You can’t remember everything, but the Evernote tool is a system that can remember everything for you. Having raised another $10 million in funding earlier this month, the mental bookmarking tool plans on further building out its service. For bloggers, Evernote is a tool that helps you become a better writer in the professional sense. The capabilities around future Evernote updates an the evolution of the space entirely will make for a great partnership between Evernote and bloggers in the coming months.
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Evernote operates by letting you bookmark your real life, organizing it into folders fr you to access at a later date. The beauty of Evernote is that it operates the same way your brain does; contextually. This makes the retrieval of content easier on the human level, enabling Evernote to become an extension and digital representation of our memory.
It’s the contextualization of your bookmarked content that makes Evernote so useful as a personal service. For bloggers, that means that Evernote can be quite handy for jotting down notes to yourself, sparks of inspiration, ideas for future articles, etc. It also means that there is a centralized location to keep all the web clippings you want to save for later. In this way, Evernote becomes a research tool, letting you track stories pertaining to a topic of interest or a collection of services to use for your next “Top 10 Best…” list articles.
See a billboard on your way to a meeting, and you think would make for a good article on mobile phone marketing? Take a snapshot with your mobile phone and send it to Evernote. After your meeting, you exchange business cards and send a mobile snapshot of your new acquaintance’s info to Evernote. The text from the billboard and the business card are saved in your Evernote time line, and the text is recognized and is used by Evernote for tag words when you do a search. When you go back to remember the address of your business acquaintance but don’t’ remember his company name, you can do a search for that billboard you saw because you recall that you saw the billboard on your way to the meeting. The clippings for the billboard and the business card are connected through the context of your activities that day.
The ability to capture the contextualization of our brains in this manner is how Evernote can help you as a blogger. The main point of my previous post on stockpiling content for your blog was that your inspiration does not have to be lost, but it can be captured, saved and utilized on an ongoing basis. This continual process helps you in your writing and clears up a great deal of time and stress that would otherwise interfere with the time you have designated to work on your blog.
Evernote has been a recommended tool on BloggingTips, but this past year has been particularly significant for Evernote. A number of updates to its service and a strong mobile initiative has made Evernote even more useful to you as a blogger. The mobile-specific apps are going to be a major point for Evernote moving forward, and bloggers will also find that they will be increasingly able to utilize their phones for blogging purposes. As I mentioned, Evernote’s even more recent funding shows promise for the growth of this necessary tool.
But will Evernote be the ultimate tool? Only time will tell. There are competitrs in the space, and those that are playing around with semantic web concepts could eventually one-up Evernote. Twine is one service that collects bookmarks from individuals and turns it into a shared plane of data that can be accessed in order to answer your questions. The bookmarks can be shared on multiple levels, with auto-organizing by Twine in order to create that searchable archive. Associated with the human context of tags, notes and other aspects of web interaction, Twine hopes to answer your search quieries instead of merely redirecting you to another area of the web.
Google Applications are some other opportunities for Evernote to be threatened. The combined effort of various Google Apps that work together across multiple devices is an even more personal an relevant point of access to a user’s life once aggregated. As Google moves from the web to the desktop and the mobile phone, it is clear that Google is hoping to become that point of access for contextualizing much more than the web clippings and mobile photos we can’t let ourselves forget.
Why Cold Pitching and Bartering Do Not Work in Blogging
2 words: nobody cares.
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I just checked my email. One stranger who came in cold – as strangers always do – emailed me a reply:
“Is that your lowest price?”
I deleted his email. On a day when feeling less compassionate, I junk the email. Label it as spam. Why?
I genuinely care about someone who genuinely cares about me. I do not care much about a stranger who tries to barter with me when he ignored the email where I told him my final, fixed, non-negotiable price. Thousands of strangers have tried this approach. Thousands of strangers get ignored.
That was one of the bartering emails.
I received a handful of cold pitch emails. Bloggers emailed me as strangers, asking to guest post on my site. 90% did not even bother to address me by name.
2 words: nobody cares. Meaning, I do not care about them. I delete. I ignore. I move on.
I checked my spam folder to delete the emails. I scanned. 3 more pitch emails popped up in spam. The bloggers pitching through these emails pissed off enough bloggers to ensure; all future emails of theirs land in spam. Try building a blogging business from the spam folder. I dare you.
Genuinely, nobody cares.
Imagine someone knocking on the door of your home right now. Go ahead. Visualize this scenario.
This person wants to sell you a vacuum cleaner. You shut the door in their face unless you are 1 of 1,000,000 people who would actually buy a vacuum from a stranger at your door. The remaining 999,999 human beings either buy one on Amazon or via their local department store.
Save the 1 person, nobody cares about a stranger who blindly pitches their sales services or who blindly pitches an opportunity at the door of their home. Just like nobody cares about a stranger who blindly pitches them a guest posting opportunity.
How to Get People to Care
If you want people to care enough to buy your blogging course or to feature you on their blogs, care about them.
If you want to land on Blogging From Paradise just do these things:
- spend 3-6 months promoting me on your blog
- spend 3-6 months promoting me on social media
- publish 2-3 posts weekly
- practice writing daily; offline
I begin to care about people who care about me generously and genuinely.
You stand out from the thousands of strangers who I do not care about when you care about me. It is such an easy tactic to build bonds with leading bloggers. Simple, too. Care about me as a human being. Ask for nothing. Expect nothing. Pay your blogging dues. Be generous. Be genuine. Be patient. Be persistent. Guaranteed; you will stand out from the crowd eventually. You have to, because generosity is always repaid in some way, shape or form down the road.
My generous, skilled friends get links on Blogging From Paradise for free.
Strangers need to pay my rate. If a stranger tries to barter my rate after I noted my fixed, non-negotiable, price, I delete the email. I may spam the email. People who do not have enough respect for me to read the entire email belong in spam. Landing in spam is the blogging business kiss of death; you will fail blogging for 1,000 years if your emails wind up in spam. The Blogging Scarlet Letter is S, for Spam.
Just freaking care about bloggers. How hard is that? Stop focusing on yourself and your needs and what you want to GET out of me and do some GIVING. Fool proof, simple, powerful way to build a successful blog. Plus you will have the money to invest in sponsored posts so you need not try to barter like a cheapie. Plus you will receive more and more free links on top blogs.
Doesn’t that sound fun?
Why Insta-Impatience Damages Your Blogging Campaign
I posted a few images on Instagram right now.
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Sweet snaps from Thailand.
Instantly, a few generic, lifeless, bland, spam comments popped up. Nice post. I love your profile. Keep up the great work.
These people get swept up in the culture of Instagram Impatience. A hefty majority of Instagrammers want something for nothing. Spam commentors want me and my followers to click on their profile link to Like their updates and to buy their stuff. Being too impatient to:
- address me by name
- make a specific comment clearly related to the photo
I ignore their spam. Wasted time. Wasted energy.
Some of these fools take it even further into blogging delusion, believing their Instagram profile is an actual blog. You do not own Instagram. You sit on rented real estate. You can be evicted at any time for any reason. Plus you have nil branding potential on Instagram. But I digress.
If you allow Insta-Impatience to bleed into your blogging campaign you will:
- want something for nothing
- spam fellow bloggers with generic comments
- destroy your reputation
Good things take time. Impatience breeds failed ventures.
Monks, Fish and Thailand
I observe Buddhist monks walk on alms every morning here in Pong Noi, Thailand. We live by a temple.
Monks are poised, patient, calm individuals who built up these qualities through meditation and by renouncing a worldly life. If you give everything up you cultivate detachment. If you are detached, patience is your natural state.
Inst-Impatience is the polar opposite of a Buddhist monk vibe. You want 5, 10 or 100 Likes in a split second. You want sales in a split second. You fear waiting. You fear working. You fear wasting time creating and connecting. Apply this vibe to your blog and you will fail because you skip the stuff you need to do to succeed.
I recall the Japanese Wisdom spouted concerning cooking a fish; overcook fish and it becomes shoe leather, under cook fish and it remains raw. At best, under cooked fish tastes terrible (unless it is sushi). At worst, you become horribly ill consuming under cooked fish.
Inst-Impatience creates a raw, unfinished, unpolished blog. Best scenario; people take a bite, hate the taste and leave. Worst scenario; people trash your blog and brand, you lose your reputation and your blogging business fails.
Be generous, patient and persistent. I spend little time on IG to avoid the culture of mass impatience over there. People expect to make a fortune with 3 lines of copy and 20 hashtags.
Good things take time, energy and generous effort.
I have helped people on the Warrior Forum since 2010.
I have written 5,361 posts.
There are no shortcuts to successful blogging.
Patience, Grasshopper, patience.
Do not panic. Do not lose patience.
Blogging Becomes Easier with Your Generosity and Patience
I would only write one post weekly a decade ago. I was not generous. I was stingy. I struggled because blogging simply mirrored back my stinginess to me.
At 10:25 AM Thailand time on a Sunday morning I have:
- published 2 posts on Blogging From Paradise
- published this guest post
- broadcast live on Facebook
- mentioned 2 of my blogging buddies above
- commented genuinely on blogs
Each bullet point is generosity. The more patiently I have displayed such generosity the more easily worldly blogging success finds me.
What Is the Harshest Blogging Wake Up Call?
My harshest blogging wake up call occurred nearly a decade ago.
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I would write and publish one post weekly. I spent 1 hour writing and publishing the post.
I spent the rest of the week:
- watching TV
- watching YouTube
- working out
- hanging out with friends
After a good year of following this routine I saw a few visitors to my blog daily. I recall 3 daily visitors for many months, stumbled upon my blog.
I experienced a big time blogging wake up call; you cannot build a successful blog by listening to music and watching TV all day long, minus the 1-2 hours you spend blogging, weekly.
The harshest wake up call: blogging gives you what you give blogging.
Blogging Gives You What You Give Blogging
I know of a few bloggers who complain about having terrible business prospects. When will they get more clients? When will they get more traffic? When will they make more money? I mean, they have been blogging for 5 to 10 years already. Things should be growing SO much more quickly right now, they say.
These individuals will get more clients when they stop watching Netflix all day. Do you want to be a professional Netflix watcher or a professional blogger? Pro Netflix watchers spend hours daily watching Netflix. Not sure how well that job pays. Professional bloggers spend 6-8-10 hours daily:
- creating helpful content through your blog, through guest posts and through videos
- building your friend network by generously promoting other bloggers and by genuinely commenting on their blogs
- freely promoting your premium products and services through each piece of content you create
- generously following the prior 3 steps for months
The person who follows each bullet point for months, then years, sees more and more clients. Traffic increases over time. Blogging profits increase over time. Blogging gives them what they give blogging.
Janice Wald is always after it. She’s a hustler. Follow her for inspiration.
Ditto for Saurabh Tiwari. He is one of the most dedicated bloggers I know. Follow him for inspiration.
Do Not Fight Good Advice
I have personally coached bloggers who fight my smart advice. These people say networking is not for them. These folks resist creating content because they do not want to force it. This crowd ignores good advice, then goes back to watching Netflix or sports for the next 3 hours.
If you fight good blogging advice, you will struggle and fail. It has to be that way; you are doing the opposite of what it takes to succeed. Put your ego to the side. Follow smart advice. Succeed.
Listen to the guy with this home office in Thailand. He knows what he’s talking about.
Your mind wants you to fail because it fears the fears you need to face to become a successful blogger. I feared facing deep fears years ago, so spent most of my time and energy doing everything BUT blogging. You may nod, then, go back to watching Netflix or YouTube for the next 2 hours. 2 weeks down the road, after you spent only 2 hours of your time and energy blogging daily, you feel frustrated and want to quit because you have signed up no new clients, money seems to be running out and no business looks promising, on the horizon.
It is 100% YOUR CHOICE to spend 6 hours watching Netflix today and 2 hours blogging. You are doing this. You are making this choice.
It is 100% YOUR CHOICE to make a massive shift; spend 8 hours creating content and building connections, today.
Blogging just mirrors back to you your choices and energy, you make every waking hour of every day.
Right now, you have the next 8-10 hours to generously help people through creating and networking, or you choose to focus on yourself, watching TV, streaming Netflix, hanging out with friends.
Spend those 8-10 hours daily blogging for 3-6 months, and eventually, you will see more clients.
100% your choice, your decision, your energy, your commitment to blogging success.
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