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Video Blogging

Video Hosting: Where Vloggers Should Upload

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A decision that all video bloggers need to wrestle with is how to host their videos. Conventional branding wisdom would dictate that you host them yourself. On the other hand, viral marketing doctrine suggests that you upload your content to as many channels as possible.

With about a dozen decent alternatives to YouTube, however, deciding how to host you video content can be tough. At the end of the day, video bloggers should strike a healthy balance between bandwidth, distribution/reach, branding, and community. They can do this by choosing to upload their content to YouTube, Blip.tv, and whatever social network that they’re most active on.

Hosting and Bandwidth Bandit Costs
Becoming a popular producer of online content can be expensive. Every visitor to your site is an added strain on your bandwidth, and anyone who has exceeded their monthly bandwidth will tell you that this is where hosting providers make their money. The thing about video files, moreover, is that they’re a lot larger than text. So if you’re hosting your own video content, success can be one of the worse things to happen to your pocket book.

Indeed, this is precisely whey there was such a demand for video hosting/sharing sites. The average Joe/Jane just can’t afford a large audience for their video content. By letting in a middle-man, then, you drastically reduce the costs of video blogging. In fact, you make it affordable.

YouGooTube: The Video Giant
When most users think online video, YouTube is the first name that comes to mind. It is not only the number one destination for online video sharing, but allows users to customize the color scheme and URL structure of their “channels.”

As a video hosting solution, however, YouTube isn’t without its drawbacks. First, the resolution on their video players leaves something to be desired — i.e. it’s terrible. Secondly, the massive user base makes it nearly impossible to attract enough attention to build up your own brand.

Mind you, that very immensity also makes YouTube a must in video hosting. For starters, because it is the largest video sharing site, you cannot afford to pass up on YouTube’s potential reach. Secondly, few vloggers will seem reputable without a presence on YouTube. Finally, because YouTube is owned by Google, content on the site is regulalry indexed by Google. If you want search engine visibility, then, it is imperative that you upload content to YouTube and make sure that each clip is tagged appropriately (see Step #3 of 4 SEO Tips for Universal Search).

Blip.tv: Video Hosting for Vloggers
As far as video hosting sites go, there’s a reason why TechCrunch called Blip.tva great platform for videobloggers to host their content.” For starters, Blip.tv offers users a branded channel and social funcionality, just like YouTube. However, some added functionality makes it even more appealing.

First, the player that you embed on your own site is not branded. That is, rather than featuring the logo or look of something that Blip.tv is producing, it looks exactly as though you are hosting the content yourself.

Secondly, if you want, Blip.tv will take care of submitting your content to iTunes for you. This means that you don’t have to worry about including video enclosures of an MP4 version (see 5 Vlogging Basics) in your posts and then submitting your blog’s feed to iTunes. When it comes to actually publishing a video to your blog, this eliminates the rather tedious step of converting the file into an MP4 format that iTunes can pick up.

Finally, Blip.tv features an optional affiliate program that will run ads in your video player. Consequently, you can actually monetize your content if you choose to do so. There are four ad formats, moreover, so that vloggers have a selection from which to choose. If you’re not that fussy, finally, there’s an option to let Blip.tv implement a blend of the four.

Be Social
Blogging and vlogging are just part of the larger phenomenon of user generated content (UGC). It just so happens, moreover, that UGC is just part of the larger phenomenon of Web 2.0. In a nutshell, Web 2.0 is about being social and sharing. It’s no surprise, then, that (1) social networking has also been a huge part of Web 2.0, and (2) the most successful video hosting sites also feature a social element and sharing functionality.

If you’re active on any social network, then, it follows that you should probably be uploading your content there as well (or at least some of it). If you want to be taken seriously as a video vlogger and not just hobbyist, I wouldn’t recommend relying any any give social network to distribute your content. However, uploading your content to any given network will extend your potential reach.

For starters, it will expose those you are already connected with to your work. More to the point, however, it will allow those that discover your content to connect with you. By being able to connect with you on a peer to peer level, you will be able to establish a trust economy with your audience. After all, the marketing potential of social networks lies in the trust-based relationship that they enable you to establish with your audience.

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CT Moore (@gypsybandito) is the founder of Socialed, a Montreal-based consultancy that specialized in digital startegy, including SEO, content strategy, and inbound marketing. He also heads up Search and Social at Publikit, a boutiqe web dev agency. CT has worked with both start-ups and multinational brands in the tech, entertainment, ecommerce, and travel industries, including Microsoft Canada, WatchMojo, American Apparel and Luxury Retreats. His favorite feature of the Acquisio platform is the Facebook ad tracking module and you can ready his personal blog here.

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Video Blogging

The Map to Monetization: How to Set Up Adsense on YouTube

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Curious about how to set up AdSense on YouTube?

Did you know the British gamer, Daniel Middleton (DanTDM) made over $16.5 million in 2017 from his YouTube channel? Evan Fong made over $15.5 million, and Lilly Singh earned over $10.5 million.

If you’re anxious to get a piece of the action, we can help. All you need to is set up an AdSense account and get some fans. Read on to discover how.

Enable Monetization

The YouTube Partner Program

January 16th, 2018, Google announced new eligibility requirements for YouTubers who want to use AdSense. They say it is part of their effort to reward those creators who make YouTube great. And punish spammers, bad actors, and other impersonators who try to take advantage of creators.

For your account to be eligible for AdSense, you must reach the following thresholds:

  • The channel must reach 4,000 watch hours
  • The channel must reach 1,000 subscribers
  • Both must be accomplished within a 12 month period

To learn more about what it takes to create a successful and popular YouTube channel, take a look at the channels on this list. Pretty much everyone on this list is going to be monetizing their latest videos through the Adsense method laid out in this post.

You must also follow the steps listed below.

Step 1

Read the YouTube Partner Program terms. Then agree to it.

  1. Start by signing in to YouTube.
  2. In the top right corner of YouTube, select your account icon>Creator Studio.
  3. In the left menu, select the Channel>Status and features.
  4. Click the Enable option under “Monetization.”
  5. Read and accept the Partner Program terms.

When you’re ready, move to the next step.

Step 2

Create your new AdSense account or connect your existing account to your channel. To earn money from your videos, you need an AdSense account.

  1. After you read and accept the Partner Program terms above, you’ll be redirected to AdSense.
  2. Check to ensure the email address in the top left corner matches the Google account connected to your YouTube account.
  3. Accept AdSense association.
  4. Provide your contact info and submit your AdSense application.
  5. AdSense will redirect you back to YouTube.

Note: to ensure you receive payments, log into your AdSense account and make certain you resolve any payment holds. After you resolve any holds, you can be paid after your earnings reach your payment threshold.

Step 3

Determine which type of ads to run on your videos. After this step is completed and your channel is approved, you’ll start earning money.

  1. Confirm that you want to monetize all your existing and future videos.
  2. Check whichever boxes apply to you under the Ads format option. Mark the ad types you want to show.
  3. Click Save.

Note: these settings aren’t permanent. You can adjust them again later if you wish.

Step 4

When you reach the thresholds listed in the “Enable Monetization” section above, you’re ready for your application to be reviewed. After you submit the application, YouTube will make sure your channel’s activity adheres to the following rules:

They’ll contact you when the process is complete.

After You Discover How to Set Up AdSense on YouTube

Ok, so now that you’ve figured out how to set up AdSense on YouTube, it’s time to personalize your channel. Use Adobe Spark or similar apps to create a professional banner, channel icon, and other channel art. Also, make sure to fill out your “about section,” and upload a profile pic.

Most importantly, include keywords. Head to Creator Studio>Channel>Advanced. Then type your words in the box labeled “Channel Keywords.” Also, include them in your video titles and descriptions.

If you found this information helpful, take five minutes to browse our library of other brilliant articles.

So long and good luck!

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Video Blogging

3 Compelling Types of Blog Video Content That Are Easy to Create

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Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.

At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:

‘Talking head’ video blogs

A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.

Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.

No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.

Interviews or discussion panels

Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.

In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.

Video guides

One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.

Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.

One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.

With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.

If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.

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Video Blogging

How to Launch an Effective Video Marketing Strategy

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There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.

First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.

Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.

Know Your Audience

For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –

  • The type of content your current readers love to read
  • Time on your website
  • Where they are coming from
  • Who referred them to your website
  • And other custom data you want to gather

Once you know your audience, you’ll be able to create a video which converts well with your readers.

Understand Importance of Video Marketing

The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.

After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.

Compatibility

For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.

In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.  

Testing & Budgeting

These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.

Final Thoughts on Creating an Effective Video Marketing Strategy

Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.

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