Yesterday, Google announced that it was ending development of Google Wave, bring an abrupt, but not wholly unexpected, end to what was one of the most anticipated products in the tech community for some time.
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Despite a great deal of initial interest and hype, according to Google, user adoption has not been what they expected and Wave has never really gained traction. The innovative platform was supposed to replace email/IM and other methods of communication and collaboration but, despite a large number of accounts, has not been widely used.
Google Wave will, without a doubt, go down as one of the biggest “flame outs” in the industry. However, are there lessons we as bloggers and smaller content creators can learn from it? Without a doubt.
Without further ado, here are five lessons for the rest of us from Google Wave’s untimely death.
1. No Man is an Island
One of the major problems Google Wave had is that, while it was supposed to replace email and IM, it didn’t interact with any of those platforms, even Google’s own Gmail and Talk services.
Many hypothesize that it was this “second inbox” syndrome that limited the uptake of Wave. You had to use Wave along side of or instead of more common technologies. Most people didn’t want to do that and simply let Wave slide.
Lesson: No one is an island unto themselves, especially on the Web. Network with blogs in your field, link and quote them and leave comments on them. “Interfacing” with other sites encourages people to read yours as they read others. In short, by working with new and existing sites in your field, you’ll gain more traction with readers than if you try to go it alone.
2. Let the People In
Others have said that the way Wave was unveiled, in small “waves” of invites, greatly hurt its ability to find a niche. Since it is a collaboration tool, it only works well if everyone know you know is using it. Since invites were scarce and few knew others on the service, the use of Wave was limited and, by the time it went public, the enthusiasm had died down.
In short, when Google Wave had its buzz (this is becoming an article filled with bad Google puns) it wasn’t very useful and, by the time it was open enough to really use, no one was really interested in trying it.
Lesson: Don’t turn people away, open the door to conversation and participation. This is especially true in comments. The fewer barriers you place to a particular action, the more people who will take it. Open your doors wide and welcome all of those who want to visit.
3. State Your Purpose
One of the major problems Google Wave had was that, while the technology is impressive, few understood what it was supposed to do or what it was ideal for. Most of the description of Wave was buzzwords and specific, limited scenarios. People simply didn’t “get” Google Wave and didn’t bother learning more about it other than tinkering with it.
This, in turn, made Wave a really cool piece of technology without a real problem to solve and that meant users were impressed by it but really didn’t have a place for it.
Lesson: Explain what your site is about and do so very clearly. Put it in the domain if you can or, at the very least, make it the first thing your readers see. Tell them what need you will fill and then fill it very well.
4. Speed Matters
One of the more common complaints about Google Wave was that it moved slow, especially in certain browsers, and didn’t feel snappy or responsive. This made Wave a chore to use and made people reluctant to turn to it for new projects.
Truth be told, much of this slowness was likely unavoidable due to the script-heavy nature of Wave and part of it was also likely mere perception, but it was a perception that stuck and one that won’t be going away before the service is shuttered.
Lesson: Focus on speed. Do a good speed test on your site, put it on a diet and make it as fast as possible. A fast site gives people a good impression and that is an impression that lasts a long time.
5. Marketing, Marketing, Marketing
Finally, one of the larger issues Wave faced was that, after its initial launch and feeding frenzy, not a lot was done to really promote or push the service. Most barely even noticed when Wave was opened up to the public in May and few knew what Wave was beyond those who got caught up in the initial hype.
Wave was essentially stranded in the middle of the ocean after its launch, forgotten by Google, which had moved on to Buzz and other projects. It’s no wonder there wasn’t a greater uptick in adoption.
Lesson: Never stop promoting or marketing, you have to do it even if it is just to maintain momentum, let alone increase it. Always stay on top of your marketing game and be trying new things, never rest on your laurels.
While only history will tell if Wave will be deemed a true “failure”, it is very clear it did not live up to its earlier expectations. Email and IM are still very much safe and Wave itself is shutting down sometime at the end of the year.
In the end, every site has to work hard to avoid the same fate and, in doing so, can learn more than a few lessons from Google Wave’s now-famous flame out.
After all, what Google Wave has shown is that it is not enough to have a good, innovative offering, there is a lot else that goes into making such a product successful and that appears to be where Google Wave was lacking.
Hopefully, Wave’s technology will find new, more productive, homes in other Google products and the rest of us can learn something from the situation.
Be Careful Who You Ask for Blogging Advice
I retired to a life of travel through blogging.
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Do you want to travel the world through blogging?
My eBook lays out simple, step by step tips to follow for you to travel the world through blogging.
I know how to do it. I teach you how to do it. Easy. Simple. Smart, too; you ask a blogger who lives their dreams for blogging advice on how to live your dreams.
Imagine if you asked people from a blogging tips themed Facebook Group about how to travel the world through blogging? Who are these people? Do these bloggers know specifically how to retire to a life of travel through blogging? Have these bloggers written eBooks and created courses on the topic? Have they lived their dreams?
What ensures said bloggers offer good advice?
Do many of these bloggers offer terrible advice?
Are many of these bloggers experienced, skilled, knowledgeable bloggers, being tops in their niche, like me?
Most bloggers mean well. Some bloggers offer solid advice.
But many bloggers offer terrible advice to struggling new bloggers who follow terrible advice and all of them struggle horribly, following bad advice from bloggers who only know how to fail, versus knowing how to succeed.
Be careful who you trust.
How to Get the Best Blogging Advice on Earth
Follow the top blogging tips bloggers.
Hire them to coach you.
The best blogging advice on earth flows through premium blogging products and services created by the top bloggers on earth.
100% of the time, following this advice leads to success. Fool proof way to get only good advice because pros teach folks how to be pros.
The only reason why you’d get bad blogging advice is if you follow anybody other than the top blogging tips bloggers on earth.
Beware Free Advice Because it is Often Cheap
Free advice sites like Quora and Facebook Groups require no vetting.
Any blogger can offer terrible advice.
This was from my trip to Fiji.
Beware trusting advice from these spots; well-meaning bloggers often guarantee your struggles by offering failing, inexperienced, terrible advice.
Vet Bloggers Who Offer Advice
Gaurav Kumar offered excellent advice via a comment responding to my live Facebook Broadcast.
If you wanted to vet his advice, checking his Facebook profile and clicking on his eAskme blog link immediately proves he is a top blogger who offers sensational advice for succeeding.
Following blogs, investing in eBooks and hiring bloggers by scanning their blogs is the easiest way to:
- vet advice
- trust advice
- get awesome advice
- accelerate your blogging success
Research bloggers who offer advice on free forums. Some genuinely offer success-promoting advice through their blogs. Trust said bloggers.
If you click through to see no blog, or a blog hosted on a free platform, or thin, weak content, beware these red flags.
Follow advice only from top bloggers who put their advice in action and succeed from an abundant, generous, calm, confident vibe.
Go to the Top
Follow only the top blogging tips bloggers on earth to get the best blogging tips and to accelerate your blogging success.
Matthew Loomis at Build Your Own Blog offers success-promoting advice. Follow him. Hire him. Succeed.
Why spend hours asking for advice from folks who may or may not have any idea what they are talking about?
Go to the top.
Google popular search terms, vet guest posters on Blogging Tips, follow the best, get the best advice on earth, use the advice, succeed.
Blogging gets easier and easier when you only follow the top bloggers on earth and invest in their premium offerings because getting the best advice from the best bloggers positions you to be the best.
What Does Your Blog Need?
I wrote an eBook explaining what your blog needs:
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Success finds bloggers who cover all bases.
If you need nothing and feel your blog needs nothing, you succeed and live your wildest dreams.
Successful bloggers know adding the right elements to blogs and beginning blogs the right way accelerates your success. Plus it feels good to begin blogging intelligently.
What does your blog need?
1: Domain and Hosting
Invest in a domain and hosting.
Accelerate your blogging success.
Domain names make you stand out.
Observe how Pat Flynn invested in Smart Passive Income.
Of course you know immediately; the blogger covers smart passive income. Passive income seekers know the resource because Pat bought a domain name.
He also invested in hosting to ensure he owned his blog.
Take this step to control:
- income potential
- blog voice
Own your site. You need to own your blog to be in control of your blogging campaign.
2: Premium Theme
Invest money in a premium theme.
Stand out from the crowd.
Circulating money on a premium, eye-catching, clear theme emits a professional, impressive, powerful message.
This was from one of my many trips to Thailand.
Readers see you are a serious, successful or success-seeking, blogger. Of course you gain trust and grow your readership quickly by investing money in a premium theme.
Why do you need a premium theme? Would you trust a blogger who uses a cheap-looking, heavy, non-professional theme? If someone cannot afford to invest $60 in a premium theme you better not trust their advice, their insight and their sharing. Why? Serious, skilled bloggers never allow $60 to dictate their life’s direction and failing, struggling, unskilled bloggers make the foolish decision to not chase their dreams over $60.
Content drives blogs.
Your blog needs content to:
- prove you know your stuff
- spread your presence online
- inspire readers to follow you
- inspire readers to trust you
Visit Blogging From Paradise.
Look around for a few minutes. Read 3 of my recent posts. Do you see why content drives the blogging engine?
Imagine if you saw only 1 blog post. Every blogger begins somewhere but publishing helpful content from a generous, success-focused energy distances you from most bloggers in your niche.
Imagine seeing 1 to 5 blog posts on a blog. Good introduction no doubt.
Imagine seeing 50 to 100 blog posts on a blog. Massive impact.
Focus less on post numbers and more on being generous with time and talents. Content just shows off what you know.
As folks see you know your stuff thru your volume of helpful posts you begin to:
- increase traffic
- boost your blogging profits
- expand your presence
- increase brand awareness
- help more folks
- make a big impact in your niche
Content makes everything grow.
Publish content on the regular to become a successful blogger.
Focus on Your Dreams
Concentrate on your dreams from a relaxed, chill energy.
You need dreams to feel the calm, detached confidence of bloggers who invest in:
- a domain and hosting
- a premium theme
- creating helpful content
See your blogging wins now. You succeed now. Own it.
Feel good about your blogging career. You are rocking it out.
Succeed, being the blogger who covers all blogging needs.
Invest in a blogging course.
Your blog – and you – need a blogging blueprint to follow in order to succeed from a calm, confident, orderly, relaxed energy.
Blog like a success.
Learn from the best to become a successful blogger.
Courses just give you a structure for learning in the proper format.
Imagine sitting down in a classroom to learn disciplines from a professor.
You do the same thing through a blogging course.
How Can You Turn Criticism into Blogging Profits?
I wrote an entire eBook on lessons I learned from critics:
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As you see greater blogging success, you get criticized.
No blogger avoids criticism.
Learning how to convert nasty criticism into blogging profits helps you be a highly successful blogger.
Imagine someone tossing big rocks at you.
Fools step in front of the rocks, injuring themselves.
Idiots catch the rocks and throw said rocks back at folks, wasting precious time and energy on rock tossing morons.
Wise humans avoid the rocks, allowing the stones to reach terra firma, and build a castle from all the granite-type rocks tossed their way.
Highly successful, happy bloggers are like wise humans; building something meaningful and profitable from inevitable criticism, versus taking criticism personally (stepping in front of rocks) or fighting critics (throwing rocks back at rock throwers).
I wrote 2 eBooks on the topic.
In addition to the prior eBook I also wrote:
Observe the product page.
I profit through an:
- eBook version
- audio book version
- paperback version
- mass market paperback version
of the topic.
I make money through 4 income streams based on teaching folks how to profit through blogging criticism.
How can you convert criticism into coin?
Follow these tips.
Breathe Deeply and Relax
- fight criticism
- feel the sting of criticism
- feel embarrassed about being criticized
- fight critics
- go into a shell after being criticized
Breathe deep. Relax.
Feel energies and emotions in reaction to being criticized.
Release said energies.
Be calm, confident and poised.
Establish the proper energy for profiting through criticism.
Criticism is a projection of individual; we see ourselves in others.
100% of the time, critics speak 100% of themselves, not you, through their criticism.
Knowing this, you do not take criticism personally. Ditto for gaining clarity in all you do, blogging-wise.
I reacted with anger, annoyance, embarrassment and shame on reading my first few 1 star audio book reviews. Turns out, those fear-based feelings needed to be addressed and released for me to generate more income through audio books.
Increased profits flow to bloggers who feel clear on income channels.
Being criticized forces you to face, embrace and release fears concerning income channels, said clearing resulting in clarity and greater sales.
If you react negatively to criticism, the reaction suggests you have fears to feel and clear regarding the criticism. Clearing these negative energies allows more profits to flow through the income streams because fear strangles income while clarity increases income.
Convert Criticism into Tangible Products
Turn hate into create.
Convert criticism into tangible profits.
Note my 2 eBooks, my audio book and paperback.
Create an online course to help your readers process criticism.
Strike while the iron feels hot; create immediately after receiving criticism to allow your prolific ideas to flow.
Add a price tag.
See Problems and Profit in Projection
- blog posts
- guest posts
based on critical projections bandied about by critics.
Critics may or may not see errors in their ways.
This was from my 2 month trip to Oman.
I just stress how criticizing promotes their failure, strangles success and prolongs misery and suffering, based on my content.
If critics wake up and read, these folks become likely readers, fans, customers and clients, because if I solved their problems for free I can solve their problems for pay.
Profit through the Discipline of Detached Observation
Observing feelings from a detached, calm, confident energy versus reacting to feelings is a skill most millionaires cultivate.
What better way can you develop this skill than by reading and processing criticism without reacting to your emotions?
Wealthy bloggers observe knee jerk reactions in their being, feel energies, release, and proceed to profit. You see immense patience, persistence, poise and profiting. But the blogger just watches, feels and releases, versus reacting.
Move Up the Energetic Ladder into More Prospering, Higher Circles by Ignoring Critics
Critics vibe from a fear-based, lower, poverty conscious energy.
Ignore these folks to rocket higher in blogging circles, toward a loving, prosperity conscious, profitable energy.
I made blogging friends in high places by completely ignoring lower energy folks, some of whom criticized me and my blog.
Starve lower energies.
Make room for higher energies.
Profit, free yourself and see increasing blogging success.
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