BloggingTips has for a long time been a place where guest bloggers are can submit posts. I have certainly raised the bar in the last 6-9 months for how good posts need to be to published here but there is no denying the overall standard of posts being submitted has dropped considerably in the last few months.
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In two days I leave the wet and cold shores of Great Britain to sun myself in Bulgaria for two weeks. I will of course have my laptop with me and will be checking emails every day but I may not have time to write posts so I was planning on publishing some posts from some guest bloggers. On average BloggingTips gets about 3 or 4 submissions every week from bloggers who want to publish a post here though recently most of these have been declined as the standard has been incredibly low. Therefore, I am of the opinion that it’s better to have some days without posts rather than having poor quality posts published here.
* When I refer to guest posts in this article I am not referring to the BloggingTips weekly authors, I am referring to bloggers who submit a blog post or two for publication here. Many of these guest bloggers have expressed an interest in writing on a full time basis though I usually request a guest post first.
Why guest posts have not been good enough
When I first started accepting blog posts here my standards were not very high. I didn’t accept terrible posts though I did accept some posts which I certainly would not now. As I looked to improve the quality of my own posts I quickly realised that the standard of guest posts should also increase.
Here are the most common reasons why I have rejected guest posts :
- Grammar, Punctuation & Spelling – I don’t mind the odd spelling mistake however some submissions have been almost unreadable due to the poor standard of grammar and punctuation. There has been times where I have reread a paragraph 3 or 4 times and still not been able to understand what the author was trying to convey. I do appreciate that bloggers who are still learning English may struggle with this kind of thing but it’s something that I value incredibly high therefore I have rejected dozens of submissions because of it.
- Short Posts – I don’t expect guest bloggers to submit novels however many submissions have been no longer than 3 short paragraphs. I do write short posts like this when I am covering some news event but for tips and guide posts I expect more, both from myself and from guest bloggers. It’s a shame because some of these posts start off really well but then just end abruptly.
- Poor Quality – Some of the posts have had no substance. You read several paragraphs and look back at the article and realise that you have learned nothing. It’s important for your post to have a point and you need to make this point to the reader in a manner in which they will stay interested. I’ve also rejected some guest posts because of repetition. The post makes a great point at the start but is then rehashed and repeated a few times without expanding on the original idea.
- Selfless Promotion – The main reason people submit guest blogs in the first place is to promote themselves and their blog. However, many bloggers take this too far and try and squeeze in as many links and references to their blog as possible in the post. Many times the author goes on a complete tangent from the main content of the post so that they have an excuse to link to their post, even if the link is irrelevant to what they were talking about.
Personally, I’m more than happy for guest bloggers to add a link or two to their blog in their post if the link is relevant however many guest bloggers try and take this too far. I had one submission where the author had added about 5 or 6 links to posts of his using keywords he was targeting and had asked readers 2 or 3 times to subscribe to his blog. Needless to say, that post wasn’t accepted.
Why you should take the time to submit great guest posts
I have spoke many times in the past about the benefits of guest posting. Guest posting is supposed to be a win-win situation for the blogger and the owner however many bloggers are not putting enough effort into them.
I believe many new bloggers are looking at guest blogging in the wrong way. Too many bloggers are looking to guest blog to get some incoming links to their blog which is why so many guest submissions are littered with links to the authors blog. If you want some incoming links to your site then I recommend submitting some posts to a free article directory. However, if you want to gain new subscribers and reach a whole new audience then you should be trying to write one of the best posts you have wrote.
You see, writing a post on a larger more popular blog should not be seen as a cheap way to get some traffic or links, it should be seen as a way to reach a whole new audience. If you can write a high quality post and truly engage with a blogs readership then they will be more likely to visit your blog and subscribe. I think it is worthwhile to place the odd link to your blog in your guest posts however selfless promotion could actually do more harm than good.
I can illustrate this better with an example. The number of subscribers to BloggingTips has recently slowed down therefore in the next few months I think it would be beneficial for me to do some guest posts on some larger blogs in the same niche. ProBlogger is a good example of a site I should target. It is the most popular blog in this niche and has over 50,000 daily subscribers. If I assume that everyone who subscribes to BloggingTips also subscribes to ProBlogger, then I can assume that there are at least 48,000 subscribers to ProBlogger who don’t subscribe to BloggingTips and perhaps don’t even know the site exists.
Therefore, publishing a guest post on ProBlogger would be a fantastic opportunity for me to reach a wide audience who are interested in the topics I cover here. Now lets say that I wrote two posts for submission to ProBlogger.
- The first post was good but had several links back to articles at BloggingTips and had a lot of selfless promotion.
- The second post was a long, detailed and resourceful with no mention of my blog other than a small link at the bottom of the article.
I doubt Darren Rowse would accept the first post but assuming he did, it’s safe to say I could probably expect more traffic from it because of the extra links to my blog. However, the second post is much more likely to increase the number of subscribers here as the post is of a higher quality. A guest post is an advertisement of your writing abilities therefore higher quality posts should convince more people to subscribe to your blog. Popular bloggers such as Skellie have built hugely popular blogs through writing consistently high guest posts on other blogs.
Guest blogging is a great way to promote yourself and your blog but like anything in this world, you only get out what you put into it. The better your guest posts are, the more likely you are to convince the blogs readers that they should check out your blog.
I appreciate the time and effort guest bloggers take to submit posts to BloggingTips. I don’t like rejecting posts however like all blog owners, I don’t want the quality of posts here to drop either. If you are new to blogging, guest blogging is a great way to promote yourself however if you are going to do it you should do it right and make sure guest posts match the quality of posts on your blog 🙂
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources here.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
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