How you communicate with your users on your website is very important. If you don’t send the right message then they will move onto another website. With so many blogs on the Internet you have to be different and it can be as simple as how you communicate to your users. It can be how you write your articles or how you set the website up.
I came across a question recently regarding the text used to invite a user to sign up to a websites newsletter. There are many examples of this and many sites do it in a different way. Here on blogging tips for example there is no text next for the icons at the top for Twitter or Facebook but further down the sidebar is an inviting form asking if you would like to sign up to the newsletter. It is better to have a clear call to action but do icons do enough to convince your users to signup? The icons representing Twitter, Facebook and RSS are all icons that for many are a standard image that is seen on the Internet and will be enough for a user to understand that they can use those to view the respective information. However is this enough for a user that is not a regular internet user?
The most popular call to action we see on the Internet is “Click here”. This is by far one of the most frustrating things I see on the Internet, yet so many people still use it. Why do I detest it so much? With a call to action like this it doesn’t convey anything there is no message as why they should click here or any thought about any users who are not using a web browser. If you read this out of context then what does Click here actually mean? Not only does it not help a user but if you are doing this then you are also missing out on an opportunity to help your search results with relative linking.
A lot of people do believe this is enough to motivate a person to click but if you think about it does it mean that your website is not designed in such a way that the user doesn’t know what a link is? Your website should be intuitive for the user to know what to click and what not click then all you need to worry about is the content that they will be reading.
A “Click here” link doesn’t give your user enough information on actions you expect him or her to make. It also doesn’t show clearly the benefits subscriber will get if they finally click on it.
While designing a particular call to action you should not forget to think about three elements:
- The action you want the subscriber to take
- The reason why they should take this action
- The design (text, image, location).
The design of the call to action is just as important as the action itself. The colours you choose to use for the link or for a button for example can be the key to a user finding the link and thinking about clicking it.
Different colours have different effects on your users.
Using red for example on a link can be a good way to attract your users to the link in the first place as it is very bright. Yellow is another great colour to use as it one of the first colours the eye picks up, of course this also depends on the surrounding colours on your website. Orange is a good colour to use as it is bright and cheerful. Blue is not a great colour to use for buy it now buttons as it is a very calm colour. Have a play with some different colours on your website and see how each colour works for you.
Once you have your call to action ready you also need think about how the call to action will guide the user around the website. You need to think about the path they will go on as they go from one page to another. You may want them to see a service you offer on the homepage but on the service page you will want them to contact you or buy from you so think about each page they will encounter.
Oh, Now I Get It! How to Explain Complex Topics to Your Audience
Technical writers have a great number of skills, but perhaps the most important is the ability to adapt your language to the level of comprehension your audience has. A highly technical and complex article can overwhelm readers or even bore them.
“But it’s impossible to delight my readers and keep them engaged when I’m talking about the
IEEE 802.11ac principle of broadband technology,” We hear you cry. And, we get it. Turning a technical article into a sexy piece of content can feel like a daunting task, but it’s not mission impossible.
Here are a few content creation tips that will help you explain complex topics to your audience in a delightful manner.
Imagine That You Are Explaining the Subject to a Non-Tech-Savvy Friend
One of the most important things when creating technical content for a more broad audience is consistency. So, as much as possible try to use the same tone, level of knowledge, complexity of vocabulary, and so on. The easiest way to calibrate your writing style is to imagine that you are writing for a friend or a relative that has nothing to do with your area of expertise.
Imagine you are trying to explain a particularly complex topic to them, in a friendly and light discussion. How would you approach the subject? What elements you think would bore or frustrate them?
What helps you in the real world is adapting your style and vocabulary to the other person’s knowledge. You know that you don’t have to explain what an Internet browser does, but you might have to tell them more about the coding behind it when discussing responsive web design, for instance. Use common words and keep them engaged with a lighter, friendly style.
Adapt Your Vocabulary and Structure
Let’s take a look at how you can flip your technical writing to be more approachable. First of all: use concepts that your audience is familiar with or at least has a general idea about them.
A good start is to check what search words visitors use when browsing your website. You will identify commonly used terms that are related to the technology that interests them. Use those keywords yourself to keep visitors on your page.
Also, be careful about the structure of the text when writing online, especially when you are trying to explain something complex. Make sure to split your text into readable chunks. You can also help the reader understand the subject better by using titles and subtitles to separate the main ideas of your article.
Build up the Knowledge of Your Audience, from General to Detailed
Once you have established a common language and vocabulary between you and your target audience, start methodically presenting your topic, from general level information to more detailed aspects. Applying this rule will help you readers understand the topic better without wasting too much time. Online readers tend to ignore content that is, irrelevant or hard to understand.
While it is important to get the basics straight before getting deeper into your subject, make sure to summarize the purpose of your article at the very beginning, as it will let your audience know what they will learn about after going through it.
Use Style Tools That Help Your Audience Relate to the Topic
The fun part of writing about technical topics for a general audience is getting creative with it. Because you can’t use the “boring,” “stiff” technical jargon, you must come up with expressive comparisons, examples, and analogies. You can even evoke anecdotal evidence to support the facts since they are highly relevant for many of the users.
Helping them relate to the topic you are writing about is the key to grabbing their attention. Use day to day examples for the systems and processes you are describing, or mention the best-known similar thing. Give them examples of possible situations when they can come across the topic you are writing about and enable them to talk about it themselves.
Ultimately, is all about correctly identifying the level of knowledge your audience has. Encourage them to comment and ask any questions and keep the conversations alive.
IT Management Solutions: What is the Key to Improving Employee Efficiency?
There are many ways you can improve your employees’ efficiency. From decluttering the workspace to encouraging a stress-free environment, there is a whole range of things you can do to make your work life run smoother. One such technique you need to adopt for your company is an IT management solution.
What Does It Do?
An IT management solution such as SysAid takes all of the day-to-day programs that a business will use and consolidates them into one easy-to-use package. Every employee should be able to log on and complete all their work without having to leave the initial program.
It can contain such subsections as project management, customer relationship management, billing and invoicing, and a whole host of other features.
Why Should Employers Implement Such a Solution?
A system such as this allows managers to have better visibility over the company as a whole. They will be able to tell if an employee is completing their daily tasks to the best of their ability and will also allow them to see where they are lacking.
The data from the completion of these daily tasks can easily be tracked and analyzed to see where employees are struggling with efficiency. With some adjustments, efficiency can then be improved in these areas.
One of the key reasons to install an IT management solution is for the project management aspects. A good project management program lets all employees know where they are with their projects at all times. Whether you are just working on the project or a project manager, you will be able to see the stage that the project is at and all the steps and processes that still need to be completed.
This collaborative nature helps improve speed and efficiency and stops the project becoming grounded in a lack of communication. If you are not yet using a project management system, you will notice that many small but important problems like misuse of resources will be greatly reduced.
Customer Relationship Management
By having your customer service staff use one portal for all their needs, you will see a great improvement in efficiency when it comes to handling customer enquiries. An IT management solution can contain a database with all your customer’s information. This means that if a case needs to be passed from one team member to another, there is little to no chance of any relevant information being lost in the transfer. Everything should be in place in the one database.
Invoicing and Billing
Keeping your various accounts and invoices in different places can lead to items being forgotten or double-charged. By using an IT management software, your managers and accountants will be able to successfully keep track of all costs and reduce unnecessary spending. This will improve efficiency as multiple enquires are not being made to complete invoices and other reports.
There are just some of the ways an IT management solution can improve your business. If you feel you need to improve your company’s efficiency, consider implementing one today.
7 Less Obvious Keyword Research and Content Analytics Tools
Digital content has several powerful benefits over print content: It’s cheaper to distribute, it’s open and global (especially when it’s in English which most of the world can understand) and it offers an unprecedented opportunity to understand your audience better.
Actually, technology and digital content do wonders: Having both you can target your customers precisely when and where they are most willing to engage.
“Content and technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn’t that after all the definition of marriage?”
To get an idea of how powerful digital content metrics can be, read and bookmark these articles:
- Top 3 Metrics to Ensure Successful Content Analytics via Piktochart
- How to Use Behavioral Design to Reduce Bounce Ratevia Shout Insights
Here are a few free or cheap content analytics options any blogger can afford:
UberSuggest is a free keyword research tool that offers quite a few cool content analytics features.
This tool is a bit broad but I felt it deserved a place on the list. It works by letting you put in key phrases and then gives you data on that and alternatives, including the power of that phrase on Google. You will be getting an idea of what phrases are already being cornered by competitors, as well as which ones are easier for you to target.
I also like this one as a content planning tool as I can find ideas for content related to an idea I had. I have come away from UberSuggest with my editorial calendar full many times.
Cyfe is not just analytics tool. In fact, you can use for anything under the sun, it’s a Swiss knife of business monitoring. And it has some cool analytics integrations that will make your analytics reports much faster and easier to access.
Use Cyfe to integrate your favorite Google analytics reports, monitor your social media growth, traffic spikes and more.
Tweriod might not be quite as relevant as it once was, but it is still a useful tool if you post a lot of content on Twitter. Find out what times your followers are most active. Discover optimal posting time. See what content was most popular and when.
All of this will help you use Twitter more effectively as a content marketing platform, as well as an engagement platform for one on one and influencer marketing.
Scoop.it is pretty cool but the free plan is very limited. Basically you get a single page and up to ten “scoops” per day. Basically it is going to curate relevant content to give you insights into what is working well within your industry.
As an overall marketing tool, the professional version is a pretty cheap way to improve your ROI and get more bites when it comes to clicks. It is worth signing up for a free account and getting a taste of what they are about.
HotJar is a cool heat map generator allowing you to clearly see which parts of your content attract most attention.
Heat maps are pretty cool. They work by tracking what visitors to your site are spending the most time looking at and clicking on. Then it gives you a visual of hot and cold areas of your site, which can point to anything from design flaws to lackluster or thin content. You can try them out for free and get a more complete picture from both a website and content perspective.
Here are more options for data visualization which will help you understand your audience and analytics reports better.
6. Social Mention
Is your content being shared or talked about? Is your brand being mentioned? You can find out on Social Mention, which allows you to search for proof of that very thing and find out what people are saying about you and what you post.
It is a bit simplistic, but very helpful.
Adwords and SEO keywords are a bit part of what you and other brands on competing for, not just customers. iSpionage gives you a look at what it is that those competitors are using and how it is working for them.
It is surprisingly affordable compared to many other similar tools and has a decent features list. I would definitely give this one a try.
Are there any other affordable content analytics tools except for the most obvious ones (like Google Analytics)? Please share them in the comments!
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