship I suggest following these tips for 4 to 8 weeks before you reach out with a pitch/ask email.
Each of these 10 strategies collectively set the table for me being featured on 200 plus blogs.
1: Blog Commenting
Comment on authority blogs to build your outreach campaign on a foundation of value.
Blog commenting opened doors for me leading to:
- Tweet eBook endorsements from a NY Times Best Selling Author
- A cyber speaking engagement at NYU
- A running guest posting gig at Blogging Tips Dot Com
Comment intelligently to make an impact.
Here’s one of my sample comments on a recent Pro Blogger article (the full comment actually spans 3 more paragraphs):
Craft a 3 to 4 paragraph, thorough piece of content to build bonds with influential bloggers.
Add value to the post to become valuable to influential bloggers.
Publish comments on relevant, authority blogs to leverage your outreach campaign effectively.
2: Personalized Emails
Email bloggers 1 to 1 to build the strongest bonds.
Danny Flood has mastered the email aspect of blogger outreach.
Any email he’s sent me is personalized, professional and stresses the benefits of partnering with him on some blogging initiative.
Danny’s generosity has helped him build a super successful online business.
Make the email pitch about the recipient of the email. If you’re asking a blogger to promote your free eBook explain how the freebie specifically helps their audience.
Use blogger names to add a personal touch and to become memorable.
3: Twitter Direct Messages
Don’t ignore the power of direct messages on Twitter.
I’ve landed interviews on podcasts and popular blogs through this channel.
Message new followers on Twitter to form bonds. Personalize interactions.
Ask how you can help your fellow bloggers.
Link to your blog home page to show off the quality and depth of your work.
When you reach out to your fellow blogger be brief. Most tweeters appreciate short, clear and concise messages to see if your offering matches the needs of their audience.
4: In Person Meet Ups
If you live within driving distance of a fellow blogger schedule an in person meet up.
Attend live events to strengthen connections with influencers.
One in person, offline meeting makes a greater impact than 30 online engagements.
Here’s why: humans connect with other human beings. Reading a message on Facebook is quite unlike sitting down to lunch with Zac Johnson.
Meet bloggers live and in the flesh to supercharge your blogger outreach campaign.
5: Link to Other Bloggers
Bring your old – and new – blogging friends along for the ride.
Link to other bloggers in your blog posts.
Neil Patel is one of the most skilled bloggers in this department.
He links in to bloggers regularly to give them props and to form friendships with other influencers.
Neil linked to Brian Dean’s SEO copywriting blog post to offer a valued resource to his readers.
Shouting out Brian helps to build a bond between the 2 bloggers.
Promoting other bloggers gives them props. Bloggers love generous bloggers.
Note; link only to trusted, relevant resources. Build your credibility and friend network to grow your blogging community.
6: Tag on Social Media
Tag bloggers you’ve featured on your blog through social media sites like:
- Google Plus
Tagging gives fellow bloggers props and also expands their presence online.
Set the table for a successful blogger outreach campaign.
Follow these tips to become a connected blogger.
7: Facebook Messages
Facebook messages operate similar to Twitter direct messages.
Open doors to new friendships through this communication medium.
Consider helping an influential blogger by respond to questions on their Facebook Group. Follow up with a personalized Facebook message to increase engagement with active group members.
I consistently stop by Elizabeth Kelsey Bradley’s Blogging Boost Group on Facebook to respond to blogging questions.
Sometimes a blogger may ask me for more details to help them. I then move the conversation to Facebook messaging.
Help out successful bloggers by assisting in the growth of their community and ease your fellow blogger’s pain points. Impress influencers and newbie bloggers alike to set the table for a strong blogger outreach campaign.
8: Endorse or Write Favorable Reviews
Endorse your successful blogging buddies through:
- Testimonials published on their blogs
- Amazon eBook reviews
- Online course reviews
Set aside time to write thoughtful, helpful, positive reviews your blogger’s products and services.
Maintain your credibility by using the product or reading the eBook. Only write endorsements for bloggers whose services you’ve used.
Endorsing a talented fellow blogger forms a powerful bond you can’t quite recreate through other techniques.
Shout out your blogging buddy to make a friend for life.
9: Run Frequent Free Giveaways
I currently give away 1 free blogging eBook every Friday for my email and Push subscribers at Blogging From Paradise.
Being generous with my eBooks has opened countless outreach doors for me.
Write free eBook or give away your premium eBooks for a week at a time. Offer free access to a paid audio course for a few days.
Build bonds with fellow bloggers by offering them your best work for free.
The long term effects of such a helpful, genuine approach to blogger outreach is quite astounding because it establishes the framework for a huge, targeted email list and an equally monstrously large friend network.
10: The Most Important Tip: Think Long Term
I spoke to a social media influencer recently.
He’s built one of the more highly engaged Twitter followings I have ever seen.
He shared how he helped a high profile, world-renowned client for free – for a number of months – to add the work to his portfolio.
He subsequently landed 20 paying clients and built the foundation for a dream digital lifestyle that few people on earth ever experience.
Look beyond today. See beyond next week.
Apply the prior tips with a 3 to 6 month timeline in mind to effectively set the table for an astoundingly successful blogger outreach campaign.
Connected bloggers devote 100% of their energies to building relationships before building their profits to dizzying levels.
What tips can you add to this list?
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
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