Every day a new internet marketing technique comes along claiming to be “the next big thing” in search engine optimization technology. But you really have to sort out what exactly is the best opportunity for your particular blog site or online business will be to get that much sought after 1 million hits per month goal. Google the term “search engine optimization,” and you’ll find more than 7 million results, far too many to examine every one of them and trying to figure out which one will work for you, so what do you do now?
Greg Boser, owner and operator of the web marketing outfit “WebGuerilla”, will do anything possible to manipulate the search engine rankings for his clients.”The search engines created the monster,” he said. “It only exists because Google’s algorithm places a lot of emphasis on link popularity.” That “link popularity” term has gotten a lot of media attention lately mainly because it is a way to break through the barriers that Google and other search engines have put up against small online businesses and blog sites that need to find a way to position themselves on the top 20 category listings for their business or blog site category.
You need a decent grasp of how links work in search engine optimization to understand how to use link popularity to your benefit. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’
These links from other pages connected to yours MUST have real value to them. You have to make sure that the pages you have linked to are relevant to your own website, otherwise when the spiders and robots examine your page content and they are not relevant at all to Page A, then they will not let your Page B get listed at all! Not a good thing for your overall internet marketing plan success. Let’s start with linking as the beginning of this top ten list now that you understand how crucial it is to your main goal of building large amounts of traffic to your blog site.
1. LINKING A lot of big internet marketing firms use linking as their main weapon against the major search engines today. They are able to manipulate Google and Yahoo! by submitting any page from your site to as many pages as possible that have to do with your main keywords on that particular page. The amount of quality on the pages you are linked to are as important as the quantity of the pages.
“I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could get it to place first on Google,” Boser said, but the quality of those pages need to come from mega sites like Yahoo! and MSN, and by using those sites as your main link pages, you would only need five or six inbound links from them to rank your page on the top 20. But if you can get up to 5,000 links from less important sites, that will work as well, even if the pages you link from are online diaries, blogs, zany products, porn sites or anyone else who honors link exchanges. You just have to make sure the huge amount of sites you link to are the proper amount. If you’re working on quantity over quality, you must link up to 4,000 less relevant pages at the minimum.
For a good example of overall search engine manipulation, the #1 SEO site today is “Submit Express”, which delivers website submissions to over 75,000 search engines and directories. The company does not care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your company or blogsite needs a specific internet marketing plan that works for your business.
If your company or site is in the business of consulting, you should never use keyword manipulation to get your business listed in the major search engines because that makes you a bigger target. You don’t want cheap tricks to rise to the top of the search engines in any other way but the most legitimate so you don’t get scorned by your industry when everybody finds out the fraudulent or cheap ways your marketing consultant got you the #5 spot on Google.
But if you could care less about how people think you clawed your way to the top, another way of linking techniques that work is by “cloaking” your pages by hiding text in the background of your site in a way that users won’t see the text, but that specific text you used will target Google’s ranking technology, allowing your pages to rank right up there with the big boys in the Top Ten rankings. As you can see, there are a myriad of ways for you to manipulate your way to the top of the search engine heap. Just make sure you pick the right way in doing so.
2 RESEARCH YOUR KEYWORDS Using the proper keywords in any page you submit to the various search engines on the internet cannot be overstated in importance. If you can find at least three perfect keywords for your front page, and then use those keywords with a combination of techniques already discussed, you are halfway there to dominate your competition when it comes to a high ranking using search engine optimization. Use tools like “Yahoo! Search Marketing/Overture”, Google’s “Keyword Tool” and “SEOBook” keywords tool as well as any other keyword enhancement tool you can find on the web.
When you go to one Google’s keyword tool for example, and put in “Star Wars”, you will see that the keyword “Star Wars toys” is the #1 ranking on Google’s search engine. That means that more web surfers used the total phrase “Star Wars toys” when searching online for anything related to “Star Wars” more than any other term. Now going down the list we see “”battlefront Star Wars” as the next most popular term. Write that one down as well. This ranking will change weekly, so make sure you analyze the top five keyword search rankings on ALL of the keyword help web sites for determining your main three keywords you will use for your main page.
Remember to try to shoot for keywords that have higher search counts; over 20,000 searches for your keyword are good, but it all depends on the industry your company or blog site pertains to. If you want to appeal to a smaller group of rabid fans of anime, for instance, you would want to look for a keyword that is very descriptive of your website, but that is not necessarily the most popular. (anime clips) would be a great keyword to use because it ranks 20th down from the top in overall keyword rankings on Google’s keyword tool.
That particular keyword will appeal to all of the many maniacal anime fans that want to specifically watch clips of anime on your site. But you MUST have a good selection of clips to show to your visitors or they will get turned off to your site and never return. So remember to only use the keywords that relate specifically to information or content to your site for keyword relevance to work best for you.
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
SEO Bloggers, Read This! 5 Tips for Newcomers to the SEO Business
The SEO industry is growing rapidly and shows no signs of slowing down. This means there are plenty of opportunities for newcomers to break into the industry.
But simply having a general understanding of SEO isn’t enough to start a worthwhile SEO business. You need to have some insider knowledge that’ll put you ahead of other SEO companies.
If you’re new to the SEO industry and you’re ready to break through and have a successful business, read on for some valuable tips.
Do Your Research
SEO is constantly evolving, which means you need to stay up to date with the latest Google algorithms. If you don’t do your research you’ll be stuck doing SEO that is no longer effective in the latest Google update.
Not only should you do your research before you launch your SEO business, but you need to continue to do your research because SEO will continue to change. Don’t get left behind when it does.
Once you have a good understanding of the current state of SEO, you can start looking for clients to work with. Reach out to local businesses and tell them how your SEO company can help bring them more business.
You can use a helpful SEO proposal template to get potential clients interested in doing business with you.
Use Valuable Keywords
Anyone with the even a little bit of SEO knowledge knows you need to use power keywords that attract a ton of traffic. But it’s important to find keywords that also have low competition.
If you only go for high-traffic keywords, such as “SEO”, then your page will never rank and you won’t help out any of your clients. You need to find keywords that get a decent amount of traffic, but have low competition so your page will rank for those keywords and build authority.
Remember to not only use keywords and power words that are going to help rank your content in Google, but also to allow your audience to quickly read through your content and take action. This is one of the major differences between just creating content, and actually optimizing it for the best scenario possible.
Optimize Blog Content
Once you find quality keywords to use, you need to plug them into your blog titles and meta descriptions so Google will recognize that you’re using the keywords.
From there, you can plug in the keywords into your blog content, just don’t overstuff the keyword.
This advice is not only for you to use on your clients, but also for you to use on your own SEO business website. There are tons of SEO companies and you need to optimize your own blogs if you want to attract clients.
Link building is just as important to building SEO as using keywords in your own blog posts. It’s especially important for blogs that are just getting started and have very low authority on search engines.
For link building, you’ll want to link in your own blogs as well as in guest posts on other websites. Linking in your own blogs is easy. You just include a couple of links to other pages of your blog and a couple more to high-ranking external sources.
It can be more difficult to link back to your website from other sites, but it will be a huge help. Find websites that accept guest posts and contribute content to their site.
Include a link back to one of your sites to boost your site’s authority!
Help Your SEO Business Succeed with These Tips!
Now that you have these basic tips for beginners looking to start an SEO business, it’s time to put them into action!
Check out these other articles on the blog, which are focused on the latest SEO tips and tricks!
Some of the Most Vital Considerations When Starting a Blog in 2019
All businesses these days face stiff competition from rivals within their industry. The world of business has become far more competitive over recent years, and this has made it all the more important for business owners to find ways to boosting success and marketing their brand. The good news is that the internet has made it possible for anyone to compete on a level playing field against some of the biggest brands and businesses in the world today.
One of the best ways in which you can do this is through effective and regular blogging, and then mapping out a plan of attack and how to reach your target audiences through both social media and SEO.
Business owners start blogs for all sorts of reasons these days. This is because blogging can offer such a wide range of benefits, which makes this an invaluable tool for businesses of all sizes. Thanks to the power of WordPress, there are no longer any technical or design skills required, which means anyone can start a website or blog in just a few minutes time, with little to no upfront money required.
With all of this in mind, there is an ever increasing demand for people who want to know how to start a blog of their own. This can also be for any number of reasons, but one key thing you must keep in mind is the importance of creating high quality posts. At the end of the day, quality content and promotion is going to win. This is also what Google wants to see from their top ranking sites in the search results as well.
Some of the Main Factors you Need to Consider
So, what are the main factors that you need to consider when it comes to starting a blog? Well, one of the things you need to remember is the importance of dedicating time to your blog. A blog is not something you can start and then simply abandon once you get bored of it – unless you want to do more damage than good. You need to be consistent both in terms of the regularity of your blogs and the quality of the content. Your blog is something that can help to make your business success as long as you operate it the right way, so it is well worth putting in some research.
You need to ensure that each and every post you submit on your blog is of excellent quality. The last thing you want is for your audience to be reading badly written content that is boring and inaccurate. This is something that can have a seriously damaging effect on your reputation, which is why you need to be so careful when it comes to your blogs.
The other thing you need to do is ensure your blog posts are eye-catching and reader-friendly. Don’t just type reams and reams of content with no structure, paragraphs, or sub-headings. Instead, structure it in a way that is suited to the length of the post. In addition, add some high quality graphics and images to make the posts even more interesting for the audience.
It is, of course, vital that you also market your new blog posts when you add them, and this is something that can be easily done via social media. You can simply add a link to each new blog post, which will help to drive more people to your site and to your posts. This will help to ensure that your blog posts are seen by as many people as possible and that you have a chance of your links being shared with others.
Making sure you start a high quality blog is a great way of marketing your business, increasing your rankings, and impressing your customers. It is also an excellent way of gaining a reputation as a leading authority in your field.
How You Will Benefit from a High Quality Blog
No matter what the size of your business, you can benefit in many ways by starting a high quality blog as long as you maintain the quality and regularity of your posts. So, how can you benefit from quality blogs? Well, one of the key benefits is that you will be able to market your business as well as your industry in a subtle yet highly effective way. In addition to promoting your brand and industry, you can also more easily direct people to your promotions, events, and provide a wealth of information through your blog posts.
Another of the key benefits that you can look forward to when you create a high quality blog is the ability to drive more traffic to your site. This is not just as a result of adding links to your posts but also by impressing search engines through the addition of regular, fresh content. This is something that the major search engines are keen to see and if you continue doing this, you can benefit from your search engine rankings increasing. This in turn means greater exposure for your site and business.
There is, of course, one more major benefits that comes from creating and posting high quality blogs. If your posts are engaging, accurate, factual, and useful to the reader, you will start being seen as a leading authority in your field. This means that your audience will have far greater confidence and trust in what you have to say, your content, your site, your products and services, and even your recommendations.
So, as you can see it is well worth taking the time to create quality blog posts because your business will benefit in so many ways.
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