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12 Killer Blog Post Ideas for Business Blogs

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Having trouble coming up with content for your business or B2B blog? Don’t worry… while “business” blogs might not be as fun to write for as other industry or entertainment sites, there is still a lot of value that you could pack into some killer blog posts. What’s even better is that after you’ve created a few really high quality content posts, you can then focus all of your efforts on promoting them — instead of jumping to your next blog post idea. Remember, it’s always about content CREATION and PROMOTION, not just one or the other.

12 Brilliant Ideas for Creating Business Blog Posts

Having written over 1,000+ articles and blog posts on everything from social media, blogging, business, affiliate marketing and more… I can relate with anyone who now has a hard time coming up with new ideas and useful topics. Thanks to the “12 Brilliant Ideas Blog Posts” infographic below from Wishpond, we can now take all of the knowledge and resources we already have, and compile them into some killer blog content.

Let’s get started!

  1. Product Tips and How-Tos
    Giving your audience detailed information on products or services they are interested in, while also providing them with quality “how to” guides is a great way to provide value through your blog. You already know who your audience is and why they are coming to your blog, so why not create a high quality resource for them in the process?
  2. Case Studies
    In the world of business and services, case studies mean a lot. For example, if you were an SEO management or design agency, showing real results of how your services influence the growth of other brands is huge. Also don’t forget to include testimonials and walk through the process step by step.
  3. Contests
    Everyone loves a good content, especially when they are interested in trying out your product. When running contests on your site, give away prizes that are relevant to what you offer and sell. This way you will have a targeted list of entries that you can follow up with afterwards who might want to buy if they didn’t win. Learn more about how to create online contests here.
  4. News About Your Industry
    A great way to provide high quality content and detailed information to your audience outside of just trying to push products and sales, is through the use of industry news. Write blog content around what’s hot in your industry, how people are using relevant/competitor products/services, while also highlighting the benefits of your own business.
  5. Lifestyles
    Not everything about your blog has to be dead focused on your business, company values and what you have to offer. Instead, create content that related with people outside of your business and current trends going on in the world today. If you can relate your business with any of these key areas, you may find that your blog content will expand it’s reach as well.
  6. News About Company
    Not all businesses and brands are the boring corporate style than many people think of. Share stories, photos and media about your business, where it’s located and the people who work there on a daily basis. This will also help bring new life and relationship to your brand and the customers who buy from it.
  7. List of Great Relevant Articles / Resources
    No matter what type of business or brand you have, there is always room for more information and valuable resources. Instead of thinking about losing your audience to the competition, you should think about how you may get new visitors, link backs, social mentions and coverage by building a high quality resource that is of value to so many others. A good example of this can be seen in our blogging resources section.
  8. Customer Success Stories
    If you are selling a product or service that actually works, nothing is more valuable than testimonials from your customers. Search the internet for reviews and services based on your brand and what you have to offer. For all of the good ones you find, take the time to follow up and see if they would like to have their story featured on your site.
  9. Interviews with Industry Leaders
    Anyone who is involved in business wants to learn from other successful business experts and entrepreneurs. A great way to share value with others while also highlighting your own business and brand, is by interviewing industry experts. This shouldn’t be too hard, as most brands will now openly answer interview based emails or even hop on a quick call for a video interview or podcast. This is something I also personally do through my ROTE podcast.
  10. Interview with CEO and Your Company Staff
    Just like there are thousands of experts within your industry, there are probably plenty within your organization as well. Talk with other people in your business and see if they would like to share their own stories, content and expertise with your blogging audience. Not only will this content be original and free, it will also bring a more personal touch back into your company.
  11. Sweepstakes
    Blogging sweepstakes are a great way to bring the conversation back to your site and increase user engagement in the process. Such sweepstakes can be focused on blog comments, personal stories and social sharing.
  12. Video and Multimedia
    Blog content is great, but all of this text based content is quickly getting overwhelming. This means you are going to need to get more creative with your blog and content. Don’t just focus on boring text and images, liven it up with interactive content, video and multimedia that is accessible through all browsers, desktops and mobile devices.

Thanks again to Wishpond for their excellent infographic. If you would like to learn more about how to generate more leads through your blog and using Wishpond’s powerful suite of tools, click here.

InfoGraphic_Draft2.1

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

eBook

Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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