Hash tags are ways to denote an important tag word used in a Twitter update. The purpose in doing so is to build a community around a given tag word, which encourages more activity around a topic of interest. Search engines and dedicated Twitter memes can pick up on these hash-tagged keywords and provide a streamlined, niche set of Twitter updates relevant to that topic of interest. It can also help you build your brand.
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One of the best examples of such a Twitter meme is #SXSW, the conference that helped Twitter on its path to popularity. SXSW itself had a meme that would retweet any updates that featured the hash-tagged SXSW term, creating a stream that’s specific to its event. This builds an entire community around the SXSW conference and helps to filter out the noise of other Tweets. It also helps the SXSW Conference brand itself.
Perhaps you’ve also heard of #FollowFriday, which is another great community-building tool on Twitter where users mention other Twitterers that they’re recommending you to follow. For new Twitter users and veterans alike, #FollowFriday can help you build your Twitter following and become an active member in the Twitter community, while learning of new useful users to follow as well.
The benefit of creating a hash-tagged keyword for yourself is that you’ve become even more of a resource on Twitter, building your own following and becoming known as the originator of a trend. If you’d like to see something accomplished, what better way to do it than for yourself?
Mashable recently created a list of Twitter memes that are becoming popular, noting that the key to creating a useful meme is to be consistent on a weekly basis. This makes the meme recurring and is associated with a particular day, just as a popular television series becomes tightly associated with a given day of the week.
But having a meme tied to a particular day isn’t the only way to get a meme going. As I mentioned above, creating a meme around an event or conference is effective. Creating memes around other popular aspects of culture can be useful as well, and you can still reap the benefits of getting in early on a given trend.
As memes are great filters and offer community activity around a trend you’ve initiated, the return traffic you’re likely to get on Twitter will help you build your brand and can be redirected accordingly from there. This is especially important as Twitter-related search engines are keen on alerting the world to popular terms on Twitter, which is where a great deal of return traffic can come from. Twitter itself has finally integrated search terms into its hompeage and profiles, so no matter where you are on your web-based Twitter account, you’ll see the most popular Twitter terms. This means that users no longer have to leave Twitter or use a third party search engine or application such as Twemes in order to find out what the current Twitter trends are, and in turn it’s easier for Twitter users to come across the meme you’ve made popular.
In actually creating a buzz around your meme, however, keep in mind that you’ll need to gain the support of other users. Ask your loyal followers to help you out, both through public and private tweets. Don’t be annoying though–remain cordial and light-hearted. Be consistent in your own use of hash-tagged keywords, reply and retweet to as many uses of your hash-tagged keywords as possible, and just keep tweeting!
How to Do Blogger Outreach Right
Blogger outreach confuses most bloggers.
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People reach out in desperation.
Or bloggers reach out trying to get something from influential bloggers.
I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:
- are unknown
- offer little value
- want to use me and my blog for their gain
- are not connected
- are not influential
- have no clout
- have not paid their dues
- have not helped people freely
- have not earned the right to appear on my blog
Observe Bubbie Gunter. Follow him. He does outreach right.
He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.
I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?
I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.
Picture break; check out my current street in Chiang Mai, Thailand.
Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs
Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.
A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.
Strangers fade away. Friends thrive.
Strangers vanish. Friends prosper.
Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.
Watch my recent live video from Thailand:
Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.
The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.
You can be on the outside looking in. Or you can do blogger outreach right and be connected.
Before we go, you can grab my blogger outreach eBook here:
1 Uncomfortable But Necessary Step to Making More Money through Your Blog
10 years ago I relied on 1 prospering stream.
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Today I rely on no income streams.
I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.
Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.
Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.
But here I am. Living in Thailand for months.
Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.
But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.
Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.
Photo break; me by the roof top pool here in Chiang Mai, Thailand.
Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.
Leave the employee mindset of trading time for money behind.
Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.
Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.
I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.
Are you trading time for money, solely?
You better open passive streams and get busy helping people for free.
Law Blogging Trends For 2019 – What’s In And What’s Out
One of the challenges of maintaining a blog for your law firm is that, while your legal specialty may not undergo significant change, you have to keep developing new content to stay relevant to your audience – and you need to stay on brand. This can be a tough balance to strike, but by keeping up with trends, you can create powerful content that drives readership and increases conversion. Here’s what to expect, and what you need to bring, to the law blogging community in 2019.
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In: An Emphasis On Authority
One of the reasons that developing a clear niche has always been important to the law blogging community is that it helps you demonstrate your expertise in that area. In 2019, though, it won’t be enough to demonstrate that authority to your readers; you also need to build authority from a technical perspective – think “domain authority.” Domain authority (DA) is an SEO metric, and it’s at the heart of whether your site attracts traffic.
To boost your DA ranking, you’ll need to ensure your blog is well-equipped from a technical SEO perspective, which means that it has clear navigation, a sitemap, and is easily crawlable by search engines, as well as that it has linkable content. Linkable content will attract the attention of other websites and help you build backlinks, as well as providing readers with added value through quality content. That might mean writing ‘Top 10’ lists or using other popular formats, injecting humor into your writing, or creating your own resource guides. The goal is to keep your audience engaged and participate in an ongoing conversation, not just to churn out content.
Out: Vague Branding
There are a lot of law blogs on the web, and the majority are associated with a specific firm or topic, which gives them clear boundaries and an obvious audience and purpose. One blog that closed shop at the end of 2018, though, “Concurring Opinions,” was widely read despite its lack of affiliation, at least until recently. According to one of the core members, Gerard Magliocca, the blog saw a serious drop off in readership as venues for sharing ideas evolved. In Magliocca’s view, the law professor blog format “only really works if there is a kind of brand identity.” That means this is a critical moment to clarify your brand’s position.
From your logo to your blog niche, it’s vital that your blog serves a clear purpose. Readers should be able to recognize who you are, what your focus is, and even your writing style after going through a few posts. As an added benefit, the more firmly you establish your brand, the more likely it is that you’ll be able to drive traffic from a wide variety of sources. Brand recognition is key to increasing referral traffic and creating conversations across the internet.
In: Increased Creativity
In order to keep the content flowing, legal blogs, especially those that have been around for a while, need to shift away from older content strategies and start thinking outside the box. That means reading blogs outside the field to get inspired and using the skills that make you a great lawyer in the first place. After all, being a lawyer demands complex, abstract thought and the ability to solve problems in new, creative ways. It’s how you argue cases, and it will make your blogs more interesting and fun to read.
Of course, that doesn’t mean it’s time to start posting memes on your legal blog; they might be a bridge too far. On the other hand, don’t be afraid to engage with popular culture, sharing commentary and analysis. Those topics can bring in readership that wouldn’t otherwise engage with a law blog, with potentially fruitful results. This is also a good way to remain focused on your blog’s topic without becoming repetitive or dull.
Out: The (Too) Long Form
One of the most common trends across all industries is that more people are accessing websites, including blogs, on mobile devices, and that means they’re reading on smaller screens. Writers need to be conscious of this fact and make sure that their posts are accessible in this way. That means covering all of your bases in terms of what Google looks for as part of the mobile-first indexing process, but also trimming your posts.
The fact is, no one wants to read 1500 words on their phone, and if readers aren’t making it to the end of your post and your call to action, you’re not getting the most out of your blog. You need to hit a happy medium in terms of providing sufficient information while also keeping your content brief. Google also prioritizes brevity over length, so you’ll be doing yourself a favor in more ways than one.
Your law firm’s blog is an important tool for building your business, but it’s important to keep up with changing trends. Luckily, with these tips under your belt, your blog posts will draw a growing audience, driving leads and growing your client base. One feeds the other in a powerful relationship.
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