In my last article, we looked at Ten Web Publishing DOs, we learned to think about your target audience, to publicizing your site and to ask permission for content. Today we are going to look at the opposite side of the spectrum, and dive into the ten things you SHOULDNT do as a web publisher.
So without further adu, lets get started.
DON’T Limit Your Audience
If using non-standard features is important to your goals for the page, Include links to the software that works with your pages – a link to the QuickTime site if you host QuickTime movies or a link to the RealAudio site if you include RealAudio sound, for example.
DON’T Break Netiquette Rules
Using poor netiquette – the etiquette, of the Internet – is easy to do, and it can bring you a lot of negative attention. If you make any serious offences against good Internet practices, your Web service provider’s server may remove your pages. And you can even get into legal problems.
Avoid the following dubious practices:
- Spamming, or sending unwanted e-mail to publicize your site or sell things
- Flaming, or being fervently disparaging of other people or other Web pages
- Posting offensive material on your page without some kind of warning label
DON’T “Borrow” Content without Asking
Make sure that content you get from the Web to use on your own Web page is labeled as being freely available for reuse, or else get permission to reuse it.
Many people are quite happy to help if you ask nicely and credit their work. The best part is that you make some good contacts with other interesting people. You also keep the law on your side.
DON’T Abuse Graphics and Multimedia
The biggest mistake that beginning Web authors – and some experts – make is overusing graphics on a page. Keep in mind that not everyone has a cable modem or DSL connection wired directly to his or her home PC; many folks around the world receive Web pages via a more limited 56K or slower modem. For most pages, keep your page size, including both text and graphics, under 50K. Here are ways that you can keep down your page size without sacrificing design flexibility:
- Convert photos to JPEG format.
- Use simple icons and banners – images without very many colours or complex textures – in GIF format.
- Lay out your site to limit the amount of graphics on any one page; add pages if you need to display more graphics.
- Use thumbnail icons to give access to larger images.
All these strategies make your pages smaller and faster for others to download. Your Web surfers will thank you.
DON’T Forget ALT Text and Text Versions of Menus
One beginners’ mistake is not offering text versions of menus, which is needed because some people turn off graphics when surfing the Net, and others, who use special software to overcome blindness, can’t see graphics.
Some home users turn off graphics to speed things along, downloading only the graphics that they really need. Other people pay a high hourly rate for their Internet access and turn off graphics to save money on their connection time. Others may be looking at your Web page through a palmtop computer or Web-enabled mobile phone with limited graphics capability.
If your navigation bar or other menu-type items are in graphical form, provide a text version as well. Always use ALT text to provide text equivalents to your graphics. Using ALT text is easy to do and makes it easier for all those people to access your content.
DON’T Forget the Basics
Your site may be the greatest thing since sliced bread, but if you forget to include contact information for yourself in the site, how will you find out that you misspelled “bureaucracy” all over the place? Similarly, you won’t get many orders for your spiffy new widget if you put the ordering information five levels down in a Web page called “Fruit Bat Guano Statistics – 1876.”
- Have a useful, search-engine-friendly title for each page.
- Include your e-mail address on your Web page.
- Include a copyright notice.
- If you create a Web site of more than 5 to 7 pages, add a site map.
- Give credit where credit is due.
- Make the important info prominent.
- Be ready to revise, based on user feedback.
DON’T Start by Setting up Your Own Web Server
You can find so-called “easy-to-use” Web server packages on the market, and Web server capability is being built into many Macs and PCs. But even with these efforts, buying, setting up, and maintaining a Web server can become the most expensive, most complicated, and most frustrating part of Web publishing. Luckily, you can put your content on someone else’s Web server using the free services, or you can use an inexpensive paid service, while you figure out the other tricks of the trade. Then, as your knowledge and experience grow, consider setting up your own Web server.
DON’T Make Your Site Hard to Navigate
Beginners often organize their pages so that their sites are hard to navigate. If your site has more than 5 to 7 pages, you should put some thought into how your visitors navigate it. Nobody likes wandering from link to link with no idea what is where. Likewise, users don’t want to follow ten links to find one piece of information.
Keep the relationship between your pages simple. Make clear which links are internal to your own site and which go out to other sites. Provide a site map or a common menu. And make navigation work consistently throughout the site.
DON’T Forget the “World” in World Wide Web
Remember that your Web pages are available and accessible to the whole world. Think a bit about foreign audiences. Should you include content in multiple languages? Do you use colloquialisms that may not be understood by international Net surfers? How do your pages look to your overseas colleagues who view them through a slow transoceanic Net link? Will you’re humorous or risqué content offend someone in another country or culture?
When you become a web publisher, you also become a global citizen, and your web pages play on a global stage. Think through the accessibility and meaning of your pages in advance.
DON’T Be Afraid to Find Out More
Web publishing is not rocket science. It is computer science, but it’s relatively easy computer science. You’re not trying to land the space shuttle here – and chances are, lives are not at stake. After you have your site working the way you want it to, experiment. Try weird things. Ask for feedback. Never be afraid to figure out complex and hard stuff.
Enjoy designing and creating your own website, and as long as you follow these basic rules, you will end up with a website that will be highly functional, and one you can be proud of.
Stop Complaining and Turn it into a Blog Post
I spent the prior 10 seconds scrolling through my Instagram comments.
After reading a “This looks good” comment in response to a grainy video – obvious spam, intended for an eye-popping image – I chose to create a video and write this post. 2 pieces of blog content. Versus minutes of silly complaining.
Being human, I may feel slightly annoyed after reading my 5th spam comment in a row, this morning. But after a quick vent, I create helpful content, to teach bloggers what not to do, in order to succeed online.
Check out this eBook:
I wrote the eBook to address a pressing problem among bloggers. We all have a right to vent for a bit but sustained complaining:
- wastes your creative energies
- sullies your brand image
- damages your online reputation
I wrote the eBook to help you turn your complaints, sometimes in the form of rough blogging criticism, into blogging profits. Converting a complaint into content is 1 easy way to prosper in such fashion.
Help yourself. Help your readers.
Watch this short Instagram video:
I gained a few quick views on Instagram. Benefits me. I promoted my eBook at the end of the video, offering myself eBook exposure. I help my readers by showing them what works on Instagram; being genuine, being honest and being authentic. I also explain what not to do, to help folks avoid wasting their time with spammy, low quality, non genuine comments.
I turned a potential complaint into a creation. I converted a low energy situation into a high energy situation. I likely gained blog traffic and maybe boost my blogging profits, too.
I also align with grateful, high energy bloggers like Sue-Ann Bubacz Mapping Megan and Mike Allton by raising my energy. Complaining routinely moves you lower in blogging circles. Being grateful, creative and helpful moves you higher in blogging circles.
The next time you feel an urge to complain about something, turn the complaint into a creation.
- write a blog post
- write a guest post
- record a podcast
- record a video
- broadcast live on Facebook
- write a bite-sized eBook
Your readers will thank you. Plus, you will thank yourself.
We know complaints can sprout from all corners of the web. Here are common occurrences which tend to trigger complaints:
- spam comments on your blog
- spam comments on social media
- spam emails
- spam social media messages
- bloggers pitching you their products and services without building relationships first
- cheapie bloggers or business owners who want to place sponsored posts on your blog for 5 or 10 USD
- unhappy, unclear folks who post terrible reviews on your eBooks based on their misery
I recall the last bullet point experience goaded me to write my eBook. A few listeners of my audio books and eBook readers posted sarcastic, biting reviews of both audio books and eBooks I self-published. Rather than complain or whine about the feedback I saw the criticism for what it was; the projection of an unhappy person who spoke 100% about self and 0% about me. All of my creations are clearly me, and what I did to co-create this life of island hopping through smart blogging. If anybody is insane enough to post a negative review on my clear, genuine creations, it is like saying:
“Hey Ryan, I was there every step of the way, watching you in paradise, stalking you behind your laptop, and you did a terrible job sharing your real experience!”
The only person on earth who could post a somewhat honest review is my wife Kelli; even she was not in my head or watching every one of my steps as I co-created this life with my readers. She was too busy building her own thriving business. No human was there to record everything, save me, and since I share it all in a genuine, clear way, any negative reviewer is deluded, and somewhat insane.
Few bloggers have this clarity or authenticity in what they do because they either are filled with fear and doubt, or hold back what they know. I have no such problems.
These are a few potential triggers, guys. I share to alert you to potential rants or sustained complaints before the negative energy seems to run away with your attention for a few minutes, hours or days.
Vent wholly, quickly and completely. Then convert the complaint into blog content. Everybody wins. Even the spammer.
What Is the Mushroom Service Effect and How Does it Increases Profits?
Service leads to sales.
Every eBook I sell is the effect of a service cause. Many of my eBook customers received my direct help. Maybe I commented genuinely on their blog. Perhaps I mentioned them on my blog or on Blogging Tips. Maybe I retweeted their post. Or maybe I helped these people for weeks or months without asking for anything in return.
Some of these bloggers purchase my eBooks. I see increased blogging profits. Some promote my eBooks to their readers, leading to increased blogging profits. Some of those readers promote the eBook to their readers; can you see the mushroom service effect in action? I keep helping people in various ways, expect nothing, and my generous service reverberates, mushrooming into increased sales.
What happens as I help more folks by creating content and by promoting fellow bloggers? More bloggers promote me, link to me, boost my backlink juice, and Blogging From Paradise becomes more prominent on Google. Search engine traffic increases my blogging profits. More mushrooming.
You never go wrong helping people generously because every creative act prospers you and others, now, next week or 3 years down the road.
My friend Alonzo Pichardo helps people generously and gives little thought to content once he publishes posts, videos and podcasts. He lets the content do what it does. His profits keep increasing but even more than that, he keeps moving higher and higher in networking circles as his generosity increases his influence. More mushrooming.
Imagine a still pond. Now imagine dropping a tiny pebble into a still pond. Waves reverberate as far as the water reaches. 10 inches, or 10,000 miles, literally, nothing can stop the waves from traveling outward, even if the waves are faint, or are barely detectable, after traveling for a while.
Now imagine dropping 100 tiny pebbles over a few weeks. Wow. You really see waves kicking at that point. Subtle, slow and controlled, but super noticeable.
The pond is your blogging niche. The stillness of the pond is your calm, peaceful, generous, detached intent, your energy, your relaxed mindset. The pebbles are pieces of content, aka, service. Plus, one pebble can represent:
- every time you promote another blogger through a blog post on your blog
- every time you promote another blogger through a guest post
- every time you retweet another blogger
- every time you share another blogger’s post on Facebook
The waves are your influence, your service, and, this is the mushrooming effect leading to greater blogging profits.
Guys; expect nothing. I promote valued blogging resources like the talented, generous and heart-centered Tanyi at Blog Tools Corner to give, not to get. The less I expect anything to happen, the more good things and awesome people flow to me.
Give freely, persistently, receive easily.
Enstine Muki provides you with generous tips to make money online, via his blog. He helps bloggers freely. Of course his blogging profits mushroom through his generous service, increasing through his friend network, through Google and through mentions on my blog, on Blogging Tips and in thousands of other spots.
Keep helping people freely. Expect nothing. Eventually, over time, if you are patient, your traffic and profits begin to mushroom exponentially.
Look at Tim Ferriss’ latest blog post. He is a multi millionaire and one of the most famous entrepreneurs on earth because he serves people generously. Note how many backlinks he gives to other bloggers and entrepreneurs through his latest post; that’s generosity! That’s an abundance mindset in action. Most bloggers feel terrified to give out a single backlink to another blogger for fear of losing profits, wrongly believing people will click on the other blogger’s link and not click on their business links. Tim links out to 20, 30 or 40 people or resources for every blog post.
Any wonder why the dude is so incredibly successful and prospering?
He employs the mushroom service effect like few entrepreneurs on earth.
4 Ways to Become More Detached from Blogging Outcomes
See that throwback featured image of me in Phuket, Thailand?
I became a globe trotting pro blogger in part through the power of detachment.
Blogging outcomes weigh you down and slow your blogging growth, if you are not careful.
Many bloggers mean well but are so obsessed with every view, Like, comment, share and dollar that they either struggle horribly or hold back stunning blogging success. How could I write over 100 eBooks if I obsessed with sales from my first eBook? How could I write 600 posts on Blogging Tips alone if I obsessed over metrics?
Eye-popping success finds largely detached, generous bloggers.
Follow these tips to become more detached from blogging outcomes.
1: Help More Ask Less
If you want blog comments, comment on other blogs.
Want blog traffic? Promote other bloggers.
Help bloggers to detach from your needs and to see greater success. Ask less and less for shares, comments and views, to detach from outcomes. Success finds generous bloggers.
2: Mention 2-5 Successful Bloggers Via All Posts
I recall focusing heavily on blogging profits early during my career. I linked to an ad or affiliate product once per post and linked to nothing else, obsessing over sales, attaching to outcomes. I gradually promoted other bloggers over years. Now I promote 2 to 5 bloggers virtually every post. I think more of helping them and less of helping me.
3: Manage Your Energy
Attachment is fear. Managing your energy helps you:
- face fear
- feel fear
- release fear
- dissolve attachments
I do 80 minutes of deep yin yoga daily. Plus I jog or walk for 45-60 minutes daily. Meditating helps too.
Managing your energy rocks because so many bloggers cling deeply to fear-attachments, to stats and money and to clients and blogging buddies, and need a daily ritual to unearth and release these attachments. I strongly suggest deep yin yoga because it helps you become comfortable. Big time quality developed by all generous, pretty darn detached, bloggers.
4: BE with Your Fear
I vividly recall sitting and BEING with my fear each time I checked my blogging inbox. I felt a general not enough energy pervade my being. Panic then ran through my body. Anger. Pain. Grief, at time lost. All fears reflected heavy attachments to:
- list subscribers
I totally believed I should have been further along at these points during my blogging career. Turns out, I was at the perfect place and time to feel deep fears, to dissolve attachments and to proceed from a generous, genuine, pretty detached, patient and persistent space.
Fighting fear only makes attachments grow. Not checking email for weeks because you feel terrified to check email makes the fear and attachment grow. But checking email hourly because you feel terrified that you:
- will miss out on clients
- are not making enough money, and need to check and see if you are making any aka enough money, yet
reflects your attachment to you. Ya know; “How am I doing-itis.” Check stats, check email, all the time, because you fear to see how you are doing.
Feel fear behind any strategy driven by fear. Let the fear go. Dissolve the attachment.
I check email here and there, never being attached to it. Email is not the source of my blogging success.
Treat blogging outcomes like mile markers on a highway, when you whiz by at 80 MPH. Note the stat for a few seconds and either move in a different direction or charge forward, based on how you feel about the stat, and what the feeling suggests to you.
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