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3 Reasons SEO Copywriters Thrive During a Recession

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I received an email this morning from one of my newsletter readers asking the following, “. . . do you feel SEO writing is something profitable to get into given the current state of the economy?”

My answer is a resounding yes, for the following three reasons.

3 Reasons SEO Copywriting is a Recession-Proof Career

1. Companies Still Need to Advertise: During an economic downturn, companies still need to advertise. In fact, during a recession, they need to advertise more, not less, because it’s harder to get consumers to part with their dollars.

However, you may be thinking, companies cut back on their advertising during rough times. So, how does that benefit my industry? Glad you asked. This brings us to the next reason SEO copywriters thrive during a recession . . .

2. Online Marketing Is Cheaper than Traditional Marketing: This means that companies pour more of their ad budgets in this direction. In fact, probably for the first time, many companies start to realize the advantages of online marketing over traditional media outlets like newspapers, television and radio.

Consider this: In a recent CareerBuilder article, Five Careers That Sail Through a Tough Economy, one of the professions listed as doing well was that of web designer. The article states:

The Internet has evolved from an information resource into a robust economic platform. Companies take advantage of low-overhead Internet storefronts to tap new markets worldwide . . . They need a compelling Web presence to reel in customers — and that’s where you come in.

Web design firms hire SEO copywriters, pay-per-click campaign managers, social media marketing specialists, etc. In short, the fact that web design is a profession that does well in a tough economy signals that those related to it do well also.

This brings us the last reason that SEO copywriters do well in a recession . . .

3. Online Marketing Works: The reason companies continue to pour more and more of their ad budgets into online marketing is that their ROI (return on investment) is incredible. Once businesses see how profitable internet marketing is compared to traditional marketing, they go goo-goo, gaga over it.

Smart businesses know that ROI this is the holy grail of marketing. And, online marketing is the veritable jackpot. The 1/22/09 MSN article, Will Google survive the downturn?, states, “Google has established consistent earnings per share and sales growth since its inception despite the troubles within the economy as of late.”

How does Google make most of its money? From pay-per-click and other internet marketing ad initiatives.

The reason businesses like internet marketing is that you can track the results in real time. Features like real-time feedback allow you to change what’s not working, tweak what is working and add what may work.

This saves companies thousands – for some millions – of dollars.

So if you’re wondering if now is a good time to become an SEO copywriter, the answer is, you bet! For there are not enough freelance writers who know what this whole “SEO thing” is. For those who do, it’s a lucrative profession that’s only going to grow.

And, I can attest to that firsthand. On any given day I have more work than I can handle.

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Yuwanda Black is the founder of New Media Words (NewMediaWords.biz), an SEO writing company, and the publisher of InkwellEditorial.com, a leading blog for info on how to start a successful freelance writing career. Follow her on Twitter and Facebook.

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Be Careful Who You Ask for Blogging Advice

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I retired to a life of travel through blogging.

Do you want to travel the world through blogging?

Invest in my blogging eBook.

My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.

I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.

Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?

What ensures said bloggers offer good advice?

Do many of these bloggers offer terrible advice?

Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?

Most bloggers mean well. Some bloggers offer solid advice.

But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.

Be careful who you trust.

How to Get the Best Blogging Advice on Earth

Follow the top blogging tips bloggers.

Invest money in their courses.

Hire them to coach you.

The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.

100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.

The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.

Beware Free Advice Because it is Often Cheap

Free advice sites like Quora and Facebook Groups require no vetting.

Any blogger can offer terrible advice.

This was from my trip to Fiji.

Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.

Vet Bloggers Who Offer Advice

Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.

If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.

Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:

  • vet advice
  • trust advice
  • get awesome advice
  • accelerate your blogging success

Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.

If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.

Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.

Go to the Top

Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.

Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.

Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?

Go to the top.

Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.

Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.

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What Does Your Blog Need?

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I wrote an eBook explaining what your blog needs:

6 Things Your Blog Needs Today

Success finds bloggers who cover all bases.

If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.

Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.

What does your blog need?

1: Domain and Hosting

Invest in a domain and hosting.

Accelerate your blogging success.

Domain names make you stand out.

Observe how Pat Flynn invested in Smart Passive Income.

Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.

He also invested in hosting to ensure he owned his blog.

Take this step to control:

  • branding
  • income potential
  • blog voice

Own your site. You need to own your blog to be in control of your blogging campaign.

2: Premium Theme

Invest money in a premium theme.

Stand out from the crowd.

Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.

This was from one of my many trips to Thailand.

Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.

Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.

3: Content

Content drives blogs.

Your blog needs content to:

  • prove you know your stuff
  • spread your presence online
  • inspire readers to follow you
  • inspire readers to trust you

Visit Blogging From Paradise.

Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?

Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.

Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.

Imagine seeing 50 to 100 blog posts on a blog. Massive impact.

Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.

As folks see you know your stuff thru your volume of helpful posts you begin to:

  • increase traffic
  • boost your blogging profits
  • expand your presence
  • increase brand awareness
  • help more folks
  • make a big impact in your niche

Content makes everything grow.

Publish content on the regular to become a successful blogger.

Focus on Your Dreams

Concentrate on your dreams from a relaxed, chill energy.

You need dreams to feel the calm, detached confidence of bloggers who invest in:

See your blogging wins now. You succeed now. Own it.

Feel good about your blogging career. You are rocking it out.

Succeed, being the blogger who covers all blogging needs.

Bonus Need

Invest in a blogging course.

Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.

Blog like a success.

Learn from the best to become a successful blogger.

Courses just give you a structure for learning in the proper format.

Imagine sitting down in a classroom to learn disciplines from a professor.

You do the same thing through a blogging course.

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How Can You Turn Criticism into Blogging Profits?

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I wrote an entire eBook on lessons I learned from critics:

6 Life Lessons I Learned from Nasty Critics

As you see greater blogging success, you get criticized.

No blogger avoids criticism.

Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.

Picture This

Imagine someone tossing big rocks at you.

Fools step in front of the rocks, injuring themselves.

Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.

Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.

Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).

I wrote 2 eBooks on the topic.

In addition to the prior eBook I also wrote:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

Observe the product page.

I profit through an:

  • eBook version
  • audio book version
  • paperback version
  • mass market paperback version

of the topic.

I make money through 4 income streams based on teaching folks how to profit through blogging criticism.

How can you convert criticism into coin?

Follow these tips.

Breathe Deeply and Relax

Most humans:

  • fight criticism
  • feel the sting of criticism
  • feel embarrassed about being criticized
  • fight critics
  • go into a shell after being criticized

Breathe deep. Relax.

Feel energies and emotions in reaction to being criticized.

Release said energies.

Be calm, confident and poised.

Establish the proper energy for profiting through criticism.

Gain Clarity

Criticism is a projection of individual; we see ourselves in others.

100% of the time, critics speak 100% of themselves, not you, through their criticism.

Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.

I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.

Increased profits flow to bloggers who feel clear on income channels.

Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.

If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.

Convert Criticism into Tangible Products

Turn hate into create.

Convert criticism into tangible profits.

Note my 2 eBooks, my audio book and paperback.

Create an online course to help your readers process criticism.

Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.

Add a price tag.

Profit.

See Problems and Profit in Projection

I create:

  • blog posts
  • guest posts
  • videos
  • podcasts

based on critical projections bandied about by critics.

Critics may or may not see errors in their ways.

This was from my 2 month trip to Oman.

I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.

If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.

Profit through the Discipline of Detached Observation

Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.

What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?

Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.

Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics

Critics vibe from a fear-based, lower, poverty conscious energy.

Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.

I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.

Starve lower energies.

Make room for higher energies.

Profit, free yourself and see increasing blogging success.

 

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