Widgets are a very powerful part of most WordPress themes. Though many bloggers prefer to hand-code their sidebar, most eventually succumb to the ease with which widgets can be created, updated and moved. It can turn what would be a major HTML/PHP hack in the sidebar into a quick drag and drop operation.
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However, widgets, out of the box, have a serious limitation. They are either always on or always off. Once you’ve set up your side bar, it will display all of your widgets on every page of your site, including pages that might not be appropriate.
What if, for example, you want to display social networking links but only on individual posts? What if you want to display a disclaimer or an information box only on your home page? Without a plugin, this isn’t possible.
Fortunately, Kaspars Dambis has created just such a plugin. Entitled Widget Context, it lets WordPress admins choose which pages their widgets appear on, giving Webmasters control over how their site looks on a page-by-page basis.
Best of all, it is a relatively “set and forget” plugin that is amazingly easy to use though still surprisingly powerful.
How It Works
Once you’ve installed the plugin, you’ll need to go to your widgets page in your admin panel, which is located under “Appearance” in WordPress 2.7. There, once you click on “edit” for any of the widgets you are using, you’ll see a new list of options below the default ones.
The first option lets you choose to either “Display only on selected” or “Display on every page except selected”. This option changes how the checkboxes below work, either either causing them to represent pages you do or do not want the widget to appear on.
From there, you can choose to either permit or allow the widget to appear on a variety of different kinds of pages including the home page, single posts, single pages, category archives and even the 404 page (see image above for more examples).
You can also choose to target the widget by the URL, thus enabling you to either put it in a specific category, year or even word in the post title depending on your permalink structure.
Finally, you can add notes to yourself about the widget. These notes will not be visible to the public and are purely to help you remember the actions that you’ve taken.
In short, by using this plugin, you can place a widget on as many or as few pages as you want. You can even display a widget on just one page or post of your site, or display it on every page save that one. The choice is yours.
There are many reasons why one would want to use widgets only on certain pages. Consider some of the following scenarios:
- Placing Digg, Reddit and StumbleUpon buttons only individual posts.
- Putting a welcome message only on the home page.
- Adding different Flickr galleries based on the category of the post.
- Removing sidebar content from pages that will likely be very short, such as attachment pages.
- Removing the recent posts widget from archive and category pages.
In short, this plugin can help WordPress users both clean up their sidebar by selectively removing superfluous information and can also clean up the layout by moving some of the information currently inserted in the template in the main content area and moving it to the sidebar when appropriate.
It is a great way to clean up the layout of your site while still getting the usability and power of a widgetized sidebar.
In the end, Widget Context is one of those plugins that almost feels as if it should be a part of the default WordPress install. Though the interface for the plugin is not the most attractive and actually breaks much of the widget panels look and feel, its features are invaluable.
For WordPress bloggers that run complex sites that need a wide variety of information in the sidebar, this plugin is almost indispensable. Without it, far more information has to either be placed into the main content area, cluttering up the reading experience, or placed needless on every page in the sidebar, making it harder for the reader to find what they want.
In short, it is good for both the sanity of the reader and the blogger, making it one of the few plugins that actually keeps everyone visiting the site just a little bit happier.
Why Do So Few Bloggers Make Money?
You are ready to make more money blogging.
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I see it.
I feel it.
So never ask questions like this:
Fear-filled bloggers ask such questions.
People afraid to lose money ask such questions.
Since where your energy goes, grows, if you fear losing money, you lose money.
Can you see why few bloggers make money?
Most humans and bloggers fear losing money.
Making money through blogging becomes impossible if you fear losing money.
You cannot fear losing money and make money simultaneously. Impossible.
You cannot feel abundant, rich, whole and complete, and lose money. Impossible.
Analyze this Question
The Quora user asking above question typifies many bloggers who fear:
- losing money
- spending money
- being scammed
- being spammed
Said fear co-creates fear-filled, poverty-inducing, failed results.
Life mirrors your energy.
Few bloggers make money because few bloggers feel abundant, rich, whole and complete.
Your Energy Dominates Your Actions and Life
I recall working really hard creating, connecting and doing stuff successful bloggers told me to do.
I still went broke.
No matter how hard I worked and no matter what proven, successful blogging advice I followed, my energy screamed:
- no money
so I manifested lack, poverty, scarcity and no money.
Your energy dominates everything.
How to Make More Money Blogging
I decided to visualize riches, to feel wealthy, to focus on blogging wins and to keep things positive.
Almost instantly, I began to make more money blogging because I changed my predominant feeling to rich, abundant, wealthy vibes.
Money appeared in my bank account through 2 income streams with minimal work. I got an idea to promote my blogging course frequently; I sold more courses. I linked to my eBooks frequently to boost eBook income. Toss in acting on an idea to SEO optimize posts and I made even more money blogging through passive, targeted Google traffic.
Money flowed to me because I visualized myself with more money, I chose to feel rich, I emitted a calm, confident vibe, and I felt detached and knowing riches are mine.
As within, so without.
Go From Lack to Lots
The person asking the Quora question allowed fear to dominate their mind, focusing on lack of opportunities. Such folks are broke or go broke fast because where your attention and energy goes, grows.
Focus on lots. Concentrate on the idea of abundant. Feel rich by visualizing yourself with riches. Count all of your blogging wins. Keep things positive.
Life just follows your mindset. Experiences follow where you choose to put your attention and energy.
Few bloggers make money because few bloggers choose to focus their mind on abundance, wealth, riches, success and positive ideas.
Choose to make money blogging now. Visualize yourself being wealthy. Feel opulence. Step into the spirit of opulence.
Pull out your credit card to invest in my blogging course. Investing money makes you more money. Money circulates; release it to see it return to you multiplied.
Rich people feel and act this way. Emulate bloggers who make money.
Think, feel and act rich to earn riches.
Step away from the herds of bloggers who focus on lack.
How Can You Start Blogging for Free?
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- financial investment; domain and hosting at a minimum
- time investment
- energy investment
You cannot start blogging for free because without financial investment you are not really blogging.
Imagine starting a blog on a free platform.
How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?
People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.
Investing Money to Make Money
Observe my blog:
I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.
I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.
Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:
- gain reader trust
- convey a professional brand image
- be seen as one of the top bloggers on earth
- increase blog traffic
- increase eBook sales, course sales and audio book sales
- be featured on world famous sites
- move higher in blogging circles
Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.
Free Platforms Look Cheap and Unprofessional
Free blogging platforms look terrible.
Can you ever gain reader trust if your blog looks terrible?
Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.
This is from my trip to Turkey.
Imagine if espn.com was espn.typepad.com. Would you trust the content? No.
Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.
How to Begin a Blog the Right Way
Invest money in:
Invest money in your success.
Begin blogging the right way to cut years off of:
- your learning curve
- your success curve
Money circulates; invest money today and it flows back to you multiplied exponentially.
Losing or spending money is impossible in a Universe of abundance.
Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.
Develop a Money Consciousness to Make Money with Your Blog
The old saying goes; it takes money to make money.
I take it one step further; it takes a money consciousness to make money.
A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.
Develop a money consciousness. It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.
I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.
Develop this positive, abundant mindset.
Invest money in your blog from day 1.
Begin blogging the right way.
How to Build Brand Authenticity Using Customer Generated Content
Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.
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Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.
What is the significance of UGC?
The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.
UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.
The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.
The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.
Ways to Build an Effective UCG Marketing Strategy
1 – Choose your platform wisely
You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.
2 – Collect independent customer reviews
Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.
3 – Offer rewards
There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.
Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.
4 – Support a charity event
You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.
Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.
User Generation Content is the Way to Go!
With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.
The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!
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