Every day a new internet marketing technique comes along claiming to be “the next big thing” in search engine optimization technology. But you really have to sort out what exactly is the best opportunity for your particular blog site or online business will be to get that much sought after 1 million hits per month goal. Google the term “search engine optimization,” and you’ll find more than 7 million results, far too many to examine every one of them and trying to figure out which one will work for you, so what do you do now?
Greg Boser, owner and operator of the web marketing outfit “WebGuerilla”, will do anything possible to manipulate the search engine rankings for his clients.”The search engines created the monster,” he said. “It only exists because Google’s algorithm places a lot of emphasis on link popularity.” That “link popularity” term has gotten a lot of media attention lately mainly because it is a way to break through the barriers that Google and other search engines have put up against small online businesses and blog sites that need to find a way to position themselves on the top 20 category listings for their business or blog site category.
You need a decent grasp of how links work in search engine optimization to understand how to use link popularity to your benefit. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’
These links from other pages connected to yours MUST have real value to them. You have to make sure that the pages you have linked to are relevant to your own website, otherwise when the spiders and robots examine your page content and they are not relevant at all to Page A, then they will not let your Page B get listed at all! Not a good thing for your overall internet marketing plan success. Let’s start with linking as the beginning of this top ten list now that you understand how crucial it is to your main goal of building large amounts of traffic to your blog site.
1. LINKING A lot of big internet marketing firms use linking as their main weapon against the major search engines today. They are able to manipulate Google and Yahoo! by submitting any page from your site to as many pages as possible that have to do with your main keywords on that particular page. The amount of quality on the pages you are linked to are as important as the quantity of the pages.
“I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could get it to place first on Google,” Boser said, but the quality of those pages need to come from mega sites like Yahoo! and MSN, and by using those sites as your main link pages, you would only need five or six inbound links from them to rank your page on the top 20. But if you can get up to 5,000 links from less important sites, that will work as well, even if the pages you link from are online diaries, blogs, zany products, porn sites or anyone else who honors link exchanges. You just have to make sure the huge amount of sites you link to are the proper amount. If you’re working on quantity over quality, you must link up to 4,000 less relevant pages at the minimum.
For a good example of overall search engine manipulation, the #1 SEO site today is “Submit Express”, which delivers website submissions to over 75,000 search engines and directories. The company does not care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your company or blogsite needs a specific internet marketing plan that works for your business.
If your company or site is in the business of consulting, you should never use keyword manipulation to get your business listed in the major search engines because that makes you a bigger target. You don’t want cheap tricks to rise to the top of the search engines in any other way but the most legitimate so you don’t get scorned by your industry when everybody finds out the fraudulent or cheap ways your marketing consultant got you the #5 spot on Google.
But if you could care less about how people think you clawed your way to the top, another way of linking techniques that work is by “cloaking” your pages by hiding text in the background of your site in a way that users won’t see the text, but that specific text you used will target Google’s ranking technology, allowing your pages to rank right up there with the big boys in the Top Ten rankings. As you can see, there are a myriad of ways for you to manipulate your way to the top of the search engine heap. Just make sure you pick the right way in doing so.
2 RESEARCH YOUR KEYWORDS Using the proper keywords in any page you submit to the various search engines on the internet cannot be overstated in importance. If you can find at least three perfect keywords for your front page, and then use those keywords with a combination of techniques already discussed, you are halfway there to dominate your competition when it comes to a high ranking using search engine optimization. Use tools like “Yahoo! Search Marketing/Overture”, Google’s “Keyword Tool” and “SEOBook” keywords tool as well as any other keyword enhancement tool you can find on the web.
When you go to one Google’s keyword tool for example, and put in “Star Wars”, you will see that the keyword “Star Wars toys” is the #1 ranking on Google’s search engine. That means that more web surfers used the total phrase “Star Wars toys” when searching online for anything related to “Star Wars” more than any other term. Now going down the list we see “”battlefront Star Wars” as the next most popular term. Write that one down as well. This ranking will change weekly, so make sure you analyze the top five keyword search rankings on ALL of the keyword help web sites for determining your main three keywords you will use for your main page.
Remember to try to shoot for keywords that have higher search counts; over 20,000 searches for your keyword are good, but it all depends on the industry your company or blog site pertains to. If you want to appeal to a smaller group of rabid fans of anime, for instance, you would want to look for a keyword that is very descriptive of your website, but that is not necessarily the most popular. (anime clips) would be a great keyword to use because it ranks 20th down from the top in overall keyword rankings on Google’s keyword tool.
That particular keyword will appeal to all of the many maniacal anime fans that want to specifically watch clips of anime on your site. But you MUST have a good selection of clips to show to your visitors or they will get turned off to your site and never return. So remember to only use the keywords that relate specifically to information or content to your site for keyword relevance to work best for you.
Boost Blog Engagement and SEO with Content Powered
It doesn’t matter if you have the flashiest looking blog with the fastest loading time and most optimized social media sharing widgets if your blog doesn’t have the exceptional content that online audiences crave and will keep coming back for more. By much the same accord, it doesn’t matter if you have good content if there’s no one around to read it. They’re two sides of the same coin and you need both, but where can you find the time and develop the expertise to keep all those balls in the air?
Rather than shoulder all of that burden yourself, and potentially do a mediocre job at it, you may want to enlist the services of professionals who know what they’re doing, from ideation to publication and optimization. That’s where Content Powered can really help you step up your game, delivering top-notch content that will outperform the competitors time and time again.
An All-Inclusive Blog Management Company
You’ll find no shortage of blog-related services on the Internet. There are marketplaces where you can seek out freelancers to write your blog posts, stock image repositories where you can license images, and management companies that can deal with the technical logistics of keeping a blog going… but working with multiple companies can feel fragmented and disorganized. Not to mention that you may not end up with the best end product either.
Aiming to be “the most complete blog management service on the web,” Content Powered is an end-to-end service provider for business blogs. Founder and CEO James Parsons, along with the rest of his team, recognize that “cranking out quick blog posts just doesn’t cut it anymore.” You need great, comprehensive blog posts, supported by everything else that goes into having a successful blog. The team includes:
- Inbound marketing professionals
- Graphic designers
- SEO professionals
- Conversion optimization experts
- eCommerce specialists
That means that they’ll update and add plugins, improve user experience and design, update and improve older posts, track rankings and more. And then, there is the team of “the very best fulltime in-house writers” too, of course, working to create “carefully researched and well-optimized content [that’s] worth sharing and linking in.”
Quality Over Quantity
Content is king. It always has been. And while some quick-hitting memes might be fun on social media, they’re not the kind of content that will get you ranked in Google, let alone convert clicks into customers. Search engines, much like real people, seek true value that’s above and beyond what anyone else is providing. If someone is looking up information about exchange traded funds (ETFs) and how they might want to invest their money, a couple of paragraphs isn’t going to cut it. This is a more in-depth topic that requires a more in-depth explanation.
To that end, Content Powered is dedicated to long-form content that is useful, optimized and well-researched. Rather than churn out a couple of quick 300 word posts, their writers produce exceptional content with a minimum of 2500-3500 words. It’s about doing the legwork to research a topic thoroughly, optimizing the content accordingly to answer the needs of readers.
Content Powered is not shy about comparing itself with the competition. Of course there are other services out there where you can outsource your blog writing. However, you’ll notice that the majority of these other options tend to zero in on shorter content in the 500-word range. And their posts typically only include stock images.
By comparison, Content Powered is all-inclusive, so you get up to 20 custom images, tailored specifically to that particular content for your particular blog. The extra work results in media that is better optimized and more carefully researched. You also get unlimited edits, CMS publishing, a comprehensive content strategy, access to a graphic designer, comment management and more.
A great way to get a sense of the type of content you can expect to receive, take a look at some of the posts on the Content Powered blog itself. For example, here’s a post about the pros and cons of separating a blog from a website. You’ll see that the content is thorough, yet accessible. It’s also well-organized with lots of visual interest and helpful links. The post is also in the neighborhood of 2500 words. That’s the kind of long-form, in-depth writing you can expect to get.
Getting Started With Content Powered
They make it very clear that they “work with select clients only.” When the kind of content being produced is as intensive as what they are offering, they want to make sure that they’re only working with clients who share a similar dedication to quality over quantity, looking for long-term growth and sustainable results.
And so, the first step in working with Content Powered’s blog management service is to get acquainted with one another. There isn’t a simple “sign up” and “pay here” type of process on the Content Powered website. Instead, the first thing you’ll need to do is schedule a call. During that call, they’ll learn about your business and your goals, seeking out the right kind of “voice” for your blog articles and investigating the competitors in your space. It’s also during this time that you can discuss the level of involvement, as well as overall content strategy.
After that, there’s an onboarding process that involves getting enrolled for billing, providing access to your blog and analytics, setting up the rank tracking software and so on. From there, they’ll start “feeding your blog” by writing the content to fit with your schedule and requirements.
The Complete Blog Post
The service doesn’t end when the posts are published either, as they’ll follow up with improvements and reporting. This really is a full service solution. To illustrate, you might inspect a couple of the case studies they have listed on the site.
Take this one, for example, of a consulting firm. In this particular case, Content Powered got started with a fresh new blog, taking it from zero to over 12,000 organic visitors per month. This isn’t just a vanity metric either. Organic blog visitors make up more than four-fifths of the website’s total traffic, representing a huge exposure and conversion opportunity.
Many of these visitors may not have come across this consulting firm otherwise, but now they’re on their site, reading their content, and interested in learning more about how they can benefit. Indeed, overall revenue has increased by more than 600% in the two years the blog has been around. These are real results that really feed directly into the bottom line.
That’s a real, measurable return on investment.
How Much Does It Cost?
Content Powered operates on a simple pricing structure.
You don’t have to choose between multiple tiers of service or pick your options on an a la carte basis. Instead, they only offer one pricing plan. The signature service includes everything we’ve discussed above — like 2000-3500+ words per post, unlimited edits, a dedicated in-house writer, up to 20 unique blog images, complete SEO, ongoing content strategy and more — starting from $999 per month.
That rate can go up or down, depending on your specific requirements. If you need more posts, you can. If you want fewer posts, that’s a possibility too. These are all things you would discuss over that initial phone call. When you’re ready, contact them by scheduling a call or sending an email.
How Can You Get High Quality Backlinks in 2020?
If you’re the owner of a small business, the fact that 20% of small businesses fail within their first year will both daunt and haunt you. However, the fact that you have control over the success level of your business will give you hope. You’re probably wondering exactly what strategies you can employ to remain solidly outside this statistic. The answer comes in the form of one simple word: backlinking.
Building high quality backlinks is essential for any business that’s taking the necessary steps to dip its toes into online marketing and blogging. If you don’t use the technology at your disposal, you’re setting yourself up for failure, so it’s crucial in the modern era that you know how to blog effectively with SEO and incorporate backlinks into your marketing strategies.
Here, we’re going to talk about the best strategies for link posting, so read on to grow your business and enhance success.
Know the Basics
Before you can employ strategies for obtaining quality backlinks, it’s crucial that you know the basics of backlinking.
The word refers to a simple concept: one page linking to another within a blog post. You know the 20% statistic in the first sentence of this blog post? Yeah, that’s a backlink- it takes you to another page related to the post that you’re reading. A backlink is the SEO equivalent of a book rec sheet that recommends novels based on the genres that you’ve already shown interest in.
The importance of backlinks comes at two levels: significance to search engines and significance to users. On the search engine level, having good backlinks on your blog posts helps algorithms determine how reliable your page is. On the other end of the spectrum, you’ll have a good time getting more clicks if other blogs backlink to your site. Not only will people reading those posts be redirected to your page, but search engines will believe your content is important and worth linking to if many other sites include backlinks to your posts.
On the user level, backlinks work as a great form of marketing because they connect the internet user to sites related to those they’re already on. This allows them to see why the services of the blog they’re reading are a good choice to purchase. Even if the page isn’t selling anything, it directs the user to other information that they may like to know.
Use the Right Sites
In order to get high quality backlinks, the first thing you’ll need to do is use websites to check their quality. You want to find high PageRank (PR) backlinks. Doing so ensures that you as well as the content you’re linking to reap the benefits of backlinking.
To gain a greater understanding of this technology, check out the best backlink checker out there. This SEO tool will look into the PR index of the link posting you want to incorporate into your post and ensure that you’re only posting high PR backlinks. Software like Semrush saves you work and stress trying to click through search engines in an attempt to find out whether your backlinks are effective. It also ensures that you’ll have more success finding quality backlinks than you would have if you were just guessing on how to link.
It’s All About Relationships
Building strong professional relationships is a good way to both get high quality backlinks and be linked to by other pages. If you establish a strong rapport with a) a company that often uses your services (or vice versa), or b) a company related to yours but not in direct competition with it, you can have a mutually beneficial relationship. When you both link to one another in blog posts, you boost the traffic on both your websites by a lot.
Furthermore, if you have a relationship with the other blogger, you’ll know that linking to them is credible. You’ll know that you’re getting high PR backlinks because their site ranks highly, too.
Guest posting with SEO is a great way to get people to use your site in backlinking.
A guest post (or guest blog) is essentially when you pay another service to use your site as a backlink. Professional SEO bloggers will then insert these backlinks organically into blog posts for the other website. Sometimes, both you and another company can agree to guest post for each other, ensuring the same mutually beneficial relationship that you would get after building a strong professional relationship. (This can also be the beginning of one such relationship!)
Reclaim Your Links
Link reclamation is another strategy essential to posting high quality backlinks on your blog. Essentially, reclaiming links means that you’re going back through your previous blog posts and eliminating broken or low PR backlinks that you’ve posted before. These links can be replaced with quality backlinks that boost your credibility to search engines.
Reclaiming links is important because the fact that you don’t want any broken links on your site is Website Owner 101. They look sloppy, but more than that, they make you look like you aren’t credible. Users will turn away from you because they believe you don’t care. More than that, though, you’ll be losing out on the opportunity to get the benefits of high PR backlinks.
Get High Quality Backlinks
Employing the top backlinking strategies can be a challenge, especially for a smaller business. Still, it’s absolutely necessary. The payoff is great and everything will be worth it when your organic traffic shoots up faster than you can say the word ‘backlink.’
Now that you know the best tips for getting high quality backlinks and boosting your site traffic, it’s time to get some more blogging tips that will get you hundreds of clicks in no time at all. Check out the ‘contact’ tab on our page to speak with a knowledgeable professional about marketing and blogging strategies that will help grow your business overnight.
How to Create More Clickable Google Search Snippets
Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.
With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.
How to get more people click your search listing in SERPs? Here are three really effective ways:
1. Monitor Your Click-Through
The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.
Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.
To monitor your click-through from organic search:
- Register an account at Finteza
- Add their tracking code to your site and give it some time to accumulate some data
- Click “Sources” and there choose “Search”
- Go to “Pages” to see how your top landing pages are performing in search:
This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.
Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:
2. Use Semantic Analysis
Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.
Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.
All of those concepts relate to hiking in some way or another.
Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.
When it comes to search optimization, semantic SEO helps:
- Create more indepth and richer content that meets Google’s expectations
- Optimize for intent (what’s the end goal behind each search)
- Give Google enough context for them to create a more clickable search snippet for your listing.
Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.
Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:
[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]
Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.
3. Optimize for Rich Snippets
Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.
“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:
Here are the supported types of rich snippets:
If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!
Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.
Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.
There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).
These include: Official social media accounts, logo, and the corporate contact:
Movies and Books
Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.
HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:
HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.
One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!
Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.
The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!
Do you have a tip for optimizing search snippets? Let us know in the comments!
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