A blog is a journal on the World Wide Web. They can cover any topic you can think of. They provide a great outlet for getting your opinion out to the world and they are an extremely powerful medium.
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Blogs appear to be shifting the way we use the Internet. Rather than simply consuming information blindly, we are an active participant. Anyone wishing to voice an opinion or having specific knowledge can have a voice and a potential impact.
There are probably as many reasons to be a blogger as there bloggers. Most bloggers will tell you they value its use as a creative outlet and enjoy the opportunity to learn new and interesting information. With so many reasons to blog, it is hard to narrow the field down to only ten, but here are ten reasons commonly cited by bloggers regarding why they choose to become a blogger.
1. Gain exposure. Blogs are search engine friendly and, as you continue to post new content, people who are searching for the particular type of information you are posting will find it and, if valuable, they will keep coming back. As you create content that others find relevant they will begin to visit your blog regularly and you will soon find yourself gaining a great deal of exposure for your blog.
2. Gain knowledge. Almost every blogger online today will tell you that they have learned an incredible amount through this medium. Blogging helps increase your awareness of what is happening around you and it makes you want to learn more about whatever it is you are writing about.
3. Share knowledge. Few mediums allow the immediate sharing of knowledge on such a grand scale. This knowledge is quickly refined as readers post comments to existing content either proving or disproving the bloggers theories. Blogging allows you to interact with experts (becoming one yourself in the process) and ask questions. It is an interactive medium using knowledge sharing as a powerful and efficient way to gain new skills or develop those you already have. Many searching for information or conducting research turn exclusively to the Blogs.
4. Express yourself. Blogging allows your creativity to flow. It allows you the opportunity to express yourself freely and, as you gain experience with blogging you will find that it becomes easier to convey your message without worrying about whether someone will disagree or take offense. In fact, some of the most popular Blogs online today are those who create controversy. Bloggers who are respectful of others opinions will find interesting discussions and intellectual stimulation through the opinions of others.
5. Achieve power and self-confidence. As your blog gains exposure and you see your readership increasing daily, you will discover a new feeling of power within yourself. The exposure you gain from your blog translates into a feeling of self-confidence and it can be quite powerful. As you build the trust of your readership, you will find they are loyal and helpful. You will tend to find people influenced by what you are writing and you will feel a strong need to provide accurate and timely information for all.
6. Improvements in your writing. Many bloggers just starting out find they have a slight hesitance toward posting what they have written. Although you may lack the confidence of a seasoned blogger, as you continue posting content you will find an increased confidence in your writing skills. Writing forces you to focus on the skills you need to express yourself in an intelligent, professional, and convincing way. Any blogger will tell you that the best way to improve your writing is by writing (and reading).
7. Make money. Blogging can create an income stream with a relatively steady cash flow. Although you should not count on earning money immediately, by writing regularly and providing content that your readers find relevant, you can make a decent amount. Bloggers have a way of developing a trusting relationship with their readers and once they have established this relationship, the income will begin flowing.
8. Grow your business. It can be relatively easy to bring in new business by blogging. The personalized communication achieved through a blog creates trust and loyalty. Once you have established a relationship with your readers, they will tell you what works and what does not. Bloggers are not afraid to voice their opinion and having a popular blog gives you access to continuous improvement and instant feedback allowing you to grow your business quickly and effectively.
9. Connect with others in your organization. No matter what level of the organizational hierarchy you are in, blogging allows you to interact with every other level of the organization – from high-level executives to low-level janitorial workers. Many bloggers holding prominent positions within an organization find valuable information posted by an unknown office worker.
10. Connect with high-level leaders. Corporate and industry leaders carefully watch bloggers that mention or reference them or their organizations. We all have heard of the instances in which a high-level CEO has communicated directly with a blogger. Blogging has the potential to reach many a high level executive or a powerful corporate entity. It is quickly becoming one of the best ways to reach the top organizational powers. As a blogger, you carry a great deal of influence and, if an executive finds the need to communicate on an issue you have posted, they generally will not hesitate to do so.
As you can see, there are some very good reasons why you should be a blogger and while the above ten reasons do present a few of the most commonly cited benefits, there may be others that better relate to your own desire to become a blogger. Look at your goals and determine if blogging is something that you can benefit from. Furthermore, do not hesitate to consider becoming a blogger if you feel you have something important to say. You just may create a loyal following, earn some cash, and learn something new to boot.
Why Cold Pitching and Bartering Do Not Work in Blogging
2 words: nobody cares.
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I just checked my email. One stranger who came in cold – as strangers always do – emailed me a reply:
“Is that your lowest price?”
I deleted his email. On a day when feeling less compassionate, I junk the email. Label it as spam. Why?
I genuinely care about someone who genuinely cares about me. I do not care much about a stranger who tries to barter with me when he ignored the email where I told him my final, fixed, non-negotiable price. Thousands of strangers have tried this approach. Thousands of strangers get ignored.
That was one of the bartering emails.
I received a handful of cold pitch emails. Bloggers emailed me as strangers, asking to guest post on my site. 90% did not even bother to address me by name.
2 words: nobody cares. Meaning, I do not care about them. I delete. I ignore. I move on.
I checked my spam folder to delete the emails. I scanned. 3 more pitch emails popped up in spam. The bloggers pitching through these emails pissed off enough bloggers to ensure; all future emails of theirs land in spam. Try building a blogging business from the spam folder. I dare you.
Genuinely, nobody cares.
Imagine someone knocking on the door of your home right now. Go ahead. Visualize this scenario.
This person wants to sell you a vacuum cleaner. You shut the door in their face unless you are 1 of 1,000,000 people who would actually buy a vacuum from a stranger at your door. The remaining 999,999 human beings either buy one on Amazon or via their local department store.
Save the 1 person, nobody cares about a stranger who blindly pitches their sales services or who blindly pitches an opportunity at the door of their home. Just like nobody cares about a stranger who blindly pitches them a guest posting opportunity.
How to Get People to Care
If you want people to care enough to buy your blogging course or to feature you on their blogs, care about them.
If you want to land on Blogging From Paradise just do these things:
- spend 3-6 months promoting me on your blog
- spend 3-6 months promoting me on social media
- publish 2-3 posts weekly
- practice writing daily; offline
I begin to care about people who care about me generously and genuinely.
You stand out from the thousands of strangers who I do not care about when you care about me. It is such an easy tactic to build bonds with leading bloggers. Simple, too. Care about me as a human being. Ask for nothing. Expect nothing. Pay your blogging dues. Be generous. Be genuine. Be patient. Be persistent. Guaranteed; you will stand out from the crowd eventually. You have to, because generosity is always repaid in some way, shape or form down the road.
My generous, skilled friends get links on Blogging From Paradise for free.
Strangers need to pay my rate. If a stranger tries to barter my rate after I noted my fixed, non-negotiable, price, I delete the email. I may spam the email. People who do not have enough respect for me to read the entire email belong in spam. Landing in spam is the blogging business kiss of death; you will fail blogging for 1,000 years if your emails wind up in spam. The Blogging Scarlet Letter is S, for Spam.
Just freaking care about bloggers. How hard is that? Stop focusing on yourself and your needs and what you want to GET out of me and do some GIVING. Fool proof, simple, powerful way to build a successful blog. Plus you will have the money to invest in sponsored posts so you need not try to barter like a cheapie. Plus you will receive more and more free links on top blogs.
Doesn’t that sound fun?
Why Insta-Impatience Damages Your Blogging Campaign
I posted a few images on Instagram right now.
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Sweet snaps from Thailand.
Instantly, a few generic, lifeless, bland, spam comments popped up. Nice post. I love your profile. Keep up the great work.
These people get swept up in the culture of Instagram Impatience. A hefty majority of Instagrammers want something for nothing. Spam commentors want me and my followers to click on their profile link to Like their updates and to buy their stuff. Being too impatient to:
- address me by name
- make a specific comment clearly related to the photo
I ignore their spam. Wasted time. Wasted energy.
Some of these fools take it even further into blogging delusion, believing their Instagram profile is an actual blog. You do not own Instagram. You sit on rented real estate. You can be evicted at any time for any reason. Plus you have nil branding potential on Instagram. But I digress.
If you allow Insta-Impatience to bleed into your blogging campaign you will:
- want something for nothing
- spam fellow bloggers with generic comments
- destroy your reputation
Good things take time. Impatience breeds failed ventures.
Monks, Fish and Thailand
I observe Buddhist monks walk on alms every morning here in Pong Noi, Thailand. We live by a temple.
Monks are poised, patient, calm individuals who built up these qualities through meditation and by renouncing a worldly life. If you give everything up you cultivate detachment. If you are detached, patience is your natural state.
Inst-Impatience is the polar opposite of a Buddhist monk vibe. You want 5, 10 or 100 Likes in a split second. You want sales in a split second. You fear waiting. You fear working. You fear wasting time creating and connecting. Apply this vibe to your blog and you will fail because you skip the stuff you need to do to succeed.
I recall the Japanese Wisdom spouted concerning cooking a fish; overcook fish and it becomes shoe leather, under cook fish and it remains raw. At best, under cooked fish tastes terrible (unless it is sushi). At worst, you become horribly ill consuming under cooked fish.
Inst-Impatience creates a raw, unfinished, unpolished blog. Best scenario; people take a bite, hate the taste and leave. Worst scenario; people trash your blog and brand, you lose your reputation and your blogging business fails.
Be generous, patient and persistent. I spend little time on IG to avoid the culture of mass impatience over there. People expect to make a fortune with 3 lines of copy and 20 hashtags.
Good things take time, energy and generous effort.
I have helped people on the Warrior Forum since 2010.
I have written 5,361 posts.
There are no shortcuts to successful blogging.
Patience, Grasshopper, patience.
Do not panic. Do not lose patience.
Blogging Becomes Easier with Your Generosity and Patience
I would only write one post weekly a decade ago. I was not generous. I was stingy. I struggled because blogging simply mirrored back my stinginess to me.
At 10:25 AM Thailand time on a Sunday morning I have:
- published 2 posts on Blogging From Paradise
- published this guest post
- broadcast live on Facebook
- mentioned 2 of my blogging buddies above
- commented genuinely on blogs
Each bullet point is generosity. The more patiently I have displayed such generosity the more easily worldly blogging success finds me.
What Is the Harshest Blogging Wake Up Call?
My harshest blogging wake up call occurred nearly a decade ago.
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I would write and publish one post weekly. I spent 1 hour writing and publishing the post.
I spent the rest of the week:
- watching TV
- watching YouTube
- working out
- hanging out with friends
After a good year of following this routine I saw a few visitors to my blog daily. I recall 3 daily visitors for many months, stumbled upon my blog.
I experienced a big time blogging wake up call; you cannot build a successful blog by listening to music and watching TV all day long, minus the 1-2 hours you spend blogging, weekly.
The harshest wake up call: blogging gives you what you give blogging.
Blogging Gives You What You Give Blogging
I know of a few bloggers who complain about having terrible business prospects. When will they get more clients? When will they get more traffic? When will they make more money? I mean, they have been blogging for 5 to 10 years already. Things should be growing SO much more quickly right now, they say.
These individuals will get more clients when they stop watching Netflix all day. Do you want to be a professional Netflix watcher or a professional blogger? Pro Netflix watchers spend hours daily watching Netflix. Not sure how well that job pays. Professional bloggers spend 6-8-10 hours daily:
- creating helpful content through your blog, through guest posts and through videos
- building your friend network by generously promoting other bloggers and by genuinely commenting on their blogs
- freely promoting your premium products and services through each piece of content you create
- generously following the prior 3 steps for months
The person who follows each bullet point for months, then years, sees more and more clients. Traffic increases over time. Blogging profits increase over time. Blogging gives them what they give blogging.
Janice Wald is always after it. She’s a hustler. Follow her for inspiration.
Ditto for Saurabh Tiwari. He is one of the most dedicated bloggers I know. Follow him for inspiration.
Do Not Fight Good Advice
I have personally coached bloggers who fight my smart advice. These people say networking is not for them. These folks resist creating content because they do not want to force it. This crowd ignores good advice, then goes back to watching Netflix or sports for the next 3 hours.
If you fight good blogging advice, you will struggle and fail. It has to be that way; you are doing the opposite of what it takes to succeed. Put your ego to the side. Follow smart advice. Succeed.
Listen to the guy with this home office in Thailand. He knows what he’s talking about.
Your mind wants you to fail because it fears the fears you need to face to become a successful blogger. I feared facing deep fears years ago, so spent most of my time and energy doing everything BUT blogging. You may nod, then, go back to watching Netflix or YouTube for the next 2 hours. 2 weeks down the road, after you spent only 2 hours of your time and energy blogging daily, you feel frustrated and want to quit because you have signed up no new clients, money seems to be running out and no business looks promising, on the horizon.
It is 100% YOUR CHOICE to spend 6 hours watching Netflix today and 2 hours blogging. You are doing this. You are making this choice.
It is 100% YOUR CHOICE to make a massive shift; spend 8 hours creating content and building connections, today.
Blogging just mirrors back to you your choices and energy, you make every waking hour of every day.
Right now, you have the next 8-10 hours to generously help people through creating and networking, or you choose to focus on yourself, watching TV, streaming Netflix, hanging out with friends.
Spend those 8-10 hours daily blogging for 3-6 months, and eventually, you will see more clients.
100% your choice, your decision, your energy, your commitment to blogging success.
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