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Why You Should Host a Guest Blogger



Go ahead, take a day off.   You’ve earned it.  Your blog really can live without you, at least for a day or two. 

That is, if you do it right, and for the right reasons. 

hand off batonSometimes it can be good thing to just get out of the way.  To step aside and hand the baton to someone else, while you reap the benefits of your hospitality from the cheap seats.

Especially when that someone has a bigger name than you do.  W hich, unless you’re already a Big Player in your space, is usually the case.

Invitee versus Inviter  

Maybe you exclusively think of guest blogging as your own appearance within your niche on the sites of others .  If you can indeed land such a gig, by all means go for it, there’s nothing but upside in that role. 

As a guest blogger you get props by hanging with the Big Boys.  But by playing the other side of this proposition, by hosting a guest blogger of some esteem on your site, you get the same props, but with a longer shelf life. 

Because as a guest blogger your appearance will soon be old news.  While as the host of a celebrity blogger — the term is relative here — the connection will remain as long as the entry exists in your archive.

Big name bloggers within your niche are fair game, and they know the ropes.  They get invited all the time, so come at them with a pitch that holds value and promises a win-win.  The best guest bloggers, though, aren’t necessarily bloggers at all, but rather, they’re experts or celebrities within the topical arena you’re blogging about.

Having Brian Clark from Copyblogger on my site, that’d be swell.  But having a major novelist drop by, now that’d be a home run.  One I’m working on as we speak, by the way.  (The guest post on my site today comes from a noted writing teacher dude, so I’m heading in the right direction.)

It’s social climbing without the stigma.  It’s gracious hospitality without having to apologize for what it brings back.

The Win-Win of Guest Blogging

The reasons for hosting a guest blog cut both ways — you need a break, you’re getting more than a little stale, you can’t think of a dang thing to write… and then, on the upside, you can add a little prestige and value to what you’re putting in front of your readers.  Both are valid, more so than either rationale alone.

Readers can be social climbers.  Give them someone special to read, and they’ll thank you by sticking around.

Sure it matters what your guest blogger has to say.  But it matters more who they are.

Be Careful What — or Who — You Ask For

Guest bloggers are like shoes.  The right fit, the right style, and you’ll strut through any crowd with pride.  Get it wrong, though, and not only will your feet hurt the next day, you might actually trip over your own intentions. 

Lending your blog to your cranky uncle Fred so he can wax philosophical about the radical end of the political spectrum at which he dwells … probably not a good thing.  Unless that’s the very objective of your blog in the first place.  Then, go for it, he’ll be singing to the choir. 

That’s more a testimonial than a guest blog, at least in the minds of your readers, because your Uncle Fred isn’t famous.

But giving your readers access to a new and trusted voice who can bring a fresh, synergistic point of view to your blog’s agenda, the voice of someone with a brand… that makes you look like a hero. 

The more famous, the better.

Having a branded authority blogging on your site is a sign of strength.  Your readers will appreciate that you don’t consider yourself the be-all-end-all of your niche, that you value and admire the thinking of others who have earned the right to be heard. 

It’s All About How You Tee It Up

Once you find a noted guest blogger willing to pony up a thousand words or so for your site, the key element in terms of leveraging the goodwill of it all resides in how you introduce the blog itself.

It’s time to get humble and downright sychophantic.

Begin with a nice warm welcome for your guest blogger, confessing your admiration and citing some credits.  Briefly remind the reader how lucky both you and they are to have this esteemed personage as their mentor for a day, and then shut up and back off.  Let the guest poster do their thing.

Always link to the guest’s site and/or latest book — that’s the hook you’ll use to lure them in the first place.  Even guest bloggers seek new fans, and in offering yours you don’t risk losing a slice of the readership pie.  That’s the nice thing about the blogosphere, there’s enough to go around and then some.

If you land a big fish for a guest spot on your site, make sure to promote it ahead of time.  A quick footnote to the posts leading up to the Big Day is all it takes, with a link to the guest’s site to bone up on what’s ahead.

Established sites tend to shy away from booking guests that threaten their own place in the pecking order. The offer guest spots with a touch of benevolence, secure in their untouchability.  If that’s you, then never mind, you’re too busy to be a guest poster anyhow.

But if you’re in growth mode, put yourself on the level of your guest poster simply by having them. 

Your readers will thank you for it… and that’s precisely the point.

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Landing Page Optimization Tips for Better Conversion



Properly designed and optimized landing pages often generate more leads than those that are poorly built. Overall layout and design of a landing page should support your compelling copy and also work great with other elements to persuade landing users to take an action you want. Whether you want to build a landing page for your next digital marketing campaign or simply want to optimize an existing one for better conversion, you can make use of the following landing page optimization tips to generate more leads.

Be Sure to Craft Convincing & Catchy Headlines

A perfect landing page always has a headline that describes an offer or product clearly. You can make a headline compelling and catchy too by adding some strong and convincing words in it. By doing so, you will successfully be able to persuade your audience to read the full copy. You can also test different headlines to find out which one works well for you.

Design Makes the Difference

A landing page sounds like a virtual shopping window for each your visitors, and if it is appealing enough to grab the attention, it will make your service, product or offer look great too for them. Simple yet creative and pleasing to eye design and a well-written copy are the most important elements of a winning landing page. These both should work together in order to encourage visitors to take action. After choosing a perfect design, you need to make sure that content is also placed in the right order to make sense. You can also visit to create landing pages for better conversions.

Choose Typography Prudently

Typography can make a huge difference between an appealing and ugly landing page. That is the reason you should choose the typography for your landing pages carefully to make the content more logical to the visitors. A well formatted and easy to read copy keeps the visitors focused and also reduce the efforts required to read.

Compelling & Scannable Copy

Clean and crisp tone should be used to create a compelling copy for a landing page, in order to convey the value of your offer or product. Majority of the web users usually scan the web content to find exactly what they need to know. That’s why the copy create for a landing page should also be scannable for the visitors. Use of the different font sizes is a superb idea to differentiate between the more and less important contents of a landing page.

Optimize for Search Engines

Make your landing page appear in top search engine results by using different on-page SEO tactics. Optimizing your landing page for search engines is the best way to get a huge amount of organic visits. Creative use of target keywords in the content, personalized URL, meta tags, meta description and image alt tags are some best-known SEO practices to increase the visibility of your landing page in search engines.

An attention-grabbing CTA

You have to be careful while making and placing CTA (call to action) on your landing page because the design and location of the CTA matters a lot. The core purpose of a call to action is to get visitors excited about the offer by letting them know what they are going to get. Adding it on the page too early can irritate and even scare your visitors. So, find out the best time and location to add CTA ingeniously into the page.

A/B Test

A/B testing is the way to compare two different designs or pages in order to find out which one is more effective and fertile as well. After getting the test results, optimize each and every element of your landing page to make it work the best for you.

If you want to improve your blogging or affiliate marketing earnings and conversions, be sure to start implementing each of these methods above into your content creation and marketing strategies.

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How to Do Blogger Outreach Right



Blogger outreach confuses most bloggers.

People reach out in desperation.

Or bloggers reach out trying to get something from influential bloggers.

I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:

  • are unknown
  • offer little value
  • want to use me and my blog for their gain
  • are not connected
  • are not influential
  • have no clout
  • have not paid their dues
  • have not helped people freely
  • have not earned the right to appear on my blog

Observe Bubbie Gunter. Follow him. He does outreach right.

He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.

I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?

I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.

Picture break; check out my current street in Chiang Mai, Thailand.

Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs

Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.

A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.

Strangers fade away. Friends thrive.

Strangers vanish. Friends prosper.

Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.

Watch my recent live video from Thailand:

Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.

The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.

You can be on the outside looking in. Or you can do blogger outreach right and be connected.

Your choice.

Before we go, you can grab my blogger outreach eBook here:

13 Tips to Make Your Blogger Outreach Campaign Sizzle

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1 Uncomfortable But Necessary Step to Making More Money through Your Blog



10 years ago I relied on 1 prospering stream.

Today I rely on no income streams.

I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.

Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.

Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.

But here I am. Living in Thailand for months.

The Step

Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.

But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.

Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.

Photo break; me by the roof top pool here in Chiang Mai, Thailand.

Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.

Leave the employee mindset of trading time for money behind.

Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.

Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.

I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.

Are you trading time for money, solely?

You better open passive streams and get busy helping people for free.

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