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10 Questions You Should Ask and Answer About Your Blog

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Far be it from me to wax academic about the advanced nuances of blogging.  Hell, I’ve been online for seven months – still in the freshman hazing phase – and I’m learning new stuff every day.

That initial journey, however, becomes a reference point for all of us.  This is a simple sharing of one blogger’s journey in terms of what I understand now, seven months in, that I didn’t understand in the beginning.

When expressed as questions, they focus us on the richest opportunities for growth.   Twitter gadgets and the combobulated ins and outs of the software are all quite nice and necessary, but they aren’t really the art of it all.

Maybe that’s the ticket here.  If we can grow ourselves as artists as well as technicians, then we will quickly separate ourselves from the hoards who focus on either end of that continuum.

Eventually, that strategy tends to bite one on the ass.

What kind of blog are you writing?

The term blog has evolved alongside the software that brings it to life.  What began as the publicizing of one’s personal diary and has become an essential element of branding and online commerce.  Today blogging is as diverse as any other form of media.

Which is to say, unless you know the game you’re playing, you will likely be outplayed.  If your blog is just for you – some folks write poetry just for themselves… and yet they try like hell to get it published, too – then that is one set of rules.

But if you are intending to reach an audience, and to grow that audience, then the rules are different.  They are no longer of your own making.

Don’t be that poet with the contradictory intentions.

What is the goal of your blog?

Some blogs exist simply to entertain.  Some exist to explore new ideas and challenge conventions.  Others exist, often thinly so, to sell stuff.

The inherent question here is this: who is your blog for?  You, or other folks?

When the answer is the latter, it becomes incumbent upon you to define the objectives of your enterprise as succinctly as possible.

From those goals will arise a plan.  Without one, you will soon find yourself a lonely diarist instead of the captain of a strategy.

What is the nature of your value-add?

This answer springs from these prior questions.  It depends on the nature of your blog and its goals.

A blog designed for entertainment purposes seeks to differentiate itself by being funnier, edgier or more unexpected than others in the same category.

A blog designed for purposes of commerce face a different challenge.  Because in blogging the equation is inside-out in comparison to conventional business models: you deliver value first, you get sales second.

With blogging you have to earn the business by giving away the farm first.

What is your U.S.P. (Unique Selling Proposition)?

No matter what your answers thus far, you are not alone.  Someone else is out there doing precisely the same thing, very possibly in precisely the same way, in pursuit of the same goals.

So ask yourself, how will your blog be different?  Beginning tomorrow?  And without compromising your identity, your brand and your goals?

This is the cliché $64,000 question.  Answer it well and you may make a helluva lot more.

Even if you don’t think you’re actually selling anything yet.  If you have a blog, you absolutely are selling something.  If you have to ask what it is, then right there is your entry point of the journey.

By the way, when you can answer this particular question, you’ve just defined your brand.   Everything you do to and on your blog from that point forward is done in context to it.

Who is your target reader?

Basic Marketing 101 here.  Always remember, your blog isn’t about you (unless it is about you by strategic intention), it’s about the reader.  Their needs, their interests, their fears, their dreams, their problems.

Figure this out.  Don’t guess.  Ask them.

What will make a visitor come back for more?

The aforementioned U.S.P. is an inward-facing element of analysis.  Like the décor and menu of a restaurant.  

What matters, even more essentially, is what’s in it for the reader. 

People don’t come to my website because of my novels, they come because of their own novels.

One word: value.  Dress it up with a killer U.S.P. and you’ve got a winner.

Are you evolving your blogger skill-set alongside the evolution of your content?

So much to learn, so little time.

If you come from the technical side of the proposition, begin to study the craft of writing and the art of marketing.

If you’re an old ad agency hack, welcome to the wild and mysterious world of all thing digital here in blogland.  Learn to speak that language (you’re on the right website for that, by the way.)

When you can carry both flags, all limitations fall away.

Does your blog have a voice?

This is Writing 101.   Three words: practice, practice, practice.

Three more words: read, read, read.

When you combine the two within a proactive intention to improve your writing and arrive at a voice that is both compelling and comfortable, your brand will thank you for it.

Your voice is the personality of your blog.  Without one, just like it was back in school, you will have no friends.

What is your plan for keeping it fresh?

It’s easy at first.  You have so much to say, so much to cover.

But soon – perhaps sooner than you think – the blank page will mock you. 

The solution is to plan the evolution of your blog.  View your content as a college curriculum, with each ensuing scholastic year building on the prior.

Toss in the unexpected once in a while.  Go against the grain.  Import some guest blogs.  Become a commentator once in a while instead of a mentor. 

Blogging is like marriage.  Sometimes you need a little variety to keep the other half from straying too far from home.

Besides you, who cares, and why?

In answering these questions it’s easy to become microcosmic.  Step back from the intricacies of your blogging business plan to ask yourself this simple and potentially terrifying question.

Then be honest about the answer.   Growth is, by definition, an exercise in self-honesty.  It may hurt, but only for a while.

Ten questions, a thousand possible answers.

Food for thought as we launch into the new blogging year.  Chew carefully, and relish the taste.

Just make sure that what you swallow will be good for you.

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Blogging

Stop Complaining and Turn it into a Blog Post

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I spent the prior 10 seconds scrolling through my Instagram comments.

After reading a “This looks good” comment in response to a grainy video – obvious spam, intended for an eye-popping image – I chose to create a video and write this post. 2 pieces of blog content. Versus minutes of silly complaining.

Being human, I may feel slightly annoyed after reading my 5th spam comment in a row, this morning. But after a quick vent, I create helpful content, to teach bloggers what not to do, in order to succeed online.

Check out this eBook:

How to Turn Harsh Blogging Criticism into Sweet Blogging Profits: 11 Tips

I wrote the eBook to address a pressing problem among bloggers. We all have a right to vent for a bit but sustained complaining:

  • wastes your creative energies
  • sullies your brand image
  • damages your online reputation

I wrote the eBook to help you turn your complaints, sometimes in the form of rough blogging criticism, into blogging profits. Converting a complaint into content is 1 easy way to prosper in such fashion.

Benefits

Help yourself. Help your readers.

Watch this short Instagram video:

Be Genuine on Instagram

I gained a few quick views on Instagram. Benefits me. I promoted my eBook at the end of the video, offering myself eBook exposure. I help my readers by showing them what works on Instagram; being genuine, being honest and being authentic. I also explain what not to do, to help folks avoid wasting their time with spammy, low quality, non genuine comments.

I turned a potential complaint into a creation. I converted a low energy situation into a high energy situation. I likely gained blog traffic and maybe boost my blogging profits, too.

I also align with grateful, high energy bloggers like Sue-Ann Bubacz Mapping Megan and Mike Allton by raising my energy. Complaining routinely moves you lower in blogging circles. Being grateful, creative and helpful moves you higher in blogging circles.

Practical Tips

The next time you feel an urge to complain about something, turn the complaint into a creation.

  • write a blog post
  • write a guest post
  • record a podcast
  • record a video
  • broadcast live on Facebook
  • write a bite-sized eBook

Your readers will thank you. Plus, you will thank yourself.

We know complaints can sprout from all corners of the web. Here are common occurrences which tend to trigger complaints:

  • spam comments on your blog
  • spam comments on social media
  • spam emails
  • spam social media messages
  • bloggers pitching you their products and services without building relationships first
  • cheapie bloggers or business owners who want to place sponsored posts on your blog for 5 or 10 USD
  • unhappy, unclear folks who post terrible reviews on your eBooks based on their misery

I recall the last bullet point experience goaded me to write my eBook. A few listeners of my audio books and eBook readers posted sarcastic, biting reviews of both audio books and eBooks I self-published. Rather than complain or whine about the feedback I saw the criticism for what it was; the projection of an unhappy person who spoke 100% about self and 0% about me. All of my creations are clearly me, and what I did to co-create this life of island hopping through smart blogging. If anybody is insane enough to post a negative review on my clear, genuine creations, it is like saying:

“Hey Ryan, I was there every step of the way, watching you in paradise, stalking you behind your laptop, and you did a terrible job sharing your real experience!”

The only person on earth who could post a somewhat honest review is my wife Kelli; even she was not in my head or watching every one of my steps as I co-created this life with my readers. She was too busy building her own thriving business. No human was there to record everything, save me, and since I share it all in a genuine, clear way, any negative reviewer is deluded, and somewhat insane.

Few bloggers have this clarity or authenticity in what they do because they either are filled with fear and doubt, or hold back what they know. I have no such problems.

These are a few potential triggers, guys. I share to alert you to potential rants or sustained complaints before the negative energy seems to run away with your attention for a few minutes, hours or days.

Vent wholly, quickly and completely. Then convert the complaint into blog content. Everybody wins. Even the spammer.

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Blogging

What Is the Mushroom Service Effect and How Does it Increases Profits?

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Service leads to sales.

Every eBook I sell is the effect of a service cause. Many of my eBook customers received my direct help. Maybe I commented genuinely on their blog. Perhaps I mentioned them on my blog or on Blogging Tips. Maybe I retweeted their post. Or maybe I helped these people for weeks or months without asking for anything in return.

Some of these bloggers purchase my eBooks. I see increased blogging profits. Some promote my eBooks to their readers, leading to increased blogging profits. Some of those readers promote the eBook to their readers; can you see the mushroom service effect in action? I keep helping people in various ways, expect nothing, and my generous service reverberates, mushrooming into increased sales.

What happens as I help more folks by creating content and by promoting fellow bloggers? More bloggers promote me, link to me, boost my backlink juice, and Blogging From Paradise becomes more prominent on Google. Search engine traffic increases my blogging profits. More mushrooming.

You never go wrong helping people generously because every creative act prospers you and others, now, next week or 3 years down the road.

My friend Alonzo Pichardo helps people generously and gives little thought to content once he publishes posts, videos and podcasts. He lets the content do what it does. His profits keep increasing but even more than that, he keeps moving higher and higher in networking circles as his generosity increases his influence. More mushrooming.

Visualize This

Imagine a still pond. Now imagine dropping a tiny pebble into a still pond. Waves reverberate as far as the water reaches. 10 inches, or 10,000 miles, literally, nothing can stop the waves from traveling outward, even if the waves are faint, or are barely detectable, after traveling for a while.

Now imagine dropping 100 tiny pebbles over a few weeks. Wow. You really see waves kicking at that point. Subtle, slow and controlled, but super noticeable.

The pond is your blogging niche. The stillness of the pond is your calm, peaceful, generous, detached intent, your energy, your relaxed mindset. The pebbles are pieces of content, aka, service. Plus, one pebble can represent:

  • every time you promote another blogger through a blog post on your blog
  • every time you promote another blogger through a guest post
  • every time you retweet another blogger
  • every time you share another blogger’s post on Facebook

The waves are your influence, your service, and, this is the mushrooming effect leading to greater blogging profits.

Guys; expect nothing. I promote valued blogging resources like the talented, generous and heart-centered Tanyi at Blog Tools Corner to give, not to get. The less I expect anything to happen, the more good things and awesome people flow to me.

Give freely, persistently, receive easily.

Enstine Muki provides you with generous tips to make money online, via his blog. He helps bloggers freely. Of course his blogging profits mushroom through his generous service, increasing through his friend network, through Google and through mentions on my blog, on Blogging Tips and in thousands of other spots.

Keep helping people freely. Expect nothing. Eventually, over time, if you are patient, your traffic and profits begin to mushroom exponentially.

Look at Tim Ferriss’ latest blog post. He is a multi millionaire and one of the most famous entrepreneurs on earth because he serves people generously. Note how many backlinks he gives to other bloggers and entrepreneurs through his latest post; that’s generosity! That’s an abundance mindset in action. Most bloggers feel terrified to give out a single backlink to another blogger for fear of losing profits, wrongly believing people will click on the other blogger’s link and not click on their business links. Tim links out to 20, 30 or 40 people or resources for every blog post.

Any wonder why the dude is so incredibly successful and prospering?

He employs the mushroom service effect like few entrepreneurs on earth.

Help people!

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Blogging

4 Ways to Become More Detached from Blogging Outcomes

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See that throwback featured image of me in Phuket, Thailand?

I became a globe trotting pro blogger in part through the power of detachment.

Blogging outcomes weigh you down and slow your blogging growth, if you are not careful.

Many bloggers mean well but are so obsessed with every view, Like, comment, share and dollar that they either struggle horribly or hold back stunning blogging success. How could I write over 100 eBooks if I obsessed with sales from my first eBook? How could I write 600 posts on Blogging Tips alone if I obsessed over metrics?

Eye-popping success finds largely detached, generous bloggers.

Follow these tips to become more detached from blogging outcomes.

1: Help More Ask Less

If you want blog comments, comment on other blogs.

Want blog traffic? Promote other bloggers.

Help bloggers to detach from your needs and to see greater success. Ask less and less for shares, comments and views, to detach from outcomes. Success finds generous bloggers.

2: Mention 2-5 Successful Bloggers Via All Posts

I recall focusing heavily on blogging profits early during my career. I linked to an ad or affiliate product once per post and linked to nothing else, obsessing over sales, attaching to outcomes. I gradually promoted other bloggers over years. Now I promote 2 to 5 bloggers virtually every post. I think more of helping them and less of helping me.

Corey Hinde promoted me tirelessly over years. He mentions me regularly. Jan Verhoeff does too. Each blogger detaches from their own needs to help other bloggers, accelerating their online success.

3: Manage Your Energy

Attachment is fear. Managing your energy helps you:

  • face fear
  • feel fear
  • release fear
  • dissolve attachments

I do 80 minutes of deep yin yoga daily. Plus I jog or walk for 45-60 minutes daily. Meditating helps too.

Managing your energy rocks because so many bloggers cling deeply to fear-attachments, to stats and money and to clients and blogging buddies, and need a daily ritual to unearth and release these attachments. I strongly suggest deep yin yoga because it helps you become comfortable. Big time quality developed by all generous, pretty darn detached, bloggers.

Don Smith shares personal growth and energy shifting gems on his blog. My wife Kelli Cooper does too at Life Made to Order.

4: BE with Your Fear

I vividly recall sitting and BEING with my fear each time I checked my blogging inbox. I felt a general not enough energy pervade my being. Panic then ran through my body. Anger. Pain. Grief, at time lost. All fears reflected heavy attachments to:

  • money
  • list subscribers
  • traffic
  • fame

I totally believed I should have been further along at these points during my blogging career. Turns out, I was at the perfect place and time to feel deep fears, to dissolve attachments and to proceed from a generous, genuine, pretty detached, patient and persistent space.

Fighting fear only makes attachments grow. Not checking email for weeks because you feel terrified to check email makes the fear and attachment grow. But checking email hourly because you feel terrified that you:

  • will miss out on clients
  • are not making enough money, and need to check and see if you are making any aka enough money, yet

reflects your attachment to you. Ya know; “How am I doing-itis.” Check stats, check email, all the time, because you fear to see how you are doing.

Feel fear behind any strategy driven by fear. Let the fear go. Dissolve the attachment.

I check email here and there, never being attached to it. Email is not the source of my blogging success.

Treat blogging outcomes like mile markers on a highway, when you whiz by at 80 MPH. Note the stat for a few seconds and either move in a different direction or charge forward, based on how you feel about the stat, and what the feeling suggests to you.

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