If you’ve just started blogging in last few months, get ready, because you’re going to crash.
You began blogging full of enthusiasm, and what a rush it was to see your words on the internet! You’re leaving comments on other blogs, you’ve created social media profiles on what seems like ten different services, you’re reading feeds like mad, checking your visitor stats and AdSense reports every day (probably more than once per day), writing post after post and then…
You crash. Your blogger’s euphoria is whipped away like mist in a strong gust of wind. You feel disappointed and disillusioned in the idea and ideals of blogging.
And that’s a good thing!
Your First Moment of Blogging Truth
When you experience your blogging crash, you have reached your first real moment of truth with blogging. You will ask yourself if it’s worth it to continue. You will re-examine your actions for clues about what you can do better. Without this, you cannot advance to the next level of blogging skill and competency, so that’s why I say it’s a good thing. It is a test, a problem that contains within it the seed of a greater benefit down the road. You will be stronger and better when you get through this (not that it’s a big tragedy, but I remember feeling pretty down when it happened to me and I’ve seen people take it kind of hard).
So how do you get over your blogging crash and get back on track? By following these steps:
1. Accept that you feel this way
Okay, so you feel down. I wasn’t exaggerating when I called it a blogging crash. Everything in life is defined partly by its opposite. You can’t feel blogging bliss all the time, although you certainly feel it when you first get into it. Eventually, you’re going to feel down. To constantly feel the same way is like stretching a rubber band — it snaps.
When people first get into blogging, they are often tremendously excited about it. But reality sets in and they just can’t maintain that constantly high level of excitement. It’s a lot like being in a relationship with someone and experiencing that moment when the infatuation wears off and you have to seriously ask yourself if you’re in the relationship for the long term.
2. Understand this happens to just about every blogger
As I said in the previous point, you’re going through a natural cycle of highs and lows. The more excited and enthusiastic we feel about something, the more intense our disappointment is when reality sets in. This has happened to so many bloggers that I think it’s safe to say it happens to nearly every blogger. In other words, you’re not alone.
3. Don’t blog about how you feel
What? That’s what I said. Don’t. For two reasons. First, nobody wants to hear from you when you’re feeling down and disillusioned. This is partly why you feel alone in this — nobody hardly ever talks about it, because their readers wouldn’t want to read it. Imagine going into work and having a coworker say to you, “I’m really having doubts about myself, right now! Would you like to hear all about it?” You wouldn’t, so your readers don’t want to hear about yours. Keep them to yourself. The second reason not to blog about how you feel during your blogging crash is that it would likely take your blog off-topic, and that would make this one mistake compound into two mistakes.
4. Assess your expectations — were they realistic?
Although this happens to just about every blogger, that doesn’t mean you shouldn’t use this as an opportunity for a bit of self-reflection. People often begin blogging with stars and dollar signs in their eyes. Their expectations aren’t realistic. They think things are going to happen faster. They think they’re going to make oodles of money a day in ad revenue, not barely enough pocket change to buy a candy bar.
Some blogs really do take off quickly, but the vast majority do not. Some questions to give yourself a reality check:
- Did you do keyword research into your blogging niche? If so, and you feel you’ve chosen a strong niche, then this is something you can feel good about as you examine your other assumptions. If you didn’t do any real research into your niche’s keywords, then, I’m sorry to say, you have no reason to hold high expectations. Come back to earth and take a sober look at your blog niche. Maybe you’re in the wrong niche, but it’s more likely you just need to get smarter and change your game up.
- How unique and original is your niche and content? Did you start another blogging tips bog? Another money blog? Good luck with that! If your blog is another “me too” blog, don’t expect much. Originality is surprisingly difficult, but it’s the biggest differentiator. Can you put a twist on a saturated, popular topic? Can you be controversial, or “zig” when everyone else is “zagging”?
- Why would anyone what to read your blog? Ooh… that’s a tough one, I know. Are you providing value that makes people want to subscribe and stick around for more? Are you providing valuable resources to your readers in the form of content and links?
5. Assess your blogging goals — you do have goals, don’t you?
If you don’t have goals, then your blog has no direction. Choose goals that are percentage-based, rather than number-based. What I mean by that is to pick a growth rate instead of a target number. This is because once you reach your target fixed number, then you have to keep making up higher numbers. If you say your goal is $100 a month in ad revenue, then when you hit that you have to crank it up to $200. Instead, create a goal of, say, 10% growth in revenue every month.
6. Compile a list of best practices and steps to move you closer to your blogging goals
Figure out what you need to do to hit your goals. If you have traffic-growth goals, do some research on tips for growing traffic and make yourself a list of tips and methods to try. If you want to increase your subscriber count, read up on how to do that. If your goal is to write better content, learn how to do that.
7. Understand that every blogger’s timeline is different
You may feel you’re moving too slowly, but you might be moving along much faster than many others. We often have a warped perspective of our own experiences. It may seem like “everyone else” blogging is doing better than you. The truth is only a few other bloggers are in this position. A great many more are probably doing worse than you, not better.
Don’t worry about comparing yourself to other bloggers. If you create rate-based goals for yourself, you can effectively compete against yourself. As long as you’re doing better this month than you were last month according to your goals, who cares what another blogger is doing? You are on your own timeline, and no one else’s.
8. Create a blogging plan that matches up your goals to the best practices you listed in the previous steps
Take the best practices list you made in step 6 and use it as the basis of your blogging plan. Make a task list from them that you can check off. Put it in a to-do list on NetVibes or Remember the Milk or something like that. Or write it on a good ol’ sticky note and slap it on your monitor.
9. Do the first step in that plan — nothing overcomes depression like action
Do the first thing in your plan NOW. Physical action clears emotional cobwebs in a flash. You will feel a million times better by your accomplishment. If you make a plan and put it aside and tell yourself you will start it later, chances are you will never start it. Start it immediately upon creating it. Give yourself no excuses. By giving yourself a kickstart to begin, you will help generate the momentum you need to keep going.
10. Keep going
Don’t stop executing your plan. Use your momentum to propel you forward through the steps of your plan. Before you know it, you will be on the other side of your blog crash, and you will be a better blogger than you were before!
Conquering Blogging Fears Sometimes Involves Shedding Blogging Tears
Build a list. Publish posts frequently. Guest post. Work harder.
I did all that stuff. I still struggled. You did all of it, too. Some of you at least.
But I bet you we were in the same boat years ago. Perhaps you sit in the boat of blogging despair now. You did it all. NOTHING seems to be working. Create value. Make connections. No traffic. No money. I can advise good things take time. Or I can say to be positive and be strong. In truth, being positive, patient and strong all are effective means to conquering your blogging fears.
Shedding tears is the quickest, most direct, simplest way to conquer blogging fears. Every fear is scary because fear frightens you. Crying out fears literally dissolves the fear-fuel; as tears shed, so do fears. Chip away; be present, relax, and allow fears and tears to flow in a quiet room.
Guys; until you face, feel and release fears, you cannot be generous, abundant, patient, persistent and prolific. Why? Fear is an anchor leading to:
- writer’s block
- general apathy
I can advise you to generously help people but if you feel bogged down by fear, you will ignore me because you just want to help yourself. See how far you get blogging-wise helping yourself. Expect to publish a cyber diary. Nobody reads self-centered bloggers but the blogger themselves.
Crying Leads to Shining
Last night I worked through the evening. Sickness mixed with energy surges inspired me to work then to meditate at 3 AM. Fatigue and allowing unearthed sadness in me; I cried uncontrollably for 10 minutes. Guess what? I immediately felt better, peaceful, poised, calm, grateful and generous. Perfect energy for accelerating my blogging success. But not crying out those energies creates a fear-burden sapping my generosity and abundance.
Do Not Be Tough Because Repressed Fear Leads to Endless Struggle
I have seen many struggling bloggers work 18 hour days doing smart stuff but injecting work with fear-strain-force. Guess what? Struggles ensue because you cannot get over what’s still in you. Do not be tough. Do not repress fear because fear will destroy your blogging campaign. Every struggle is fear. Every failure is fear. Feel fear – however unpleasant – to move along the struggle, to be generous, to trust and to succeed.
In my eBook: Creating the Mindset of a Successful Blogger
I explain thinking, feeling and acting like a pro leads to professional results. How can you think, feel and act like a pro blogger if you fear running out of money? How can you succeed if you deeply fear failure? How can you be a generous, trusting person if you feel terrified to spend time building bonds and creating content?
Fear makes you a blogging fool. Blogging fools spam people, publish thin content and fail forever until they face, embrace and release fears.
Cry it out. Seriously. I felt such a purge last night. I continue to predominantly feel amazing, light and relaxed by feeling whatever emotions arise in my being. Nobody enjoys feeling sad, but in the same vein, you will be completely blind to and fabulously ignorant of good, successful blogging advice if you feel burdened by sadness. Nobody succeeds in a happy, abundant way being saddled by fear and sadness. Let it go. Process your emotions not from logic, but from raw energy.
Once the tears go, then fears go. From that energy you are free to become a highly successful, prospering blogger because you act from an abundant, generous vibe.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
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