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Freelance Writer Cold Calling Script: How to Cold Call to Get Freelance Writing Jobs

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In my last post here, we discussed if cold calling was a viable way to land freelance writing gigs. In my opinion, it definitely is. However, it scares the bejeezus out of most people. I devised a method that got me past the fear. While I never grew to enjoy cold calling when I used to do it, I did come to dread it less using the method below.

Take the Fear Out of Cold Calling: The Email, Call, Email System

The thing that makes cold calling so scary is that there is no contact beforehand. It’s like walking up to a complete stranger and asking them to consider you for a job. When I used to do cold calling, I used the email, call, email system. This made my call a “warm” call, instead of a cold one. And even though it was still scary, it was less so.

When I’d send emails to prospects about my service, I’d mention that I was going to call in [you name the time]. Try not to make it more than a week later, or you risk the prospect not remembering your email.

And, even if they never received your email because it went to their junk folder or they simply deleted it, at least you have a reason to state for the call once you have them on the line. Following is how my calls proceeded.

Sample Cold Calling Script to Land Freelance Writing Jobs

Hello, this is Mary from Mary’s SEO Writing Service. I’m following up on the email I sent last Wednesday about my writing services. I know you’re busy and will be very brief.

If prospect is receptive, continue with:

I’d like to know if you have any questions about my services and how I can help your firm with its SEO writing needs. As I stated in my email, I offer a wide range of SEO and other writing needs like press releases and newsletters. I turn projects around pretty quickly and do well handling ongoing projects like blogging. More than a few clients have told me that they mean to start things like blogging and social media marketing, but they just don’t have the time or in-house resources to get to it. Of course, this is where I come in. I can provide references and am available to start immediately.

At this point, the prospect will usually start questioning you about your various services, your rates, types of projects you’ve worked on, etc. Be sure to have all of this information at your fingertips. Also mention that they can find more information on your website (it goes without saying that you should have one before you start calling).

If prospect is not receptive, say:

I understand you’re busy. When would be a better time to call you back?

Note the time and call back at that exact time. And in the meantime, send a follow-up email thanking them for speaking with you – no matter how brief the conversation was.

Now that wasn’t so bad, was it? Once you do a few calls, they become easier and more natural sounding. You’re going to be nervous when you first start. Just accept that and plow through anyway. When you get the first few sentences out though, your nerves will steady. Remember, you can help them. They need you. So proceed with this positive thought in mind.

In tomorrow’s email, I give you some more tips on what to say and perhaps more importantly, what not to say. I’ll also tell you a friendly group to start your cold calling campaign with.

Stay tuned!

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Yuwanda Black is the founder of New Media Words (NewMediaWords.biz), an SEO writing company, and the publisher of InkwellEditorial.com, a leading blog for info on how to start a successful freelance writing career. Follow her on Twitter and Facebook.

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Why Cold Pitching and Bartering Do Not Work in Blogging

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2 words: nobody cares.

I just checked my email. One stranger who came in cold – as strangers always do – emailed me a reply:

“Is that your lowest price?”

I deleted his email. On a day when feeling less compassionate, I junk the email. Label it as spam. Why?

Nobody cares.

I genuinely care about someone who genuinely cares about me. I do not care much about a stranger who tries to barter with me when he ignored the email where I told him my final, fixed, non-negotiable price. Thousands of strangers have tried this approach. Thousands of strangers get ignored.

Nobody cares.

That was one of the bartering emails.

I received a handful of cold pitch emails. Bloggers emailed me as strangers, asking to guest post on my site. 90% did not even bother to address me by name.

2 words: nobody cares. Meaning, I do not care about them. I delete. I ignore. I move on.

I checked my spam folder to delete the emails. I scanned. 3 more pitch emails popped up in spam. The bloggers pitching through these emails pissed off enough bloggers to ensure; all future emails of theirs land in spam. Try building a blogging business from the spam folder. I dare you.

Genuinely, nobody cares.

Analogy

Imagine someone knocking on the door of your home right now. Go ahead. Visualize this scenario.

This person wants to sell you a vacuum cleaner. You shut the door in their face unless you are 1 of 1,000,000 people who would actually buy a vacuum from a stranger at your door. The remaining 999,999 human beings either buy one on Amazon or via their local department store.

Save the 1 person, nobody cares about a stranger who blindly pitches their sales services or who blindly pitches an opportunity at the door of their home. Just like nobody cares about a stranger who blindly pitches them a guest posting opportunity.

Nobody cares.

How to Get People to Care

If you want people to care enough to buy your blogging course or to feature you on their blogs, care about them.

If you want to land on Blogging From Paradise just do these things:

  • spend 3-6 months promoting me on your blog
  • spend 3-6 months promoting me on social media
  • publish 2-3 posts weekly
  • practice writing daily; offline

I begin to care about people who care about me generously and genuinely.

You stand out from the thousands of strangers who I do not care about when you care about me. It is such an easy tactic to build bonds with leading bloggers. Simple, too. Care about me as a human being. Ask for nothing. Expect nothing. Pay your blogging dues. Be generous. Be genuine. Be patient. Be persistent. Guaranteed; you will stand out from the crowd eventually. You have to, because generosity is always repaid in some way, shape or form down the road.

My generous, skilled friends get links on Blogging From Paradise for free.

Strangers need to pay my rate. If a stranger tries to barter my rate after I noted my fixed, non-negotiable, price, I delete the email. I may spam the email. People who do not have enough respect for me to read the entire email belong in spam. Landing in spam is the blogging business kiss of death; you will fail blogging for 1,000 years if your emails wind up in spam. The Blogging Scarlet Letter is S, for Spam.

Just freaking care about bloggers. How hard is that? Stop focusing on yourself and your needs and what you want to GET out of me and do some GIVING. Fool proof, simple, powerful way to build a successful blog. Plus you will have the money to invest in sponsored posts so you need not try to barter like a cheapie. Plus you will receive more and more free links on top blogs.

Doesn’t that sound fun?

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Why Insta-Impatience Damages Your Blogging Campaign

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I posted a few images on Instagram right now.

Sweet snaps from Thailand.

Instantly, a few generic, lifeless, bland, spam comments popped up. Nice post. I love your profile. Keep up the great work.

These people get swept up in the culture of Instagram Impatience. A hefty majority of Instagrammers want something for nothing. Spam commentors want me and my followers to click on their profile link to Like their updates and to buy their stuff. Being too impatient to:

  • address me by name
  • make a specific comment clearly related to the photo

I ignore their spam. Wasted time. Wasted energy.

Some of these fools take it even further into blogging delusion, believing their Instagram profile is an actual blog. You do not own Instagram. You sit on rented real estate. You can be evicted at any time for any reason. Plus you have nil branding potential on Instagram. But I digress.

If you allow Insta-Impatience to bleed into your blogging campaign you will:

  • want something for nothing
  • spam fellow bloggers with generic comments
  • destroy your reputation
  • struggle
  • fail

Good things take time. Impatience breeds failed ventures.

Monks, Fish and Thailand

I observe Buddhist monks walk on alms every morning here in Pong Noi, Thailand. We live by a temple.

Monks are poised, patient, calm individuals who built up these qualities through meditation and by renouncing a worldly life. If you give everything up you cultivate detachment. If you are detached, patience is your natural state.

Inst-Impatience is the polar opposite of a Buddhist monk vibe. You want 5, 10 or 100 Likes in a split second. You want sales in a split second. You fear waiting. You fear working. You fear wasting time creating and connecting. Apply this vibe to your blog and you will fail because you skip the stuff you need to do to succeed.

I recall the Japanese Wisdom spouted concerning cooking a fish; overcook fish and it becomes shoe leather, under cook fish and it remains raw. At best, under cooked fish tastes terrible (unless it is sushi). At worst, you become horribly ill consuming under cooked fish.

Inst-Impatience creates a raw, unfinished, unpolished blog. Best scenario; people take a bite, hate the taste and leave. Worst scenario; people trash your blog and brand, you lose your reputation and your blogging business fails.

Solution

Be generous, patient and persistent. I spend little time on IG to avoid the culture of mass impatience over there. People expect to make a fortune with 3 lines of copy and 20 hashtags.

Good things take time, energy and generous effort.

Look here:

I have helped people on the Warrior Forum since 2010.

I have written 5,361 posts.

There are no shortcuts to successful blogging.

Patience, Grasshopper, patience.

Follow the lead of Jane Sheeba and Sue-Ann Bubacz. Both bloggers patiently, generously and persistently create value and build bonds. Both bloggers know success is a marathon, not a sprint.

Do not panic. Do not lose patience.

Blogging Becomes Easier with Your Generosity and Patience

I would only write one post weekly a decade ago. I was not generous. I was stingy. I struggled because blogging simply mirrored back my stinginess to me.

At 10:25 AM Thailand time on a Sunday morning I have:

  • published 2 posts on Blogging From Paradise
  • published this guest post
  • broadcast live on Facebook
  • mentioned 2 of my blogging buddies above
  • commented genuinely on blogs

Each bullet point is generosity. The more patiently I have displayed such generosity the more easily worldly blogging success finds me.

Give freely.

Be patient.

Receive generously.

 

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What Is the Harshest Blogging Wake Up Call?

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My harshest blogging wake up call occurred nearly a decade ago.

I would write and publish one post weekly. I spent 1 hour writing and publishing the post.

I spent the rest of the week:

  • watching TV
  • watching YouTube
  • working out
  • hanging out with friends

After a good year of following this routine I saw a few visitors to my blog daily. I recall 3 daily visitors for many months, stumbled upon my blog.

I experienced a big time blogging wake up call; you cannot build a successful blog by listening to music and watching TV all day long, minus the 1-2 hours you spend blogging, weekly.

The harshest wake up call: blogging gives you what you give blogging.

Blogging Gives You What You Give Blogging

I know of a few bloggers who complain about having terrible business prospects. When will they get more clients? When will they get more traffic? When will they make more money? I mean, they have been blogging for 5 to 10 years already. Things should be growing SO much more quickly right now, they say.

These individuals will get more clients when they stop watching Netflix all day. Do you want to be a professional Netflix watcher or a professional blogger? Pro Netflix watchers spend hours daily watching Netflix. Not sure how well that job pays. Professional bloggers spend 6-8-10 hours daily:

  • creating helpful content through your blog, through guest posts and through videos
  • building your friend network by generously promoting other bloggers and by genuinely commenting on their blogs
  • freely promoting your premium products and services through each piece of content you create
  • generously following the prior 3 steps for months

The person who follows each bullet point for months, then years, sees more and more clients. Traffic increases over time. Blogging profits increase over time. Blogging gives them what they give blogging.

Janice Wald is always after it. She’s a hustler. Follow her for inspiration.

Ditto for Saurabh Tiwari. He is one of the most dedicated bloggers I know. Follow him for inspiration.

Do Not Fight Good Advice

I have personally coached bloggers who fight my smart advice. These people say networking is not for them. These folks resist creating content because they do not want to force it. This crowd ignores good advice, then goes back to watching Netflix or sports for the next 3 hours.

If you fight good blogging advice, you will struggle and fail. It has to be that way; you are doing the opposite of what it takes to succeed. Put your ego to the side. Follow smart advice. Succeed.

Listen to the guy with this home office in Thailand. He knows what he’s talking about.

Your mind wants you to fail because it fears the fears you need to face to become a successful blogger. I feared facing deep fears years ago, so spent most of my time and energy doing everything BUT blogging. You may nod, then, go back to watching Netflix or YouTube for the next 2 hours. 2 weeks down the road, after you spent only 2 hours of your time and energy blogging daily, you feel frustrated and want to quit because you have signed up no new clients, money seems to be running out and no business looks promising, on the horizon.

It is 100% YOUR CHOICE to spend 6 hours watching Netflix today and 2 hours blogging. You are doing this. You are making this choice.

It is 100% YOUR CHOICE to make a massive shift; spend 8 hours creating content and building connections, today.

Blogging just mirrors back to you your choices and energy, you make every waking hour of every day.

Right now, you have the next 8-10 hours to generously help people through creating and networking, or you choose to focus on yourself, watching TV, streaming Netflix, hanging out with friends.

Spend those 8-10 hours daily blogging for 3-6 months, and eventually, you will see more clients.

100% your choice, your decision, your energy, your commitment to blogging success.

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