Getting links to a new blog can take time, particularly for certain types of blogs (e.g. a company blog). Though it is important to try and build incoming links to your blog and it’s articles to increase your presence in the search engines.
Related blog posts and resources:
If you don’t have the time to do link building yourself then a service such as LinkWheel might interest you. LinkWheel is run by Michael Smith, who also happens to run the marketing blog MetaFever and paid link services such as MonsterClicks and Paid Backlinks; as well as the content writing service MadContent.
What is a Link Wheel?
A link wheel is a series of web 2.0 sites which link to each other and to one other site i.e. the site you are trying to promote. Link wheels use free accounts on services such as Squidoo, Blogger, WordPress.com and Jimdo to build links to each other and to the site(s) they are trying to promote.
LinkWheel.net claim to maintain over 60 of these accounts across 5 dedicated ip addresses. They use these accounts to provide links their customers websites.
What do LinkWheel.net offer?
LinkWheel promote themselves as a premium link wheel service. They offer 7 different packages in total: 4 one time link wheel services and 3 monthly options. Their main strength over other services is that all link building is done manually rather than relying on software.
Each of their properties is submitted to over a RSS aggregators and every new article is mass pinged to ensure it’s indexed quickly.
The four one time services cost:
- 7 Web 2.0 Properties and 7 Unique Articles (PR 4 – PR 9) = $65
- 15 Web 2.0 Properties and 15 Unique Articles (PR 4 – PR 9) = $100
- 25 Web 2.0 Properties and 25 Unique Articles (PR 4 – PR 9) = $145
- 18 Web 2.0 Properties and 18 Unique Articles(PR 6 – PR 9) = $65
In addition to articles, they provide one unique video which is uploaded to youtube and used on all of their sites. They also guarantee to link twice to your blog within the article and use at least 8 of your chosen keywords.
They also offer monthly services to those who want to really increase the number of links to their blog.
- 7 Web 2.0 Properties + 21 Unique Articles a month = $165pm
- 15 Web 2.0 Properties + 45 Unique Articles a month = $255pm
- 25 Web 2.0 Properties + 75 Unique Articles a month = $375pm
LinkWheel promise to put more love into the monthly campaigns and spend more time making the profile personal i.e. make it look less like a link wheel.
According to their Frequently Asked Questions page ‘most link wheel development is done with in 5 – 7 business days’. You will be given access to all profile accounts and you will also get a report in an excel spreadsheet which details everything which was done.
In addition to the main packages, you can also purchase 100 social bookmarks and blog comments at the checkout.
Are Link Wheel services worth it?
It’s sometimes difficult to say whether a service or not is worth it as it somewhat subjective. I would personally prefer to build incoming links myself by writing articles or hiring others to do so and then place those articles on sites like Squidoo or HubPages. Though it is time consuming to write articles yourself and it can also take time to organise others to do so, which is why people with very little time on their hands might be interested in a service like this.
Let’s discuss the articles first. Do not expect these articles to be of a high quality. It is very unlikely that they will be linked to by anyone other than the person writing the article themselves. I tried some cheap article writing services a year or so ago for a site I was developing and the standard was awful, but you do get what you pay for.
The article are original…..well, kind of. If you download their 6 page ebook (which explains what link wheels are) you will get a better idea of how they operate (a pop up for the book appears when you visit the home page). They spend a few hours writing an original article and then use DataPresser, a script which changes certain words and the way sentences are structured, to spin out up to 1,000 variations of the same article. They ensure that only 25 variations are used before they write a new article.
Technically, these articles are original and should not come up as duplicate content on a search engine, but in reality these articles are all the same which is why very few people will link to them. I’ve seen some pages on the web who have blatantly used a script like this as a lot of the content just didn’t make any sense.
It isn’t clear whether articles are being outsourced to writers in Countries like India, though the Link Wheel website itself is littered with many basic grammar errors so I don’t expect any articles you purchase from them to be any different.
But this service isn’t really about the articles, it’s all about the links. More incoming links means more traffic and an improved presence in the search engines. The quality of traffic from those links is something which I greatly doubt as it appears they are using variations of the same articles for all clients, therefore it is unlikely that the article will be on a topic which is closely related to your blog. Though if the campaign does increase your rankings in the search engines then it may be worth it.
It’s worth pointing out at this time that this is a paid review and I was not provided with a campaign in order to test the service therefore my opinion of the site is based upon the information on the site and the ebook and the general idea of a paying for links within articles.
I don’t think that this type of service is suitable for bloggers. Blogs are all about providing good content to your readers so why would you spend money for poor to average quality unoriginal articles on other sites to generate some incoming links when you could pay good writers to produce excellent original articles which others will want to link to. It just isn’t worth it.
There is a need for this kind of thing though. My opinion so far has been based on whether this service is suitable for bloggers and in that respect, I don’t think it is. However, there are types of websites which would really benefit from this type of service. For example, PPC marketers could use the service to drive traffic to their landing pages.
Compared to buying links for PageRank juice on sites like Text Link Ads, LinkWheel.net could prove to be a real money saver. Their basic package provides 7 articles with 2 links to your site for $65. This works out to be $4.64 per link, which is about the same price you would pay for a PR 3 link. However, link selling sites charge around $5 per link per month whereas a link within a link wheel article will be there for as long as the web 2.0 account is active.
So I do think that those who purchase links for PageRank purposes should look into trying out a service like LinkWheel.
I really don’t think any blogger would get value from purchasing a package from LinkWheel.net. The money would be better spent hiring a good writer to write great articles on your own blog as this will offer content to your readers and generate incoming links naturally.
As I pointed out though, many types of websites, services and products are hard to promote, therefore the service may prove to be much more beneficial to them. This is especially true if they are selling a product as they may just need 1 or 2 sales to break even. So it could be a great alternative to PPC services such as Google Adwords.
Don’t be misled by the number of unique articles you are getting. The most important thing LinkWheel are selling is links back to your site. So if you are interested in purchasing their package, look at how many unique links you will get and compare it to alternative ways of generating those links.
5 Ways Blog Optimization Tips for Google Ranking Success in 2019
On-page SEO for your blog articles should be a top priority. You have most likely read plenty of articles on the subject. If you are a new blogger, you probably have a domain, WordPress hosting service, a long list of potential topics and categories to write about, but what about blog optimization? This is a common misstep for new bloggers.
Related blog posts and resources:
If you are still wondering what the true anatomy of an optimized blog is, we are here to help. Meta-tags, keywords, image Alt Text, and the list goes on. What is the real goal of on-page SEO? Better Google rankings! And better Google rankings means more eyes on your content, since you will be ranking high on Google SERPs.
Having exceptional on-page SEO is vital to the growth and success of your business. This means bending to the hand of the almighty Google. Why? Google handles two trillion searches per year.
Let’s take a deeper look at five ways to optimize your blog for Google ranking success in 2019!
- Start with Optimizing Keywords
Whether you write for your own blog, or have an editor, all your content should revolve around unique keywords. Normally, bloggers will be given a keyword to include in their highly authoritative, actionable content in various places. You can see a perfect example here, as the article is written in a way to not only focuses on the keywords and search phrases in the title, but the content within the article breaks down even further into each of these data points and subtitles as well.
Having that keyword allows you to begin formatting your title, subheadings and text. But keyword development doesn’t necessarily end there.
You should also identify two to three supporting keywords that will be used throughout the post, in subheadings, and even in your title. You can use tools like Infinite Suggest to maximize keyword research. You can also find other supporting keyword ideas using Moz, Google Keyword Planner, and SEMrush.
- Do Your Due Diligence During Keyword Research
There is a bit more that goes into choosing two or three supporting keywords. You don’t want to blindly pick one. The goal is to find keywords with a fair amount of search volume, low difficulty, and high opportunity.
From the keyword tool, make a list of supporting keywords, let’s say you choose “on page SEO tactics” as a supporting keyword, but the monthly search volume seems low. What to do? Check another platform like MOZ or SEMrush to get a second keyword opinion. Remember, you want to choose keywords that your audience is actually searching for.
- Make a List of LSI Keywords
You may be asking yourself, “What are LSI keywords?” LSI keywords, better known as “long-tail” keywords, are actually becoming more important for search engines like Google. They may also help you avoid Problematic Google penalties. How do you find LSI keywords? It’s actually simpler than you may think.
Open up Google and search for your main keyword, and then scroll to the bottom of the page where you’ll find a nice variety of LSI keywords waiting for you. After, check the long-tail keywords you want to use in a keyword tool. It is best practice to use two or three LSI Keywords in a blog article for max value.
- Always Put Keywords in Your Blog SEO Titles
Identifying and qualifying your keywords is quite often the most difficult part of on-page SEO for blog posts. However, once you have them, things begin to fall into place for SERP results you will be happy with. How do you use them though?
Placing keywords in your SEO title is also important. It essentially tells Google that you want to rank for this or that. If “Blogger Tips” is your keyword, you’ll want to include it in the title as close to the beginning of the title as possible.
It is important to note that you want your title to still sound natural, so don’t force it. Be natural, but always think Google page one. The closer your keyword is to the front, the more weight it carries with search engines.
- Put Your Keywords in Headings Correctly
This is a common mistake many bloggers make. Sure, crafting delightful content that is worthy of the New Yorker is dreamy. However, Google ranking algorithms don’t only look at content. You essentially want to tell search engines, and your audience, where the shifts in the story are, and what each section is about.
Using appropriate header tags can make this happen. Most content management systems will automatically place an h1 tag for your post’s SEO title. WordPress does this nicely! If you are writing for a client, you may only be formatting your blog article for on-page SEO via Google Docs or Word. In this is the case, you want to ensure each heading is tagged correctly, like:
- h1 tag for SEO titles
- h2 tag for subheadings
- h3 tags for supporting subheadings
In Conclusion . . .
There are certainly a ton of blog optimization tips out there for you to dig up and use for maximum rankings on Google. However, the above five tips are among the most important. From keywords to placing keywords strategically, grow your blog by getting the most out of each post. Do you have a blogging SEO tip? We want to hear from you.
How to Optimize Your Blog for Voice Search
The new year has come and we are just twelve months away from the year 2020. Why is that important? Because by 2020, nearly all searches are predicted to be voice, rather than text searches.
Related blog posts and resources:
In fact, Gartner found that 30% of those searches are going to be done entirely screen-less. Here are a few more numbers in case you are not convinced:
- 13% of households used voice search in 2017 and this number is expected to rise to around 55% by 2022. [Source]. Smart speakers have created an industry of their own and are easily integrated into American household. As the software becomes more streamlined and more applications are introduced, this could cause their adoption to grow even more.
- 72% of current voice search users claim to use it as part of their daily routine. (source: Google). Looks like searching voice easily becomes a habit! It’s definitely here to stay!
News organizations, radio stations, and websites have begun intensively marketing toward owners of smart speakers. Daily news, music, finances, your calendar and the like can now be read to you as you herd your kids to the car and off to school or before heading in to work.
In other words, voice search queries are going to be taking over the search world.
While voice-activated technology started making its way into our lives quite some time ago, the recent smart assistant technology boom caused the actual voice search revolution. Major brands are quickly investing in voice search optimization.
Is your website ready?
Adapting to the Algorithm
To see how important voice search is going to be we have to look at how Google in its current incarnation really works. When I first started in the SEO world, it was all about simple search keywords. But the exploitation of keyword stuffing pushed Google to further the benchmark and make things more complex.
Now when we look at keyword analysis and optimization, it is a completely different process than what it used to be. Not only have keywords become more varied, the way that Google sifts through the noise in order to provide answers for their users is amazing.
That is what has kept Google on top for so long; competitors like Bing just haven’t been able to develop a framework that is as effective and dominating.
Voice search is underlining this fact in ways that weren’t as clear before. When we type a search phrase we are more careful. We think through what we are going to say, we get phrase suggestions that might help us narrow down or change our language and we get a page of results that lets us refocus if needed.
Spoken words are more spontaneous and harder to predict. It’s not always possible to understand what the searcher really needs. Somehow, Google’s algorithm still works with this format, as long as the content providers are properly optimizing on their side of meet the demand.
So, how do we do it?
Think of Search Queries as Speech
A popular meme lately has been, “This is so sad. Alexa, play Despacito“. While tongue in cheek, it shows the way that speech is taking a handle in search and how we might use it properly.
Imagine you are sitting around talking to your friends. You decide to ask them a question, like, “What movies are showing this weekend?” It is a natural way to speak for you. But if you were to type in search terms, it would be something more like, “Showtimes Century 16”.
Searching by voice presents a new challenge to search engine optimization professionals: Optimizing for all possible ways a user can speak your query.
Optimizing for related terms, synonyms and neighboring concepts is more important than ever. TextOptimizer helps you do just that by running your query in Google and using semantic analysis to extract related topics and neighboring context to optimize your page for:
[TextOptimizer extracts related topics for your important keywords helping you optimize for a wide variety of queries]
The general concept here hasn’t changed, as you still want your page to appear on top of Google’s search result pages: It’s a fact that Google’s users seldom ever scroll past the first page.
Voice search is going to gravitate towards the simplest, top results for the user.
Once upon a time, that meant getting on the front page. Now it means making sure your content is set for featured snippets so you can go above the actual page results and gain priority in Google’s ranking.
Featured snippets are selected search results that appear on top of organic search results in Google and Bing. Featured snippets are what gets read to a user in response to a search query.
Articles, tables, images, videos, bullet lists… there are plenty of forms of content that appear in featured snippets.
To better target featured snippet opportunities, use Ahrefs: It allows you to filter search queries to those triggering featured snippets and lets you preview actual search results:
While Schema.org officially doesn’t help you get featured, a lot of SEOs have found that playing around with structured markup actually makes a difference. In any case, that won’t hurt, especially given it’s quite easy to implement using a variety of WordPress plugins.
/HowTo schema is predicted to be used by Google soon (since it’s already being implemented in some of the search experiments), so I’d start there. To show you the markup in action, try running this page through Google’s structured data testing tool:
Do you have a strategy to add? Let us know in the comments!
5 Effective Blogging and Marketing Strategies for Your Dental Practice
As bloggers and content creators, we are often creating content or managing social media and blogs for local practices and businesses in our area. If this is the case, you will definitely find a lot of value in this article — especially if you are working with a local dentist, or maybe even have a dental practice of your own?
Related blog posts and resources:
Local advertising and offline marketing is something everyone needs to consider when they have a brick and mortar location. However, one also needs to ask the question about online marketing and SEO if they are struggling to showcase how great their dental practice is.
For times like these, it’s important to know which marketing strategies would be most effective in bringing in new patients.
With so many types of marketing strategies out there, it can be hard to know what will work best for your business. With more people using mobile devices and Google than ever before, the common answer for this is to have a blog with niche-focused content that is already relevant for local search results.
Here are five effective content creation and marketing strategies that will help you grow your dental practice.
1. Focus on Local SEO
Chances are there are many different dental practices in your area, which means you need to stand out when potential customers conduct Google searches for a dentist near them.
Focusing on your SEO efforts, specifically, local keywords can help you attract new clients. This will help you rank higher in Google searches when people search for things like “dentist near me.” And what’s better is that it’ll boost your company when people use voice search to find local dental practices.
Make sure to do keyword research in advance. You should also focus on more specific keyword phrases like “wisdom tooth removal” to target searches. These tiny efforts can make a big impact on your discoverability.
Beyond SEO, you should also focus on the general optimization of your website. Make sure it’s clean, easy to use, and highlight your business’s value props. If you don’t know how to do that, check out Willow Creek Dental for website inspiration. Not only does the site design match the look and feel we are looking for, they also have great use of online video as well. Be sure to check out their site through the screenshot below.
2. Get Involved with Your Community
As a local business owner, you need to get involved with your community to attract new customers and keep existing ones. By showing community members you care about your community, you can win them over.
Not sure how you should get involved? Attend town events or sponsor a local sports team. You can even speak to elementary school classes about the importance of dental hygiene.
These dental marketing efforts may seem small, but they say a lot about you and your dental practice. And the more you show your business off in the community, the more likely potential customers are to remember you when they need dental assistance.
3. Invest in Your Social Media Presence
Social media is another great way to get involved in your community and strengthen relationships with your customer base–both potential and existing. Social media platforms like Facebook can help you quickly build an online community that you can keep in contact with.
Social media helps you start conversations with customers and share important updates with them. It also allows you to collect reviews and quickly answer their questions. All of these things prove your value as a business to them.
SproutSocial has a great resource guide that is full of dental marketing messages and methods that are currently being used on social media. The messages that perform best will be the ones that are most creative and compelling — like the one below.
4. Pay Attention to Content Marketing
Marketing isn’t only about showing people you’re there; it’s about proving you have something of value to offer them. That’s why you need to invest in your content creation efforts. Content like blog posts brings customers to your site and provides them with the information and reassurance they need to convert into patients.
It also helps you increase your overall SEO ranking, which will bring even more people to your site!
5. Embrace Physical Marketing Materials
While the Internet is a fantastic way to market your business, it’s not the only type of marketing you should be investing in. You should also be distributing physical marketing materials like postcards, mailed offers, and newsletters to convert local potential customers.
Send flyers with discounts to new residents to win them over. Distribute brochures highlighting your other cosmetic procedures to high-value customers. You can even send newsletters packed with content articles and FAQs!
Final Thoughts on Marketing Strategies for Your Dental Practices
When it comes to your dental practice, great service isn’t enough to make your business stand out. You need to invest in great marketing strategies to showcase your business and win over customers. By following the 5 tips in this article, you can make sure your dental practice is the one customers think of first.
Did you find the content in this article helpful? Need more tips and tricks on marketing strategies? Be sure to check out these expert SEO tips for 2019.
Search Blogging Tips
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging7 months ago
113 Bloggers share their Favorite Email Marketing Tools
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging2 years ago
How to Become a Nimble Blogger
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs