Having trouble coming up with content for your business or B2B blog? Don’t worry… while “business” blogs might not be as fun to write for as other industry or entertainment sites, there is still a lot of value that you could pack into some killer blog posts. What’s even better is that after you’ve created a few really high quality content posts, you can then focus all of your efforts on promoting them — instead of jumping to your next blog post idea. Remember, it’s always about content CREATION and PROMOTION, not just one or the other.
12 Brilliant Ideas for Creating Business Blog Posts
Having written over 1,000+ articles and blog posts on everything from social media, blogging, business, affiliate marketing and more… I can relate with anyone who now has a hard time coming up with new ideas and useful topics. Thanks to the “12 Brilliant Ideas Blog Posts” infographic below from Wishpond, we can now take all of the knowledge and resources we already have, and compile them into some killer blog content.
Let’s get started!
- Product Tips and How-Tos
Giving your audience detailed information on products or services they are interested in, while also providing them with quality “how to” guides is a great way to provide value through your blog. You already know who your audience is and why they are coming to your blog, so why not create a high quality resource for them in the process?
- Case Studies
In the world of business and services, case studies mean a lot. For example, if you were an SEO management or design agency, showing real results of how your services influence the growth of other brands is huge. Also don’t forget to include testimonials and walk through the process step by step.
Everyone loves a good content, especially when they are interested in trying out your product. When running contests on your site, give away prizes that are relevant to what you offer and sell. This way you will have a targeted list of entries that you can follow up with afterwards who might want to buy if they didn’t win. Learn more about how to create online contests here.
- News About Your Industry
A great way to provide high quality content and detailed information to your audience outside of just trying to push products and sales, is through the use of industry news. Write blog content around what’s hot in your industry, how people are using relevant/competitor products/services, while also highlighting the benefits of your own business.
Not everything about your blog has to be dead focused on your business, company values and what you have to offer. Instead, create content that related with people outside of your business and current trends going on in the world today. If you can relate your business with any of these key areas, you may find that your blog content will expand it’s reach as well.
- News About Company
Not all businesses and brands are the boring corporate style than many people think of. Share stories, photos and media about your business, where it’s located and the people who work there on a daily basis. This will also help bring new life and relationship to your brand and the customers who buy from it.
- List of Great Relevant Articles / Resources
No matter what type of business or brand you have, there is always room for more information and valuable resources. Instead of thinking about losing your audience to the competition, you should think about how you may get new visitors, link backs, social mentions and coverage by building a high quality resource that is of value to so many others. A good example of this can be seen in our blogging resources section.
- Customer Success Stories
If you are selling a product or service that actually works, nothing is more valuable than testimonials from your customers. Search the internet for reviews and services based on your brand and what you have to offer. For all of the good ones you find, take the time to follow up and see if they would like to have their story featured on your site.
- Interviews with Industry Leaders
Anyone who is involved in business wants to learn from other successful business experts and entrepreneurs. A great way to share value with others while also highlighting your own business and brand, is by interviewing industry experts. This shouldn’t be too hard, as most brands will now openly answer interview based emails or even hop on a quick call for a video interview or podcast. This is something I also personally do through my ROTE podcast.
- Interview with CEO and Your Company Staff
Just like there are thousands of experts within your industry, there are probably plenty within your organization as well. Talk with other people in your business and see if they would like to share their own stories, content and expertise with your blogging audience. Not only will this content be original and free, it will also bring a more personal touch back into your company.
Blogging sweepstakes are a great way to bring the conversation back to your site and increase user engagement in the process. Such sweepstakes can be focused on blog comments, personal stories and social sharing.
- Video and Multimedia
Blog content is great, but all of this text based content is quickly getting overwhelming. This means you are going to need to get more creative with your blog and content. Don’t just focus on boring text and images, liven it up with interactive content, video and multimedia that is accessible through all browsers, desktops and mobile devices.
Thanks again to Wishpond for their excellent infographic. If you would like to learn more about how to generate more leads through your blog and using Wishpond’s powerful suite of tools, click here.
Why Do You Resist Writing eBooks?
Writing and self-publishing eBooks scares bloggers.
I piddled in my eBook writing pants until 2012. People told me I should write ’em. I looked for every reason in the eBook NOT to write eBooks. Nobody would listen. Nobody would buy. Nobody would care.
Turns out, people listen, buy and care enough to publish 5 star reviews for my eBooks. Look at the featured image for this blog post describing this eBook:
I locked down five, 5 star reviews because I taught my readers how to write successful eBooks fast. But years prior, fear clouded my mind concerning writing eBooks to the point of me refusing to write one. You may be in the same cyber boat; but you better not miss the eBook writing boat. Lucrative profits serve as one part of the picture. Digging deeper, writing eBooks brands you, distancing you from the herd. Plus you feel good writing short reads and gain trust and extra credibility in the eyes of readers.
Why Do You Resist Writing eBooks?
Fear is the core reason. Fear of failure, criticism or wasting time sit near the top of eBook-related fears. I did not know how to sit down and write the darn things. Fear arose in my mind; how would I do it? Who would teach me? Could I find the process? Would I need special editors? How could I learn the technical steps for conceiving an idea to shipping the eBook on Amazon? Tech stuff really scared me; I had no idea how to save Word files with different, web-based extensions, let alone creating covers with proper dimensions via Canva to meet Amazon’s diligent standards.
Rather than learn how to do these things I allowed fear to get the better of me, refusing to write eBooks. But during a trip to India I met a reader and friend who begged me to write eBooks for a while. He had been on me for a minute. Meeting in person, he finally convinced me to write and self-publish an eBook on a lesser known digital platform. Later, I went with Amazon, and never looked back.
I had to dive into and nudge through deep fears related to failing and being criticized because I believed nobody would buy what I offered in eBook form. As my friend convinced me, I waded through ideas like wasting my time, getting terrible reviews and promoting my eBook to the tune of zero sales. Did it feel good to embrace these fears? Heck no. But the benefits of self-publishing far outweighed a few unpleasant emotions experienced during these fear-feeling sessions.
Nothing to Lose Everything to Gain
Gain by writing eBooks; if you take experience with you, loss is impossible. Even if you sold not a copy you take valuable writing, marketing and selling experience with you any time you write and launch an eBook. But if you generously help people and make friends, you will sell eBooks and help more people, reflecting gain back to you in physical form.
Digging even deeper, facing and releasing fears associated with criticism and failure benefit you across the board with your blogging campaign. Apply that same fearless nature to other aspects of your blog to boost your blog traffic and profits.
Write and ship.
You have nothing to lose and everything to gain.
1 Tip for Being an Intelligent and Prospering Blogger
possesses an interesting cover for anyone not familiar with my eBooks.
For anyone familiar with my 100 plus eBooks, my cover is par for the course. Every single one of my eBook covers has been personally snapped by me. Images of paradise preserved by yours truly fit my brand, blog and eBook covers perfectly. Blogging From Paradise means retiring to a life of island hopping through smart blogging. Sometimes I visit islands. Sometimes I visit mainland spots. In all cases, my eBooks and courses – as well as my blog – bleed travel images because this approach fits my brand and is unheard of in the blogging tips niche.
I totally respect any blogging tips blogger who posts featured images for their blogs and eBook covers consistent with content titles. Imagine a light bulb and dollar sign for the above eBook cover, for starters. But I went with a photo I snapped in gorgeous Rawai Bay in Phuket, Thailand for my cover image. Why? Nobody else on earth uses their travel photos as eBook covers and featured post images in the blogging tips niche. If nobody else does it and the move completely aligns with my brand message, this is the starting point for being an intelligent and prospering blogger.
Smart and Prospering Means Different
Every successful blogger I follow sticks to basic fundamentals but deviates from the norm in some regards. Different means bigger bucks and smarter prospering because readers notice that different flavor stepping away from normal. Folks enjoy my covers and blog post images, even though the content and eBook title technically have nothing to do with travel images. Guess what? Adding my brand logo aligns the eBook cover with my blog and brand. People clearly see I am about blogging from paradise. Why not add travel images to each eBook cover?
I follow a high number of basic blogging rules; create value, build connections, be generous and have fun. But if you do EVERYTHING just like most bloggers, you get lost in the herd. Nothing makes you stand out if you do not choose to stand out with at least one element of your blogging campaign. I stood out with eye-popping eBook images I snapped myself, in a blogging tips niche. How do you stand out? Ask yourself the question. Be straight with yourself to answer.
Bigger Profits from a Smarter Energy by Being Different
Cindy Crawford kept her mole. Muscle Man Arnold kept his accent. Steve Jobs made computers and peripherals outrageously expensive and designed quite weirdly compared to other computers and peripherals. Guess what? Crawford, Arnold and Jobs are legends who we won’t forget for a long time. Different makes you a serious fortune because people notice folks who stand out in some way, shape or form. This different approach bleeds intelligence; why work your butt off if you look just like the next guy and offer a mimicking service?
But Make Sure You Follow Some Fundamentals
Steve Jobs did not attempt to make computers out of cardboard. Arnold did not try to speak German in Hollywood movies. Cindy Crawford did not try to rewrite the foundations of modeling by wearing a fake beard of photo shoots. All icons followed basic rules for their industries because being too far out in left field usually makes you forgettable, or, impossible to spot. Follow blogging fundamentals to stay in the game but find that one thing that distances you from the herd.
Why Should You Help Other Bloggers Succeed?
If you build it AND if you help other bloggers build it, then they will come.
We have all seen the famous line from Field of Dreams rehashed many times, regarding blogging. Building a blog solo ain’t good enough. Platitudes of content being king and networking queen get bandied about, and I do not disagree.
But I wanted to put a spin on the line; if you build your blog and help other bloggers build their blogs, THEN people will visit your blog, hire you, buy your stuff and endorse you.
A few moments ago, my friend and power house blogger Julie Syl Kalungi tagged me on Facebook with kind words. She mentioned a common mistake we both see often; bloggers pitch us content with nothing else to show for the pitch, other than mediocre or OK content from an unknown blogger. If it were that easy to get featured on Blogging From Paradise or on Julie’s blog, we would both place 5 to 10 to 20 guest posts daily, or a helluva lot more.
Of course, landing features on established blogs is not easy at all. But struggling, failing bloggers mistakenly believe it *is* as easy as tempting pros with a helpful post, or some other lukewarm incentive, and wonder why they never get featured on top blogs. Plus bloggers do the silly thing of offering a $1 or $3 bulk discount for 25 posts. Having a poverty consciousness makes you do silly things.
Anyway, these strategies NEVER work because the pitching bloggers are trying to build it – aka their blogs – before building other blogger’s blogs. Build your blog and other blogger’s blogs. Grow your friend network. Be genuine. Be generous. Help. Expect nothing. Ask for nothing. As you help other bloggers succeed and improve your writing skills, something neat happens; you befriend a bunch of skilled bloggers who boost your traffic and profits through endorsements, promotions, by buying your stuff and by hiring you.
This is why you should help other bloggers succeed. Make friends. Profit. 100 is better than 1.
100 Is Better than 1
I learned years ago the efforts of 100 blogging buddies beats my individual efforts. I am not super connected to 100 plus blogging buddies, but at least that many folks promote me or endorse me routinely across a wide range of channels. Imagine how much 100 bloggers can expand your reach, compared to your individual, singular efforts?
Why do 100 plus bloggers help me out? I have helped thousands of bloggers grow their traffic and profits over a decade online by commenting genuinely on their blogs, by promoting them on social media, by endorsing them, by promoting them on my blog, by inviting them to guest post on my blog and by guest posting for them.
I benefit too, of course. This marks my 6th guest post of the day. As I promote my 71% blogging course discount (use the discount code in the first paragraph) across a slew of these guest posts I gain profit potential and boost my blog traffic too. But I also drive free, passive traffic through each guest post. My 3 blogging buddies living in India who I guest post for wake up to free, passive traffic. I help them succeed. My blogging buddies help me succeed by giving me platforms for reaching their readers.
Do you see why building it and helping other bloggers build it makes you incredibly successful over the long term?
Julie became a wildly successful blogger by generously helping other top bloggers succeed. Now, her blogger friend network expands her reach far and wide.
Give What You Want
Do you want money? Help other bloggers make money. Promote them on your blog. Link to them. Buy and review their eBooks. The number of friends you make by being generous will astound you. As this loyal tribe grows in size and scope, and helps you make more and more money, you will be even more astounded.
Blogger Outreach Resource
Are you looking for bloggers to help? Buy my eBook:
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