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4 Reasons To Blog and 4 Steps To Get Started

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4 Reasons To Blog and 4 Steps To Get StartedDid you hear that global publishing empire, News Corporation, plans to charge for online subscriptions to their newspapers? You probably already know that they’re owned by media mogul, Rupert Murdoch, with newspapers like The New York Post, The Times in Britain, and The Australian. Huge changes are happening in the publishing and business worlds and Murdoch says:

“We intend to charge for all our news Web sites. If we’re successful, we’ll be followed by all media.”

So why is this good for bloggers? If established sites charge for their information, I think individual bloggers will become more influential because:

  • There will be more blog readers: for example, many people won’t want to pay to read the news and the search engines won’t rank information that’s hidden in subscriptions sites.
  • Blogs can can offer similar, or better, information free.
  • Blogs offer a sense of community, interaction, and the a exchange of ideas that both readers and writers enjoy.

More Power To Bloggers

The power is slipping away from many large news agencies and businesses who don’t understand, or are scared of, the Internet. So individuals now have an opportunity to carve out a niche for themselves through blogging, and compete on a level footing with the big guys. Blogging, if done well, can give you a chance to supplement your existing income, grow your business and even become a full-time blogger.

Take Perez Hilton. The website he launched in 2004 is now one of the leading sites worldwide for celebrity news. For a gossip columnist with pink hair, having his website named one of the ’50 most powerful blogs’ by the UK’s conservative Observer newspaper is quite a feat. Now Hilton is lining up TV shows, books and even a record label, just because of one small website he started five years ago. Love him or loathe him, the man with a passion for celebrity trivia is a serious source of inspiration for bloggers. According to the biography on Hilton’s website, he’s even been named one of the 15 most influential Hispanics in the US.

Pros of Blogging For Business Owners

Some bloggers, like Perez Hilton, now make their living from blogging. You probably shouldn’t expect that kind of success to begin with, but there’s no reason you can’t try. Most professional bloggers say when they started, they never expected their blog to become so successful. If they succeeded others will too.

For SMEs, blogging offers several advantages. Many business owners will benefit from using a blog to sell more of their products or services, whether your ultimate goal is to blog full-time or not. A good blog can grow your business and increase your income. Smart blogging can lead you to become influential with the people you most want to influence ~ your customers.

4 Reasons To Blog

  1. To establish a rapport and build relationships with your existing and potential customers.
  2. To improving your search engine ranking and reach more potential customers, which, if your website is well-designed, will translate into more business.
  3. To ensure you’re the first company people think of when they need your products or services.
  4. To showcase your expertise, professionalism and willingness to help.

Still Not Convinced About Blogging?

Blogging has negative connotations. The main comments I get from people, who don’t read blogs yet anyway, is that blogging is a waste of time. I disagree. I think setting up an effective blog can make a big difference to businesses of all sizes. Let’s take the real estate industry as an example. In my area, perhaps due to the slow housing market, real estate companies are spending more money on glossy print publications, and claiming that people prefer to look for houses in print, not online.

In my experience, people are going online more and more to look for everything, from music to houses and from motivational tips to financial success. But because most big real estate agencies where I live aren’t using the Internet to their advantage, there’s the possibility for a blogger to clean up. The same may be true for your business, and if so I hope it’s you who cleans up. If you’ve got a good knowledge of your industry, average marketing skills and an interest in Internet marketing, you’ll probably do well.

Do You Want Blogging Success? Are You Ready To Invest Yourself?

If you answered yes to these two questions then please read on.

Starting a blog can seem over-whelming at first. There’s so much to learn, with an encyclopedia of knowledge on this website alone. But don’t be scared by what you don’t know. You can learn how to blog well, and the information you need is readily available for you on this blog, in books and through workshops. Start your blog small and have fun learning how to improve it as you go along.

Four Steps To Get Started Blogging

  1. Prove your investment

    Be prepared to invest 10-40 hours of your time to set up your blog with your branding, and get to know your way round your blogging software. Or consider paying an expert to set up a blog for you for $1000-2000, so you can concentrate on creating content.

  2. Get writing

    Just start brainstorming for ideas and writing useful and positive articles. Once you start writing on one topic sometimes you’ll slip off on a tangent and discover another subject worth sharing.

  3. Spread the word

    Email your existing clients, leads, friends and relatives and tell them about your new blog. Add your website and blog address to all your new print materials and your email signature.

  4. Ask for feedback
    Get people to tell you what they like and don’t like about your blog. When you’ve got a new website or blog, you’re constantly tweaking it and striving to improve it. That’s perfectly normal and nothing to be ashamed of. Expect it to take a while to be perfect and congratulate yourself on having started your blog.

Final Inspiration To Get Blogging Or Stick With It

Ten years ago the idea that someone like Perez Hilton could become a competitor for big news sites like CNN would have been ludicrous. The blogging game has only just got started and if you don’t play you won’t win. There’s room for plenty more successful blogs out there. I like to think there’s a special need for more female bloggers, but whatever your gender, the publishing and business worlds are being shaken up. Now is the ideal time to get your foot in the door.

So, ladies and gentlemen, pick your niche, start writing and make your voice heard. There’s never been a better time for blogging. With a good blog at the very least, you’ll grow your business and who knows, maybe you will even go onto become a professional blogger.

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My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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What Is the Incredibly Easiest Way to Drive Blog Traffic?

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Drive traffic to other blogs.

Give what you want.

Help people get what they want and people help you get what you want.

I have found this to be the easiest way to drive traffic to my blog because friends I made through cross-promotion promote me around the clock, 24-7, 365. Easy peasy.

I checked my Twitter a few moments ago. During the past 3 hours I noticed 11 mentions, engagements and retweets collectively. 3 hours, 11 engagements, more blog traffic.

I drive a heavy amount of traffic to my blog by driving a heavy amount of traffic to fellow bloggers who drive a heavy amount of traffic to Blogging From Paradise every day, all day long.

The more you give, the more you get.

The hardest way to drive blog traffic is to try to do it solo. Imagine publishing one post and hitting social share buttons. Even if I do a fine job writing the post, gaining traction solo is tough because successful bloggers know: 1000 is better than 1. 1000 blogging buddies promoting you 24-7, 365 beats you promoting yourself or you trying to write and publish 5 to 10 or more posts daily.

I used to publish 60 posts daily between 2 blogs. Short videos and short posts created the bulk of the content. I had a difficult time succeeding because you can only do so much solo. I published 60 posts in a cyber cave. Nobody listened to me because I did not listen to anybody. But making friends by driving traffic to other blogs made blogging easier and easier for me.

My blogging buddies – who appreciate me promoting them – freely:

  • link to me on their blogs
  • retweet my posts
  • share my posts on Facebook
  • share my posts on LinkedIn
  • send my blog posts to their email list

That my friends is a lot of traffic flowing to my blog easily, freely and exponentially.

Every time a blogging buddy promotes you to their tribe you gain exposure to one more large, targeted audience. Imagine when you gain exposure in front of 10, 50, 100 and 1,000 or more audiences daily? This is serious traffic! Plus it is easy traffic because your prime duties of reading posts and tapping social share buttons, or, linking to fellow bloggers on your blog, are quite easy.

How to Drive Traffic to other Blogs

I spent a fair chunk of today driving traffic to other blogs.

I promoted some of my blog posts linking to my blogging buddies. I also retweeted and Facebook shared posts from other bloggers.

Each share lays the foundation for new blogging friendships and fortifies old blogging friendships. Every time I promote Donna Merrill or Alonzo Pichardo, we bond more deeply. Easy way to keep friendships strong and to grow your blog traffic exponentially.

You Will Run out of Time Solo But You Never Run out of Friends

Eventually, I ran out of time each day trying to do it all by myself. No human is super human. No human can be in a billion places at once, by their own steam.

But you never run out of friends if you are generous. During a reasonable lifetime, no blogger will befriend all 7 billion humans. You will however keep meeting friends every day if you drive traffic to other blogs every day.

As more folks befriend you, more folks promote you. What an easy way to increase traffic to your blog. Your ever expanding friend network does much of the legwork for you and also drives traffic to your blog:

  • when you sleep
  • when you travel
  • when you spend time offline with family and friends

Sounds sweet, right?

Give freely.

Drive traffic to your blog easily.

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What Are 2 Powerful Qualities of Top Bloggers?

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John Chow and Bigfoot.

No correlation exists save this post. Although John is super tall. I met him in person during Affiliate Summit East.

Both JC and Bigfoot taught me 2 incredibly powerful qualities of top bloggers.

John taught me how to think abundantly.

Bigfoot taught me to be open-minded and to think for myself.

Think Abundantly

A while back I recall reading a post on John’s blog.

He explained how being an Amazon Associate creates a steady passive income stream.

For an example, he showed how linking to a product your audience finds useful – in the proper context – leads to blogging profits. At the time, I admired his strategy but could not get why you’d link to an affiliate product for a measly $2 commission. But of course, John thinks like, feels like and is a multi millionaire so he thinks of acquiring increasing wealth versus thinking of how little he makes on certain commissions.

$2 adds to the John Chow millions. Plus, even if JC began blogging yesterday, at zero, he thought like a millionaire well before becoming a millionaire, so he would have made his first $2 on his way to millions.

These days, I think, feel and act abundantly. I celebrate every penny I make online because where your attention and energy goes, grows. Top bloggers think abundantly. If you think, feel and act abundantly, at year’s end, the $2 commission per sale yields $500,to $1000, to $5000 per a single income stream because the more you celebrate money and feel rich, the more money you make.

Top bloggers think: money. Open 5, 10, 15 or more income streams. Seize every opportunity to prosper. $2, there, and 100 sales later, you made $200. Top bloggers think abundance – versus lack – and make money.

Be Open Minded and Think for Yourself

As you know, I love studying the creature Bigfoot.

Most humans are closed-minded and follow the herd, being lazy thinkers, and simply agreed with the herd; naturally, these folks believe Bigfoot is a myth.

A handful of YouTube videos of Bigfoot scientifically breakdown:

  • the size of these creatures: 7-10 foot tall, up to 5 feet wide, and 500-900 pounds
  • the physiology of these creatures; compliant gate, 90% knee flexion, absence of neck, hulking trap muscles, heavy brow ridge
  • the sounds these creatures make; clearly not within our current animal kingdom

If you are open-minded and think for yourself, you clearly see a huge, primate-type creature with some human-like qualities appears in these videos. Truth reveals itself to clear, deeper thinks.

But if you are closed-minded and agree with the herd, you become blind to the truth and see a guy in a suit, or hoax, in these handful of legit Sasquatch videos.

Like the small group of humans who know Sasquatch exist, top bloggers are both open-minded and do their own thinking. Successful bloggers open up to new strategies and new income streams. Plus these top folks never agree with the herd just because most people think a certain way; these pros think critically, for themselves.

I think incredibly deeply about blogging, and mindset, and see parallels no blogger on earth sees, save me. Why? I am open-minded and do my own thinking, for myself, never being swayed by the general public and its poisonous, limiting skepticism.

You almost have to be insane *not* to believe in Bigfoot after scientific video breakdowns and tens of thousands of credible eye-witnesses prove these encounters are with large primates, not humans in suits. Even a 300 pound, pro bodybuilder would look like a 5 year old trying to fit in his dad’s suit if he tried to wear a suit with dimensions for a 9 foot tall, 800 pound being.

In the same breath, you really need to be out there, if you are so closed-minded and agreeing with the poor masses, that you are blind to the truth of abundance around you, as a blogger.

Think abundance.

Open your mind.

Think for yourself.

Succeed.

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What Should You Ask Yourself Before Using a Pop Up or Slider Form?

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Before you use a pop up or slider form, ask yourself:

“Do I want to ask the reader for something or tell the reader to do something before I give them what they want?”

Yesterday I clicked on a link based on the blog title promise. I found the title and link on Twitter.

Since I wanted to see the solution based on the title-promise, I looked forward to reading the blog post. I wanted content; quick content, easy to access content, and simple content.

But I was quickly disappointed.

Why?

One second after arriving to the blog to read the post, I saw a pop up form. The blogger wanted something from me; my name and email. The blogger asked for my information. I did not click the link to volunteer my information. I clicked the link to get what I wanted; content. Oh well.

Mildly annoyed, I closed the pop up form to finally get what I wanted: helpful content promised via an attractive blog post title. But then I had to deal with a slider form; yep, the blogger asked me to click a box if I agreed with my personal information being stored via cookies. I have no idea why you do this as a US blogger; the European Union and its laws have zero jurisdiction in the US. Mass fear tends to goad the weaker minded to do silly stuff.

Anyway, this marked the second time the blogger asked me for something or told me to do something before giving me what I wanted. 99% of the time, I close the window and leave the blog forever. I have no time to waste. But to see how far this blogger would go, I closed the slider form and stuck around. Until 2 seconds later when, I kid you not, the blogger used a corner slider form calling me to do something else. Some ask; some command.

I immediately closed the window and left the blog; never to return.

One of the biggest mistakes bloggers make is promising readers helpful content, then, before giving readers what they want, asking them once, twice or three times to do something, before giving readers what they want.

Bad idea.

Most or all readers will exit your blog and never return. Who wants to jump through hoops once, twice or 3 times before getting what they want? Readers get my content immediately. I use no pop up, slider, or barrier to content. People get what they want immediately and also buy my stuff. Good for me. Good for you.

Jeff Bezos became the wealthiest human being in modern times because he made it incredibly easy to get what you want immediately. His net worth is $150 billion because:

  • he enabled one click buying
  • he offers 2 hour to overnight delivery for many products in urban and suburban areas
  • he uses few or no pop ups or other barriers to giving customers what they want

Why do you think I have 170 plus products on Amazon? Dude makes it easy for me to make money. No barriers to buying.

Ask Yourself

Do you want to give readers what they want quickly and easily so you succeed more quickly? Remove all pop ups, sliders and other barriers to content and buying. My blog took off like the dickens when I removed everything so readers could read my content fast and buy my stuff fast.

Stop trying to get what YOU want (names, emails) and give readers what they want – quickly – to become a successful blogger.

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