Developing a loyal and responsive audience is crucial to being a successful blogger. If you are able to connect with your readers on a personal level, you’re well on your way to building a loyal base of subscribers. But how do you develop that personal relationship with your readers when the internet can be such an impersonal medium?
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Here are 10 ways to give your blog a personal touch:
1 – Respond to comments and email from readers
Comments and emails are the most personal interaction you will get with the vast majority of your readers. Always appreciate those opportunities and make the most of them. A thoughtful, helpful and gracious response will go a long way towards building that relationship.
2 – Reach out especially to first time commentators
When a reader visits your blog and leaves a comment for the first time you have a wonderful opportunity to welcome that reader, demonstrate your appreciation, and open the door for repeat visits and maybe even networking possibilities. If your blog doesn’t yet have a large audience personal emails to new readers can be extremely effective. I’ve had great success with this recently at my blog. People appreciate the fact that you take the time to write a personal note, and they’ll remember that.
3 – Use a plugin to email first time commentators
If your blog receives too many comments to respond manually, consider using a plugin to accomplish the same thing. WordPress users can download the Comment Relish Plugin that will automatically send a customized response to first time commentators. Although it may not be as effective as a personal email, a well written message can still sound thoughtful and appreciative. Be sure to include a link to your RSS feed in case the reader has not already subscribed.
4 – Visit the blogs of your commentators
Most of your visitors that leave comments will have blogs of their own. Click-through to their blog and, if possible, leave a comment on one of their posts. This is a great way to show that you pay attention to your readers, especially those that get involved and leave comments.
5 – Link to your readers
It’s been said that links are the currency of the blogosphere. If that’s the case, nothing shows your appreciation for your readers more than linking to them. They’ll appreciate the fact that you are willing to help them out and they may return the favor.
6 – Write guest posts for your readers
Writing guest posts is a proven way to reach new audiences and to build networking relationships with other bloggers. Why not do this with your readers? Obviously you won’t be able to write for all of your readers, but those who you select are likely to follow your blog more closely in the future.
7 – Allow your readers to write guest posts for your blog
Some of your readers will also be interested in getting some exposure of their own, and providing a platform for them to reach a new audience can be a great way to help. Again, you won’t be able to accept guest posts from all of your readers, but those that submit quality content may be a beneficial contact to have in your network.
8 – Create a descriptive “About” page
The About page or bio is one of the first places new readers will go to learn more about you. It’s an excellent way to start to give a personal touch to your blog. Readers who can relate to you are more likely to continue to read your blog and get involved.
9 – Let your personality show through in your writing
Nothing gives your blog a personal touch like your own personality. No two blogs are the same, so let yours stand out. Effective writing can draw your readers to your personality and give them the same information in a more personal way that will make them want to come back.
10 – Find a way to be different
Showing your personality is easier when you focus on what makes you unique. Look around at some of the other blogs in your niche and see what sets you apart. It will help your readers to remember and appreciate you and your blog.
What methods do you use to get more personal with your readers? I’m sure I missed some good ones, so I’d be interested to hear your thoughts.
Why Do So Few Bloggers Make Money?
You are ready to make more money blogging.
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I see it.
I feel it.
So never ask questions like this:
Fear-filled bloggers ask such questions.
People afraid to lose money ask such questions.
Since where your energy goes, grows, if you fear losing money, you lose money.
Can you see why few bloggers make money?
Most humans and bloggers fear losing money.
Making money through blogging becomes impossible if you fear losing money.
You cannot fear losing money and make money simultaneously. Impossible.
You cannot feel abundant, rich, whole and complete, and lose money. Impossible.
Analyze this Question
The Quora user asking above question typifies many bloggers who fear:
- losing money
- spending money
- being scammed
- being spammed
Said fear co-creates fear-filled, poverty-inducing, failed results.
Life mirrors your energy.
Few bloggers make money because few bloggers feel abundant, rich, whole and complete.
Your Energy Dominates Your Actions and Life
I recall working really hard creating, connecting and doing stuff successful bloggers told me to do.
I still went broke.
No matter how hard I worked and no matter what proven, successful blogging advice I followed, my energy screamed:
- no money
so I manifested lack, poverty, scarcity and no money.
Your energy dominates everything.
How to Make More Money Blogging
I decided to visualize riches, to feel wealthy, to focus on blogging wins and to keep things positive.
Almost instantly, I began to make more money blogging because I changed my predominant feeling to rich, abundant, wealthy vibes.
Money appeared in my bank account through 2 income streams with minimal work. I got an idea to promote my blogging course frequently; I sold more courses. I linked to my eBooks frequently to boost eBook income. Toss in acting on an idea to SEO optimize posts and I made even more money blogging through passive, targeted Google traffic.
Money flowed to me because I visualized myself with more money, I chose to feel rich, I emitted a calm, confident vibe, and I felt detached and knowing riches are mine.
As within, so without.
Go From Lack to Lots
The person asking the Quora question allowed fear to dominate their mind, focusing on lack of opportunities. Such folks are broke or go broke fast because where your attention and energy goes, grows.
Focus on lots. Concentrate on the idea of abundant. Feel rich by visualizing yourself with riches. Count all of your blogging wins. Keep things positive.
Life just follows your mindset. Experiences follow where you choose to put your attention and energy.
Few bloggers make money because few bloggers choose to focus their mind on abundance, wealth, riches, success and positive ideas.
Choose to make money blogging now. Visualize yourself being wealthy. Feel opulence. Step into the spirit of opulence.
Pull out your credit card to invest in my blogging course. Investing money makes you more money. Money circulates; release it to see it return to you multiplied.
Rich people feel and act this way. Emulate bloggers who make money.
Think, feel and act rich to earn riches.
Step away from the herds of bloggers who focus on lack.
How Can You Start Blogging for Free?
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- financial investment; domain and hosting at a minimum
- time investment
- energy investment
You cannot start blogging for free because without financial investment you are not really blogging.
Imagine starting a blog on a free platform.
How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?
People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.
Investing Money to Make Money
Observe my blog:
I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.
I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.
Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:
- gain reader trust
- convey a professional brand image
- be seen as one of the top bloggers on earth
- increase blog traffic
- increase eBook sales, course sales and audio book sales
- be featured on world famous sites
- move higher in blogging circles
Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.
Free Platforms Look Cheap and Unprofessional
Free blogging platforms look terrible.
Can you ever gain reader trust if your blog looks terrible?
Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.
This is from my trip to Turkey.
Imagine if espn.com was espn.typepad.com. Would you trust the content? No.
Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.
How to Begin a Blog the Right Way
Invest money in:
Invest money in your success.
Begin blogging the right way to cut years off of:
- your learning curve
- your success curve
Money circulates; invest money today and it flows back to you multiplied exponentially.
Losing or spending money is impossible in a Universe of abundance.
Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.
Develop a Money Consciousness to Make Money with Your Blog
The old saying goes; it takes money to make money.
I take it one step further; it takes a money consciousness to make money.
A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.
Develop a money consciousness. It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.
I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.
Develop this positive, abundant mindset.
Invest money in your blog from day 1.
Begin blogging the right way.
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
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