Going viral with your content on social media is a goal of every great marketer. And being able to take advantage of someone else’s story going viral is the mark of a savvy marketing strategist.
Related blog posts and resources:
These opportunities on social media are few and far between, but when done right they provide amazing content reach. This can open the door to an entirely new fanbase to capitalize on and, with some luck, increase your revenue as a result.
Below, 13 entrepreneurs from YEC share the different ways that you can take advantage of a viral story on social media to boost the reach of your own online content. Here’s what they had to say:
1. Repurpose and Cross Promote
Taking good content and repurposing and repackaging it for different platforms is a great way to boost reach. Say you launch a video on YouTube and it goes viral. You can shorten the clip and repackage it for Instagram and Facebook, then turn the video into a blog post or pitch it to media outlets that could easily embed the video for thousands more views. Cross promotion is key.
2. Newsjack With Facebook Ads
Newsjacking is an established way of getting media attention through broadcast media. You can use the same strategy to gain attention via social media as well. One trick is to create a set of Facebook ads for your target demographic that relates to viral content circulating the web. Since people are already interested in the viral story, it’s an easy sell for them to click on your content.
3. Tie It to Your Brand
Find a way to tie it into your brand. We work in the events industry, so a viral video from a wedding or event makes sense for us to send out to our followers on social platforms. Before pressing send, just make sure it makes sense and isn’t just grasping at straws to use a viral story to get more likes.
4. Leave a Comment
Viral stories often get a ton of comments that others faithfully read through. Be sure to leave your own comment and note your similar belief, company name and even a link, if possible, to your own content.
5. Include a Link in Your Content
I have used a viral story to kick off one of my own posts or articles, and then linked to it. The story is then shared on my blog and other social media platforms. This way, the story is connected to my own thought leadership and encourages people who liked the viral story to visit and read more of my content.
6. Create a New Resource
Especially around fast-paced stories, we create resources to help ourselves and our audiences keep up. That might mean curating a Twitter thread, publishing a blog post full of links, or even running a survey of our own. Curating this sort of information can be quick and unpolished, making it a fast way to make use of any relevant expertise or resources you may have on a topic.
7. Play Devil’s Advocate
Provide a contrary viewpoint. Try to challenge the mainstream viewpoint of the viral story by providing contrarian arguments. All the voices that praise the same viewpoint will eventually blend into the digital wallpaper. The ones that stand out need to add something new to the conversation to spark interest, in turn generating engagement with your brand.
8. Build Your Email List Through a Website Pop-Up
Activate an email pop-up on your website to collect email addresses when a story goes viral on social media. By installing the pop-up, you’ll collect email addresses that can be used to follow up long after the virality of the story subsides. Make sure the pop-up speaks to the viral nature of the story. Create a relevant call to action and you’ll have a much higher conversion rate.
9. Newsjack With More Information
For smaller brands, a blog post that captures the viral keyword of the day can help it rank organically as a supplementary piece that people may read for more information. For newsworthy content, you can add a detailed history that better explains an event. For viral content, you can insert some future predictions or your own commentary on a piece. Aim for authority to create greater relevance.
10. Broadcast the Viral Story
I like doing my own video content wrap-ups and reporting through live stream, so I use many viral stories as the basis for these and then tie them to my own thought leadership. Sharing them in a video broadcast breathes new life into the viral stories and connects them to what I’m doing.
11. Read the Comments for Ideas
Create a story in response to a popular comment on an article. If others are thinking along the same lines and the story is going viral, those who agree with the comment will be more likely to share the article. Use similar keywords and hashtags when sharing the article so it’s easier to find.
12. Stir Up an Emotional Response
If it’s a subject you know a lot about, one of the best ways to cut through the noise is to put together a short response, preferably in podcast or video form, in which you offer commentary. Share what you know about the industry, and be a contrarian if it makes sense to do so. Stir up an emotional response with your audience, especially if you feel like a key side of the issue is being ignored.
13. Add Context to the Story
Anybody can take a story and rehash it. Not many people can bring new insights and context to it. Make it your goal to take the story and bring your own perspective to it. Talk about what it means to your industry or your audience. Be willing to shoot it down if it’s not going to change a thing. Be willing to agree with the story if it’s true and share from your perspective why that is the case.
How to Create the Best Content for Social Media and Going Viral
When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.
Blogging Is Not What You Are Doing But What You Are Being
Related blog posts and resources:
Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
Related blog posts and resources:
The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
Related blog posts and resources:
One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging11 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger
Blogging2 years ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs