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Why you should take the time to submit great guest posts

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BloggingTips has for a long time been a place where guest bloggers are can submit posts. I have certainly raised the bar in the last 6-9 months for how good posts need to be to published here but there is no denying the overall standard of posts being submitted has dropped considerably in the last few months.

In two days I leave the wet and cold shores of Great Britain to sun myself in Bulgaria for two weeks. I will of course have my laptop with me and will be checking emails every day but I may not have time to write posts so I was planning on publishing some posts from some guest bloggers. On average BloggingTips gets about 3 or 4 submissions every week from bloggers who want to publish a post here though recently most of these have been declined as the standard has been incredibly low. Therefore, I am of the opinion that it’s better to have some days without posts rather than having poor quality posts published here.

* When I refer to guest posts in this article I am not referring to the BloggingTips weekly authors, I am referring to bloggers who submit a blog post or two for publication here. Many of these guest bloggers have expressed an interest in writing on a full time basis though I usually request a guest post first.

Why guest posts have not been good enough

When I first started accepting blog posts here my standards were not very high. I didn’t accept terrible posts though I did accept some posts which I certainly would not now. As I looked to improve the quality of my own posts I quickly realised that the standard of guest posts should also increase.

Here are the most common reasons why I have rejected guest posts :

  • Grammar, Punctuation & Spelling – I don’t mind the odd spelling mistake however some submissions have been almost unreadable due to the poor standard of grammar and punctuation. There has been times where I have reread a paragraph 3 or 4 times and still not been able to understand what the author was trying to convey. I do appreciate that bloggers who are still learning English may struggle with this kind of thing but it’s something that I value incredibly high therefore I have rejected dozens of submissions because of it.
  • Short Posts – I don’t expect guest bloggers to submit novels however many submissions have been no longer than 3 short paragraphs. I do write short posts like this when I am covering some news event but for tips and guide posts I expect more, both from myself and from guest bloggers. It’s a shame because some of these posts start off really well but then just end abruptly.
  • Poor Quality – Some of the posts have had no substance. You read several paragraphs and look back at the article and realise that you have learned nothing. It’s important for your post to have a point and you need to make this point to the reader in a manner in which they will stay interested. I’ve also rejected some guest posts because of repetition. The post makes a great point at the start but is then rehashed and repeated a few times without expanding on the original idea.
  • Selfless Promotion – The main reason people submit guest blogs in the first place is to promote themselves and their blog. However, many bloggers take this too far and try and squeeze in as many links and references to their blog as possible in the post. Many times the author goes on a complete tangent from the main content of the post so that they have an excuse to link to their post, even if the link is irrelevant to what they were talking about.

    Personally, I’m more than happy for guest bloggers to add a link or two to their blog in their post if the link is relevant however many guest bloggers try and take this too far. I had one submission where the author had added about 5 or 6 links to posts of his using keywords he was targeting and had asked readers 2 or 3 times to subscribe to his blog. Needless to say, that post wasn’t accepted.

Why you should take the time to submit great guest posts

I have spoke many times in the past about the benefits of guest posting. Guest posting is supposed to be a win-win situation for the blogger and the owner however many bloggers are not putting enough effort into them.

I believe many new bloggers are looking at guest blogging in the wrong way. Too many bloggers are looking to guest blog to get some incoming links to their blog which is why so many guest submissions are littered with links to the authors blog. If you want some incoming links to your site then I recommend submitting some posts to a free article directory. However, if you want to gain new subscribers and reach a whole new audience then you should be trying to write one of the best posts you have wrote.

You see, writing a post on a larger more popular blog should not be seen as a cheap way to get some traffic or links, it should be seen as a way to reach a whole new audience. If you can write a high quality post and truly engage with a blogs readership then they will be more likely to visit your blog and subscribe. I think it is worthwhile to place the odd link to your blog in your guest posts however selfless promotion could actually do more harm than good.

I can illustrate this better with an example. The number of subscribers to BloggingTips has recently slowed down therefore in the next few months I think it would be beneficial for me to do some guest posts on some larger blogs in the same niche. ProBlogger is a good example of a site I should target. It is the most popular blog in this niche and has over 50,000 daily subscribers. If I assume that everyone who subscribes to BloggingTips also subscribes to ProBlogger, then I can assume that there are at least 48,000 subscribers to ProBlogger who don’t subscribe to BloggingTips and perhaps don’t even know the site exists.

Therefore, publishing a guest post on ProBlogger would be a fantastic opportunity for me to reach a wide audience who are interested in the topics I cover here. Now lets say that I wrote two posts for submission to ProBlogger.

  • The first post was good but had several links back to articles at BloggingTips and had a lot of selfless promotion.
  • The second post was a long, detailed and resourceful with no mention of my blog other than a small link at the bottom of the article.

I doubt Darren Rowse would accept the first post but assuming he did, it’s safe to say I could probably expect more traffic from it because of the extra links to my blog. However, the second post is much more likely to increase the number of subscribers here as the post is of a higher quality. A guest post is an advertisement of your writing abilities therefore higher quality posts should convince more people to subscribe to your blog. Popular bloggers such as Skellie have built hugely popular blogs through writing consistently high guest posts on other blogs.

Overview

Guest blogging is a great way to promote yourself and your blog but like anything in this world, you only get out what you put into it. The better your guest posts are, the more likely you are to convince the blogs readers that they should check out your blog.

I appreciate the time and effort guest bloggers take to submit posts to BloggingTips. I don’t like rejecting posts however like all blog owners, I don’t want the quality of posts here to drop either. If you are new to blogging, guest blogging is a great way to promote yourself however if you are going to do it you should do it right and make sure guest posts match the quality of posts on your blog 🙂

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Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Blogging

1 Uncomfortable But Necessary Step to Making More Money through Your Blog

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10 years ago I relied on 1 prospering stream.

Today I rely on no income streams.

I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.

Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.

Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.

But here I am. Living in Thailand for months.

The Step

Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.

But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.

Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.

Photo break; me by the roof top pool here in Chiang Mai, Thailand.

Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.

Leave the employee mindset of trading time for money behind.

Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.

Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.

I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.

Are you trading time for money, solely?

You better open passive streams and get busy helping people for free.

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Law Blogging Trends For 2019 – What’s In And What’s Out

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One of the challenges of maintaining a blog for your law firm is that, while your legal specialty may not undergo significant change, you have to keep developing new content to stay relevant to your audience – and you need to stay on brand. This can be a tough balance to strike, but by keeping up with trends, you can create powerful content that drives readership and increases conversion. Here’s what to expect, and what you need to bring, to the law blogging community in 2019.

In: An Emphasis On Authority

One of the reasons that developing a clear niche has always been important to the law blogging community is that it helps you demonstrate your expertise in that area. In 2019, though, it won’t be enough to demonstrate that authority to your readers; you also need to build authority from a technical perspective – think “domain authority.” Domain authority (DA) is an SEO metric, and it’s at the heart of whether your site attracts traffic.

To boost your DA ranking, you’ll need to ensure your blog is well-equipped from a technical SEO perspective, which means that it has clear navigation, a sitemap, and is easily crawlable by search engines, as well as that it has linkable content. Linkable content will attract the attention of other websites and help you build backlinks, as well as providing readers with added value through quality content. That might mean writing ‘Top 10’ lists or using other popular formats, injecting humor into your writing, or creating your own resource guides. The goal is to keep your audience engaged and participate in an ongoing conversation, not just to churn out content.

Out: Vague Branding

There are a lot of law blogs on the web, and the majority are associated with a specific firm or topic, which gives them clear boundaries and an obvious audience and purpose. One blog that closed shop at the end of 2018, though, “Concurring Opinions,” was widely read despite its lack of affiliation, at least until recently. According to one of the core members, Gerard Magliocca, the blog saw a serious drop off in readership as venues for sharing ideas evolved. In Magliocca’s view, the law professor blog format “only really works if there is a kind of brand identity.” That means this is a critical moment to clarify your brand’s position.

From your logo to your blog niche, it’s vital that your blog serves a clear purpose. Readers should be able to recognize who you are, what your focus is, and even your writing style after going through a few posts. As an added benefit, the more firmly you establish your brand, the more likely it is that you’ll be able to drive traffic from a wide variety of sources. Brand recognition is key to increasing referral traffic and creating conversations across the internet.

In: Increased Creativity

In order to keep the content flowing, legal blogs, especially those that have been around for a while, need to shift away from older content strategies and start thinking outside the box. That means reading blogs outside the field to get inspired and using the skills that make you a great lawyer in the first place. After all, being a lawyer demands complex, abstract thought and the ability to solve problems in new, creative ways. It’s how you argue cases, and it will make your blogs more interesting and fun to read.

Of course, that doesn’t mean it’s time to start posting memes on your legal blog; they might be a bridge too far. On the other hand, don’t be afraid to engage with popular culture, sharing commentary and analysis. Those topics can bring in readership that wouldn’t otherwise engage with a law blog, with potentially fruitful results. This is also a good way to remain focused on your blog’s topic without becoming repetitive or dull.

Out: The (Too) Long Form

One of the most common trends across all industries is that more people are accessing websites, including blogs, on mobile devices, and that means they’re reading on smaller screens. Writers need to be conscious of this fact and make sure that their posts are accessible in this way. That means covering all of your bases in terms of what Google looks for as part of the mobile-first indexing process, but also trimming your posts.

The fact is, no one wants to read 1500 words on their phone, and if readers aren’t making it to the end of your post and your call to action, you’re not getting the most out of your blog. You need to hit a happy medium in terms of providing sufficient information while also keeping your content brief. Google also prioritizes brevity over length, so you’ll be doing yourself a favor in more ways than one.

Your law firm’s blog is an important tool for building your business, but it’s important to keep up with changing trends. Luckily, with these tips under your belt, your blog posts will draw a growing audience, driving leads and growing your client base. One feeds the other in a powerful relationship.

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Blogging

Are You Plagued with Blogging Doubts?

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I just read this email:

“I found out about you via Famous Bloggers. After reading parts of your website and browsing through your book list I wanted to ask you something.

I have an ebook on my website, and another in the making. I was wondering if your ebook “How to Write and Publish an eBook in 24 Hours” provides clear instructions on how to set up my Kindle account, and start selling there?

Also, I see that you have A LOT (121 ebooks I believe), and many of them are “short” 30-page ebooks. I understand this is relative, but I was wondering if this brings revenue, or is this a failed attempt?

I appreciate your time!”

I appreciate the email. Awesome.

I deeply respect any blogger who wants to succeed and reaches out to established pro bloggers. Brilliant.

By the way; you can click this link to buy the eBook he mentioned:

How to Write and Publish an eBook in 24 Hours

OK; now on to the doubt.

I totally respect bloggers fearing stuff. I too have fears. I used to have many fears. But if you are so crippled by fear that you doubt spending 3 dollars and 99 cents to purchase an eBook published by a well know, trusted blogger, fearing that you are wasting 4 freaking bucks, and you email the established, pro blogger who carries a proven track record, you are light years away from being a successful blogger.

Why would I NOT include instructions for getting your eBook on Kindle and selling?!?! Come on dude!

You cannot succeed being burdened by fear. Cannot happen. Fear drags you down. Doubt weighs you down. Imagine if the rocking but doubtful blogger bought my eBook 2 days ago, read the eBook, followed my advice and put the eBook into action? He’d already have written and published a successful eBook instead of sending me an email! See how fear-doubt cripples you, holds you back and ensures your failure?

Fear is your traitor. Fear makes you do silly stuff. Fear makes you do stuff you do not want to do. Fear makes you move in the opposite direction of success.

Highly successful, respected blogger and pancake aficionado Alonzo Pichardo is clear, confident and focused. He routinely advises people to trust in the process and NOT to panic. The individual who emailed me felt to me like he lived in a frenzied, worried, panicked state. I feel for him. But I also knew that a 4 word response alerting him that the eBook is good money was the way to go. Alonzo and I stress; we know what we are freaking talking about guys. Questioning our advice when you are:

  • failing
  • struggling
  • new

to blogging or prospering online is absurd.

Guys; you cannot move toward success being burdened by the illusion of fear. You cannot become a successful blogger if you are dragged down by doubt. You cannot live your blogging dreams if you are anchored down by panic.

Solution

Feel your fears. Release your fears. Dive into this uncomfortable but necessary process to lay the foundation for being a successful blogger.

My blogging email buddy should buy my eBook immediately, read the eBook and put the advice into action. He fears spending 4 bucks; you will need to invest thousands of dollars between your blogging education, domain and hosting and theme, to succeed. You Need To get over your fear of spending 4 bucks.

Next step: read the content. Get over your fear-doubt that the content does not work. The content works. Always does, for bloggers willing to follow 10 years of blogging experience, aka, me.

Next step; put the eBook into action. Get over fear-doubt of putting proven ideas into action to become a successful blogger.

I feel like I should bill him for my consulting services after writing this post 🙂

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