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Why You Should Host a Guest Blogger

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Go ahead, take a day off.   You’ve earned it.  Your blog really can live without you, at least for a day or two. 

That is, if you do it right, and for the right reasons. 

hand off batonSometimes it can be good thing to just get out of the way.  To step aside and hand the baton to someone else, while you reap the benefits of your hospitality from the cheap seats.

Especially when that someone has a bigger name than you do.  W hich, unless you’re already a Big Player in your space, is usually the case.

Invitee versus Inviter  

Maybe you exclusively think of guest blogging as your own appearance within your niche on the sites of others .  If you can indeed land such a gig, by all means go for it, there’s nothing but upside in that role. 

As a guest blogger you get props by hanging with the Big Boys.  But by playing the other side of this proposition, by hosting a guest blogger of some esteem on your site, you get the same props, but with a longer shelf life. 

Because as a guest blogger your appearance will soon be old news.  While as the host of a celebrity blogger — the term is relative here — the connection will remain as long as the entry exists in your archive.

Big name bloggers within your niche are fair game, and they know the ropes.  They get invited all the time, so come at them with a pitch that holds value and promises a win-win.  The best guest bloggers, though, aren’t necessarily bloggers at all, but rather, they’re experts or celebrities within the topical arena you’re blogging about.

Having Brian Clark from Copyblogger on my site, that’d be swell.  But having a major novelist drop by, now that’d be a home run.  One I’m working on as we speak, by the way.  (The guest post on my site today comes from a noted writing teacher dude, so I’m heading in the right direction.)

It’s social climbing without the stigma.  It’s gracious hospitality without having to apologize for what it brings back.

The Win-Win of Guest Blogging

The reasons for hosting a guest blog cut both ways — you need a break, you’re getting more than a little stale, you can’t think of a dang thing to write… and then, on the upside, you can add a little prestige and value to what you’re putting in front of your readers.  Both are valid, more so than either rationale alone.

Readers can be social climbers.  Give them someone special to read, and they’ll thank you by sticking around.

Sure it matters what your guest blogger has to say.  But it matters more who they are.

Be Careful What — or Who — You Ask For

Guest bloggers are like shoes.  The right fit, the right style, and you’ll strut through any crowd with pride.  Get it wrong, though, and not only will your feet hurt the next day, you might actually trip over your own intentions. 

Lending your blog to your cranky uncle Fred so he can wax philosophical about the radical end of the political spectrum at which he dwells … probably not a good thing.  Unless that’s the very objective of your blog in the first place.  Then, go for it, he’ll be singing to the choir. 

That’s more a testimonial than a guest blog, at least in the minds of your readers, because your Uncle Fred isn’t famous.

But giving your readers access to a new and trusted voice who can bring a fresh, synergistic point of view to your blog’s agenda, the voice of someone with a brand… that makes you look like a hero. 

The more famous, the better.

Having a branded authority blogging on your site is a sign of strength.  Your readers will appreciate that you don’t consider yourself the be-all-end-all of your niche, that you value and admire the thinking of others who have earned the right to be heard. 

It’s All About How You Tee It Up

Once you find a noted guest blogger willing to pony up a thousand words or so for your site, the key element in terms of leveraging the goodwill of it all resides in how you introduce the blog itself.

It’s time to get humble and downright sychophantic.

Begin with a nice warm welcome for your guest blogger, confessing your admiration and citing some credits.  Briefly remind the reader how lucky both you and they are to have this esteemed personage as their mentor for a day, and then shut up and back off.  Let the guest poster do their thing.

Always link to the guest’s site and/or latest book — that’s the hook you’ll use to lure them in the first place.  Even guest bloggers seek new fans, and in offering yours you don’t risk losing a slice of the readership pie.  That’s the nice thing about the blogosphere, there’s enough to go around and then some.

If you land a big fish for a guest spot on your site, make sure to promote it ahead of time.  A quick footnote to the posts leading up to the Big Day is all it takes, with a link to the guest’s site to bone up on what’s ahead.

Established sites tend to shy away from booking guests that threaten their own place in the pecking order. The offer guest spots with a touch of benevolence, secure in their untouchability.  If that’s you, then never mind, you’re too busy to be a guest poster anyhow.

But if you’re in growth mode, put yourself on the level of your guest poster simply by having them. 

Your readers will thank you for it… and that’s precisely the point.

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Blogging

Why Do So Few Bloggers Make Money?

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You are ready to make more money blogging.

I see it.

I feel it.

So never ask questions like this:

Fear-filled bloggers ask such questions.

People afraid to lose money ask such questions.

Since where your energy goes, grows, if you fear losing money, you lose money.

Can you see why few bloggers make money?

Most humans and bloggers fear losing money.

Making money through blogging becomes impossible if you fear losing money.

You cannot fear losing money and make money simultaneously. Impossible.

You cannot feel abundant, rich, whole and complete, and lose money. Impossible.

Analyze this Question

The Quora user asking above question typifies many bloggers who fear:

  • losing money
  • spending money
  • being scammed
  • being spammed

Said fear co-creates fear-filled, poverty-inducing, failed results.

Life mirrors your energy.

Few bloggers make money because few bloggers feel abundant, rich, whole and complete.

Your Energy Dominates Your Actions and Life

I recall working really hard creating, connecting and doing stuff successful bloggers told me to do.

I still went broke.

Why?

No matter how hard I worked and no matter what proven, successful blogging advice I followed, my energy screamed:

  • fear
  • lack
  • limitation
  • poverty
  • scarcity
  • no money

so I manifested lack, poverty, scarcity and no money.

Your energy dominates everything.

How to Make More Money Blogging

I decided to visualize riches, to feel wealthy, to focus on blogging wins and to keep things positive.

Almost instantly, I began to make more money blogging because I changed my predominant feeling to rich, abundant, wealthy vibes.

Money appeared in my bank account through 2 income streams with minimal work. I got an idea to promote my blogging course frequently; I sold more courses. I linked to my eBooks frequently to boost eBook income. Toss in acting on an idea to SEO optimize posts and I made even more money blogging through passive, targeted Google traffic.

Money flowed to me because I visualized myself with more money, I chose to feel rich, I emitted a calm, confident vibe, and I felt detached and knowing riches are mine.

As within, so without.

Go From Lack to Lots

The person asking the Quora question allowed fear to dominate their mind, focusing on lack of opportunities. Such folks are broke or go broke fast because where your attention and energy goes, grows.

Focus on lots. Concentrate on the idea of abundant. Feel rich by visualizing yourself with riches. Count all of your blogging wins. Keep things positive.

Life just follows your mindset. Experiences follow where you choose to put your attention and energy.

Few bloggers make money because few bloggers choose to focus their mind on abundance, wealth, riches, success and positive ideas.

Choose to make money blogging now. Visualize yourself being wealthy. Feel opulence. Step into the spirit of opulence.

Pull out your credit card to invest in my blogging course. Investing money makes you more money. Money circulates; release it to see it return to you multiplied.

Rich people feel and act this way. Emulate bloggers who make money.

Think, feel and act rich to earn riches.

Make money blogging.

Step away from the herds of bloggers who focus on lack.

Think abundance.

Prosper.

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Blogging

How Can You Start Blogging for Free?

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Impossible.

Blogging requires:

  • financial investment; domain and hosting at a minimum
  • time investment
  • energy investment

Blogging is a skill. You invest money to begin developing the skill effectively. Add time and energy through your blogging work and you lay the foundation for a successful blogging career.

You cannot start blogging for free because without financial investment you are not really blogging.

Imagine starting a blog on a free platform.

How can you ever impress people if you fear investing $7 a month on hosting and $14 on a domain?

People see the free platform, believe you to be an amateur, you lose your credibility as potential readers do not trust you, and folks exit your blog.

Investing Money to Make Money

Observe my blog:

Blogging From Paradise

I invested thousands of dollars in my blog over the years and made a lot more money than thousands of dollars.

I bought my domain and hosting 10 years ago as an investment in freedom and greater profits.

Fast forward a decade; I have circled the globe for 8 years, living in places like Fiji, Bali and Costa Rica. The thousands of dollars I invested allowed me to:

  • gain reader trust
  • convey a professional brand image
  • be seen as one of the top bloggers on earth
  • increase blog traffic
  • increase eBook sales, course sales and audio book sales
  • be featured on world famous sites
  • move higher in blogging circles

Imagine if I began blogging for free. Would Fox News want to interview a blogger using a free blogging platform? No. Of course Fox News seeks out renowned leaders and every blogging leader invests money in blogging to do blogging right.

Free Platforms Look Cheap and Unprofessional

Free blogging platforms look terrible.

Can you ever gain reader trust if your blog looks terrible?

Observe the long, wordy, non-branded domain name, including the free hosting company. Imagine if cnn.com was cnn.blogspot.com? Would you trust CNN if the corporation used a free blogging platform? No.

This is from my trip to Turkey.

Imagine if espn.com was espn.typepad.com. Would you trust the content? No.

Even if you intend to never profit through your blog you better buy your domain and hosting because few if any readers trust bloggers on free platforms.

How to Begin a Blog the Right Way

Invest money in:

Invest money in your success.

Begin blogging the right way to cut years off of:

  • your learning curve
  • your success curve

Money circulates; invest money today and it flows back to you multiplied exponentially.

Losing or spending money is impossible in a Universe of abundance.

Develop this prosperity consciousness to begin blogging from an abundant, successful, positive energy.

Develop a Money Consciousness to Make Money with Your Blog

The old saying goes; it takes money to make money.

I take it one step further; it takes a money consciousness to make money.

A high number of bloggers invest money in their blog but struggle to make money. Said bloggers believe they spent or lost money on their blog, which is not true.

Develop a money consciousness.  It takes a money consciousness to make money with your blog, meaning you need believe money circulates, as you release money and it returns to you multiplied in awesome fashion.

I discovered 2 unknown, unexpected income streams recently, both online. Why? I circulate money. I see any investment in my blog, in bills or in anything, flowing back to me multiplied.

Develop this positive, abundant mindset.

Invest money in your blog from day 1.

Begin blogging the right way.

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Blogging

How to Build Brand Authenticity Using Customer Generated Content

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Creating quality content is the best thing someone can ever do for their company. When done right, it generates a lot of traffic towards the website thus giving a high likelihood of converting the followers into leads. Unfortunately, quality content is expensive and can use up a lot of money, time, and very exhaustive.

Fortunately for us, there is another way to get quality content without having to go through all this hustle. When you make use of this strategy, it will turn out to be more powerful and accurate than other cumbersome methods. This solution is known as User Generated Content (UGC) since it is one of the simplest way to get results without getting tired.

What is the significance of UGC?

The moment you make use of content generated by customers, you automatically create trust with other customers. This is because more than 80% of consumers find content generated by their fellow customers to be convincing and true than what the brands can write about themselves. The assumption is that no one will ever write negatives about themselves unless third parties take over.

UGC is the most authentic type of content as 98% of it is true since customers have no interests in the customers creating profits. If something is bad, they will write it as it is. The reverse is also true. It is therefore recommendable to spend more time curating on the content written by consumers rather than the company itself. You can also use a tool like keyword.com to better create content for your audience and to also rank higher in Google for multiple keywords and search phrases.

The other advantage of UGC is the ability to track all the conversations and mentions. This mostly helps by finding out what the customers think about your services and products. In case of any problem, you can address the same issue. You are allowed to comment on the same wall towards their plights.

The other advantage is to help a company in saving time meant to write content. This time can be allocated to other issues that help in accumulating profits for the business.

Ways to Build an Effective UCG Marketing Strategy

1 – Choose your platform wisely

You do not just create a CGC in any area. The first thing is to ensure that you have a good number of active followers in online platforms. In addition to this, remember that each platform works differently; Facebook users are known for sharing content whereas Instagram is more of visuals. When you ask people for content, remember to be specific with what you want since a lot of us are ready to talk about anything we wish.

2 – Collect independent customer reviews

Customers’ reviews are very vital to any business as they act as personal recommendations to other people who are yet to try your brand. In fact, a lot of people prefer to read a number of reviews before making a conclusion on whether to buy or not. If someone comes across two or more negative comments, a good number will pull away from your page. Remember that savvy customers will always spot fake reviews hence the more reason to stick to authentic customers. The only way to win their hearts is by offering what you promised in the first place.

3 – Offer rewards

There is nothing as encouraging as being rewarded for doing something. Offering rewards attracts a lot of people towards your page as everyone is eager to get something. Don’t try too hard by getting expensive gifts. You can promise that a winner will have their tweets retweeted or you feature their article or business on your page. Not only will they feel happy that they are part of your success but will also attract new users to subscribe.

Neil Patel is often preaching about the process of offering rewards and getting users to submit an email address on your site — which you can then follow up with afterwards. You can read more on Neil and his most recent resources in this article from webdesignteam.com.

4 – Support a charity event

You need to remind your customers that your brand is not after making profits but rather in helping the community in different events such as acts of charity. Let people know that you have a greater vision for them too.

Online platforms can either break or boost your business. This is because a lot of people have turned to recommendation on social media by strangers or friends. If you want better reviews, ensure that your products are quality and services are up to standard.

User Generation Content is the Way to Go!

With more than a billion active websites and blogs on the internet today, content overload is happening daily. The same is true for brands and bloggers that are struggling to create original content on their own.

The better option is to build a platform or content creation and marketing plan that relies on content being created from other users. After all, how much content has Facebook or Instagram ever made… and look at how huge and massive their brands are!

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