Getting your brand heard through all of the online noise today is a challenge, especially for small brands without a lot of name recognition. But brands that take a proactive approach when facing this challenge can build their digital footprint one step at a time.
Start by being consistent across social media and focusing on your area of expertise with an amazing piece of content. And don’t stop there; you can take advantage of marketing automation tools, create a personal website domain with your name, or even answer questions on Quora to establish yourself as a thought leader. The key is continually looking for relevant ways to get your name out there.
We asked 11 entrepreneurs from YEC to share their best advice for building your brand online.
1. Create One Very Good Piece of Content
The fight for attention online is fierce. I’ve seen too many small brands try to put out a ton of blogs that just get lost. Instead, focus limited resources on developing one really outstanding piece of free content. Think bigger than a big blog post or infographic — think a video training course or software tool. Your goal is to create something worth paying for but give it away for free.
2. Build a Personal Website With Your Name
Building a personal website is one of the quickest ways to build out a digital footprint. Reserve your domain with your full name or a variation of your full name (i.e. – iamjohnsmith.com), use a simple website builder to get something up on the web quickly and inexpensively, and then include the domain on your social media profiles. The site will rank on Google for your personal brand searches.
3. List Your Business on Yelp
Add your company to some of the many available business listing websites out there, such as Yelp and Manta (and plenty of others). This will help you build your digital footprint, and it usually doesn’t take much time at all. Just be sure to choose the free listing to begin with; otherwise you might pay for things you don’t need yet.
4. Prioritize Public Relations
Invest in reaching out to popular bloggers and journalists to secure interviews about your area of expertise. To expand your digital footprint intelligently, you’ll want to take advantage of others’ influence and reach. With PR support from in-house staff or a hired firm, you can build a widely-known brand that has plenty of third-party validation from reputable media outlets.
5. Start Small With Marketing Automation
Marketing automation can help you extend your digital footprint across multiple channels, and you can start as small as you’d like. Grow your email list by posting informative content that’s innovative and new. You don’t want to rehash what everyone else says. You want to be a thought leader with new ideas that your prospects and targets want to hear.
6. Guest Blog on Niche Sites
Get yourself (and your brand) out there by guest blogging on niche-relevant websites. It’s a great way to build your personal brand, introduce your business to a relevant audience and ultimately attract new customers. Create a blog on your website to develop your writing skills and then begin to reach out to websites that allow guest posting. Start small and build up to more established outlets.
7. Dominate One Area of Content
Start with a specific topic and dominate that area with content. You will need a place to put it online; ideally, this is your website. But you need to select a specific area that you are an expert in and showcase that expertise online. In short, write and write a lot. It may take some time to get a following, but once you have enough material online, you will set yourself apart as an expert.
8. Be Consistent in Your Use of Social Media
Be consistent in your use of social media. Instagram, Facebook, Twitter and Snapchat are all sites/apps the majority of people use – including potential clients! Make daily posts and engagement a priority and you will see your digital footprint start to grow.
– Leila Lewis, Be Inspired PR
9. Lend a Helping Hand on Quora
Have some extra time? Hop on to Quora and answer of few questions. It doesn’t take long and the more questions you answer, the more you can build your online persona and establish yourself as a thought leader.
10. Reach Out to Influencers in Your Industry
Ever heard the phrase “If you can’t beat them, join them”? Basically if you want to to build your brand, reach out to those in your industry who you aspire to be like and find a way to collaborate with them. This can be in the form of blogs, videos, webinars, podcasts, etc.
11. Get Hacky
Without a budget, it is key to use hacks to build your brand online. Use Instagress for Instagram and Crowdfire for Twitter to boost your following. Automate tasks using IFTTT. Find ghost writers who can write content for you for cheap and publish on a Squarespace site. Speed and action are key.
If you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
Should You Search for New Blogging Niche Ideas?
Ask yourself that question and you will get an answer that best suits you.
I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.
Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.
What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.
Go with What You Know
When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.
But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.
But Is It Worth the Time?
One of my favorite check up blogging activities involves asking if some blogging action is worth the time. Someone may ask me to do something to benefit them. Sometimes, I do it. But often, it is not worth the time I would put into the action. Why? My time is precious. All time is precious. Thinking how a specific action leverages your presence in a specific amount of time gives you clarity in making a decision.
Someone may ask me to guest post on a blog completely out of my niche. Is it worth the time? Almost always, nope. But even if I do it once I likely never do it again because I only have so much time daily to work with, and I cannot spend 1 second trying to connect with an audience who has zero interest in what I have to offer. Just my gig. I have too much to do daily, to do anything otherwise. The secret for any new blogger is to learn this time posture tip and to put it into action before your schedule gets filled with clients and speaking to customers and creating and connecting. New bloggers believe they possess all the time in the world but this ain’t true. New bloggers need be as ruthless with their time or else other people will trample all over their time.
Imagine if someone asks you to self-publish an eBook on an unknown platform because the person enjoys reading eBooks on the platform. Would it be worth the 3 hours it took to write and proofread and ship the eBook to put it on a platform for one person? Nope. Waste of time. But you would be surprised at how many new bloggers or struggling bloggers make this foolish decision, choosing to waste their time for one person with weird, exotic tastes. What WOULD be worth your time? Write the eBook, self-publish on Amazon and gain access to an audience of hundreds of millions of people. This is smart use of your time because 3 hours of work gives you access to millions of people. Do you see why I promote my Amazon eBooks all day long?
Speaking of, buy my eBook:
because this read melds perfectly with the topic of this blog post. We need turn down or release certain online partnerships that do not resonate with our blog, brand, schedule and overall energy. I released a few of these over the years because I was not resonant with the gig. Accepting out of a sense of guilt, or, loss of opportunity-money, would have completely wasted my time. I would have needed to own that one, big time, because if you say “yes” to an opportunity you do not vibe with, you waste time every split second you engage with the business partner, or, in the business opportunity itself.
Check your value filter. What do you most value? Before you do anything with your blog, ensure this activity aligns with your values. I value writing to help people, I value promoting my eBooks and I value promoting my course, too. Which is why you see me guest posting here and on a gazillion other blogs while publishing 5 or more posts to Blogging From Paradise these days. I spend time on what I value to help more folks, to succeed and to have fun enjoying the ride.
Do the same before you decide to engage in any blogging activity.
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