Forget Everything Your Heard About Links, Ad Clicks, Etc., Bring the HUMAN Element to Your Blog Pages and You Will Succeed
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So you’re a fairly new blog owner who is scratching his/her head wondering why you’re only getting 50 to 100 web visitors per day to your blog. You’ve tried what all the “web gurus” out there told you to do: Link up with like-minded sites! Put an ad for your site on another similar site and you will get hundreds of click-throughs every day! Somehow it’s just not working.
Let’s say you are getting 75 visitors per day for your site, but only about 10% of those visitors come back for another visit. Having those seven or eight returning visitors finding new content that is refreshed on a regular basis with dramatic and relevant content would go a long way in making sure they bookmark your site permanently. Putting in content that returns real humanistic value to the web surfer to your site would ensure that he/she would tell all their friends about your site, thus starting a huge word-of-mouth buzz around the Internet. Let’s examine ALL the ways to bring this more human element to your site.
1. Write content for your blog site that appeals to all web visitors, not just the ones you are targeting.
Try bringing in content to your blog writings or site content that focuses on solving problems for everybody, not just people who love video games, if that’s what your site is all about. Even video game lovers go outside once in a while, so why not have content that appeals to their need to find bargains on used cars, computer equipment, bedroom furniture, or anything else that people always seem to have a need for.
Also, general news updates about topics such as entertainment and politics always keeps people coming back. You will see a dramatic increase in web clicks after you expand your content parameters to cover the entire “mainstream public”, not just the ones you designed your site to attract.
2. Treat your visitors like they are your best friends.
Everybody likes to feel special, and the people that just happen to stumble onto your site are no different. Even though they had no real interest in your site before, if you have content that caters to everybody’s basic human needs, they will come back for more. As the site owner, you need to open up to your visitors and tell them about who you are and why you started the site. Give them a personal mission statement about how your site will help fulfill their needs in specific, but personal terms.
3. Don’t focus on getting every nickel and dime out of your customers.
I know you’re not in the website business for your health, but there are other ways to generate income without hitting your visitors over the head with every cheap marketing trick out there. Keep your pop-up ads to a minimum so the pages don’t have loading time problems, and make sure any ads you do have on your site are legitimate and relevant to your site content. In other words, if your site content is focused on Japanese anime, don’t have an adlink for Starbucks Coffee directly by a nice animated clip from Osamu Tezuka. That only distracts viewers from the beauty of the Tezuka clip.
4. Create content that you love to write about.
This has been said many times before, but it cannot ever be over-estimated in relevance to your own site content.
If you don’t have any passion for the products/content on your own website, how will anybody else? Even if you happen to have a passion for left wing politics in the Netherlands, and you don’t think anybody else does, write about it and find out! You would be surprised at the number of visitors who will return to your site after they find a like-minded person who feels pot should be legalized in America just like it is in Amsterdam.
They will be curious as to other opinions your website will espouse based on your political leanings. Before you know it, you’ll have hit 1000 hits per hour just because of the passion and substance included in your blog. Don’t be afraid to share your true views of anything at anytime. Owners of political sites have seen their visitors skyrocket after taking controversial stances on topics like religion, abortion and gun control. As long as you are honest about your stance, visitors will respect that and keep coming back for more even if they don’t share your beliefs on every topic.
5. If you’ve had traumatic personal experiences in your life, tell us about it!
It boggles my mind how many blog owners keep the bad experiences in their life all to themselves. There is absolutely nobody reading this right now that doesn’t gobble up somebody else’s horrific experiences with lawsuits, bad mothers-in-law, car breakdowns, victimization by violent crime, etc. Just because a subject can be morbid, or a complete downer, does not mean that somebody who has had a similar experience never wants to hear about it again. On the contrary, it’s the exact opposite! The expression “Misery loves company” means exactly that.
People like to hear that other human beings are suffering right along with them, so pull out that bad experience you had dealing with a death of a loved one, or write about that time you heard a burglar in your house, and had to fight him off at gun point. No matter what kind of bad experience you’ve had in your background, reading about your real-life trauma will really interest all your web visitors, even the lucky ones who never have seen the troubles you’ve seen.
I will continue this discussion on my next posting which should be up next Monday morning. I will finish this up with a more detailed look at five more ways to bring in visitors to your site that will stay around for years to come, and not just viewers who read one blog post and leave within five minutes. So stay tuned.
10 Strategies to Ensure a Strong ROI on Your Email List in 2019
Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.
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So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:
Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?
Here’s what they advise:
1. Give Subscribers What They Want
Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.
2. Build a Funnel
You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong
3. Use Gated Content
High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.
4. Use Triggered Emails
To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.
5. Hire a Talented Copy Writer
An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.
6. Make It Easy to Sign Up
Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.
7. Segment Your List
Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.
8. Maintain It
Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.
9. Keep It Small and Niche
We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.
10. Build High-Quality Lead Lists
Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.
f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
Traditional Marketing vs Digital Marketing: Which is Better in 2019?
Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?
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People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.
Here’s what you should know about digital marketing vs traditional marketing:
Traditional Marketing vs Digital Marketing 101
What is traditional marketing?
Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.
Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.
Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.
Pros of Traditional Marketing
Traditional marketing connects with consumers. It exposes your product/service to new audiences.
Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.
Brochures are easy. Use free flyer templates to make custom flyers.
Cons of Traditional Marketing
Traditional marketing costs more money. After all, you make advertisements using materials.
There’s no interaction with consumers. You also can’t measure engagement.
It’s hard to determine an ROI with traditional vs digital marketing.
Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.
Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.
Digital Marketing Madness
Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.
With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.
It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.
It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.
It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.
Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.
Consumers can also give you direct feedback about your service/product/ads online.
Embrace The Digital Marketing Trend
Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.
Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.
Boost your business by learning more about social media. Your brand will thank you for it.
The Top 3 Promotional Items Your Business Should Be Using
When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.
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And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.
While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.
Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.
So what are the top promo items to give out at the next trade show? Read on to find out.
Runners Up: Pens and Flash Drives
Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.
Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.
Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.
But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.
Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.
The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.
1. Mobile Device Chargers With Power Banks
Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.
For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.
If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.
Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.
Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.
These will be very appreciated. And it’s doubtful anyone has “too many” power banks.
2. Reusable Water Bottles
Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.
It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.
If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.
Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.
But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.
You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.
These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.
Steal the Trade Show With These Promotional Items
Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.
Use these top promo products at your next trade show for the win!
Now check out 11 Brand Building Basics For Entrepreneurs.
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