If you’ve been reading up on blogging tips around the blogosphere, I’m sure you’ve come across an article telling you what going niche is all about and how you should go about it.
Related blog posts and resources:
For the newbies, let me explain this niche concept first. Typically, going niche (getting specific) gives your blog focus and a better chance of getting more readers as subscribers because online is different from offline. Offline, you go to a mall to get quick access to almost everything you can imagine people put up for sale because you don’t want to waste time driving from one shop to another. Online, you search for what you want and nothing else. If you’re searching for digital cameras online, you normally don’t want mp3 player results. Although they’re both electronics, mp3 players aren’t what you’re looking for and it’s unlikely you’d return to that page to look for digital cameras. But, if that page does have digital cameras, you’d come back to it again and again.
Same goes for blog subscribers, turtle care takers don’t want to read articles about bathing dogs and cats. They’re all pet care topics, but not specifically related to the interests of turtle pet owners. Going niche is getting specific and selecting the audience you want to write for so they’d subscribe to your blog and continue to read it.
No Niche Is Too Small
Usually, articles talking about going niche will focus on one important reminder and that is to go niche, but not too niche (specific, but not too specific). Why? Because the writers of those articles are worried you’d narrow your blog down to such a small topic that you run out of ideas for content or you won’t get enough readers. They believe the smaller the topic the smaller the audience, which you should know is completely WRONG.
No niche is too small. I don’t care if all you want to write about are pink, two-headed snakes born exactly on the eve of every blue moon in the jungle of Vietnam. No niche is too small if you inject some creativity and humor. Creativity and humor are all you need to keep on creating content and getting more readers. For example, when you’re done writing about the snake’s birthday, how big it is, or how much you love it, match it up with Godzilla. Tell me how you’d imagine a battle between a giant pink two-headed snake and Godzilla would play out. Better yet, show me through a video blog of paper cut-outs for each monster. And if you are blogging about pink, two-headed snakes, I’m sure it’s a great blog for humor and creativity to begin with.
How does creativity and humor work outside of personal blogs about pink, two-headed snakes born on the eve of every blue moon in the jungle of Vietnam? Specifically, how does this work for profit-based blogs, for bloggers trying to make money from blogs? And if all I’m writing about is an old printer, how can I convince printer companies to advertise on my blog selling new printers?
Here’s how. No, not how you convince companies developing new printers to advertise on your blog about an old printer. Here’s how to make blog money period. You grow your audience with creativity and humor (CH), then again inject some of that CH into your plan for monetizing or making blog money. For example, your loyal subscribers will buy anything you create if you clearly show the effort and time you’ve put into it. Take a hint from Maddox, who sold an illustrated book with topics categorized alphabetically on how to be a man. It’s called, The Alphabet of Manliness.
For more examples, some bloggers are re-packaging their blog content in the form of e-books and paper back books for sale through Amazon.com. Web designers slash bloggers are making money off of speaking at web design related events. The point is blogging and making money takes hard work and what? Creativity and humor.
You do not have to settle. Going niche, but not too niche to get enough traffic from search engines, then convert that traffic into advertising dollars for income is not the only way to get paid for all the hard work. If it really was hard work, then income from advertisements shouldn’t be your only plan to begin with. There are so many social media channels, tools, and better / different ways to get traffic and monetize nowadays. You might as well not bother with it if you’re going to stick with the old ways of creating content and making money. Just give it up and blog for fun.
Content Before Title
Creativity and humor are hard to use when you have writer’s block. That’s where Content Before Title comes in.
Jot down phrases and sentences for paragraph ideas. You don’t know when they’ll be useful for a post or an article, but they will be. Working with bits and pieces instead of trying to write entire articles for predetermined titles is a more flexible technique. It puts your mind in brainstorming mode and allows you to keep building on top of your ideas for new content. Your mind is free to explore and record the journey through phrases and sentences. There’s no filtering involved.
On the other hand, writing content for predetermined titles you saved a week ago does involve filtering. Instead of brainstorming and recording every idea, you’re stuck trying to filter thoughts to make sure the article’s content is relevant. This wastes time and effort. Some of the titles you spent time thinking about end up in the trash or continues to get pushed down on your ideas list because you couldn’t come up with enough content for them.
Can you imagine a comedian having to give up on exploring an idea for a new joke because he’s trying to write relevant materials for a show with a predetermined theme when the reality is every concept and every joke/bit is important? Pretend you ARE a comedian. You work on one bit / joke / paragraph / sentence at a time. When you’re getting ready for a show or an HBO comedy special, you go back to your list of bits, select related ones and tie them neatly together around a subject / theme. Afterward, you can give those bits a title, which is usually based on what they have in common.
For blogging, I’m not saying you should completely abandon the idea of creating title before content. There are exceptions. List types of content like 50 Best WordPress Themes or 10 Biggest Celebrity Toes simply doesn’t need Content Before Title because they are very rigid content templates / formulas you can use to rinse and repeat.
Although rigid content templates or formulas require less brainstorming, they’re boring. That’s why you utilize flexible content templates, which require creativity, humor, and research for creation of more interesting articles and a more consistent publishing schedule. Without flexible content templates, you could publish a great post one day and nothing else for a month; that could cause your blog some subscribers. If you’re serious about blogging for money or if it’s important that your readers hear from you regularly and often then flexible content templates should be a part of your blog.
Flexible / Rigid Content Templates and One Hit Wonders
Without flexible content templates to create new content on a consistent basis, more than likely, you often publish one hit wonders, which are great articles unrelated and unlike any other article on your blog, and you’ve had much trouble with writer’s block because one hit wonders are difficult.
Flexible content templates are easy to develop and they don’t have to be boring like rigid templates 50 Best WordPress Themes and 10 Biggest Celebrity Toes. Instead of writing lists all the times, you could give your pink, two-headed snake a new nemesis. I know what you’re thinking. Your pink snake will never lose. I know and it doesn’t have to lose. However, every battle has to be funny, interesting, and different to keep your flexible content template from getting boring.
Articles based on flexible content templates should be the backbone of every profit-based blogs. However, it shouldn’t be the only go to technique. I know some bloggers like to start new blogs with several predetermined content templates or series of articles and then that would be it. Ideally, you should use all three techniques, flexible templates, rigid templates, and one hit wonders. And surprise, you should use them in that order. Flexible templates help you create content consistently, rigid templates push you through writer’s block, and one hit wonders (OHW) keep readers on their toes.
OHW, no doubt, is the cream of the crop in terms of content quality, but don’t feed the readers too much of it. You’d burn out or they start to expect and demand the same from you with every new article. One exception to this rule is when you’re trying to launch a new blog. In that case, prepare as much OHWs as you can and pump out those articles at a more frequent rate during the first phase of starting a new blog. I’m not telling you to publish them all at once or one right after another. Just publish more OHWs in the beginning and save some for later.
Well prepared OHWs or simply top quality articles are critical toward building momentum for the first phase of starting a new blog. And the amount of OHWs you can think of or have already written is a pretty good indicator of your interest in the topic, obsession with the topic, and your blog’s life expectancy.
How to Pick The Topic and Give Your Blog a Longer Life Expectancy
A new blog’s life expectancy (and level of success) depends on your level of interest with its main topic. If you’re obsessed about pink, two-headed snakes then your blog about it has a longer life expectancy than if you’re just curious. Even if you manage to keep on creating content using curiosity as a motivator, the level of your blog’s success is nowhere near where it should be. Obsessed people don’t need forced motivation.
When you ask an experienced profit-based blogger how you should go about finding out what to write about. You’d probably get this answer:
Well, you should start with bubble brainstorming. List all of your interests, connect them, and branch out. Use blog directories and sites like Technorati to find more niches you aren’t aware of. Once you’ve done that, narrow it down to a few topics that you’re most interested in. Next, research keywords for each niche to brainstorm topics you can write about. Also, research competitors within the same niche to see if the niche is already too saturated (too many people already writing about that topic). While you’re at it, research potential advertisers and stuff you could sell on your blog once it’s established. And if there’s not enough money making opportunities, you should probably move on to the next topic on your list.
All good points and complete BS of the old ways. When they tell you that, they don’t factor in obsession, creativity, humor and the increasing number of ways to make money from having an audience. You could even sell t-shirts of pink two-headed snakes battling Godzilla if your blog is popular enough.
I’m sure some people could do pretty well following those advices, but they won’t be as happy or as successful as they could be so don’t be one of them. Get obsessed and take the road less traveled.
How do you find out what you’re obsessed about? Well, people usually know right away. It’s the topic that you’d talk about for free. You’d talk me to death if you could. But what if you’ve been letting life pass you by with no real strong interest for anything? Well, then it depends on your number of OHWs. Select a few topics after brainstorming and start jotting down article ideas or ideas for OHWs for each topic. The number of ideas you have off the top of your head, not through research, is a strong indicator of what you should be blogging about.
Afterward, start writing, brainstorm, research, then write some more. Inject creativity and humor. Then, guess what? Write more. Use No Niche Is Too Small, Content Before Title, and the three content creation techniques (flexible templates, rigid templates, and one hit wonders). Forget about whether a niche is too saturated or maybe there’s not enough advertisers and products to sell. If you just follow what you love or most interested in, you’ll carve out an audience from that niche in no time. Or even better, with enough creativity and humor, you create a new niche on top of your interest, which you get to own and be the authority of. (No one else will be the first expert on pink two-headed snakes born on the eve of every blue moon in the jungle of Vietnam right?)
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
Related blog posts and resources:
Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
Related blog posts and resources:
As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
What Do You Sell and How Do You Sell It?
One easy way to make money blogging is to get clear on calling folks to buy your stuff and hire you.
Related blog posts and resources:
Invest in my blogging course.
Advertise on my blog.
See how easy?
I clearly call you to invest.
Simply put, knowing what you sell and how you sell it increases your blogging profits because people respond to your energy.
Prior lines? Each feels clear and comfortable to me. I know what I offer. Of course I know how I offer it. How, meaning, how I feel offering.
Imagine feeling light, airy, calm, confident and detached as you call readers to buy or hire. Money feelings. Good.
But imagine feeling heavy, resistant, uncomfortable, awkward or embarrassed calling readers to buy or hire.
Your greatest pro blogging success occurs by shifting from heavy to light during money calls.
Or feeling light, airy, detached and clear on calls because you freely share what you sell and sell with clarity results in big blogging profits.
I note a spike in audio book sales and reviews. Of course I barely touched my audio books over 3 years. I generate almost completely passive income; the audio books sell themselves.
After seeing royalty payments recently I pondered the passive blogging income; I barely actively sell ‘em so the what and how seems non-existent. But detaching just lets what and how unfold gracefully and beautifully, resulting in virtually complete passive income.
This was from my trip to Bali.
Getting almost 100% clear on what and how results in ever increasing, passive profits.
Blogging is energy.
Imagine feeling clear on receiving money from someone. You just accept it.
A friend buys lunch. You cheerily accept.
Your energy dictates you clearly accept and enjoy the money or purchase.
Ditto for blogging income streams. Emit the same clear, relaxed, accepting, receiving energy. Money flows to you thru clear streams. Of course my audiobooks sell passively; I am clear on that channel.
Boosting your blogging profits requires you freely offer what you sell and sell from a clear, confident, abundant, knowing, detached energy.
Example; note how I include 1 or more calls to action for all blog posts and videos. I offer what I sell freely. My readers never need guess. Clarity. No hiding or awkwardness or discomfort. I am clear. I sell.
How do I sell? Of course, from a calm, clear, confident, knowing I am successful energy. Naturally, I sell and profit because my energy around what and how feels clear to me.
Next Level Profits
Profit like top bloggers in your niche.
Get clear on receiving money.
Visualize yourself owning ample money. Feel rich.
I enjoy counting money in mind so it feels real to me. Swiftly, I make money through iTunes, Bitcoin and Quora, as has been the case recently.
Bitcoin and Quora are neither directly related to blogging but so goes money; it cares not channels, it justs finds bloggers clear on receiving money. Plus my blogging related profits increase too.
Picturing your wealth serves you because what feels real in mind flows into your experience.
Money and worldly success find you through profitable ideas, people and circumstances.
Execute the ideas from a chill, relaxed energy. Profit.
Freely offer what you offer. Promote yourself through every blog post and video. Tell us what you sell; we want to buy it. Sell with clarity. Know success and profits are yours; promote with clarity, detachment and a knowing that you already have profits because mind owns profits.
Blogging Is Not That Hard for Mind Scientists
Every day, my email inbox delights me.
My visualization sessions yield fascinating, profitable opportunities.
As within, so without.
Blogging is not that hard at all for bloggers who visualize success, who feel rich, who count their blogging wins and who keep things positive.
Success follows success-focused bloggers.
Profits follow rich-feeling, riches-seeing bloggers.
As within, so without.
Get clear on selling and receiving money.
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