Having trouble coming up with content for your business or B2B blog? Don’t worry… while “business” blogs might not be as fun to write for as other industry or entertainment sites, there is still a lot of value that you could pack into some killer blog posts. What’s even better is that after you’ve created a few really high quality content posts, you can then focus all of your efforts on promoting them — instead of jumping to your next blog post idea. Remember, it’s always about content CREATION and PROMOTION, not just one or the other.
12 Brilliant Ideas for Creating Business Blog Posts
Having written over 1,000+ articles and blog posts on everything from social media, blogging, business, affiliate marketing and more… I can relate with anyone who now has a hard time coming up with new ideas and useful topics. Thanks to the “12 Brilliant Ideas Blog Posts” infographic below from Wishpond, we can now take all of the knowledge and resources we already have, and compile them into some killer blog content.
Let’s get started!
- Product Tips and How-Tos
Giving your audience detailed information on products or services they are interested in, while also providing them with quality “how to” guides is a great way to provide value through your blog. You already know who your audience is and why they are coming to your blog, so why not create a high quality resource for them in the process?
- Case Studies
In the world of business and services, case studies mean a lot. For example, if you were an SEO management or design agency, showing real results of how your services influence the growth of other brands is huge. Also don’t forget to include testimonials and walk through the process step by step.
Everyone loves a good content, especially when they are interested in trying out your product. When running contests on your site, give away prizes that are relevant to what you offer and sell. This way you will have a targeted list of entries that you can follow up with afterwards who might want to buy if they didn’t win. Learn more about how to create online contests here.
- News About Your Industry
A great way to provide high quality content and detailed information to your audience outside of just trying to push products and sales, is through the use of industry news. Write blog content around what’s hot in your industry, how people are using relevant/competitor products/services, while also highlighting the benefits of your own business.
Not everything about your blog has to be dead focused on your business, company values and what you have to offer. Instead, create content that related with people outside of your business and current trends going on in the world today. If you can relate your business with any of these key areas, you may find that your blog content will expand it’s reach as well.
- News About Company
Not all businesses and brands are the boring corporate style than many people think of. Share stories, photos and media about your business, where it’s located and the people who work there on a daily basis. This will also help bring new life and relationship to your brand and the customers who buy from it.
- List of Great Relevant Articles / Resources
No matter what type of business or brand you have, there is always room for more information and valuable resources. Instead of thinking about losing your audience to the competition, you should think about how you may get new visitors, link backs, social mentions and coverage by building a high quality resource that is of value to so many others. A good example of this can be seen in our blogging resources section.
- Customer Success Stories
If you are selling a product or service that actually works, nothing is more valuable than testimonials from your customers. Search the internet for reviews and services based on your brand and what you have to offer. For all of the good ones you find, take the time to follow up and see if they would like to have their story featured on your site.
- Interviews with Industry Leaders
Anyone who is involved in business wants to learn from other successful business experts and entrepreneurs. A great way to share value with others while also highlighting your own business and brand, is by interviewing industry experts. This shouldn’t be too hard, as most brands will now openly answer interview based emails or even hop on a quick call for a video interview or podcast. This is something I also personally do through my ROTE podcast.
- Interview with CEO and Your Company Staff
Just like there are thousands of experts within your industry, there are probably plenty within your organization as well. Talk with other people in your business and see if they would like to share their own stories, content and expertise with your blogging audience. Not only will this content be original and free, it will also bring a more personal touch back into your company.
Blogging sweepstakes are a great way to bring the conversation back to your site and increase user engagement in the process. Such sweepstakes can be focused on blog comments, personal stories and social sharing.
- Video and Multimedia
Blog content is great, but all of this text based content is quickly getting overwhelming. This means you are going to need to get more creative with your blog and content. Don’t just focus on boring text and images, liven it up with interactive content, video and multimedia that is accessible through all browsers, desktops and mobile devices.
Thanks again to Wishpond for their excellent infographic. If you would like to learn more about how to generate more leads through your blog and using Wishpond’s powerful suite of tools, click here.