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Search Engine Optimisation

Using Google Analytics to Boost Traffic

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Google Analytics is a great free statistics tool that provides comprehensive statistics on your site, and those statistics can be used to help you boost your traffic. It is pretty simple to install by simply inserting a snippet of code on your site. Try to use something like a header or some piece of code that is on every page, or in Blogger simply insert it into the html.

Considering how expensive some stat programs are, or the fact that some of the free ones require an icon or image linking back to their site, this is extremely valuable. In particular, this is great for bloggers who might lack money to spend hundreds on a decent stats package.

Once it’s loaded, you can simply visit the Google Analytics page for detailed statistics. While the usefulness of this information might not be obvious, there are many ways you can mine this information to help you drive more traffic and better optimize your site for search engines.

Google Analytics Dashboard

This is the main page of the Google Analytics site. Even right here, you can gather some useful information. You can see the number of visits, percentage of new visitors, and average time on site over an extended period. A key statistic here is the bounce rate option in the top right pulldown menu. Look for trends here, and also find out if you have a lot of visitors who hit your site and immediately bounce out.

Then you can play with your site to see if you can improve those numbers. Add more internal links, for instance, in blog posts to encourage internal clicking. Change your color scheme or tinker with your design, and wait to watch your bounce rate to see if it’s impacted.

Google Referral Tracking

One of the best tools of the Google Analytics is the ability to analyze your Google (and other search engine) traffic. You can look at trends to see how many referrals you are getting from various search engines, pay-per-click ads or external links. From the dashboard, just click on “traffic sources.”

Google AnalyticsThis is a gold mine of information. If you click on a particular source, like Google, you can see a graphic of referrals over a period of time. This will tell you, for instance, if Google referrals have dropped off, which should be a concern. It’s also nice when you get a bunch of traffic from a social bookmarking site. That will show a whole bunch of page-views, but can mask a drop-off in search engine referrals.

Better yet, examine the keywords. You can use this information to expand on phrases where you are ranking well, or to revise pages that currently drive traffic for totally irrelevant to your site. You can also click on keywords, and then click “bounce rate” at the top right. That will show you which keywords bring bad traffic that doesn’t stay on site.

Google Analytics Map

Google Analytics MapAnother great feature is the Google Analytics map. If you’re running a general interest site, it could be easy to overlook this cool feature. But you can even use it just to see, for example, that you get a decent amount of traffic from a specific country. That can help you cater your content to that audience.

You can even narrow your statistics down to the city and state level, which could be useful if you find you have a large audience in a particular city.

Content Statistics

Use the content statistics to determine which pages are the most popular, or which have high bounce rates and might need to be improved. You can view your top content by title or by URL. You can also see which content is keeping people on the page for the longest time, or serve often as exit pages.

Google Analytics Downsides

Anything free can’t be perfect, right? There are a few downsides to using it. For one thing, you are giving Google access to detailed statistics on your site. There is also a lag in reporting, so the statistics are not real-time. In the post, Three Reasons Google Analytics Fails for Seo, Eric Lander writes:

If you are serious about search engine optimization, Google Analytics is NOT for you. I know it’s tough to look past the (non-existent) price tag, ease of use and conversion tools — but trust me when I say that Google Analytics is a flawed program for your needs.

So it’s important to know there are downsides. For many sites and blogs, these aren’t crucial and probably aren’t reason enough to avoid using this great free program. It also shouldn’t be your only source of statistics, and you can use resources like Google Webmaster tools and your hosting provider’s log tracking.

In the end, though, it is a great tool (certainly for the money) and is especially important if you are not currently using detailed statistics. This post just covers some of the basics, but there are many uses for these statistics. If you currently use Google Analytics, what’s your favorite use?

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I have experience writing for the Web since the early 1990s, and I have been writing for SEO for several years. I am the operator of Type-A Mom, Foodie Mama, and momShare, a social bookmarking site for moms. I write for several other sites including the France Travel site for About.com, the Family Travel site at Suite101.com, Transitions Abroad, and the Well Fed Network.

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5 Effective Blogging and Marketing Strategies for Your Dental Practice

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As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?

Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.

For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.

With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.

Here are five effective content creation and marketing strategies that will help you grow your dental practice.

1. Focus on Local SEO

Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.

Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.

Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.

Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.

2. Get Involved with Your Community

As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.

Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.

These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.

3. Invest in Your Social Media Presence

Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.

Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.

SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.

4. Pay Attention to Content Marketing

Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.

It also helps you increase your overall SEO ranking, which will bring even more people to your site!

5. Embrace Physical Marketing Materials

While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.

Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!

Final Thoughts on Marketing Strategies for Your Dental Practices

When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.

Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.

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Search Engine Optimisation

SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business

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Image SEO

The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.

But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.

If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.

Do Your Research

SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.

Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.

Find Clients

Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.

You can use a helpful SEO proposal template to get potential clients interested in doing business with you.

Use Valuable Keywords

Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.

If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.

Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.

Optimize Blog Content

Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.

From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.

This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.

Link Building

Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.

For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.

It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.

Include a link back to one of your sites to boost your site’s authority!

Help Your SEO Business Succeed with These Tips!

Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!

Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!

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Some of the Most Vital Considerations When Starting a Blog in 2019

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All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.

One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.

Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.

With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.

Some of the Main Factors you Need to Consider

So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.

You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.

The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.

It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.

Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.

How You Will Benefit from a High Quality Blog

No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.

Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.

There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.

So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.

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