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Write a Better Blog – 3 Ways To Really Reach Your Reader

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Write a Better Blog - 3 Ways Which Really Reach Your ReaderAll this technical comisseration and mentoring in the art of the blog… it’s a beautiful thing.  Especially for writers like me, who come to blogging from a different place than, say, budding online entrepreneurs and creatively inspired geeks (and I say that with respect and much love, and now that I am one, pride).

It reminds me of a group of tennis players who get together to discuss string tension and debate the merits of yellow versus white balls in Grand Slam events.  Or a bunch of musicians chatting up each other about their Elvis collection.  Or doctors waxing philosphic about IRAs and tee times.

It’s all good.  And necessary.  But what ever happened to content?

One of my observations as someone who holds a green card in the land of blogging is that it’s more digital dexterity and promotion than it is the delivery of poignant value to readers.  Too often its more diary than dissertation. 

I submit to you that the basis of the blogging business model is — or should be — more about content than traffic-building strategies. 

Because unless there’s been a media coup, content is still king.

Are you contributing or are you selling something?

The first question you should youself as a blogger is this: am I a writer first and foremost, or am I an entrepreneur or diarist who writes?

There’s no right or wrong answer, they both have a place and a fiscal future.  But they also both imply things that might need to be tweaked for optimal online effectiveness.

The first thing I’d tell an entreprenuer who wants to build a business through great content delivery is to speak to the reader’s passion and need, rather than sell them what you believe they should buy.  Which is your passion and need. 

It’s a critical difference, one that writers understand and entrepreneurs who aren’t writers too easily miss.  Turn the context of the blog inside out — it’s not about you, it’s about them.  It’s not about your solution, it’s about their situational need.

The idea is to build credibility within a given arena.  When you do, it’ll carry over to the side of your page that’s actually selling something.

Friends buy quicker from trusted peers and friends than from salesmen. The highest purpose of your blog is to befriend the reader by coming from the same place.  Which makes you a peer.

Know your place in the reader’s world

A second strategy is to match the strength and tone of your pitch to the level of your credentials.  Let’s say you’re selling an ebook on how to make money online, just like ten million other folks are doing.  If you can’t demonstrate your chops in this arena within your blog, then you need to sell from a here’s-what-I’ve-learned-and-would-like-to-share perspective, instead of a false sense of expertise. 

Readers love a good tip more than they love a good pitch.  Especially when it comes from a peer.

The magic pill of blogging content

And finally, you need to understand that what you’re really writing about — and selling — is hope.  A sub-text of hope will make your blogged thoughts and your offered solutions more immediate than simple features and benefits ever could.

Then again, if you’re truly an expert in your field, play that card boldly. 

Because nothing says hope like someone who really knows.

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Blogging

4 Passive Blog Promotion Methods Nobody Thinks of

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Most bloggers brainstorm ways to promote blog posts after publishing blog posts.

This is active blog promotion.

Nobody thinks of passive blog promotion methods.

Doing a smash up job before promoting posts actively leads to passive promotion.

How?

If you get clear and create a smart post, organic promotion takes off.

Before I even touch a social sharing button on Blogging From Paradise, any one of my blog posts get 5, 10 or 20 retweets organically, based on the blog post quality and nothing else.

Do a good job pre-promotion to reap the benefits of passive, organic blog promotion.

Plus you need to leverage to become a highly successful, professional blogger who enjoys an offline life, too.

1: Cover Only One Blog Topic

Covering only one blog topic makes you an expert.

People promote experts freely.

Readers join big dawg blogger lists and follow big dawg blogger feeds. Said readers freely promote top bloggers based on their expert status alone.

Being an expert requires you to blog on one topic. Build your authority in one niche. Be a known commodity. Enjoy organic, passive promotion through your expert status.

2: Write Inspired Blog Posts

People freely promote inspired blog posts.

My blog posts tend to get shared freely and easily because I uplift, inspire and influence my readers to succeed via all posts.

Creating something inspired, energizing and valuable every time you publish a post.

Allow the post to gain passive, organic promotional momentum.

Many of my posts generate organic promotion through:

  • other blog features and mentions
  • other blogger’s promoting said posts to their email lists
  • other blogger’s social media streams

Take your time.

Write and publish something memorable every time out.

Boost passive promotion momentum.

3: Make it Easy to Share Blog Posts

Make it easy to share blog posts.

Increase passive promotion.

This was from my trip to Turkey.

Observe my social share buttons. Readers finish reading and easily hit a retweet or Facebook Share button.

Post social share buttons in easy to see, easy to access spots. Make sure buttons feature themselves equally prominent on mobile devices.

Make it easy to share blog posts quickly to boost organic promotion.

4: Invest in a Clean Theme

Clean, clear, professional-looking blog themes encourage easier passive, organic blog post promotion because no distractions pull readers from promoting posts on such themes.

Observe my theme. Do you feel confused after reading a blog post? On laptop, Chromebook or mobile, my theme appears clear, clean, sleek and professional.

Clean themes focus readers on reading content, sharing content and buying premium offerings.

Invest money in a clear, professional-looking theme.

See increased blogging success along with increased passive blog post promotion.

Think Like a Success

Abe Lincoln said if he had 6 hours to cut down a tree he would spend 4 hours sharpening the axe.

Your blog post is like the axe. Spending more time and energy writing and publishing a fabulous post increases organic, passive promotion quickly. Toss in increased business profits to see why it pays to do an excellent job sticking to your niche, writing a valuable posts, making social share buttons easy to find and investing money in a clean theme.

The more you follow these 4 tips, the more your blog post promotes itself.

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Blogging

How Long Should a Weekly Blog Post Be?

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All blog posts should span a length sufficient enough to fulfill the title promise.

Give no thought to publishing frequency as you ponder blog post length.

Why?

If you publish the weekly post with the fear-energy of “This better be long enough or it will not be valuable because I am not publishing again until next week”, the fear-energy manifests as a crappy, bloated, heavy post.

Most bloggers write posts from an energy of fear, scarcity and lack. Many bloggers believe they are not good enough.

Said negative energies goad bloggers to:

  • write bloated posts
  • write boring posts
  • write posts with filler

because these bloggers believe blog post quality quality depends on a specific word count more than anything else.

Not true.

Blog post value depends on:

  • fulfilling the title promise
  • covering the title promise in clear, thorough, concise fashion
  • adding enough knowledge to answer the core post question and nothing more

Never ponder blog post frequency before picking a blog post word length.

Why?

Thinking frequency creates scarcity-based, “not enough”, mental cross currents that add a poverty conscious, lack conscious, scarcity energy to your writing.

Guaranteed; if you feel like your post length will not be enough because you post weekly, you try too hard to overcome the “not enough” energy and make the post way too long, filling it with wordy sentences, bloated paragraphs and an overall boring experience.

The Ultimate Blogging Curse

Have you ever written a dazzling, 2000 word, in-depth, clear, crisp, concise post, and nobody shows up to read it?

You cling to the ultimate blogging curse; your predominant fear energy of “not good enough or not long enough” overrides your writing brilliance.

You cannot outsmart your predominant energy. If you fear, fear mirrors back to you through your blogging results.

This is from my 2 month trip to Oman.

Imagine publishing one brilliant, genius, clear, concise blog post weekly. If you fear 800 words is not enough, the fear mirrors back to you as no readers, no profits, and blogging failure.

Visualize yourself publishing one 800 word post weekly from a whole, complete, calm, confident, happy energy. 800 words is enough to you. 800 words inspires your readers, you believe, in your mind.

The 800 word, weekly post generates a ton of traffic based on your:

  • clarity
  • confidence
  • belief system
  • detachment

First, strengthen your mental muscle. Be positive. Visualize your blogging success. Count blogging wins.

Proceed to write a weekly blog post from this success conscious, positive vibe, to find your ideal word count.

One General Ground Rule

Most bloggers and readers accept 600 words as the minimum count for a blog post.

Break the minimum rule if your intuition tells you to break it. But if not, start at 600 words as the ideal benchmark and go from there.

The Best Advice

Choose a blog post title inspiring your readers to succeed.

Create an outline.

Think 600 words minimum, but, just write.

Just write.

Allow words to flow.

Give no thought to blog post frequency as you write; projecting into the future takes you out of the moment, out of your flow, and you leave your power behind.

Focus your attention and energy on having fun helping your readers succeed. Allow the words to flow.

I never read a success-promoting post that felt good to read and said to myself, “But I wished the post were 2,000 words long because now I have to wait for next week to read another post.”

We live in abundance.

If someone wants more content that someone can:

Success is your birthright.

You were born rich.

Feel whole and complete if you publish a 600 word post weekly.

Feel whole and complete if you publish a 2000 word post weekly.

Feeling whole and complete attracts to you readers who enjoy your 600, 1000, and 2000 word posts.

The only thing that matters is writing clear, concise, crisp posts that deliver on the title promise, from a calm, confident, abundant, detached, success-conscious energy.

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Blogging

1 Surprising Aspect of Successful Blogging that Woke Me Up

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You guys know by now; I am all about blogging mindset tips.

One such tip woke me up.

I saw the outright surprising influence following said tip had on:

Years ago I struggled to see blogging success. Today I succeed with greater and greater ease.

I know you succeed now. But if you desire increasing success, take this successful blogging tip to heart.

This next level tip makes you experience dizzying blogging success.

Give No Attention and Energy to Negativity and Give 100% Attention and Energy to Positive Ideas, People and Interactions

During a morning walk with my wife today, I noted how some folks email me asking how I am enjoying traveling the world. Traveling is in my blood. Traveling is my soul speaking out loud. I let people know how I deeply enjoy my travels. Anybody with eyes for seeing knows this, and never asks the question. This would be like asking Picasso if he enjoyed painting.

I tend to get a really odd response – that is not so odd really – from a handful of folks; said people respond with an emotional reaction, describing how they dislike travel and how they love their hometown. Who cares? Why would you email someone to tell them how much you love your way of life and how much you dislike another person’s life?

This is a negative, lower energy reaction suggesting an unclear person who wants to live your life but fears making bold moves to live it. Either way, I completely ignore the lower energies and lower energy interactions and voila! I became more and more successful with greater ease. Why? Where your attention and energy goes, grows.

Some people tell me to stop thanking them individually. I ignore their negativity, because if you cannot express gratitude or make a connection based on someone thanking you, you vibe lower on the energetic scale.

I never give attention and energy to someone who is trashing other bloggers because this is a negative weakness manifest, and I don’t do negativity, or weakness.

Friends Change and Some Friendships Evolve into Different Relationships

I deeply love my friends but as I get clearer and see greater success, I give zero attention and energy to negativity from any one of my friends. Success consciousness thing.

 

I also released many former friends who I vibed with when I was failing, and more negative, and who I no longer vibed with when I became more positive and successful. Friends change. Some friends visit for a while and you need release them.

Other friends remain friends but your bond changes and evolves into something different. Friends attempting to pull me into negative bashing or judging or trashing quickly see I give no energy to such negativity anymore. Sure we are still friends, but the bond evolves from a different dynamic now.

Why Ignoring Negative Situations Makes You Successful

Where your attention and energy goes, grows.

Give your attention only to positive people, positive interactions and success, and your positive ideas, positive friend network and success expands. Easy peasy.

Energetic momentum builds. Move higher in blogging circles. Paying customers arrive. Paying clients pop up in your experience.

Your blanket, conscious choice to give your attention and energy only to positive people, situations and circumstances accelerated your success.

The key is to completely commit to never giving your attention and energy to negative interactions.

The unclear, admiring people who asked you already if you love travel, only to react with the idea that they love their life, or the thanking rejectors, or bashers, never get one split second of your energy, going forward.

Prosper by giving your energy only to positive vibes.

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