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A Visit with Descriptive Writing

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Do you feel like your writing is dull and boring sometimes?  In writing for the web have you forgotten how it feels to create a paragraph that gives your reader a vivid mental image and invokes emotion?

Today I’m going a bit off track and look at writing a little different.  Web writing requires more precision than fiction writing, but not all writers are web writers.  The internet is full of people who want to write fiction.  Many of us web writers also dabble in fiction a bit.  I actually started writing fiction and then discovered web writing. 
I’ve recently been left with the feeling that my writing has become stale because I’ve almost forgotten how to be descriptive and how to paint an image for the reader to see.

For this reason, and in case you feel your writing has been stagnant, we’re going to take a visit down fiction lane. I’m going to build on a general idea or sentence and show how a play on words can bring your material to life. 

 
Our example is the word ‘things’. 
1. “We put things on the shelf.”
2. “We put statues on the shelf.”
3. “We put St. Francis statues on the shelf.”
4. “We carefully placed St. Francis statues on the shelf for display.”

Sentence 1 is very general and vague.  It doesn’t tell the reader anything other than something was put on a shelf.  The reader is sort of left hanging here because he/she now needs to come up with their own mental image of what the ‘things’ were.

Sentence 2 is a little better but it’s still vague and general.  The reader does know we’ve put statues on the shelf, but again has to create their own mental image of what the statue looks like.

Sentence 3 is getting better.  Now we’ve given the reader the mental image we want them to have; St. Francis.  But the sentence is still bland, it has no emotion.

Sentence 4 shows the reader that we placed St. Francis on the shelf for display and by carefully placing him there we’ve given the reader a bit of emotion.  The reader is now visualizing someone being careful (maybe a bit nervous) while they put St. Francis on the shelf.  Our reader also sees a shelf full of St. Francis statues but he/she is still left hanging a bit.  The reader wants a little bit of narrative to fully grasp what we want them to see.

Lets compare the two descriptions below:

1. “The shipment arrived last night.  We opened each box to find a dozen things inside.  We unwrapped them; they were pretty.  We placed them on the shelf.”

2.  “Our final shipment arrived sometime past midnight.  With great precision we carefully opened each box.  Inside each box were a dozen small garden figures, they had finally arrived for the spring sale next week.  We gently unwrapped each statue from it’s delicate bubble wrap.  Oh what things of beauty, we were so pleased with the quality of workmanship.  We carefully placed the St. Francis statues on the shelf for display.”

The first set of sentences doesn’t tell the reader anything other than something has arrived and been placed on the shelf.  There’s not much for the reader to visualize and there’s no emotion for them to feel.

The second set of sentences gives more information but it also gives the reader more visual images and even brings forward some emotion.  “sometime past midnight” might convey to the reader that the crew is probably tired.  But the next two sentences sparks a little more enthusiasm by telling the reader the crew was very pleased with their shipment. By the end of the last sentence we should have taken the reader from feeling the tiredness of the crew to feeling the crew’s excitement.

If you’re writing for the web and want to be short with your sentences and less descriptive you could rewrite the sentences like this:

“The shipment of St. Francis statues arrived last night.  We carefully placed them on the shelf to display for next week’s sale.”

It pretty much states everything you want the reader to know but has very little emotion.  It will work if you need a limited word count.  However, if you have a personal blog you may want to add some descriptive writing to your blog and see how the readers react.  You may be pleasantly surprised with the results. 

Just because we write for the web or a lot of technical stuff, doesn’t mean our writing has to be impersonal.

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Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

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3 Rewarding Benefits for Bloggers to Consider Joining An Honor Society

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Over approximately one million students are members of the National Honor Society (NHS). Many of which are likely bloggers, freelance writers, and/or have a passion for writing or pursuing their own path in life.

High school students with outstanding achievements are joining the organization every year. But you may not be familiar with the NHS and what it does, and also how it can benefit you as either a blogger, affiliate marketer, or an entrepreneur.

You may be asking, “should I join an honor society?” Is it really that important? Before you become an honor student yourself, you should weigh the benefits.

Here’s your guide to the benefits of the National Honor Society.

Should I Join an Honor Society?

In order to join the NHS, you’ll need to know what they do.

Established in 1921, the foundation recognizes students who have achieved excellence in several different ways. These include areas of service, leadership, character, and of course, scholarship.

Members need to meet certain criteria to join. Students who want to join should have at least a 3.0 on the GPA scale. They should also show great leadership and a commitment to volunteer work.

If you think you may be eligible, here are three rewarding reasons why you should join the NHS.

1. Making a Difference

One of the great aspects of the NHS is the opportunity to make a difference. Given the foundation’s emphasis on helping others, each student must meet a service hour requirement.

As a member, you’ll be a part of service projects whether individually or as a team.

This is not only an amazing way to get involved in your community but a way to meet new people. Volunteering opens up so many doors, personal and otherwise. It helps you find yourself and connect with people in the process.

The service you complete may also open other doors and interests for you along the way.

2. Building Your Resume

Every college and university knows what an NHS membership suggests about a student. This makes it a wonderful addition to your resume or college application. It makes you competitive and helps you stand out in a sea of students.

An NHS experience shows that you’re an outstanding citizen who’s engaged with the world. It shows that you have great academic standing and the potential to be a future leader. However, academics aren’t everything, and if you can compile all of your achievements and goals into an online resume website, you may win over some new audiences and personal opportunities as well.

Joining the NHS will help you turn your goals for the future into a reality and set your professional life into motion.

3. Developing Skills

To become an NHS student, you need to exhibit certain traits and character. But your experience as a member will also help you further develop your skills. The NHS is an excellent avenue for becoming even more well-rounded and capable.

The NHS helps students flex their skills as a leader and a part of a team. The volunteering component will help you develop great time management skills. It can also motivate you to maintain your good grades.

You’ll also learn a lot about networking and professionalism during the process. This will be indelibly valuable in the future.

Learn More

The answer to “should I join an honor society?” is a resounding yes. There are no downsides to becoming an honor student and so much to gain from the experience, and if you are thinking about launching a website or blog of your own, the experience and skills you will gain from such an environment and community will only help.

Not only does being in the NHS prepare you for what’s to come, but it’s also a nice way to celebrate what you’ve already worked so hard to accomplish.

To learn more about school and lifestyle tips, be sure to visit our blog.

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The Do’s and Don’ts of Writing Your Very First Blog Post

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The Dos and Donts of Writing Your Very First Blog Post

The Dos and Donts of Writing Your Very First Blog Post

Your very first blog post is a very big deal.

For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience.

For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice.

Either way, nothing validates your online identity more than a well-written blog post.

Therefore, you need to make the most of this opportunity by writing the best possible blog post. Assuming that you don’t have much experience in writing, you can always keep things simple by following the basic do’s and don’ts of writing a blog post for the very first time.

Do: Come up with a topic that your audience would like

The success of bloggers stems from the ability to determine what their audience wants to read. To reach their primary goals, bloggers must appeal to the need of their target readers for useful and relevant information. Doing so allows them to attract lots of visitors with the content they publish, resulting in increased conversion rates.

Therefore, you need to approach blogging deliberately. You can’t just pull a topic out of thin air and expect your audience to come in droves. You must find out what makes your readers ticks and what their wants and needs are.

That means research, research, and more research!

First, you need to come up with a reader persona that you will target for your post and the succeeding ones. The persona you will develop will embody your demographic such as age, gender, hobbies, and others. Researching these factors will help you refine how you will write your post and what you will write about. From here, unearthing blog post ideas to write about will become much more convenient for you.

Don’t: Veer away from your branding and persona

Your brand is what defines you online. Your audience will associate all your online activity with the brand you’ve developed. Part of your brand is the persona you project from the blog posts you will write.

The best blogs exhibit unique voices that set them apart from the rest. The Onion is popular for its tongue-in-cheek humor veiled in satire. Lifehacker is famous for producing informative blog content geared towards readers who want to find ways to simplify their lives.

The brand and persona these sites exude help bloggers develop consistency in their writing. By observing their persona on all the posts they write at all times, they allow readers to create a level of expectation every time you publish a post. By meeting their expectations with every post you write, you can develop a sustainable stream of blog traffic over a period.

Therefore, it is crucial that you develop a writing voice that resonates with your readers and then sticking with it. You need to play your brand and persona across all your blog posts, starting with the very first post you’ll be writing.

Do: Edit before publishing

Before hitting the “Publish” button, you need to make sure that there are no grammar mistakes and errors in your writing. Your command of the language is crucial if you want to send the right message to your readers.

A post that’s filled with errors will cause readers to leave your blog and possibly not read another post from you. If you can’t write correctly, then why should your audience read your posts?

Double-checking your post and reading it again can do wonders for your edits. It’s best to take time between finishing the post and reading it for review. The time allows you to get your mind off from writing so you will have a fresh perspective on the post, which lets you spot errors easier.

If you’re not comfortable with your editing skills, then you could use tools like Grammarly and Hemingway Editor. Both will make recommendations on how to tighten your sentences and improve your blog post. Keep in mind, however, that these tools are meant to complement your editing process and not replace it entirely.

Don’t: Worry about word count

If you’re counting words when writing your post, then you’re blogging for the wrong reasons.

When writing, your focus should be communicating ideas as clearly as possible.

For SEO reasons, you want your post to be as long as possible. According to the latest studies, your post should be at least 1,890 words if you want to rank on top of Google Search.

However, if you can’t reach that many numbers of words, you don’t have to beat yourself up about it. Having lots of words doesn’t necessarily mean that it’s a great post.

What’s more important is that you can share everything that your readers need to know about the topic. By focusing on the quality of the post and not the number of words, you can engage your audience and keep them longing for more.

Do: Promote your post

Promoting your post is not part of the writing process. However, part of your job as a full-fledged blogger is to be a marketer as well.

Sharing your first blog post is your step towards reaching out to your online audience. After all, your post won’t promote itself. You need to proactive share your blog post to the right channels, so you show it to as many people interested in your topic as possible.

One of the best ways to promote your post online is to hop on Facebook and Twitter.

“If you have created high-quality content on your blog then social media is a great way to your blog to go viral.” said Scott Chow of The Blog Starter.

You can also submit your post on platforms that allow you to reach out to your audience more effectively. I have detailed the best sites where you can send your post for promotion in this article.

Don’t: Set unrealistic goals

Starting at the bottom and working your way up to where thousands of blogs are also vying for the attention of your readers will be a tumultuous journey. Therefore, you have to curb your expectations as a blogger. It is ideal to set the bar with attainable goals in mind instead of aiming for the moon.

Don’t get me wrong – reaching thousands of visitors for your blog post in a day is not impossible. However, like catching lightning in a jar, it’s more improbable than anything else. In fact, this problem is what plagues most bloggers. They set high goals that are difficult to achieve. As a result, they get discouraged once they realize that they can’t fulfill them and stop blogging altogether.

Therefore, it’s always better to follow a tried-and-true template that you can sustain for a long period. You don’t want to be one of those flash-in-the-pan bloggers who fizzle out as fast as they started.

Did I miss any other tips for first-time bloggers in preparation for their very first post? Chime in with your advice by commenting below!

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Writing

4 Tips for Effectively Training New Hires and Freelance Writers

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You’ve been interviewing prospective job candidates for weeks. Whether this has been for adding talent to your existing company, or if you’ve been looking for some qualified blog writers, the process is quite overwhelming, yet one that needs to take place. You’ve narrowed down the field, compared resumes and extended an offer. Soon, you’ll have a bright-eyed new employee walking through your door, eager to get started. Are you prepared for the onboarding process?

Handing each new employee, a packet to read at their desk doesn’t cut it these days. In order to help new hires hit the ground running with their duties and acclimate to your work environment, you’ll need to utilize more dynamic methods for effectively training new hires. Here are four tips to help you get started.

Prioritize Need-to-Know Material

Training includes a veritable avalanche of information—like a general company overview, employer-specific policies, human resources information and specific job duties. It’s your job to equip your team members with everything they need to thrive. So, where do you start? This is also usually simple enough when looking to hire freelance writers or new blog team members, as there are many online job boards that allow you to fill in the needs and requirements you are looking for, while also having the ability to weed out any leads that don’t fit.

Create an outline that breaks down different training sessions into manageable chunks. This way, you’ll provide some foresight to the new hires and keep them from getting overwhelmed. For example, on their first day, you could start with job-specific information: frequently used programs and files, chain of command within their team and department and the location of hotspots like bathrooms, break rooms, conference rooms, HR, etc. The next day, the new hire can easily see that they’ll be learning about a broad company and departmental overview, project management and communication best practices within the office. After that, they’ll tackle short- and long-term goals and KPIs that show they’re doing well in their new job.

Take it one day at a time, based on order of importance.

Make It Interactive and Engaging

Passive presentations make it all too easy for new hires to forget material almost as soon as they learn it. Remember, they’re encountering new information left and right. To make it stick, you’ll have to make it extra engaging. Delivering an interactive presentation with crowdsourcing tools like Poll Everywhere will wake them up, collect their honest thoughts and make them feel like part of the team right off the bat. Instead of listening to a one-way stream of information, new hires can grab their mobile devices and get involved.

Create a Longer-Term Plan

Whew, you survived the first day of training. Your newest batch of hires are basically onboard, right? Not so fast. You need a long-term plan to ensure a smooth process over time. One HR manager uses an onboarding checklist complete with agendas for the first week and first month—including future training sessions, group lunches and manager check-ins. This way, the employee knows that they’re not suddenly on their own after the first round of introductions; they have resources, a plan and scheduled times to ask questions and provide feedback.

Assign a Concrete Task

Training often feels theoretical for new hires; they’re left wondering “but how does this connect to my job?” One way to drive the points made in training home is to assign a relevant task after a learning session. It should relate to their daily duties and allow them to learn (and make mistakes) as they go. They will be able to put the principles they learned in general training into actual use on an actual assignment! At the end, a manager can go over the results with them in a helpful way, pointing out things they did well and how they can improve in the future.

These four tips for effectively training new hires should help you with the onboarding process, but be sure to experiment and come up with a system that works for your company. After all, onboarding is the first impression new employees get and it factors heavily into company culture. If you want to build a success blog, brand or business on the internet today, you need to make sure you are building a quality and talented team around you.

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