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Change the “Subscribe to posts/comments” link in your Blogger template

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In most Blogger templates, you will see a link beneath the main posts section which says “Subscribe to posts (Atom)” or “Subscribe to post comments (Atom)”, depending on the type of page you are viewing.

This basic link is intended to encourage visitors to subscribe to one of your blog’s feeds after reading your blog posts. However, with a little manipulation we can make this link become a much more useful and valuable tool for encouraging subscribers (or even remove this altogether!).

In this post, I’ll explain exactly how the “Subscribe to…” link works in Blogger templates, and offer some suggestions for how it may be improved.

Explaining the “Feed-links” includable

The “Subscribe to posts/comments” link which appears in your Blogger template is a part of the main Posts widget and is formed using a b:includable section of code.

In Blogger templates, “includables” are snippets of code which perform a certain function when live blog pages are displayed. They are similar to PHP includes, which many of you may be familiar with if you have dabbled with WordPress templates before, though rather than be included on a separate server, Blogger includables are contained within a single blog template.

The includable section which is used to display feed links beneath your blog posts uses the following code by default:

<b:includable id=’feedLinksBody’ var=’links’>
<div class=’feed-links’>
<data:feedLinksMsg/>
<b:loop values=’data:links’ var=’f’>
<a class=’feed-link’ expr:href=’data:f.url’ expr:type=’data:f.mimeType’ target=’_blank’><data:f.name/> (<data:f.feedType/>)</a>
</b:loop>
</div>
</b:includable>

To make the contents of this “includable” appear at the appropriate place in the Blogger template, this line is used:

<b:include data=’feedLinks’ name=’feedLinksBody’/>

By default, this will appear just beneath the main posts section, and below the comments/backlinks sections on item pages.

When viewing your blog pages, the feed-links appear like this on non-item pages:

And like this on individual post pages:

As you can see in these different screenshots, the general “posts” feed is used on non-item pages, while the feed for an individual post’s comments is linked to on item pages. These links are generated automatically by a code tag in the includable section for the feed-links.

Altering the appearance and wording of feed-links in your Blogger template

As the “includable” for Blogger’s feed links is comprised of numerous tags, we can easily alter these to suit our preferences.

In order to edit your blog’s “feed-links”, you should go to Layout>Edit HTML in your Blogger dashboard and ensure you have checked the “Expand widget templates” box.

Here are some of the possibilities we can adapt to suit the needs and preferences for our individual blogs:

Change the “Subscribe to” phrase (or remove it altogether)

The “Subscribe to” phrase seen in the feed-links generated by our Blogger template comes from the following code tag:

<data:feedLinksMsg/>

If you prefer to substitute this for your own phrase, you can simply replace this tag with your own phrase. To do this, search for the tag above in your blog’s HTML code and replace the entire tag (including the < and >) with the phrase you prefer to use.

For example, in the code below I have substituted <data:feedLinksMsg/> with “Subscribe now!”:

<b:includable id=’feedLinksBody’ var=’links’>
<div class=’feed-links’>
Subscribe Now!
<b:loop values=’data:links’ var=’f’>
<a class=’feed-link’ expr:href=’data:f.url’ expr:type=’data:f.mimeType’ target=’_blank’><data:f.name/> (<data:f.feedType/>)</a>
</b:loop>
</div>
</b:includable>

Remove the “(Atom)” from the end of the feed-link

The default feed type generated by our Blogger blogs is “Atom” (XML). Far fewer people are as familiar with Atom feeds than with RSS feeds (which have seemingly become the standard feed type). Generally speaking, Atom feeds work in much the same manner as RSS feeds when viewed in a feed reader. However, the mention of “Atom” beside the feed link may prove confusing for some visitors, so you may want to change this or remove it altogether.

The “(Atom)” part fo the feed-link is generated by the following snippet of code:

<a class=’feed-link’ expr:href=’data:f.url’ expr:type=’data:f.mimeType’ target=’_blank’><data:f.name/> (<data:f.feedType/>)</a>

To remove the “(Atom)”, simply delete the code highlighted in bold. Alternatively you could replace <data:f.feedType/> with RSS, though this wouldn’t be strictly honest!

Add an RSS icon to your feed-link

My favorite way to “dress up” the feed-links in Blogger templates is to add a familiar RSS icon to the left of the link.

This visual anchor quickly informs the casual visitor that this link will enable them to subscribe to your blog posts or comment feeds.

Rather than add any code to the feed-links includable, this can be achieved using a little CSS styling. Remember that I mentioned the entire “feed-links” section was wrapped in a DIV with the class of “feed-links”? This is how we can alter that class quickly to add a little RSS icon 🙂

In the <b:skin> section of your Blogger template, search for the following section:

.feed-links {
clear: both;
line-height: 2.5em;
}

Then add the code in bold to this style declaration:

.feed-links {
clear: both;
line-height: 2.5em;
padding-left: 20px;
background: url(http://lh3.ggpht.com/_xn2gmPb9TfM/SNgRRI_qVPI/AAAAAAAACWU/Qg9HJNnfjgs/s144/feed.gif) left no-repeat;

}

Now if you preview your blog, you will notice the feed-links section has a small RSS icon to the left of the actual link, like this:

Then you can proceed to save your template.

Of course you could replace this feed icon with one of your own choosing if you prefer: simply upload your icon to an online web album or image hosting service, then replace the URL in the code above with that of your own icon instead.

Removing the feed-links altogether

If you have a link to your blog feed elsewhere in your template, you may prefer to do away with the feed-links below your posts altogether!

This is a very simple task to complete. All you will need to do is remove the single line which references the placement of the feed-links includable.

To do this, locate the following line in your blog’s HTML code:

<b:include data=’feedLinks’ name=’feedLinksBody’/>

And delete this entire line. Preview your template before saving to ensure you have successfully removed this line, and if all is well you can proceed to save your template.

Final words

I hope this article has helped you to understand how feed-links work in the posts section of your Blogger template and offered some useful hints for how these links can be altered. Please feel free to add your own suggestions and comments by leaving your messages below.

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Amanda is a freelance blogger and web/blog designer. She writes about Blogger at www.BloggerBuster.com and maintains several other blogs on various subjects.

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Oh, Now I Get It! How to Explain Complex Topics to Your Audience

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Technical writers have a great number of skills, but perhaps the most important is the ability to adapt your language to the level of comprehension your audience has. A highly technical and complex article can overwhelm readers or even bore them.

“But it’s impossible to delight my readers and keep them engaged when I’m talking about the

IEEE 802.11ac principle of broadband technology,” We hear you cry. And, we get it. Turning a technical article into a sexy piece of content can feel like a daunting task, but it’s not mission impossible.

Here are a few content creation tips that will help you explain complex topics to your audience in a delightful manner.

Imagine That You Are Explaining the Subject to a Non-Tech-Savvy Friend

One of the most important things when creating technical content for a more broad audience is consistency. So, as much as possible try to use the same tone, level of knowledge, complexity of vocabulary, and so on. The easiest way to calibrate your writing style is to imagine that you are writing for a friend or a relative that has nothing to do with your area of expertise.

Imagine you are trying to explain a particularly complex topic to them, in a friendly and light discussion. How would you approach the subject? What elements you think would bore or frustrate them?

What helps you in the real world is adapting your style and vocabulary to the other person’s knowledge. You know that you don’t have to explain what an Internet browser does, but you might have to tell them more about the coding behind it when discussing responsive web design, for instance. Use common words and keep them engaged with a lighter, friendly style.

Adapt Your Vocabulary and Structure

Let’s take a look at how you can flip your technical writing to be more approachable. First of all: use concepts that your audience is familiar with or at least has a general idea about them.

A good start is to check what search words visitors use when browsing your website. You will identify commonly used terms that are related to the technology that interests them. Use those keywords yourself to keep visitors on your page.

Also, be careful about the structure of the text when writing online, especially when you are trying to explain something complex. Make sure to split your text into readable chunks. You can also help the reader understand the subject better by using titles and subtitles to separate the main ideas of your article.

Build up the Knowledge of Your Audience, from General to Detailed

Once you have established a common language and vocabulary between you and your target audience, start methodically presenting your topic, from general level information to more detailed aspects. Applying this rule will help you readers understand the topic better without wasting too much time. Online readers tend to ignore content that is, irrelevant or hard to understand.

While it is important to get the basics straight before getting deeper into your subject, make sure to summarize the purpose of your article at the very beginning, as it will let your audience know what they will learn about after going through it.

Use Style Tools That Help Your Audience Relate to the Topic

The fun part of writing about technical topics for a general audience is getting creative with it. Because you can’t use the “boring,” “stiff” technical jargon, you must come up with expressive comparisons, examples, and analogies. You can even evoke anecdotal evidence to support the facts since they are highly relevant for many of the users.

Helping them relate to the topic you are writing about is the key to grabbing their attention. Use day to day examples for the systems and processes you are describing, or mention the best-known similar thing. Give them examples of possible situations when they can come across the topic you are writing about and enable them to talk about it themselves.

Ultimately, is all about correctly identifying the level of knowledge your audience has. Encourage them to comment and ask any questions and keep the conversations alive.

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IT Management Solutions: What is the Key to Improving Employee Efficiency?

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There are many ways you can improve your employees’ efficiency. From decluttering the workspace to encouraging a stress-free environment, there is a whole range of things you can do to make your work life run smoother. One such technique you need to adopt for your company is an IT management solution.

What Does It Do?

An IT management solution such as SysAid takes all of the day-to-day programs that a business will use and consolidates them into one easy-to-use package. Every employee should be able to log on and complete all their work without having to leave the initial program.

It can contain such subsections as project management, customer relationship management, billing and invoicing, and a whole host of other features.

Why Should Employers Implement Such a Solution?

A system such as this allows managers to have better visibility over the company as a whole. They will be able to tell if an employee is completing their daily tasks to the best of their ability and will also allow them to see where they are lacking.

The data from the completion of these daily tasks can easily be tracked and analyzed to see where employees are struggling with efficiency. With some adjustments, efficiency can then be improved in these areas.

Project Management

One of the key reasons to install an IT management solution is for the project management aspects. A good project management program lets all employees know where they are with their projects at all times. Whether you are just working on the project or a project manager, you will be able to see the stage that the project is at and all the steps and processes that still need to be completed.

This collaborative nature helps improve speed and efficiency and stops the project becoming grounded in a lack of communication. If you are not yet using a project management system, you will notice that many small but important problems like misuse of resources will be greatly reduced.

Customer Relationship Management

By having your customer service staff use one portal for all their needs, you will see a great improvement in efficiency when it comes to handling customer enquiries. An IT management solution can contain a database with all your customer’s information. This means that if a case needs to be passed from one team member to another, there is little to no chance of any relevant information being lost in the transfer. Everything should be in place in the one database.

Invoicing and Billing

Keeping your various accounts and invoices in different places can lead to items being forgotten or double-charged. By using an IT management software, your managers and accountants will be able to successfully keep track of all costs and reduce unnecessary spending. This will improve efficiency as multiple enquires are not being made to complete invoices and other reports.

There are just some of the ways an IT management solution can improve your business. If you feel you need to improve your company’s efficiency, consider implementing one today.

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7 Less Obvious Keyword Research and Content Analytics Tools

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Digital content has several powerful benefits over print content: It’s cheaper to distribute, it’s open and global (especially when it’s in English which most of the world can understand) and it offers an unprecedented opportunity to understand your audience better.

Actually, technology and digital content do wonders: Having both you can target your customers precisely when and where they are most willing to engage.

“Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn’t that after all the definition of marriage?”

To get an idea of how powerful digital content metrics can be, read and bookmark these articles:

Here are a few free or cheap content analytics options any blogger can afford:

1. UberSuggest

UberSuggest

UberSuggest is a free keyword research tool that offers quite a few cool content analytics features.

This tool is a bit broad but I felt it deserved a place on the list. It works by letting you put in key phrases and then gives you data on that and alternatives, including the power of that phrase on Google. You will be getting an idea of what phrases are already being cornered by competitors, as well as which ones are easier for you to target.

I also like this one as a content planning tool as I can find ideas for content related to an idea I had. I have come away from UberSuggest with my editorial calendar full many times.

2. Cyfe

Cyfe web analytics

Cyfe is not just analytics tool. In fact, you can use for anything under the sun, it’s a Swiss knife of business monitoring. And it has some cool analytics integrations that will make your analytics reports much faster and easier to access.

Use Cyfe to integrate your favorite Google analytics reports, monitor your social media growth, traffic spikes and more.

3. Tweriod

Tweriod might not be quite as relevant as it once was, but it is still a useful tool if you post a lot of content on Twitter. Find out what times your followers are most active. Discover optimal posting time. See what content was most popular and when.

All of this will help you use Twitter more effectively as a content marketing platform, as well as an engagement platform for one on one and influencer marketing.

4. Scoop.it

Scoop.it is pretty cool but the free plan is very limited. Basically you get a single page and up to ten “scoops” per day. Basically it is going to curate relevant content to give you insights into what is working well within your industry.

As an overall marketing tool, the professional version is a pretty cheap way to improve your ROI and get more bites when it comes to clicks. It is worth signing up for a free account and getting a taste of what they are about.

5. HotJar

HotJar

HotJar is a cool heat map generator allowing you to clearly see which parts of your content attract most attention.

Heat maps are pretty cool. They work by tracking what visitors to your site are spending the most time looking at and clicking on. Then it gives you a visual of hot and cold areas of your site, which can point to anything from design flaws to lackluster or thin content. You can try them out for free and get a more complete picture from both a website and content perspective.

Here are more options for data visualization which will help you understand your audience and analytics reports better.

6. Social Mention

Is your content being shared or talked about? Is your brand being mentioned? You can find out on Social Mention, which allows you to search for proof of that very thing and find out what people are saying about you and what you post.

It is a bit simplistic, but very helpful.

7. iSpionage

ispionage

Adwords and SEO keywords are a bit part of what you and other brands on competing for, not just customers. iSpionage gives you a look at what it is that those competitors are using and how it is working for them.

It is surprisingly affordable compared to many other similar tools and has a decent features list. I would definitely give this one a try.

Are there any other affordable content analytics tools except for the most obvious ones (like Google Analytics)? Please share them in the comments!

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