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If you’ve just started blogging in last few months, get ready, because you’re going to crash.
You began blogging full of enthusiasm, and what a rush it was to see your words on the internet! You’re leaving comments on other blogs, you’ve created social media profiles on what seems like ten different services, you’re reading feeds like mad, checking your visitor stats and AdSense reports every day (probably more than once per day), writing post after post and then…
You crash. Your blogger’s euphoria is whipped away like mist in a strong gust of wind. You feel disappointed and disillusioned in the idea and ideals of blogging.
And that’s a good thing!
Your First Moment of Blogging Truth
When you experience your blogging crash, you have reached your first real moment of truth with blogging. You will ask yourself if it’s worth it to continue. You will re-examine your actions for clues about what you can do better. Without this, you cannot advance to the next level of blogging skill and competency, so that’s why I say it’s a good thing. It is a test, a problem that contains within it the seed of a greater benefit down the road. You will be stronger and better when you get through this (not that it’s a big tragedy, but I remember feeling pretty down when it happened to me and I’ve seen people take it kind of hard).
So how do you get over your blogging crash and get back on track? By following these steps:
1. Accept that you feel this way
Okay, so you feel down. I wasn’t exaggerating when I called it a blogging crash. Everything in life is defined partly by its opposite. You can’t feel blogging bliss all the time, although you certainly feel it when you first get into it. Eventually, you’re going to feel down. To constantly feel the same way is like stretching a rubber band — it snaps.
When people first get into blogging, they are often tremendously excited about it. But reality sets in and they just can’t maintain that constantly high level of excitement. It’s a lot like being in a relationship with someone and experiencing that moment when the infatuation wears off and you have to seriously ask yourself if you’re in the relationship for the long term.
2. Understand this happens to just about every blogger
As I said in the previous point, you’re going through a natural cycle of highs and lows. The more excited and enthusiastic we feel about something, the more intense our disappointment is when reality sets in. This has happened to so many bloggers that I think it’s safe to say it happens to nearly every blogger. In other words, you’re not alone.
3. Don’t blog about how you feel
What? That’s what I said. Don’t. For two reasons. First, nobody wants to hear from you when you’re feeling down and disillusioned. This is partly why you feel alone in this — nobody hardly ever talks about it, because their readers wouldn’t want to read it. Imagine going into work and having a coworker say to you, “I’m really having doubts about myself, right now! Would you like to hear all about it?” You wouldn’t, so your readers don’t want to hear about yours. Keep them to yourself. The second reason not to blog about how you feel during your blogging crash is that it would likely take your blog off-topic, and that would make this one mistake compound into two mistakes.
4. Assess your expectations — were they realistic?
Although this happens to just about every blogger, that doesn’t mean you shouldn’t use this as an opportunity for a bit of self-reflection. People often begin blogging with stars and dollar signs in their eyes. Their expectations aren’t realistic. They think things are going to happen faster. They think they’re going to make oodles of money a day in ad revenue, not barely enough pocket change to buy a candy bar.
Some blogs really do take off quickly, but the vast majority do not. Some questions to give yourself a reality check:
- Did you do keyword research into your blogging niche? If so, and you feel you’ve chosen a strong niche, then this is something you can feel good about as you examine your other assumptions. If you didn’t do any real research into your niche’s keywords, then, I’m sorry to say, you have no reason to hold high expectations. Come back to earth and take a sober look at your blog niche. Maybe you’re in the wrong niche, but it’s more likely you just need to get smarter and change your game up.
- How unique and original is your niche and content? Did you start another blogging tips bog? Another money blog? Good luck with that! If your blog is another “me too” blog, don’t expect much. Originality is surprisingly difficult, but it’s the biggest differentiator. Can you put a twist on a saturated, popular topic? Can you be controversial, or “zig” when everyone else is “zagging”?
- Why would anyone what to read your blog? Ooh… that’s a tough one, I know. Are you providing value that makes people want to subscribe and stick around for more? Are you providing valuable resources to your readers in the form of content and links?
5. Assess your blogging goals — you do have goals, don’t you?
If you don’t have goals, then your blog has no direction. Choose goals that are percentage-based, rather than number-based. What I mean by that is to pick a growth rate instead of a target number. This is because once you reach your target fixed number, then you have to keep making up higher numbers. If you say your goal is $100 a month in ad revenue, then when you hit that you have to crank it up to $200. Instead, create a goal of, say, 10% growth in revenue every month.
6. Compile a list of best practices and steps to move you closer to your blogging goals
Figure out what you need to do to hit your goals. If you have traffic-growth goals, do some research on tips for growing traffic and make yourself a list of tips and methods to try. If you want to increase your subscriber count, read up on how to do that. If your goal is to write better content, learn how to do that.
7. Understand that every blogger’s timeline is different
You may feel you’re moving too slowly, but you might be moving along much faster than many others. We often have a warped perspective of our own experiences. It may seem like “everyone else” blogging is doing better than you. The truth is only a few other bloggers are in this position. A great many more are probably doing worse than you, not better.
Don’t worry about comparing yourself to other bloggers. If you create rate-based goals for yourself, you can effectively compete against yourself. As long as you’re doing better this month than you were last month according to your goals, who cares what another blogger is doing? You are on your own timeline, and no one else’s.
8. Create a blogging plan that matches up your goals to the best practices you listed in the previous steps
Take the best practices list you made in step 6 and use it as the basis of your blogging plan. Make a task list from them that you can check off. Put it in a to-do list on NetVibes or Remember the Milk or something like that. Or write it on a good ol’ sticky note and slap it on your monitor.
9. Do the first step in that plan — nothing overcomes depression like action
Do the first thing in your plan NOW. Physical action clears emotional cobwebs in a flash. You will feel a million times better by your accomplishment. If you make a plan and put it aside and tell yourself you will start it later, chances are you will never start it. Start it immediately upon creating it. Give yourself no excuses. By giving yourself a kickstart to begin, you will help generate the momentum you need to keep going.
10. Keep going
Don’t stop executing your plan. Use your momentum to propel you forward through the steps of your plan. Before you know it, you will be on the other side of your blog crash, and you will be a better blogger than you were before!
4 Passive Blog Promotion Methods Nobody Thinks of
Most bloggers brainstorm ways to promote blog posts after publishing blog posts.
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This is active blog promotion.
Nobody thinks of passive blog promotion methods.
Doing a smash up job before promoting posts actively leads to passive promotion.
If you get clear and create a smart post, organic promotion takes off.
Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.
Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.
Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.
1: Cover Only One Blog Topic
Covering only one blog topic makes you an expert.
People promote experts freely.
Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.
Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.
2: Write Inspired Blog Posts
People freely promote inspired blog posts.
My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.
Creating something inspired, energizing and valuable every time you publish a post.
Allow the post to gain passive, organic promotional momentum.
Many of my posts generate organic promotion through:
- other blog features and mentions
- other blogger’s promoting said posts to their email lists
- other blogger’s social media streams
Take your time.
Write and publish something memorable every time out.
Boost passive promotion momentum.
3: Make it Easy to Share Blog Posts
Make it easy to share blog posts.
Increase passive promotion.
This was from my trip to Turkey.
Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.
Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.
Make it easy to share blog posts quickly to boost organic promotion.
4: Invest in a Clean Theme
Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.
Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.
Clean themes focus readers on reading content, sharing content and buying premium offerings.
Invest money in a clear, professional-looking theme.
See increased blogging success along with increased passive blog post promotion.
Think Like a Success
Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.
Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.
The more you follow these 4 tips, the more your blog post promotes itself.
How Long Should a Weekly Blog Post Be?
All blog posts should span a length sufficient enough to fulfill the title promise.
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Give no thought to publishing frequency as you ponder blog post length.
If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.
Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.
Said negative energies goad bloggers to:
- write bloated posts
- write boring posts
- write posts with filler
because these bloggers believe blog post quality quality depends on a specific word count more than anything else.
Blog post value depends on:
- fulfilling the title promise
- covering the title promise in clear, thorough, concise fashion
- adding enough knowledge to answer the core post question and nothing more
Never ponder blog post frequency before picking a blog post word length.
Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.
Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.
The Ultimate Blogging Curse
Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?
You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.
You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.
This is from my 2 month trip to Oman.
Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.
Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.
The 800 word, weekly post generates a ton of traffic based on your:
- belief system
First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.
Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.
One General Ground Rule
Most bloggers and readers accept 600 words as the minimum count for a blog post.
Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.
The Best Advice
Choose a blog post title inspiring your readers to succeed.
Create an outline.
Think 600 words minimum, but, just write.
Allow words to flow.
Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.
Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.
I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”
We live in abundance.
If someone wants more content that someone can:
Success is your birthright.
You were born rich.
Feel whole and complete if you publish a 600 word post weekly.
Feel whole and complete if you publish a 2000 word post weekly.
Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.
The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.
1 Surprising Aspect of Successful Blogging that Woke Me Up
You guys know by now; I am all about blogging mindset tips.
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One such tip woke me up.
I saw the outright surprising influence following said tip had on:
- my blogging success
- my life
- my overall happiness
Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.
I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.
This next level tip makes you experience dizzying blogging success.
Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions
During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.
I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?
This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.
Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.
I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.
Friends Change and Some Friendships Evolve into Different Relationships
I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.
I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.
Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.
Why Ignoring Negative Situations Makes You Successful
Where your attention and energy goes, grows.
Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.
Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.
Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.
The key is to completely commit to never giving your attention and energy to negative interactions.
The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.
Prosper by giving your energy only to positive vibes.
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