Maintaining your social media profiles ensures that the face you put forward is your best, and most up-to-date. When others come across your social media profiles, they will rather promptly determine whether or not you are worth their time. Encourage new readers and audience members by keeping a pristine social media presence.
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Lately I’ve been mentioning a number of ways you can save time when it comes to creating, organizing and publishing content for your blog. Now I’d like to mention a few ways in which you can utilize your new found downtime to manage your social media presence. In an era where you’re held accountable for your online actions and content, it’s difficult to escape regret. Whether you’re aiming for a more mature audience or you would simply like to make the best first impression, you can benefit from some regular social media cleaning.
Here are a few relatively minor tasks you can do if you have a few extra minutes. Completing a task or so every month or so can keep your social media profiles in top condition.
Unfollow Unnecessary Twitter Accounts
It’s easier than ever to get followers and follow other users on Twitter. After a while, it may seem like an unrewarding endeavor. Trim the Twitter fat to get rid of the spam content and unwanted updates so you can better focus on the relationships that will benefit you and your blog. Go through the Twitter users you’re following and see which ones are unecessary. Don’t feel badly about unfollowing another user–it’s not as personal of an action anymore.
Update Your Facebook Privacy Settings
Update your Facebook Groups
Keeping separate lives on Facebook is common practice these days. A profile for your personal life, another for your business colleagues and yet another for your own blog may be three types of lives your juggling. Whether you’re pulling this off with one or several Facebook accounts, creating Groups is a great way to manage the content your friends have access to.
Particularly important for those that are using one account for multiple purposes, creating and managing groups is becoming a necessity. Take a few minutes to update your Facebook Groups. Add and remove individual friends as you deem necessary. Think about the relationships your friends have with each other, or with additional people outside of your immediate network to ensure that you’re assigning friends to their proper Groups.
Mature Your Content
If you find yourself older and wiser than you were a couple of years ago or a couple of weeks ago, reflect these changes in your social media profiles. Photos, updates and notes that may have seemed like a great idea at the time may not be so great anymore. Untag yourself in unwanted photos from others, and remove your own content that you’ve grown beyond. With certain networks such as Facebook, some reassignment via Groups and privacy settings will allow you to limit or grant access to more personal information, if you’re not entirely ready to delete those party pictures all together.
Update Third Party Apps
Using third party applications makes your job as a blogger a whole lot easier, espeically if you use apps to help streamline the time spent managing your social media profiles. For your social media cleansing, it’s important to update these third party applications as well. Make sure that your passwords are up to date, so that they are still in sync with your main social media accounts.
Make any other changes necessary; perhaps you no longer want to auto-follow new Twitter users that follow you. This is also a good time to file away the account info for the third party app itself–keep an email or document with a list of all the third party apps you use so that the next time you find a few minutes to update your settings, you’ll have all the websites at hand.
Go Through Shared Bookmarks
You bookmarked them for a reason. Take some time to go back through your bookmarks to see why you shared them in the first place. Delete any unnecessary bookmarks, or move them to a private folder or account. Depending on the type of shared bookmarking service, you can also use this time to manage some of your friendships on the site. See what new sharing options you have, add and remove friends as necessary and send a few personalized messages to maintain correspondence with others. These people in particular can help you spread your blog content through shared bookmarking services and other social media sites.
Go Through Recommended Content
Depending on the service, many networks have content that can be shared and recommended to you by others. While this is something we’d ideally like to do on a daily basis, it may not always top our priority lists. If you find yourself with some down time, go through this recommended content so you can respond to other users accordingly. Maintaining this correspondence will help your social media presence in the end.
Reply to Comments
As implied above, correspondence with others is vital to your social media survival. It is social, after all. For your blog in particular, replying to comments is important. Taking some time to go through comments, reply individually and connect with others beyond your blog can really boost your readership and support from existing readers. Replying to comments on other social media profiles has a similar effect, and can be accomplished relatively quickly if you break up the associated tasks.
Tweak Your Profiles
Something that may take a little more time but is still a necessity is redoing your profiles. Even a tweak here and there can help you maintain your presence and your sanity. Update your profile picture and your basic information on one day, and your work information and favorite quotes on another day. Some networks allow you to change your privacy settings around particular profile information. These privacy settings would be good to check out as well.
Update About Me
Similar to redoing your profile, updating your About Me section is important as well. I’m speaking primarily of your blog, but updating your About Me sections across all your social media profiles is also helpful. Have you accomplished anything recently that you’d like to add to the About Me section? Perhaps you’d just like to tweak the wording of a particular sentence, or change a link you’ve included here.
Landing Page Optimization Tips for Better Conversion
Properly designed and optimized landing pages often generate more leads than those that are poorly built. Overall layout and design of a landing page should support your compelling copy and also work great with other elements to persuade landing users to take an action you want. Whether you want to build a landing page for your next digital marketing campaign or simply want to optimize an existing one for better conversion, you can make use of the following landing page optimization tips to generate more leads.
Be Sure to Craft Convincing & Catchy Headlines
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A perfect landing page always has a headline that describes an offer or product clearly. You can make a headline compelling and catchy too by adding some strong and convincing words in it. By doing so, you will successfully be able to persuade your audience to read the full copy. You can also test different headlines to find out which one works well for you.
Design Makes the Difference
A landing page sounds like a virtual shopping window for each your visitors, and if it is appealing enough to grab the attention, it will make your service, product or offer look great too for them. Simple yet creative and pleasing to eye design and a well-written copy are the most important elements of a winning landing page. These both should work together in order to encourage visitors to take action. After choosing a perfect design, you need to make sure that content is also placed in the right order to make sense. You can also visit https://landingi.com/blog/create-landing-pages-that-convert to create landing pages for better conversions.
Choose Typography Prudently
Typography can make a huge difference between an appealing and ugly landing page. That is the reason you should choose the typography for your landing pages carefully to make the content more logical to the visitors. A well formatted and easy to read copy keeps the visitors focused and also reduce the efforts required to read.
Compelling & Scannable Copy
Clean and crisp tone should be used to create a compelling copy for a landing page, in order to convey the value of your offer or product. Majority of the web users usually scan the web content to find exactly what they need to know. That’s why the copy create for a landing page should also be scannable for the visitors. Use of the different font sizes is a superb idea to differentiate between the more and less important contents of a landing page.
Optimize for Search Engines
Make your landing page appear in top search engine results by using different on-page SEO tactics. Optimizing your landing page for search engines is the best way to get a huge amount of organic visits. Creative use of target keywords in the content, personalized URL, meta tags, meta description and image alt tags are some best-known SEO practices to increase the visibility of your landing page in search engines.
An attention-grabbing CTA
You have to be careful while making and placing CTA (call to action) on your landing page because the design and location of the CTA matters a lot. The core purpose of a call to action is to get visitors excited about the offer by letting them know what they are going to get. Adding it on the page too early can irritate and even scare your visitors. So, find out the best time and location to add CTA ingeniously into the page.
A/B testing is the way to compare two different designs or pages in order to find out which one is more effective and fertile as well. After getting the test results, optimize each and every element of your landing page to make it work the best for you.
If you want to improve your blogging or affiliate marketing earnings and conversions, be sure to start implementing each of these methods above into your content creation and marketing strategies.
How to Do Blogger Outreach Right
Blogger outreach confuses most bloggers.
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People reach out in desperation.
Or bloggers reach out trying to get something from influential bloggers.
I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:
- are unknown
- offer little value
- want to use me and my blog for their gain
- are not connected
- are not influential
- have no clout
- have not paid their dues
- have not helped people freely
- have not earned the right to appear on my blog
Observe Bubbie Gunter. Follow him. He does outreach right.
He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.
I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?
I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.
Picture break; check out my current street in Chiang Mai, Thailand.
Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs
Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.
A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.
Strangers fade away. Friends thrive.
Strangers vanish. Friends prosper.
Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.
Watch my recent live video from Thailand:
Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.
The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.
You can be on the outside looking in. Or you can do blogger outreach right and be connected.
Before we go, you can grab my blogger outreach eBook here:
1 Uncomfortable But Necessary Step to Making More Money through Your Blog
10 years ago I relied on 1 prospering stream.
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Today I rely on no income streams.
I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.
Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.
Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.
But here I am. Living in Thailand for months.
Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.
But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.
Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.
Photo break; me by the roof top pool here in Chiang Mai, Thailand.
Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.
Leave the employee mindset of trading time for money behind.
Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.
Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.
I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.
Are you trading time for money, solely?
You better open passive streams and get busy helping people for free.
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