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11 Factors To Consider When Choosing A Coaching program

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There has been a lot of new blogging and marketing coaching member sites launched recently. I have brought news about several of them in the past including Jim Kukrals The Biz Web Coach, Daniel Scoccos Online Profits program, Yaro Staraks Blog Mastermind course and more recently, Gyutae Parks Winners Circle.

Whilst I have posted announcements about the launch of these courses and coaching programs in the past, I have never given my view on the subject or talked about the pros and cons of joining one. So I thought I would do just that for all as I don’t think many bloggers have actually discussed the topic (including myself).

Today I will be talking about what you should be looking for when considering a coaching program though tomorrow I will give my personal view on coaching sites in general and whether I believe they offer value for money.

Learning From Coaching

Blogging & Markting Coaching – A brief Introduction

Every coaching site is different but generally speaking, a coaching site offers one or all of the following :

  • Premium content
  • 1 on 1 Help from an experienced blogger or marketer
  • Access to a a forum where you can get help directly from mentors and other subscribers of the coaching program

Nearly all coaching programs require you to pay a monthly fee though I have seen a few ask for a payment up front instead. Daniel Scocco bucked the trend and organised a team of mentors for his Online Profits course however most coaching programs tend to be developed and managed by just one or two people.

Things to look for in a coaching site

The sales page of a coaching course can be very overwhelming. There’s so much sales talk and promises flying around that it’s difficult to see exactly what is on offer and whether the course offers value for money.

Here are the major factors which I think should influence your decision to join a coaching program :

  1. How much content will you get access to

    Does the coaching program list all the content that subscribers will get in detail or is it a little vague? Many sales pages list the content that you will get after parting with your cash but it is not uncommon to just see a promise of ‘Premium Content’.

    Pay attention to what topics are covered in the content area as there is no point paying to learn about something you already have experience with.

  2. Will there be more content added to the course

    Many courses have a great amount of content available to new members though many courses hold content back and release it later to encourage members to keep subscribing. A technique that many member sites use is to create a site with little or no content and then add more content on a weekly basis.

    This allows the site to be launched quicker as the owner can invest the funds from new members to get new content written.

  3. Is it easy to cancel your membership

    If you are really unsure about whether to join a coaching program then this will be an important factor in signing up. Many courses offer money back guarantees for those who are not happy to ease any doubts potential customers may have.

    At one point in the future you will no longer get any value from the course because you have learned all their is to learn and do not need direct help from mentors anymore. Therefore, you should pay attention to the terms and conditions and see if there is a notice period from cancelling your membership.

  4. Who developed the course

    Nearly all coaching programs are developed by one or two people and these people are selling themselves as much as they are selling the course.

    If one of your favourite bloggers or marketers launches a coaching program then you will already know a lot of about who developed the course. If you come across a course from someone who you have no knowledge of you need to do a little more research. Find out how well known they are in their niche. Are they popular, are they influential, are they experienced?

    The content contained within the site will likely be written by the person who is launching the site (though no always) and is the person who will be helping you improve as a blogger. Therefore, it is important to both like and respect them in my opinion. I don’t know about you but I would be a little hesitant in joining a course if I didn’t like the owner.

  5. Will the course run for a set period of time

    Many courses only run for a set period of time. I think this is sometimes a good thing as it encourages the subscriber to work harder and get the most out of the program when it’s live. It’s very similar to a standard teaching module or syllabus so the learning curve is very structured, which may suit a lot of you.

    If the course does not have an expiry date then I would recommend giving yourself some sort of deadline to read all the content in the program and go over everything before cancelling your membership.

  6. Will you get help directly from the creator of the course or some sort of mentor

    One of the main reasons of joining a coaching program is to get direct access to a top blogger or marketer. Some owners will help new members directly via email, telephone call, messenger or more commonly, via a member only forum. You should find out if joining the program will give you premium support from the creator of the program or a mentor.

    The more experienced and influential the blogger or creator, the greater the benefit from getting time with them one on one.

  7. Is there a limit to the number of people who can go on the course

    If the main benefit of joining a program is to get access to the course content then it really doesn’t matter if 5 or 5 hundred people join, as it doesn’t effect what you have paid for.

    However, should one of the main benefits of the program be support from the owner then you need to know if there is a limit to the number of members the course will have. You will get much better support from a blogger who has 50 members to help than one who has 500 members to look after. So bear this in mind when considering your coaching program.

  8. Membership Cost

    This will undoubtedly be one of the biggest factors on deciding whether to join a coaching program. In my opinion you should not join any program which is beyond your budget. Joining a coaching program should not hurt your personal income or greatly reduce your online budget.

  9. Value

    Value is something which is difficult to quantify. Information which is valuable to one person might not be valuable to another. That being said, if you look at the benefits of joining the course and compare it to the membership cost, you will get an idea of whether the course is of good value to you.

    If you are having difficulty advancing your blog or website to the next level and believe that a course will teach you what you need to know then the information contained within the program might be more than the membership cost suggests.

  10. Look at the alternatives

    It’s easy to get excited about joining a coaching program when you find a course that offers everything you are looking for. Though I still think it’s important to take the time to look at the alternatives.

    Can the information be found freely on the web? Is the information available in a book? Is there a cheaper/better program available elsewhere?

    These are questions you might have wished you asked yourself later on if you don’t do your research!

  11. Time

    It doesn’t matter how fantastic a membership program is or how cheap it is if you don’t have the time to read the content and apply the tips and techniques containted within the site.

    In order to get any benefit from a blogging or marketing course you need to make the time to sit down and learn the techniques, it’s as simple as that.

Overview

As I mentioned previously, the sales page can sometimes be a little too long and occasionally baffling so if you are unsure about anything I encourage you to email the owner of the coaching program and ask them some questions. This can sometimes be a good way to guage how support will be too i.e. if it takes a week for the developers to answer your questions then it doesn’t look like support will be their strongest point.

Take your time and do your research and I’m sure you will make the right decision!

On Monday I will give my personal view on coaching sites and whether they offer value for money. Make sure you don’t miss it 🙂

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Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

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Blogging

Are You Chasing the Flavor of the Month?

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My first fundamental of successful blogging focuses you on being present.

All of our power resides in the moment.

None of our power resides in the future or past because neither exists.

Time is illusion.

Only Now is real.

Look at that brilliant featured image. I snapped it from the front porch during our trip to Fiji. Sweet things happen when you are in the moment, focusing all power on the present.

This marks my 796th blog post on Blogging Tips. I feel grateful to Zac for the opportunity to serve you. Plus I feel grateful for all success that flowed to me through these guest posts.

How in the heck did I write and publish nearly 800 guest posts on one blog?

I am in the moment, mostly. I am present. Plus I never, never, ever chase the flavor of the month.

Bruce Lee and Blogging

Alonzo Pichardo and I often chatted about being patient, persistent and present during the Online Success Chats Podcast.

Being patient, persistent and present helps you tap into immense powers, including the power of being creative *and* prolific. See my 800 blog posts on Blogging Tips as evidence of such power. Toss in my 2,008 articles (between posts and pages) on Blogging From Paradise and you understand: focusing on one core task, or core purpose, in the present, leads to amazing things.

Bruce Lee spoke of fearing not the man who practiced 10,000 kicks once, but he did fear the man who practiced one kick 10,000 times. He embodied this mindset in his genius, Renaissance Man type ways.

Lee’s wisdom and physical prowess are both timeless because he understood and lived this great truth: do 1 thing so frequently, with a focused energy, being in the moment, that you do it incredibly well. He understood the truth of how I live my life: where your attention and energy goes, grows.

The Flavor of the Month

Most bloggers struggle because they practice 10,000 kicks once, chasing hot niches, running after trends, and choosing to blog today, and podcast tomorrow, because everybody runs a podcast these days. Wait a second; live video reigns supreme? Time to become a live video expert. Meanwhile, as you jump from niche to niche, and from blogging to podcasting to live videos, I just wrote and published 800 posts on Blogging Tips alone. Plus I wrote and published 1,000 more guest posts on other blogs.

While most bloggers chase hot trends, profitable niches and the latest game changing opportunity, guys like Alonzo and I thrive by doing one thing alone so we do it incredibly well.

Success is yours, but success is not an overnight or week-long endeavor.

Stop chasing hot niches. Visualize your dreams in detail. Focus on your blogging wins. Invest in coaching and courses from top bloggers. Surround yourself with positive vibes and positive people.

Write, publish and connect with top bloggers by helping top bloggers.

Success Finds Specialists

I took a nap this afternoon. A calm, peaceful breeze kisses my face right now as I write and enjoy the day.

Imagine if you could work from home every day? Visualize that fun and freedom.

Sweet, right?

Specialists are the only folks who work from home full time. People who do 1 thing persistently, practicing this skill, so they become super skilled in a single, specialized niche.

I gave all of my professional energy to being a blogger for the past 10 years. I became really skilled at blogging because I never chased the flavor of the month.

Avoid program hopping, niche hopping and all forms of flavor-chasing.

Do one thing. Do it well.

Succeed.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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Blogging

What Are 2 Powerful Qualities of Top Bloggers?

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John Chow and Bigfoot.

No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.

Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.

John taught me how to think abundantly.

Bigfoot taught me to be open-minded and to think for myself.

Think Abundantly

A while back I recall reading a post on John’s blog.

He explained how being an Amazon Associate creates a steady passive income stream.

For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.

$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.

These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.

Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.

Be Open Minded and Think for Yourself

As you know, I love studying the creature Bigfoot.

Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.

A handful of YouTube videos of Bigfoot scientifically breakdown:

  • the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
  • the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
  • the sounds these creatures make; clearly not within our current animal kingdom

If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.

But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.

Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.

I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.

You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.

In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.

Think abundance.

Open your mind.

Think for yourself.

Succeed.

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