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A Unique Angle Might Be All You Need

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perspectiveposterSometimes you would like to write about a topic that has already been fairly saturated, so you may decide to skip that article for the day. But just because a lot of people have already covered a story does not mean that you can’t throw your two cents into the pot as well. Don’t pay attention to what others have already written. Instead see if you can write your article from a unique perspective.

Having a unique perspective on a topic or story that has received a good amount of coverage means that you present your readers with a fresh look. One benefit of this is the fact that your readers are likely to already know the background for your article, and would appreciate seeing a new point of view. In this way, you are leveraging the fact that your topic has already been popularized. Use the topic’s popularity as a way to catch eyeballs. The best part is, you wanted to write about this topic anyway!

Below are some things to keep in mind when coming up with a fresh angle for your blog article. These pointers can help you think creatively about your article topic, in order to reach new conclusions that will ultimately present a unique angle for your story:

Snag an Interview

Talk to someone that works at the company you are writing about. They can give you some firsthand information that allows you to slap “exclusive” onto your article. Get the piece of the puzzle no one else has found yet. Gaining a personal account regarding your article topic can bring both credibility and popularity to your blog.

If you can’t get someone at the company to comment, or if a firsthand account is not relevant to your piece, then interview someone that works in the industry. Whatever your article is covering, there is likely to be an authority you can speak to. This allows you to layer in quotes, receive some additional perspective and enrich your commentary for your article.

Look to Stats

Sometimes quotes and interviews are difficult to get, especially if you are in a time crunch. But whatever your article topic is, there is likely to be some stats and historic data that can help you come up with a new angle for your story. How has the company or industry performed in the past year? What other companies or economic changes have affected your topic at hand? Have any acquisitions or partnerships or funding deals taken place recently, and could any of these possibilities have something to do with the aspect of the story you would like to cover?

Simply looking at the public information about your topic can give you a wealth of data to play around with. Take a look at the data and see what pieces of the puzzle you can put together on your own. This exercise will really help you reach new conclusions about your topic of choice, giving you the confidence and inspiration for a fresh look at a saturated story topic.

Top it off with a Killer Title

The title may be the most important aspect of your blog article, because this is the portion of your story that will be seen first. You need to convey the freshness of your article perspective in the title, so readers won’t skip right past it, thinking you are just another talking head. Keep your title concise and direct, so that you are grabbing the attention of potential readers.

For some, thinking of a catchy title is the first thing they do when considering a fresh perspective on an already covered topic. There are benefits to this approach, including the fact that a good title can serve as a guide for the article to follow. For others, coming up with an attractive title is something to be accomplished after the article has been written, in which case the title serves as a summary for the work they have just done. Try your hand at both and see which one best helps you in your quest for a unique angle.

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Hello all. I’m Kristen Nicole. I spend most my time (and I mean most my time) writing for various online publications in the social media space. My latest accomplishment has been co-authoring The Twitter Survival Guide. And please feel free to contact me for a discount code, or if you’re interested in helping us promote the book through our affiliate program!

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Blogging

Why Cold Pitching and Bartering Do Not Work in Blogging

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2 words: nobody cares.

I just checked my email. One stranger who came in cold – as strangers always do – emailed me a reply:

“Is that your lowest price?”

I deleted his email. On a day when feeling less compassionate, I junk the email. Label it as spam. Why?

Nobody cares.

I genuinely care about someone who genuinely cares about me. I do not care much about a stranger who tries to barter with me when he ignored the email where I told him my final, fixed, non-negotiable price. Thousands of strangers have tried this approach. Thousands of strangers get ignored.

Nobody cares.

That was one of the bartering emails.

I received a handful of cold pitch emails. Bloggers emailed me as strangers, asking to guest post on my site. 90% did not even bother to address me by name.

2 words: nobody cares. Meaning, I do not care about them. I delete. I ignore. I move on.

I checked my spam folder to delete the emails. I scanned. 3 more pitch emails popped up in spam. The bloggers pitching through these emails pissed off enough bloggers to ensure; all future emails of theirs land in spam. Try building a blogging business from the spam folder. I dare you.

Genuinely, nobody cares.

Analogy

Imagine someone knocking on the door of your home right now. Go ahead. Visualize this scenario.

This person wants to sell you a vacuum cleaner. You shut the door in their face unless you are 1 of 1,000,000 people who would actually buy a vacuum from a stranger at your door. The remaining 999,999 human beings either buy one on Amazon or via their local department store.

Save the 1 person, nobody cares about a stranger who blindly pitches their sales services or who blindly pitches an opportunity at the door of their home. Just like nobody cares about a stranger who blindly pitches them a guest posting opportunity.

Nobody cares.

How to Get People to Care

If you want people to care enough to buy your blogging course or to feature you on their blogs, care about them.

If you want to land on Blogging From Paradise just do these things:

  • spend 3-6 months promoting me on your blog
  • spend 3-6 months promoting me on social media
  • publish 2-3 posts weekly
  • practice writing daily; offline

I begin to care about people who care about me generously and genuinely.

You stand out from the thousands of strangers who I do not care about when you care about me. It is such an easy tactic to build bonds with leading bloggers. Simple, too. Care about me as a human being. Ask for nothing. Expect nothing. Pay your blogging dues. Be generous. Be genuine. Be patient. Be persistent. Guaranteed; you will stand out from the crowd eventually. You have to, because generosity is always repaid in some way, shape or form down the road.

My generous, skilled friends get links on Blogging From Paradise for free.

Strangers need to pay my rate. If a stranger tries to barter my rate after I noted my fixed, non-negotiable, price, I delete the email. I may spam the email. People who do not have enough respect for me to read the entire email belong in spam. Landing in spam is the blogging business kiss of death; you will fail blogging for 1,000 years if your emails wind up in spam. The Blogging Scarlet Letter is S, for Spam.

Just freaking care about bloggers. How hard is that? Stop focusing on yourself and your needs and what you want to GET out of me and do some GIVING. Fool proof, simple, powerful way to build a successful blog. Plus you will have the money to invest in sponsored posts so you need not try to barter like a cheapie. Plus you will receive more and more free links on top blogs.

Doesn’t that sound fun?

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Blogging

Why Insta-Impatience Damages Your Blogging Campaign

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I posted a few images on Instagram right now.

Sweet snaps from Thailand.

Instantly, a few generic, lifeless, bland, spam comments popped up. Nice post. I love your profile. Keep up the great work.

These people get swept up in the culture of Instagram Impatience. A hefty majority of Instagrammers want something for nothing. Spam commentors want me and my followers to click on their profile link to Like their updates and to buy their stuff. Being too impatient to:

  • address me by name
  • make a specific comment clearly related to the photo

I ignore their spam. Wasted time. Wasted energy.

Some of these fools take it even further into blogging delusion, believing their Instagram profile is an actual blog. You do not own Instagram. You sit on rented real estate. You can be evicted at any time for any reason. Plus you have nil branding potential on Instagram. But I digress.

If you allow Insta-Impatience to bleed into your blogging campaign you will:

  • want something for nothing
  • spam fellow bloggers with generic comments
  • destroy your reputation
  • struggle
  • fail

Good things take time. Impatience breeds failed ventures.

Monks, Fish and Thailand

I observe Buddhist monks walk on alms every morning here in Pong Noi, Thailand. We live by a temple.

Monks are poised, patient, calm individuals who built up these qualities through meditation and by renouncing a worldly life. If you give everything up you cultivate detachment. If you are detached, patience is your natural state.

Inst-Impatience is the polar opposite of a Buddhist monk vibe. You want 5, 10 or 100 Likes in a split second. You want sales in a split second. You fear waiting. You fear working. You fear wasting time creating and connecting. Apply this vibe to your blog and you will fail because you skip the stuff you need to do to succeed.

I recall the Japanese Wisdom spouted concerning cooking a fish; overcook fish and it becomes shoe leather, under cook fish and it remains raw. At best, under cooked fish tastes terrible (unless it is sushi). At worst, you become horribly ill consuming under cooked fish.

Inst-Impatience creates a raw, unfinished, unpolished blog. Best scenario; people take a bite, hate the taste and leave. Worst scenario; people trash your blog and brand, you lose your reputation and your blogging business fails.

Solution

Be generous, patient and persistent. I spend little time on IG to avoid the culture of mass impatience over there. People expect to make a fortune with 3 lines of copy and 20 hashtags.

Good things take time, energy and generous effort.

Look here:

I have helped people on the Warrior Forum since 2010.

I have written 5,361 posts.

There are no shortcuts to successful blogging.

Patience, Grasshopper, patience.

Follow the lead of Jane Sheeba and Sue-Ann Bubacz. Both bloggers patiently, generously and persistently create value and build bonds. Both bloggers know success is a marathon, not a sprint.

Do not panic. Do not lose patience.

Blogging Becomes Easier with Your Generosity and Patience

I would only write one post weekly a decade ago. I was not generous. I was stingy. I struggled because blogging simply mirrored back my stinginess to me.

At 10:25 AM Thailand time on a Sunday morning I have:

  • published 2 posts on Blogging From Paradise
  • published this guest post
  • broadcast live on Facebook
  • mentioned 2 of my blogging buddies above
  • commented genuinely on blogs

Each bullet point is generosity. The more patiently I have displayed such generosity the more easily worldly blogging success finds me.

Give freely.

Be patient.

Receive generously.

 

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Blogging

What Is the Harshest Blogging Wake Up Call?

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My harshest blogging wake up call occurred nearly a decade ago.

I would write and publish one post weekly. I spent 1 hour writing and publishing the post.

I spent the rest of the week:

  • watching TV
  • watching YouTube
  • working out
  • hanging out with friends

After a good year of following this routine I saw a few visitors to my blog daily. I recall 3 daily visitors for many months, stumbled upon my blog.

I experienced a big time blogging wake up call; you cannot build a successful blog by listening to music and watching TV all day long, minus the 1-2 hours you spend blogging, weekly.

The harshest wake up call: blogging gives you what you give blogging.

Blogging Gives You What You Give Blogging

I know of a few bloggers who complain about having terrible business prospects. When will they get more clients? When will they get more traffic? When will they make more money? I mean, they have been blogging for 5 to 10 years already. Things should be growing SO much more quickly right now, they say.

These individuals will get more clients when they stop watching Netflix all day. Do you want to be a professional Netflix watcher or a professional blogger? Pro Netflix watchers spend hours daily watching Netflix. Not sure how well that job pays. Professional bloggers spend 6-8-10 hours daily:

  • creating helpful content through your blog, through guest posts and through videos
  • building your friend network by generously promoting other bloggers and by genuinely commenting on their blogs
  • freely promoting your premium products and services through each piece of content you create
  • generously following the prior 3 steps for months

The person who follows each bullet point for months, then years, sees more and more clients. Traffic increases over time. Blogging profits increase over time. Blogging gives them what they give blogging.

Janice Wald is always after it. She’s a hustler. Follow her for inspiration.

Ditto for Saurabh Tiwari. He is one of the most dedicated bloggers I know. Follow him for inspiration.

Do Not Fight Good Advice

I have personally coached bloggers who fight my smart advice. These people say networking is not for them. These folks resist creating content because they do not want to force it. This crowd ignores good advice, then goes back to watching Netflix or sports for the next 3 hours.

If you fight good blogging advice, you will struggle and fail. It has to be that way; you are doing the opposite of what it takes to succeed. Put your ego to the side. Follow smart advice. Succeed.

Listen to the guy with this home office in Thailand. He knows what he’s talking about.

Your mind wants you to fail because it fears the fears you need to face to become a successful blogger. I feared facing deep fears years ago, so spent most of my time and energy doing everything BUT blogging. You may nod, then, go back to watching Netflix or YouTube for the next 2 hours. 2 weeks down the road, after you spent only 2 hours of your time and energy blogging daily, you feel frustrated and want to quit because you have signed up no new clients, money seems to be running out and no business looks promising, on the horizon.

It is 100% YOUR CHOICE to spend 6 hours watching Netflix today and 2 hours blogging. You are doing this. You are making this choice.

It is 100% YOUR CHOICE to make a massive shift; spend 8 hours creating content and building connections, today.

Blogging just mirrors back to you your choices and energy, you make every waking hour of every day.

Right now, you have the next 8-10 hours to generously help people through creating and networking, or you choose to focus on yourself, watching TV, streaming Netflix, hanging out with friends.

Spend those 8-10 hours daily blogging for 3-6 months, and eventually, you will see more clients.

100% your choice, your decision, your energy, your commitment to blogging success.

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