Every day a new internet marketing technique comes along claiming to be “the next big thing” in search engine optimization technology. But you really have to sort out what exactly is the best opportunity for your particular blog site or online business will be to get that much sought after 1 million hits per month goal. Google the term “search engine optimization,” and you’ll find more than 7 million results, far too many to examine every one of them and trying to figure out which one will work for you, so what do you do now?
Greg Boser, owner and operator of the web marketing outfit “WebGuerilla”, will do anything possible to manipulate the search engine rankings for his clients.”The search engines created the monster,” he said. “It only exists because Google’s algorithm places a lot of emphasis on link popularity.” That “link popularity” term has gotten a lot of media attention lately mainly because it is a way to break through the barriers that Google and other search engines have put up against small online businesses and blog sites that need to find a way to position themselves on the top 20 category listings for their business or blog site category.
You need a decent grasp of how links work in search engine optimization to understand how to use link popularity to your benefit. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’
These links from other pages connected to yours MUST have real value to them. You have to make sure that the pages you have linked to are relevant to your own website, otherwise when the spiders and robots examine your page content and they are not relevant at all to Page A, then they will not let your Page B get listed at all! Not a good thing for your overall internet marketing plan success. Let’s start with linking as the beginning of this top ten list now that you understand how crucial it is to your main goal of building large amounts of traffic to your blog site.
1. LINKING A lot of big internet marketing firms use linking as their main weapon against the major search engines today. They are able to manipulate Google and Yahoo! by submitting any page from your site to as many pages as possible that have to do with your main keywords on that particular page. The amount of quality on the pages you are linked to are as important as the quantity of the pages.
“I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could get it to place first on Google,” Boser said, but the quality of those pages need to come from mega sites like Yahoo! and MSN, and by using those sites as your main link pages, you would only need five or six inbound links from them to rank your page on the top 20. But if you can get up to 5,000 links from less important sites, that will work as well, even if the pages you link from are online diaries, blogs, zany products, porn sites or anyone else who honors link exchanges. You just have to make sure the huge amount of sites you link to are the proper amount. If you’re working on quantity over quality, you must link up to 4,000 less relevant pages at the minimum.
For a good example of overall search engine manipulation, the #1 SEO site today is “Submit Express”, which delivers website submissions to over 75,000 search engines and directories. The company does not care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your company or blogsite needs a specific internet marketing plan that works for your business.
If your company or site is in the business of consulting, you should never use keyword manipulation to get your business listed in the major search engines because that makes you a bigger target. You don’t want cheap tricks to rise to the top of the search engines in any other way but the most legitimate so you don’t get scorned by your industry when everybody finds out the fraudulent or cheap ways your marketing consultant got you the #5 spot on Google.
But if you could care less about how people think you clawed your way to the top, another way of linking techniques that work is by “cloaking” your pages by hiding text in the background of your site in a way that users won’t see the text, but that specific text you used will target Google’s ranking technology, allowing your pages to rank right up there with the big boys in the Top Ten rankings. As you can see, there are a myriad of ways for you to manipulate your way to the top of the search engine heap. Just make sure you pick the right way in doing so.
2 RESEARCH YOUR KEYWORDS Using the proper keywords in any page you submit to the various search engines on the internet cannot be overstated in importance. If you can find at least three perfect keywords for your front page, and then use those keywords with a combination of techniques already discussed, you are halfway there to dominate your competition when it comes to a high ranking using search engine optimization. Use tools like “Yahoo! Search Marketing/Overture”, Google’s “Keyword Tool” and “SEOBook” keywords tool as well as any other keyword enhancement tool you can find on the web.
When you go to one Google’s keyword tool for example, and put in “Star Wars”, you will see that the keyword “Star Wars toys” is the #1 ranking on Google’s search engine. That means that more web surfers used the total phrase “Star Wars toys” when searching online for anything related to “Star Wars” more than any other term. Now going down the list we see “”battlefront Star Wars” as the next most popular term. Write that one down as well. This ranking will change weekly, so make sure you analyze the top five keyword search rankings on ALL of the keyword help web sites for determining your main three keywords you will use for your main page.
Remember to try to shoot for keywords that have higher search counts; over 20,000 searches for your keyword are good, but it all depends on the industry your company or blog site pertains to. If you want to appeal to a smaller group of rabid fans of anime, for instance, you would want to look for a keyword that is very descriptive of your website, but that is not necessarily the most popular. (anime clips) would be a great keyword to use because it ranks 20th down from the top in overall keyword rankings on Google’s keyword tool.
That particular keyword will appeal to all of the many maniacal anime fans that want to specifically watch clips of anime on your site. But you MUST have a good selection of clips to show to your visitors or they will get turned off to your site and never return. So remember to only use the keywords that relate specifically to information or content to your site for keyword relevance to work best for you.