Connect with us

WordPress

Search Engine Optimizing your WordPress installation

Published

on

If you’re obsessive about SEO you likely already have a domain name that contains one relevant keyword, an entire keyword phrase or even a targeted search term. This is a great practice if you have a website that is highly targeted to one topic or set of keywords, but there is a lot more you can do that will help to boost your search engine ranking position (SERP) and possibly outrank the sites that DO have your keyword in their domain name.

The keyword appearing in the URL is important, but more important than that is the keyword appearing in the title tag. Somewhere in between or just underneath is something called the H1 (which is not surprisingly followed in importance by H2). Naturally your keywords should also appear in the content here and there (not everywhere). If you write about your keywords on a daily basis you are probably already on top of your SEO situation, but if your blog is more relaxed topically and you like to drift and touch on anything you like, then you may benefit from doing a few SEO best practices for WordPress.

1) Title Tags

The title tags are the most important thing. It may not be most important to the Search Engines, but it certainly is to the reader. Even if something is the #1 result in Google, a reader wont likely click on a title that has nothing to do with what they are searching for. That is why it is good to serve your post headline in the title tag instead of just the blog name.

You can do this by editing your header.php to include the appropriate WordPress template tags within the HTML Title tag. This may also mean using an IF statement to determine what type of page is displaying and what tags to use.

2) The H1 Tag

There is a high degree of confusion circulating the web on the proper use of h1 tags with WordPress. The basic purpose of h1 is to let the search engine know what a page is about. The last thing you want is more than one h1 on a page. This confuses the heck out of search bots and, as a result, drops your SEO score.

The typical belief is that serving your blog title in the H1 tag is proper. This makes sense because you have your keywords in your blog title, but what about the individual posts? Aren’t the post titles more relevant than the name of your blog?

If you have a post on your blog about “99 Ways to skin a cat” isn’t that particular page about skinning cats rather than your blog’s title, which may be “catskinners.org”?   The solution here is that you want to have your post titles on the single post page inside the H1 tags. Since there shouldn’t be more than one H1 per page, this means you need your title or logo inside a div.

If you have more than one post on your homepage (which most people do) then you should place your post titles’ inside of H2 tags and your logo in an H1. This tells the SE’s that your homepage is about whatever your title is, and the post headlines are the next most important thing. Once a user clicks through to a single post the most important thing becomes the title of that post.

3)Inbound/Outbound links

A huge part of blogging is sharing the link love and creating conversations between one blog to the next. It is typical in the blogosphere to see someone quote a post from another blog, add their own 2 cents and then link the blog where the topic started. This is a fine thing to do and it will even help you gain a few links yourself as your own sharing attitude encourages others to share. You just have to be careful not to have too many links out and balance it with your links from your blog pointing to your own blog.

People often forget that a link to your blog from your blog still counts as a link to your blog (how was THAT for a sentence?). Since one of the best things you can have linking to your blog is some good relevant anchor text that contains your keywords, why not go ahead and link any of those words within your posts back to your homepage?

Here are some more things you can do to make the best use of your internal links:

  • Linking from your posts to older posts (when relevant)
  • Linking from your posts to your homepage (whenever possible)
  • Keep your navigation consistent across the whole site
  • Link every page to your homepage at least once (more is ok too)
  • Use a sitemap template that includes all your single posts and pages as well as the date and category archives

4) Anchor Text and Keywords

You probably already know at this point that one of your main goals in offsite SEO is to get links with your keywords in the anchor text (the text that makes up the active link). This is one of the single most important factors to both your SE for your determined keywords and your PR. The more links you have, the better your PR. The more links you have containing your keywords, the better your SERPs for those keywords are. It is healthy to mix them up and use different combinations of your keywords to help monopolize your grip on a given topic.

We’re almost finished. There is one more important spot we need to place our keywords. If I were a keyword where would I be? In this blog post! You can have all the SEO you want on your WordPress template but it isn’t going to matter much if you don’t talk about your keywords in your blog posts. You obviously don’t want to come off as a spammer so be wary not to simply randomly throw in long and short-tail keywords in every single sentence. However, there is nothing wrong with using your full keyword search term whenever the opportunity arises. For instance, if you have the option to use a pronoun or the actual keywords you should choose the keyword.

You can optimize your WordPress for search engine rankings quite simply by sticking to some of the concepts we’ve covered here. It can be done over time or all in one shot. However, it would be handy to come back to this little guide each time you are setting up a new installation of WordPress. Remember that not all WordPress themes are search engine optimized so you may have to get your hands dirty and shine up the code of each template you use on your blog.  A good start is making sure the markup is semantic and Google recommended.

  •  
  •  
  •  
  •  
  •  

Ryan is a full-time freelance writer for hire and WordPress fanatic from Ontario, Canada. When he is not working with words or press he can often be found playing guitar or paying the occassional bit of attention to his ever-so patient girlfriend.

Continue Reading

WordPress

Best WordPress Landing Page Builders to Look for in 2019

mm

Published

on

landing page

If you are just starting out with WordPress you might find it quite difficult to design pages the way you really want, that’s where WordPress Landing Page Builders are introduced into the equation.

Especially if you have limited to none technical experience with HTML, CSS and even JavaScripts.

This where WordPress landing page builders help you design pages with easy drag and drop editors so you do not have to mingle with coding.

Although most editors allow you to use custom HTML and CSS elements if you want to elevate the experience of your page even more.

What is a Landing Page and a Landing Page Builder?

A landing page is a web page, that’s slightly different from the rest of your website. Its purpose is to be shown to people that are typically coming through a promotional campaign.

A Landing Page Builder is a specifically made tool to help you create those particular pages with ease in order to increase your conversion without the need for technical knowledge.

Why you need one?

A landing page builder will become really handy if you are planning on doing paid advertising campaigns like Google Ads for example and/or Facebook ads.

Specifically, when you ran those type of advertisements you want to point potential leads to a tailored made page where you will be able to convince them to sign up for your service.

So if you are planning on doing paid advertising you should definitely take a look at how to create perfectly design landing page through some landing page examples.

Let’s take a quick look at some of the best WordPress Landing Page Builder and what they offer.

1. Elementor

elementor wordpress builder

Price: Three available tiers to cater for all budgets. Personal Plan: $49/year for 1 site, Business Plan: $99/year for 3 sites and Unlimited Plan: $199/year for unlimited websites.

Free trial: Free forever although limited features.

elementor free trial

Description:

Elementor is a WordPress landing page builder that seamlessly allows you to build landing pages directly through WordPress. According to their website

It comes prepacked with a fast and intuitive Drag and Drop editor where only your imagination can stop you from creating the perfect landing page!

elementor editor

Additionally, it offers you the ability to shift between desktop and mobile versions to optimize your pages across various devices.

Finally, they provide you with 24/7 customer support to help you with any issues you might encounter.

And if you are just starting out with setting up your WordPress website Elementor offers you a huge range of WordPress Hosting platforms for you to choose from!

2. Thrive Architect

thrive architect

Price: You can opt-in for a 19$/month membership and have access to a wide variety of plugins and features. Otherwise if you only need a WordPress landing page builder you can opt in for a single lice at $67 or 5 licences for $97.

Free trial: Not Available

Description:

Thrive Architect is part of a broader suite of WordPress plugins called, Thrive Themes.

Thrive Architect is a really versatile wordpress landing page builder that allows you to create pages literally at the speed of light with their drag and drop editor.

Additionally, if you dislike coding which assumes you do otherwise you will not be looking at a landing page builder. Thrive Architect provides you with a range of landing page templates for you to use.

To be precise it offers more than 200 carefully designed templates. To either build sales pages, lead generation pages and or webinar signup pages.

A cool feature of Thrive architect is that they include conversion elements directly through the editor. Like lead generation forms where you can integrate them with other email marketing service providers and send out amazing newsletter templates.

3. Unbounce

unbounce

Price: Essential Plan : $99/month, Premium Plan: $199/month, Enterprise: $499+/month

Free trial:  30-Day free trial for the first two plans while for the enterprise solution you will have to talk with them directly.

Description:

Unbounce is one of the most popular WordPress landing pages builders, and according to Datanyze it is currently being used by more than 10,176 domain.

The unique selling points of Unbounce are:

That you will literally require no technical skills to install and or code due to their amazing drag and drop editor.

They also offer a range of pre-optimized and tested templates made for conversions power by Artificial Intelligence technology to supercharge your lead generation!

As well as a deduplication feature to create multiple landing pages at the click of a button.

Finally, SSL Encryption which is a key point to ensure to your customers that are visiting a highly secure website is automatically enabled to all your landing pages.

4.  Leadpages

leadpages

Price: Standard Plan: $37/month, Pro Plan: $79/month, Advanced Plan: $321/month

Free trial: 14-days free trial

Description:

Leadpages provides you with a complete set of solutions to supercharge your landing pages growth(hint: your revenue).

Leadpages has so many features that we might need the whole night and day to list all of them some of the most notable ones that will capture your attention besides the drag and drop editor most solutions offer.

It’s really is to install and manage within WordPress as a Plugin.

Easily create SEO-Friendly pages so you do not have to worry about organic traffic anymore, specifically you will be able to edit the metadata fields directly through the editor.

And finally, if you are an agency or web development studio you will love that feature!

You are able to establish various sub-accounts so you can easily manage team members or clients.

And finally for the more techie people around here you are also able to code in HTML if you want to take things even further as well as insert custom and hidden form fields to pass on cookie data to other pages on your website.

Conclusion

That concludes this article, we’ve taken a quick look at some of the most prominent WordPress landing page builder, these are only four examples of WordPress Landing Page Builders there are probably a dozen more of those out there.

So make sure you do your due diligence before choosing one, although these four mentioned within the article are a great starting point for your research!

  • 3
  •  
  •  
  •  
  • 2
Continue Reading

WordPress

The Only Surefire Way to Protect Your WordPress Sites in 2019

mm

Published

on

If you’ve been reading this blog, chances are you’re taking your blog and business seriously, right?

If so, why don’t you insure your blog and back up it?

You have insurance on your home, your pets, why not your blog?

Imagine you are locked out of your WordPress site, or your site crashes, leaving you with nothing.  

All of your work down the drain.

A site could go down in a million different ways, including bad plugins, server crashes, malware, user errors, buggy updates and tons of other things. Most of these scenarios are beyond your control, but all would be detrimental to your site.

Your site could easily go down next.

Get this, on average, 30,000 websites are hacked every day.

You might think, “I’m just a startup, I’m just a independent business, why would a cyber criminal target me?”

Hackers don’t target anyone. They have automatic scanning tools that search the internet for any vulnerable websites to attack and claim as their own using a malicious code. Once they have your site, they lock you out and you are left with nothing.

Your site, your hard work and your money – all down the drain. Cyber criminals have everything that you have created, and worse, all of your personal and financial information would be attached to a website that you can no longer access. If you don’t protect your website, your helping cyber criminals take down small business owners.

Can you afford to risking losing your website and your income without warning? If you WordPress site got hacked, corrupted or erased, you would lose everything. This includes content, comments, images, data, plugins, database and TIME.

How will you support yourself as you as you rebuild everything from scratch?

So how do you fully protect your blog?

Why let a glitch take your entire website away from you?

You protect all of your other valuable belongings, so take the same precautionary steps with your blog. Spend a few minutes backing up your WordPress site before you have to completely rebuild it. You owe it to yourself to back-up the site that you have worked long and hard to create.

So how do you protect yourself?

Well, there are two ways.

First, buy ‘preventive’ plugins and softwares that attempt to thwart the attacks which is important, but still not a full-proof system.

Why? Because if your site does go down… that it.

Game over.

That’s why as a serious blogger you MUST make sure that if your site goes down you have a solid backup plan to restore it.

So as an avid blogger, that’s where I knew their was a big problem to solve and created Wp Twin.

I’m proud to say WP Twin is the only time tested software you need to instantly back-up your entire WordPress, no matter how big helping over 2 million users.

It’s so easy to backup your site there’s no excuse.

Just follow these simple steps:

  1. Upload the clone script to your WordPress.

  1. Navigate to the clone page and click a button to clone to fully clone your site.

  1. Download the clone file to your computer or device. (Note: you can also delete the clone file from your database to save space and for security reasons)

  1. Upload the clone script & file to your new site, navigate to the redeploy page and click a button… that’s it! Now you’ve successfully cloned your entire site and moved it to a new domain.

If anything happens, don’t rebuild your site from scratch. Have unharmed a twin just waiting to be deployed and pick right up where you left off as if nothing even happened.

Plus, you can benefit from site cloning multiple ways.

WP Twin is also a beneficial  marketing tool, too.

Instead of hours or weeks of manual labor creating websites for clients, instantly clone any website you want in seconds to rank for different long-tail keywords. Clone any site! If you need to create sales letters, OTO pages, or want to sell websites to offline businesses, save time and money by cloning with a click.

As a blogger, time is important and I know I don’t have hours to waste setting up a site from scratch.

And best of all this is NOT plugin that could crash when you need it most.

You don’t drive your car and just hope nothing happens to it. You protect yourself and your belongings with insurance and you should do the same for your WordPress site. Instead of hoping nothing happens to your site, now there’s no excuse not to secure it.

 

This resource guide was written by Ben Murray, who is the cofounder of WpTwin, the top, time tested WordPress backup, clone, and restore solution helping a customers a record 2 million times. While this software is normally a high-ticket price, because Ben’s a fan of this blog’s readers so you can get a special no-monthly fee discount and ‘Agency Rights’ to unlimited clones today. 

  • 1
  •  
  •  
  •  
  • 1
Continue Reading

WordPress

6 Reasons Why WordPress is a Great CMS for Your Brand

Published

on

Talking about the versatility of the web stage, the examination guarantees that consistently, the quantity of WordPress clients develops by multi year-on-year. One of the significant purposes of this amazing number is the open source form that has permitted web engineers to send WordPress rapidly. Its free-form empowers web experts to quicken time-to-go on the web. What’s more, WordPress facilitating as an administration has likewise earned trust due to a few factors, for example, strong move down security, the speed of administration, technical support and so on. In an offer to pick the best WordPress hosting, it winds up basic to lay spotlight on what has settled on WordPress a favoured decision for utilization among web experts. This article will lay accentuation on those seven factors that will disclose to you why.


Improved client administration

WordPress is produced on a stage that utilizations modern programming dialects, for example, PHP, SQL and JavaScript. However, keeping in mind the end goal to utilize WordPress, it isn’t vital that you know every one of these dialects. This is on the grounds that you can physically introduce WordPress from WordPress.org to profit a WordPress site for yourself. When you get a WordPress site for yourself, you don’t have to stress over programming and security refreshes since they are programmed. As for client abilities, WordPress enables in excess of one client to deal with the CMS. Along these lines, on the off chance that you need to deal with altering or distributing duties to a colleague, this should be possible effectively. Besides, since WordPress is an easy to understand interface, the time taken to adjust to the CMS is likewise less. Every one of these variables are in charge of making WordPress easy to utilize.

Incredible for SEO

WordPress has empowered its clients with the favourable position to climb in Google’s SERP ( web index comes about page). As a stage, WordPress has enabled clients to deal with essential components, for example, HTML markup, Permalinks, Headings and Title labels, Optimized pictures and substance curation. As for HTML markup, WordPress makes straightforward pages in HTML which can be deciphered via web search tools. To the extent permalinks are concerned, WordPress has been produced with a characteristic capacity to peruse posts and pages containing watchwords for web crawlers to lift them up. This enables clients to control the substance inside the connection. Title labels and headings enable Google to extract the data on the page though, with pictures, WordPress enables you to streamline the same further with ALT labels and additionally portrayals.

Simple to utilize CMS

In an offer to make content distributing substantially less demanding, WordPress has enabled clients with stunning capacities. As a stage, it isn’t just straightforward as far as usefulness yet additionally has a plenty of choices to upgrade content curation. Allow us to clarify how. Right off the bat, it has given clients a one next to the other visual-to-content dashboard with a specific end goal to flip between composed forms. When clients are finished written work content, they can tap on the review catch to get a look at the same. Also, the substance composed gets auto-spared in the CMS. In this way, in the event that there is a power disappointment, the client can continue composing content from the last spared case. Further, as you make and create more substance, WordPress encourages you to streamline and upgrade the nature of the substance. This can enable you to make a superior work process for the substance of your site. Besides with modules like Editflow, you can likewise scale and improve your substance generation.

Adaptability and smoothness of plan

At whatever point you are utilizing a dashboard, your slightest desire is that its plan ought to be sufficiently straightforward to enable you to explore with no issues. Nonetheless, WordPress has surpassed those desires. In the event that you purchase a premium or even a free record, the dashboard’s plan components are predictable and don’t switch layers or hues like most CMSes do. Regardless of whether you include advanced additional items or reconciliations. Talking about reconciliations, WordPress enables you to embed client advantageous modules like WooCommerce to enable you to adapt. Likewise, let us not overlook the parallax plan that makes route less complex through the CMS and the simplified component which facilitates document and substance transfers on the CMS. The greater part of this is conceivable in light of the fact that WordPress’ plan is simple and adaptable. Presently, to the extent overseeing documents is concerned, WordPress as a CMS does not require an FTP not does it require HTML supervisor to alter, erase transfer, download any records or recordings through the site.

Impressive security bolster

What could be superior to anything a powerful security bolster that sweeps malware and naturally refreshes the framework often? WordPress has a solid tech group that works towards making the stage a projected goal. Since they comprehend the significance of a safe stage, they have facilitated the procedure of reconciliation computerized security endorsements like SSL. Alongside security refreshes, WordPress advises its clients of programming refreshes which has the most recent form of insurance abilities. In addition, the joining of Distributed Denial of Service (DDoS) assault mitigator SiteLock and reinforcement apparatus CodeGuard has made the stage secure than any time in recent memory. In this way, in the event that you ever consider purchasing the best WordPress facilitating, inquire as to whether he enables you to incorporate SiteLock and additionally CodeGuard to anchor your WordPress site in the most ideal way that is available.

Inventive incorporations

WordPress has investigated every possibility opposite its highlights. In any case, they didn’t stop with highlights. WordPress broadened this use through additional items and reconciliations also. One of the key mixes that has surprised the web network are microinteractions. Microinteractions are minute intelligent components that are utilized to improve WordPress sites in totality. This component, predominantly utilized as an instrument to draw in clients has ended up being a differentiator for some WordPress site proprietors. Likewise, VR (Virtual Reality) based topics have additionally been coordinated much of the time, on account of WordPress’ developing innovation.

Conclusion

WordPress’ decent variety and adaptability makes it a favoured CMS for web experts world over. With an ever-increasing number of individuals joining the WordPress people group, we anticipate that the number will ascend to 40% of clients worldwide in the following couple of years. Extraordinary compared to other best WordPress hosting suppliers that have helped clients move to WordPress around the globe are ResellerClub. Their WordPress facilitating plans are justified regardless of a take and meet worldwide models as far as administration.

Along these lines, here is trusting that WordPress advances further as it has been developing and keeps on astounding its clients and improve things less complex and.

  • 3
  •  
  •  
  •  
  •  
Continue Reading










Trending