Blogging is not just about writing. It involves strategies to gain readership and credibility. While the term “blog” came into existence to describe a journal entry, writing personal diary entries on the internet was then labeled as “web blog” or “we blog”. From such words, the terms “blog” or “blogging” were derived. Through blogging, people get the freedom to express themselves, expand creativity and make the blogging more credible by including references and researched information. Everyone, even the non-technical people can write with images or videos without the need for a technical skill, then publish the entry. Thanks to platforms like Tumblr and WordPress that broke the geeks’ technical tyranny, blogging does not need any computer programming skill or special coding.
Hone Your Blogging Skills
Even businesses use blogging for advertising, exposure, promotion and marketing. The birth of social media gives bloggers opportunities to market their blogs and display their content for free. While already possessing the skill, for bloggers to be successful, they just have to sharpen their saw. How? Just like any skill, to become better requires constant correct practice. Become a better blogger by blogging all the time – blog in the morning, or in the evening; blog while you travel, on holidays, on the plane on the bus and anywhere. Simply blog as much as you can. Other bloggers see to it that they produce at least 1000 words every day. If this becomes a habit, then blogging can just be a piece of cake for you.
Indicate Your Purpose
A good blog is one that indicates its purpose clearly. It gives an idea that the blog is transparent. Since the blog is a kind of public edition of a personal diary, at least it should have a purpose, not just a mere or general expression of emotions, thoughts and experiences. The blog can also be a platform where one can interact with friends, share links and exchange ideas. For a more professional context, some blogs talk about politics, current events and social trends. Which one of these does your blog belong? Whatever your blog’s purpose is, just indicate it.
Utilize Appropriate Tools
Many sites and tools in the internet have made blogging easier, faster and more convenient. You may compose a blog with an HTML editor, a FrontPage, Macromedia Dreamweaver or the W3C open source editor. Even notepads and other Word processors will do. Blogging with blog programs like WordPress, Post2Blog, Movable Type or Windows Live Writer is easy and these platforms offer a lot of features.
Write About an Interesting Topic in a Concise Manner
Your blog posts must take pride to be interesting. If it is so, it will gain audience, followers and fans. An interesting topic can tempt people to link your website as a reference and your blog would grow tribes because its topic is interesting, valuable and helpful. Since the internet gives people a chance to write for a global audience, what you write about should be interesting enough to be read. Keeping the post concise is profound. Audience have very short attention spans. Make sure you present your ideas in a concise manner. In so doing, you give yourself and your audience a post with a complete idea rather than a complex and lengthy one. Your writing should be proper and professional. Avoid using awkward sentences as they are very unattractive.
Visuals do add zest to your blog. When applicable, include images, charts and videos in your posts. Visuals usually attract the attention of people, even the busiest ones. Set the mood and provide your audience with great attractions to make them stop and stay.
Make Your Blog Easy to Explore
When your blog is easy to explore or navigate, it shall gain readership. Specify to your readers on how to put their comments and feedback when your blog is easy to explore, the readers would bother to read, even the past posts it has. Complex blogs are turn offs as the audience would think they shall spend a lot of their precious time unnecessarily by figuring it out how to navigate.
Stay in one Place
Like just moving physically, it is better that the blog stays in its original internet address. If for some uncontrollable situation, you really have to transfer your blog to another address, make sure you put a note on the original website and direct them to the new address where the blog currently resides.
Involve Your Readers
Among the most important factors of involving the audience is to relate to them. Even the most interesting topic would be useless if the audience do not know who they are talking with. As an author or blog owner, it is better to let the audience at least know who you are. Of course, this is not applicable for people who are holding some reasons not to expose themselves. Interact with the readers in the comments or feedback sections. If the readers are involved, you can gain their trust. As much as possible, refrain from giving links or directing your readers to sites which require registration or subscription.
Have a Regular Blogging Schedule
Blog readers would expect fresh content from your blog. Once they are gained, then they keep on coming back. If they see you produce fresh posts on a regular basis through a consistent schedule, then the readers can be expected to enjoy their return and stay a while to check out your new posts. If you find it impossible to follow your schedule such as you are going to a vacation, make sure to inform your readers ahead of time. Also give them an idea when you are back.
Publish and Syndicate Your Posts
After a comprehensive review, spell checks and alterations, publish your post. Once the post is published, try to drive traffic to your post by promoting it. You can do such in social networks like Twitter, Facebook, MySpace and others. You may also syndicate your post, which means you promote it in other websites as well. Do not wait for people to come to read your posts. Bring your post to the people. Syndicating your posts or articles need not be paid. The internet has multiple sites that allow syndicating your articles. Start checking them out.