So one of the greatest things about blogging is that it has given everyone an opportunity to have a voice. Whether or not anyone hears that voice, mind you, is something else, but at least individuals can now publish their view points without the mainstream media as an intermediary. Well, the written word isn’t the only medium that new media has freed from the grips of mainstream media control. Sites such as YouTube have eliminated the bandwith barriers to online video hosting, and now it is perfectly feasible to be a video-blogger — or vlogger.
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Vlogging is about more than an ego boost. Just as there are SEO benefits to blogging, if you tag your vidoes properly, vloggers stand to gain additional exposure through vertical search engines such as Google Video and Blinkx. More importantly, however, they provide your audience with a richer user-experience. If a picture is worth a thousand words, then imagine what a picture that moves and speaks is worth. Finally, just because you vlog, that doesn’t mean that you can’t blog too. In fact, the majority of vloggers out there are full-time bloggers who use video on a part-time basis.
If you’re going to make a success of vlogging on either a part-time or a full-time basis, though, there’s a few basic principles you should follow. These will help you both provide your
readers viewers with a richer experience and make sure that your videos are found/seen.
Keep it Short & Sweet: In a word, vlog posts should range from about 1-2 minutes. In vlogging, your facial expressions and tone of voice let you get away without elaborating on exactly what you mean. More to the point, however, this is the internet, and users have a short attention span. Unlike your writing, users can’t scan a video, so it’s best if you cut to the point with your vlogs.
Move & Express Yourself: If you’re going to vlog, you have to accept that you will have to be part performer. As I just suggested, the reason that multi-media is so expressive, and therefore powerful, is that it captures so much more nuance than the written word. Don’t try to be a news anchor. Rather, carry yourself as though you’re talking with a close friend.
Enunciate: Speak clearly!!! Chances are is that your vlog post is going to convey a lot more than what can be summed up in a mere thousand words. That doesn’t mean, however, that you have to try to squeeze those thousand words into your minute-and-a-half long video. Instead of trying to speak at a pace that makes it seem as though you know everything there is to know about your topic, speak at a pace you would use if you were trying to teach someone something. Don’t jibber and don’t mumble.
Include Video Enclosures: Now, you’re going to want to upload your video to a video host (or several) such as YouTube. This will allow you to (1) get additional exposure, (2) easily embed your vlog on your site, and (3) save a ton on bandwith. However, beneath your clip, you should probably include a link to an MP4 version of the file. Services such as iTunes pick up video content by checking RSS files for links to such files. So by including this video enclosure below an embedded video player, you’re both saving on bandwith, but still reaching out to content aggregators such as iTune.
Submit Your Feed to iTunes: Now that you’ve included video enclosures, you have to make sure that iTunes actually picks up your content. You do this by opening iTunes, going to the iTunes store, and clicking on submit. They’ll ask you to log in to do this, so if you don’t already have an iTunes account, you’ll have to get one. From there, you’ll be able to provide iTunes with your RSS feed. However, iTunes will reject your feed if they don’t find any such enclosures, so make sure that you’ve already posted at least one vlog post.
The Map to Monetization: How to Set Up Adsense on YouTube
Curious about how to set up AdSense on YouTube?
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Did you know the British gamer, Daniel Middleton (DanTDM) made over $16.5 million in 2017 from his YouTube channel? Evan Fong made over $15.5 million, and Lilly Singh earned over $10.5 million.
If you’re anxious to get a piece of the action, we can help. All you need to is set up an AdSense account and get some fans. Read on to discover how.
The YouTube Partner Program
January 16th, 2018, Google announced new eligibility requirements for YouTubers who want to use AdSense. They say it is part of their effort to reward those creators who make YouTube great. And punish spammers, bad actors, and other impersonators who try to take advantage of creators.
For your account to be eligible for AdSense, you must reach the following thresholds:
- The channel must reach 4,000 watch hours
- The channel must reach 1,000 subscribers
- Both must be accomplished within a 12 month period
To learn more about what it takes to create a successful and popular YouTube channel, take a look at the channels on this list. Pretty much everyone on this list is going to be monetizing their latest videos through the Adsense method laid out in this post.
You must also follow the steps listed below.
Read the YouTube Partner Program terms. Then agree to it.
- Start by signing in to YouTube.
- In the top right corner of YouTube, select your account icon>Creator Studio.
- In the left menu, select the Channel>Status and features.
- Click the Enable option under “Monetization.”
- Read and accept the Partner Program terms.
When you’re ready, move to the next step.
Create your new AdSense account or connect your existing account to your channel. To earn money from your videos, you need an AdSense account.
- After you read and accept the Partner Program terms above, you’ll be redirected to AdSense.
- Check to ensure the email address in the top left corner matches the Google account connected to your YouTube account.
- Accept AdSense association.
- Provide your contact info and submit your AdSense application.
- AdSense will redirect you back to YouTube.
Note: to ensure you receive payments, log into your AdSense account and make certain you resolve any payment holds. After you resolve any holds, you can be paid after your earnings reach your payment threshold.
Determine which type of ads to run on your videos. After this step is completed and your channel is approved, you’ll start earning money.
- Confirm that you want to monetize all your existing and future videos.
- Check whichever boxes apply to you under the Ads format option. Mark the ad types you want to show.
- Click Save.
Note: these settings aren’t permanent. You can adjust them again later if you wish.
When you reach the thresholds listed in the “Enable Monetization” section above, you’re ready for your application to be reviewed. After you submit the application, YouTube will make sure your channel’s activity adheres to the following rules:
They’ll contact you when the process is complete.
After You Discover How to Set Up AdSense on YouTube
Ok, so now that you’ve figured out how to set up AdSense on YouTube, it’s time to personalize your channel. Use Adobe Spark or similar apps to create a professional banner, channel icon, and other channel art. Also, make sure to fill out your “about section,” and upload a profile pic.
Most importantly, include keywords. Head to Creator Studio>Channel>Advanced. Then type your words in the box labeled “Channel Keywords.” Also, include them in your video titles and descriptions.
If you found this information helpful, take five minutes to browse our library of other brilliant articles.
So long and good luck!
3 Compelling Types of Blog Video Content That Are Easy to Create
Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.
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At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:
‘Talking head’ video blogs
A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.
Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.
No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.
Interviews or discussion panels
Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.
In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.
One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.
Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.
One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.
With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.
If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.
How to Launch an Effective Video Marketing Strategy
There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.
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First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.
Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.
Know Your Audience
For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –
- The type of content your current readers love to read
- Time on your website
- Where they are coming from
- Who referred them to your website
- And other custom data you want to gather
Once you know your audience, you’ll be able to create a video which converts well with your readers.
Understand Importance of Video Marketing
The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.
After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.
For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.
In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.
Testing & Budgeting
These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.
Final Thoughts on Creating an Effective Video Marketing Strategy
Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.
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