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Make them Subscribe: 6 Tips to Build Subscriptions

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feedburner-logoAs much as we all love visitors to our site and watching our Google Analytics tick up, RSS subscribers, for most blogs, are more valuable.

Not only are they some of your more frequent visitors, thus helping with your aforementioned traffic, but they are also your best community members, leaving the most comments and adding the most to your site.

Where a non-subscriber may visit your site once, once a week or whenever they remember to check out your blog, those who get your RSS feed interact with your content much more regularly, usually soon after you post.

So how do you turn casual readers or even repeated readers into subscribers? There’s no magic bullet and you certainly can’t win over everyone, but there are things you can do to encourage them to take that extra step and become more involved in your site.

Here are just a few.

When trying to get your readers to subscribe to your site, it pays to look at your own RSS reader (if you have one) to see what sites you added and why. Once you understand what it was that made you click, it’s easier to figure out how to draw readers to your own feed.

Beyond that, here are a few things to consider as a part of any effort to attract new subscribers.

1. Consistent Content

Blogs that have a variety of content tend to do better in search engines but do poorly with subscribers. On the flip side, blogs with consistent content encourage people who are interested in that topic to subscribe.

Work within a niche and grow inside it. If people feel they know what to expect from your blog and the signal to noise ratio is favorable, they likely will add you to their RSS reader. If that isn’t possible, you can always add a recurring column to your site that readers can depend on and expect.

If you do that, you’ve giving them something that they might miss if they don’t follow your site more closely and that’s a powerful motivator in subscribing.

2. Full RSS Feeds

This one really doesn’t need too much explanation, but offering a full RSS feed is important as they are strongly preferred to partial feeds by subscribers. Even better, partial feeds do not dramatically increase the number of clikcthroughs the feed sees, meaning that readers are not likely to “avoid your site” by getting the full feeds.

There are risks associated with full feeds, one of the bigger ones being content theft. But as you can see in the article above, there are ways you can protect your content from spammers without truncating your feed content. Those methods are much less annoying to readers than having to click through to your site to read the full content.

That, in turn, gives readers a good reason to subscribe to your feed, making it much more valuable to them.

3. Clear RSS Icons

If you want RSS subscribers, you have to make them a priority on your site and that means modifying your site’s theme to include prominent and clear RSS icons.

Though you don’t want to go overboard, it should be clear at a glance where and how users can subscribe to your site. The easier you make it to subscribe, the more people who will do so.

Whatever you do though, do not rely on feed autodetection alone to get your users to subscribe, not only do many people not know how to use it, it also doesn’t work well with many of the most popular subscription methods.

4. Add an Email Option

Many people aren’t comfortable with RSS readers and don’t wish to use one just to read your site. However, nearly everyone has an email account (or seven) and most subscribe to some email newsletters.

If your site caters to a tech-savvy audience, this may not be very crucial, but if your readers are not the type to have a Google Reader account handy, it can be a major boost for your RSS subscriber stats. However, even on Plagiarism Today, which does cater primarily to other bloggers, about 10% of all subscriptions are via email. More than double the people get my feed via email than Newsgator.

Even if it isn’t the main way your readers get your feed, it can provide a great boost to your stats.

5. RSS-Only Content

Given how easy it is to edit your RSS feed, especially with WordPress plugins, it is trivial to add content to the feed that is not available to readers of your Web page. Whether it’s a link to a free eBook, a hidden Web page or a free article, if you add content that only your feed readers have access to, it provides an extra motivation to join, even if just for curiosity.

This method comes with two risks. First, it can alienate non-RSS readers and it can also turn your feed into a novelty where people subscribe just to get the content and then immediately leave.

If you decide to try this, make sure that there are enough reasons for your readers to stay subscribed to your feed independent of this additional content. In short, make sure it is a bonus, not the sales pitch.

6. Consider FeedBurner

FeedBurner, which is now owned by Google, can be very useful for attracting new subscribers. Not only does it allow you to do things such as show your subscriber count publicly, which encourages others to subscribe by showing them that others are reading, thus making them a part of a community, it also makes it is a trusted name and it improves your feed’s reliability by keeping your feed alive even when your site goes down.

However, there are reasons to be wary. You’re handing over one of your site’s most important assets to a third party and FeedBurner is not flawless. It limits what you can do with your feed, especially in terms of blocking unwanted subscribers, such as spammers, and can be difficult to leave.

That being said, it has a variety of promotion tools/features and can help you simplify your feed experience for your users. It’s not right for every site but it is worth looking at.

Bottom Line

In short, there’s no magic formula for encouraging subscriptions to your site. You just need to remember these steps.

  1. Create Content That People Want to Subscribe To
  2. Promote Your Feed to Your Readers
  3. Remove Barriers to Subscription

If you can do that, your subscriber numbers will, almost inevitably, begin to tick up. However, the work does not end there, you still need to continue providing quality content and giving existing subscribers a reason to not delete you feed. In short, keep the signal level high, keep your posting reasonable (not too fast or slow) and keep up your promotion.

Growth is more than just adding new subscribers, it means keeping your old ones and, over the long term, that is actually the greater of the two challenges.

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Blogging

4 Ways to Become More Detached from Blogging Outcomes

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See that throwback featured image of me in Phuket, Thailand?

I became a globe trotting pro blogger in part through the power of detachment.

Blogging outcomes weigh you down and slow your blogging growth, if you are not careful.

Many bloggers mean well but are so obsessed with every view, Like, comment, share and dollar that they either struggle horribly or hold back stunning blogging success. How could I write over 100 eBooks if I obsessed with sales from my first eBook? How could I write 600 posts on Blogging Tips alone if I obsessed over metrics?

Eye-popping success finds largely detached, generous bloggers.

Follow these tips to become more detached from blogging outcomes.

1: Help More Ask Less

If you want blog comments, comment on other blogs.

Want blog traffic? Promote other bloggers.

Help bloggers to detach from your needs and to see greater success. Ask less and less for shares, comments and views, to detach from outcomes. Success finds generous bloggers.

2: Mention 2-5 Successful Bloggers Via All Posts

I recall focusing heavily on blogging profits early during my career. I linked to an ad or affiliate product once per post and linked to nothing else, obsessing over sales, attaching to outcomes. I gradually promoted other bloggers over years. Now I promote 2 to 5 bloggers virtually every post. I think more of helping them and less of helping me.

Corey Hinde promoted me tirelessly over years. He mentions me regularly. Jan Verhoeff does too. Each blogger detaches from their own needs to help other bloggers, accelerating their online success.

3: Manage Your Energy

Attachment is fear. Managing your energy helps you:

  • face fear
  • feel fear
  • release fear
  • dissolve attachments

I do 80 minutes of deep yin yoga daily. Plus I jog or walk for 45-60 minutes daily. Meditating helps too.

Managing your energy rocks because so many bloggers cling deeply to fear-attachments, to stats and money and to clients and blogging buddies, and need a daily ritual to unearth and release these attachments. I strongly suggest deep yin yoga because it helps you become comfortable. Big time quality developed by all generous, pretty darn detached, bloggers.

Don Smith shares personal growth and energy shifting gems on his blog. My wife Kelli Cooper does too at Life Made to Order.

4: BE with Your Fear

I vividly recall sitting and BEING with my fear each time I checked my blogging inbox. I felt a general not enough energy pervade my being. Panic then ran through my body. Anger. Pain. Grief, at time lost. All fears reflected heavy attachments to:

  • money
  • list subscribers
  • traffic
  • fame

I totally believed I should have been further along at these points during my blogging career. Turns out, I was at the perfect place and time to feel deep fears, to dissolve attachments and to proceed from a generous, genuine, pretty detached, patient and persistent space.

Fighting fear only makes attachments grow. Not checking email for weeks because you feel terrified to check email makes the fear and attachment grow. But checking email hourly because you feel terrified that you:

  • will miss out on clients
  • are not making enough money, and need to check and see if you are making any aka enough money, yet

reflects your attachment to you. Ya know; “How am I doing-itis.” Check stats, check email, all the time, because you fear to see how you are doing.

Feel fear behind any strategy driven by fear. Let the fear go. Dissolve the attachment.

I check email here and there, never being attached to it. Email is not the source of my blogging success.

Treat blogging outcomes like mile markers on a highway, when you whiz by at 80 MPH. Note the stat for a few seconds and either move in a different direction or charge forward, based on how you feel about the stat, and what the feeling suggests to you.

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Blogging

Quick Tips to Easily Find People and Other Bloggers Online

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Unlike Las Vegas — where ‘what happens there, stays there’ — once something is on the internet, it’s pretty much there forever. This is something bloggers, content creators and businesses know all too well. Whether it’s a WordPress article, social media updates, of photos making their way into the Google index, it’s likely going to be online forever.

It’s not just about posting and uploading content on the internet that you need to worry. It’s also all of the massive and easily accessible information that can be found online as well. With more data leaks taking place than ever before, and pretty much having privacy being a thing in the past, it’s easy to find information on anything and anyone with just a few clicks of a button.

For example, have you ever met someone at a blogging conference or event, but forgot to grab their business card? A lot of times we want to meet such people again but have no clue how to find them or their contact details. Through social media and using online tools like a people search, finding exactly what you need is now easier than ever before. Thankfully, we have this amazing platform called the internet – where we are able to find people around us ourselves.

There are plenty of other ways to find information or direct contacts for people online. In addition to using a People Search, social media is also a great method for finding whatever you are looking for. This is especially true if you can find someone on LinkedIn.

To start off, simply grab a notepad and write down the name of the person you want to search. Once you do that, branch out names of people you think are associated to them or at least the name of the person who introduced them to you if you were meeting them for the first time. Next, try and connect businesses, offices, college, university or any piece of information you think is or can be relevant to them. By now, you must have a web looking piece of information already giving you a clue.

How Do People Search Engines Work?

Making the best use of the amazing platform that we discussed – the internet, we need to find online people search engines which will process all the information we know and share possible match results for people we are looking for. To help you understand what a people search engine is and how do people search engines work, just imagine a library or a music record store. People search engines have a huge pool of database with information that is allowed to be displayed publicly. Such information contains phone numbers, education, employment history and sometimes criminal history as well. However, the information uploaded with any people search engine must be approved or must be in accordance with Fair Credit Reporting Act (FCRA).

Once you have the maximum information with you uploaded in a people search engine, it will run a match and show most relevant list of result for people associated with that information. You may further screen the results by looking at each option individually to figure if that’s the same person you are searching for.

Meanwhile, there are other sources to track someone apart from people search engines. Finding people through social media platforms has also been observed to take a troll. Many youngsters put up millions of searches every day through social media platforms including Facebook, LinkedIn, Twitter, Instagram, SnapChat, etc. to find people they just met or to know more about them.

In all, finding someone in today’s world is no longer a rocket science. With multiple online people search engines and various social media platforms, tracking someone down has become as easy as finding a book in a library or a record in a music store.   

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Blogging

How to View the Relationship Between Your Blog and Social Media

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Alonzo Pichardo says it best.

“Buy your own domain and hosting and make that your own main hub. Social media is a branch of the marketing tree. That’s all.”

He shared my video on Instagram. Video registered 3,926 views. Here it is:

Buy Your Domain and Hosting

I filmed the video because I spent 20 minutes clicking profile links of folks who Liked my updates. I found a few self-hosted WordPress blogs, read and commented on these blogs. Relationships established. But most Instagram users:

  • had no blog to speak of
  • linked to YouTube
  • linked to Facebook

For the heck of it, I spent a good 3 minutes looking for one user’s blog. I found an obituary (he was young and alive but shared a common name) and a collection of spammy “look up his information sites.” He claimed to be a blogger via his Instagram bio but he is no more a blogger than I am a werewolf.

Think about Alonzo’s advice; the blog is your main hub, or root, or base of your tree, and social media acts like branches. Offshoots, nothing more.

Big Mistake

Instagram owns Instagram. Instagram:

  • can kick that kid off of Instagram for 1 of a billion reasons, in a heartbeat
  • WILL change their algorithm, soon enough, forcing the kid to change his strategy, uprooting his online world
  • forces the kid to make his brand, Instagram’s brand

Not investing is a domain and hosting is about the biggest mistake you can make online because not owning your site hands your power, your decision making, your branding potential and your monetizing potential to someone else.

Social media is a branch. Spend most of your time daily working on your blog and networking with other bloggers who own their self-hosted, WordPress blogs. Unless they change their values or quit blogging, this is the most sound, intelligent approach to blogging.

Use social media for a little bit daily to:

  • tag bloggers you mention on your blog
  • help bloggers in groups related to your niche
  • share your blog posts
  • share other blogger’s blog posts

You are a blogger. Not an Instagrammer. You are a blogger. Not a Facebook-er. Spend most of your day on blogs. Not social media.

Marios Tofarides runs an authority blog on eBooks. Not in a billion years could he make his social media profiles look anything like his branded, self-hosted blog. Paula at Contented Traveler runs a first class travel blog. She could never re-create her blog’s branding, style and voice on social media. Sarah Arrow built a well known brand and thriving business by making her blog stand out, through creating, through connecting and through smart blog branding. Impossible to do this, through social media alone.

Pay Up to Play Up

I can mention your blog on Blogging From Paradise, a DA 47 blog read by many influencers.

I can mention your blog on Blogging Tips, a DA 48 blog read by many blogging influencers.

But I never link to free platform blogs because no influencer or experienced reader trusts information on free platforms. If you cannot invest $3 a month, you carry too much of a fear-lack-poverty conscious energy, that seasoned readers and top bloggers know to avoid.

I never link to a social media profile because….social media is not a blog!

Pay up to play up.

Invest in a domain and hosting. Move up in blogging circles. See social media as branches, using Facebook, Twitter and Instagram as secondary or even tertiary means for helping people. Spend most of your time on your self-hosted, WordPress blog and networking on other self-hosted, WordPress blogs.

 

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