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10 Questions You Should Ask and Answer About Your Blog



Far be it from me to wax academic about the advanced nuances of blogging.  Hell, I’ve been online for seven months – still in the freshman hazing phase – and I’m learning new stuff every day.

That initial journey, however, becomes a reference point for all of us.  This is a simple sharing of one blogger’s journey in terms of what I understand now, seven months in, that I didn’t understand in the beginning.

When expressed as questions, they focus us on the richest opportunities for growth.   Twitter gadgets and the combobulated ins and outs of the software are all quite nice and necessary, but they aren’t really the art of it all.

Maybe that’s the ticket here.  If we can grow ourselves as artists as well as technicians, then we will quickly separate ourselves from the hoards who focus on either end of that continuum.

Eventually, that strategy tends to bite one on the ass.

What kind of blog are you writing?

The term blog has evolved alongside the software that brings it to life.  What began as the publicizing of one’s personal diary and has become an essential element of branding and online commerce.  Today blogging is as diverse as any other form of media.

Which is to say, unless you know the game you’re playing, you will likely be outplayed.  If your blog is just for you – some folks write poetry just for themselves… and yet they try like hell to get it published, too – then that is one set of rules.

But if you are intending to reach an audience, and to grow that audience, then the rules are different.  They are no longer of your own making.

Don’t be that poet with the contradictory intentions.

What is the goal of your blog?

Some blogs exist simply to entertain.  Some exist to explore new ideas and challenge conventions.  Others exist, often thinly so, to sell stuff.

The inherent question here is this: who is your blog for?  You, or other folks?

When the answer is the latter, it becomes incumbent upon you to define the objectives of your enterprise as succinctly as possible.

From those goals will arise a plan.  Without one, you will soon find yourself a lonely diarist instead of the captain of a strategy.

What is the nature of your value-add?

This answer springs from these prior questions.  It depends on the nature of your blog and its goals.

A blog designed for entertainment purposes seeks to differentiate itself by being funnier, edgier or more unexpected than others in the same category.

A blog designed for purposes of commerce face a different challenge.  Because in blogging the equation is inside-out in comparison to conventional business models: you deliver value first, you get sales second.

With blogging you have to earn the business by giving away the farm first.

What is your U.S.P. (Unique Selling Proposition)?

No matter what your answers thus far, you are not alone.  Someone else is out there doing precisely the same thing, very possibly in precisely the same way, in pursuit of the same goals.

So ask yourself, how will your blog be different?  Beginning tomorrow?  And without compromising your identity, your brand and your goals?

This is the cliché $64,000 question.  Answer it well and you may make a helluva lot more.

Even if you don’t think you’re actually selling anything yet.  If you have a blog, you absolutely are selling something.  If you have to ask what it is, then right there is your entry point of the journey.

By the way, when you can answer this particular question, you’ve just defined your brand.   Everything you do to and on your blog from that point forward is done in context to it.

Who is your target reader?

Basic Marketing 101 here.  Always remember, your blog isn’t about you (unless it is about you by strategic intention), it’s about the reader.  Their needs, their interests, their fears, their dreams, their problems.

Figure this out.  Don’t guess.  Ask them.

What will make a visitor come back for more?

The aforementioned U.S.P. is an inward-facing element of analysis.  Like the décor and menu of a restaurant.  

What matters, even more essentially, is what’s in it for the reader. 

People don’t come to my website because of my novels, they come because of their own novels.

One word: value.  Dress it up with a killer U.S.P. and you’ve got a winner.

Are you evolving your blogger skill-set alongside the evolution of your content?

So much to learn, so little time.

If you come from the technical side of the proposition, begin to study the craft of writing and the art of marketing.

If you’re an old ad agency hack, welcome to the wild and mysterious world of all thing digital here in blogland.  Learn to speak that language (you’re on the right website for that, by the way.)

When you can carry both flags, all limitations fall away.

Does your blog have a voice?

This is Writing 101.   Three words: practice, practice, practice.

Three more words: read, read, read.

When you combine the two within a proactive intention to improve your writing and arrive at a voice that is both compelling and comfortable, your brand will thank you for it.

Your voice is the personality of your blog.  Without one, just like it was back in school, you will have no friends.

What is your plan for keeping it fresh?

It’s easy at first.  You have so much to say, so much to cover.

But soon – perhaps sooner than you think – the blank page will mock you. 

The solution is to plan the evolution of your blog.  View your content as a college curriculum, with each ensuing scholastic year building on the prior.

Toss in the unexpected once in a while.  Go against the grain.  Import some guest blogs.  Become a commentator once in a while instead of a mentor. 

Blogging is like marriage.  Sometimes you need a little variety to keep the other half from straying too far from home.

Besides you, who cares, and why?

In answering these questions it’s easy to become microcosmic.  Step back from the intricacies of your blogging business plan to ask yourself this simple and potentially terrifying question.

Then be honest about the answer.   Growth is, by definition, an exercise in self-honesty.  It may hurt, but only for a while.

Ten questions, a thousand possible answers.

Food for thought as we launch into the new blogging year.  Chew carefully, and relish the taste.

Just make sure that what you swallow will be good for you.

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Landing Page Optimization Tips for Better Conversion



Properly designed and optimized landing pages often generate more leads than those that are poorly built. Overall layout and design of a landing page should support your compelling copy and also work great with other elements to persuade landing users to take an action you want. Whether you want to build a landing page for your next digital marketing campaign or simply want to optimize an existing one for better conversion, you can make use of the following landing page optimization tips to generate more leads.

Be Sure to Craft Convincing & Catchy Headlines

A perfect landing page always has a headline that describes an offer or product clearly. You can make a headline compelling and catchy too by adding some strong and convincing words in it. By doing so, you will successfully be able to persuade your audience to read the full copy. You can also test different headlines to find out which one works well for you.

Design Makes the Difference

A landing page sounds like a virtual shopping window for each your visitors, and if it is appealing enough to grab the attention, it will make your service, product or offer look great too for them. Simple yet creative and pleasing to eye design and a well-written copy are the most important elements of a winning landing page. These both should work together in order to encourage visitors to take action. After choosing a perfect design, you need to make sure that content is also placed in the right order to make sense. You can also visit to create landing pages for better conversions.

Choose Typography Prudently

Typography can make a huge difference between an appealing and ugly landing page. That is the reason you should choose the typography for your landing pages carefully to make the content more logical to the visitors. A well formatted and easy to read copy keeps the visitors focused and also reduce the efforts required to read.

Compelling & Scannable Copy

Clean and crisp tone should be used to create a compelling copy for a landing page, in order to convey the value of your offer or product. Majority of the web users usually scan the web content to find exactly what they need to know. That’s why the copy create for a landing page should also be scannable for the visitors. Use of the different font sizes is a superb idea to differentiate between the more and less important contents of a landing page.

Optimize for Search Engines

Make your landing page appear in top search engine results by using different on-page SEO tactics. Optimizing your landing page for search engines is the best way to get a huge amount of organic visits. Creative use of target keywords in the content, personalized URL, meta tags, meta description and image alt tags are some best-known SEO practices to increase the visibility of your landing page in search engines.

An attention-grabbing CTA

You have to be careful while making and placing CTA (call to action) on your landing page because the design and location of the CTA matters a lot. The core purpose of a call to action is to get visitors excited about the offer by letting them know what they are going to get. Adding it on the page too early can irritate and even scare your visitors. So, find out the best time and location to add CTA ingeniously into the page.

A/B Test

A/B testing is the way to compare two different designs or pages in order to find out which one is more effective and fertile as well. After getting the test results, optimize each and every element of your landing page to make it work the best for you.

If you want to improve your blogging or affiliate marketing earnings and conversions, be sure to start implementing each of these methods above into your content creation and marketing strategies.

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How to Do Blogger Outreach Right



Blogger outreach confuses most bloggers.

People reach out in desperation.

Or bloggers reach out trying to get something from influential bloggers.

I either block or ignore most blogger outreach emails because people want to use me for my blogging platform. Sure I am promised a rich link, a valuable post or some other enticement, but most bloggers using crappy outreach tactics:

  • are unknown
  • offer little value
  • want to use me and my blog for their gain
  • are not connected
  • are not influential
  • have no clout
  • have not paid their dues
  • have not helped people freely
  • have not earned the right to appear on my blog

Observe Bubbie Gunter. Follow him. He does outreach right.

He reaches out to me by helping me. He is generous. He focuses on me. What does this prove? He wanted to befriend me because he was interested in me, NOT in what I could do for him. Naturally, I happily promoted him, we became friends and one neat benefit is we keep helping each other. Bubbie also purchased some of my stuff; bonus points, my Young Blogging Padawans, if you want to stand out in my mind.

I get emails from bloggers all the time who want to appear on my blog but who complain about spending money for sponsored posts. Other bloggers complain about spending money for a freaking 4 dollar eBook. Other bloggers complain about spending money on my 350 dollar blogger course. How in God’s name do you expect to impress me if you complain about what I offer? Thousands of people complain. I ignore these thousands of people. A handful of generous, kind bloggers like Bubbie promote me and buy my stuff. Can you see why he gets a link on Blogging Tips?

I trust him because he did blogger outreach right. He helped me. He did not reach out, to manipulate me to help him. He did not reach out cold. He did not reach out as a stranger. He reached out generously, warmly and genuinely. He did blogger outreach right.

Picture break; check out my current street in Chiang Mai, Thailand.

Blogger Outreach Is Helping and Hugging Not Asking for Hand Outs

Most bloggers reach out to bloggers, asking for a hand out. Hey, can you help me out? Hey, I need a link on your blog. Hey, I need a link to my business but even though I love your blog SO much, your rate does not fit into my budget. Lame.

A few bloggers reach out to help me and hug me. Warm and generous, these wise bloggers retweet my post, buy an eBook and email me to connect deeper. Help and a hug. Meanwhile, all other bloggers find my spam folder or simply give up after I ignore their 3 follow up emails.

Strangers fade away. Friends thrive.

Strangers vanish. Friends prosper.

Self-serving, greedy or desperate bloggers fail. Generous, connected bloggers succeed.

Watch my recent live video from Thailand:

Alonzo Pichardo, Jan Verhoeff and Monna Ellithorpe watched my video and chatted with me. No agendas. Not trying to GET anything. Doing what friends do. I take care of my friends. I love giving my friends oodles of links on my blog and via my guest posts. I love helping them. Organic, pure, powerful blogger outreach in action. Help people, make friends, have fun, prosper.

The alternative; try blog on your own, as a stranger. Reach out cold. Get pissed off when you only deal with strangers pitching you, said strangers not respecting you because they do not know you.

You can be on the outside looking in. Or you can do blogger outreach right and be connected.

Your choice.

Before we go, you can grab my blogger outreach eBook here:

13 Tips to Make Your Blogger Outreach Campaign Sizzle

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1 Uncomfortable But Necessary Step to Making More Money through Your Blog



10 years ago I relied on 1 prospering stream.

Today I rely on no income streams.

I figured out; helping people for free and being detached about 5 to 10 to 15 income streams helped me make more money through my blog.

Making this journey from attachment to one stream, to detachment from many streams, felt incredibly uncomfortable. I felt terrified to gradually release different income streams on the journey too. I loved freelance writing. Made some nice coin through the income channel. But intuitively, I knew I had to let it go to move toward eBooks, courses and a 100% passive income model because going passive helps me focus exclusively on creating content and earning money around the clock as I traveled the globe.

Heck yeah I enjoyed trading time for money many years ago because doing so felt comfortable and familiar. Heck yeah I feared trusting that my passive income would grow if I added many passive streams to my blogging portfolio and if I focused on creating content.

But here I am. Living in Thailand for months.

The Step

Eventually, to make more money through your blog, you need to add a passive or semi-passive income model and get incredibly busy helping people for free, because few folks on earth charge $50,000 or more per hour. I have no idea about Tony Robbin’s hourly coaching rates. But I know he ain’t charging only $1000 per hour. He is the most famous coach on earth. He coaches former presidents and the best athletes on earth. Outside of being the most famous or most skilled human on earth in your niche, you WILL hit an earnings ceiling trading time for money solely via an active income model.

But if you add 1, 2 then 10 passive income elements to your blog, earnings potential has no ceiling. Someone can buy my blogging course in the next hour. $350. 10 people can buy my eBooks, priced at about 4 smackers. Someone may advertise on my blog. Another blogger buys 3 of my audio books. All buys occur while I write this post or perhaps fall within a window where I write 3 posts for my blog.

Passive income can increase exponentially through as many channels as you open, at any time, from all over the globe.

Photo break; me by the roof top pool here in Chiang Mai, Thailand.

Owners do not trade time for money. Owners invest money and energy, and build a fortune passively. Why? Owners know passive income potential has no limits, with exponential growth over time. Every one of the top 1,000 wealthiest people on earth worked for FREE for many years to set up passive income that made them the wealthiest people on earth. Although some of these icons may make coin through sky high hourly consulting rates, the billions of their net worth flowed in passively, due to their free service, free help and generous value shared.

Leave the employee mindset of trading time for money behind.

Embrace the owner mindset of opening 1, 2 or 15 passive income streams. Give 99% of your time and energy to creating helpful content and building bonds with top bloggers like Kulwant Nagi. He teaches you how to make money blogging through passive income models and is a fabulous dude too. Follow him.

Feel free to keep an active income model open. Coaching, freelance writing or consulting can be lucrative streams, for sure. But every hour you spend trading time for money, I am creating free content that expands my reach and helps me earn money through 15 passive income streams.

I learned from the great Bob Proctor that multiple sources of passive income can help you live a life of freedom. Years ago, Bob had already opened and earned through 220 passive income streams. No; that is not a typo.

Are you trading time for money, solely?

You better open passive streams and get busy helping people for free.

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